The number of Swiss feature and documentary films has doubled since 1995. No other European country produces as many films per capita as Switzerland: four per million inhabitants. Between 1995 and 2004, subsidies for films even tripled: from CHF 21.7 million to CHF 64.6 million, according to a study published on Friday by the Federal Statistical Office. According to the SDA, this puts our country only in the middle of the field in terms of subsidies. It quadrupled its contributions in the period under review, while all other public and private institutions only provided twice as many subsidies in 2004 as in 1995. Today, television provides more than half of film funding.
Despite this, Swiss films are still struggling at the box office: two thirds of domestic films attracted fewer than 5,000 people to the cinemas, according to SDA. The market share of Swiss films has fluctuated - with a few exceptions - between 1 and 3 percent since 1976.
Exceptional years with audience hits that increase the market share to over 5 percent in the short term are rare: in 2003, for example, it was "Achtung, Fertig, Charlie!", last year "Mein Name ist Eugen". Both recorded over half a million admissions. Only "Ernstfall in Havanna" (2002, 312,000) had more than 250,000 viewers in the period under review.

On the occasion of its 75th anniversary, SRG Director General Armin Walpen commented on the controversial internet portal: SRG does not want to make any concessions to the website, which has been criticized by publishers. According to SDA, Walpen said at a media conference in Bern that the value of traditional radio and TV offerings can only be maintained and increased in the digital age with multimedia offerings. Walpen emphasized that the aims of SRG's multimedia activities were not of a commercial nature. He was aware of the competition policy issues that arose in connection with multimedia. SRG understands the concerns of publishers and, "as a first step", is dispensing with small ads and advertising in its online offering. According to SDA, Walpen pointed out that history shows that innovations in broadcasting were initially fought against by publishers, but were ultimately overcome with journalistic achievements and not bans.

To mark its 75th anniversary, SRG wants to focus on the discussion of values. At the media conference to mark its 75th anniversary, it presented a new program charter containing the journalistic principles for the various radio and television programs. According to the press release, the charter will serve as a basis for training and further education and will become part of internal quality control. The nationally applicable requirements of the charter will be concretized in the mission statements and journalistic guidelines of the regional business units. The rules are intended to strengthen the appropriateness, diversity and independence of SRG's radio and television programs.SRG is also launching the Pacte multimédia pour la formation as part of its multimedia strategy. It would like to win over Swiss educational institutions for the joint development of a multimedia platform on the Internet. Thanks to its archives, SRG has documents and experience that can be used in education and training, according to the communiqué.
In addition to the new ideas, tangible figures were presented: According to SDA, SRG closed the 2005 financial year with a deficit of one million francs. In the previous year there was a surplus of 0.4 million. Both turnover (1.5 billion) and operating expenses (1538.9 million) increased slightly.
According to SDA, SRG did not provide any further details on the planned savings package of CHF 80 million. It intends to provide information in two or three months on the total number of jobs affected. The savings package was announced last summer.

As of April 1, 2006, the Zurich agency Krieg, Schlupp, Springer & Jacoby will be known as Krieg, Schlupp, Bürge / Springer & Jacoby, or KSB/SJ for short. With this change, the new co-owner Christoph Bürge will also be visible in the name. "Christoph Bürge has been a partner since the end of last year and has been with us for a year," Daniel Krieg, Managing Director Creation, told Werbewoche. "With the name change, we are only doing externally what we have been doing internally for a long time." The third owner is Uwe Schlupp. According to Krieg, there will be no change in the relationship with Springer & Jacoby, with whom KSSJ is affiliated. The agency, which celebrates its second birthday in April, recently received the "Newcomer Agency of the Year" award from the German Advertising Yearbook.

Since the beginning of the year, TSR2 has increasingly focused on a young target audience, which has led to a doubling of viewers compared to the previous year. The market share among 15 to 24-year-olds has almost tripled to 13.6%. This was achieved thanks to the new "TSR+ Jeunes" program structure, which includes animated films, children's news and youth magazines, world-famous series hits the night before, continuous news and sports in the form of live broadcasts. According to the Publisuisse brief portrait of TSR2, this is also intended to meet the needs of the advertising market for a program environment with a young target audience in French-speaking Switzerland.

To the regret of the World Association of Newspapers (WAN) and the world's leading news agencies, FIFA has broken off talks on the strict restrictions on World Cup coverage. This is despite the fact that the differences of opinion regarding the publication of World Cup images on the Internet have not been resolved. In a letter from the WAN to FIFA President Sepp Blatter, the restrictions "represent both an encroachment on editorial freedom and independence and a clear violation of the right to freedom of information". It also accuses the football association of high-handedness and its policy of maximizing profits. Since the beginning of the talks in September 2005, the WAN had achieved far-reaching improvements compared to the original regulation that photos may only be published on the Internet two hours after the match. Photos may now be posted online at the final whistle of the match. However, no more than five photos per half and two per extra time, including penalties. As the world governing body writes in its communiqué published on Thursday, it, the European press photo agency Epa, the news agency Agence Presse, Reuters, Getty Images and Dpa will examine their legal options and inform the World Cup sponsors about the significant loss of visibility of their brands due to FIFA's publication restrictions. According to Fifa, the embargo period and the limit on the number of photos are necessary to protect the contracts with the licensees.

From March 1, Denner will be selling the bicycle sticker for half the price of CHF 2.95 for purchases of CHF 40 or more. According to the communiqué, Denner wants to appeal to families and cycling enthusiasts with this offer, and probably also put itself in a better light with them. The promotion does not apply if alcohol, tobacco products or sweepings bags are purchased for the minimum purchase amount of 40 francs. In such cases, the vignette can be purchased at the normal price.

The new advertising year 2006 is rather subdued
launched. According to Media Focus
The advertising month of January saw gross advertising expenditure in
of CHF 214.857 million, 1.9 percent less than in the previous year.
than in the previous year. The decline was clearly noticeable in the key cleaning markets (- 44.4%),
Beverages (-34.7 percent), Food (-32.3 percent) and
Cosmetics/Toiletries (-28.8%). In contrast, the key markets of pharmaceuticals/healthcare (+35.9
percent), energy (+25.2 percent), vehicles (+19.8 percent),
Household articles/appliances (+19.4 percent), clothing (+18
percent) and consumer electronics (+17.8 percent). The sectors that spent the most on advertising in January were again
Vehicles, finance, tourism, furnishings/furniture and food.
The largest advertisers in Switzerland last month were once again Coop
and Migros, followed by Swisscom, Swiss Post and Nestlé. The places
six to ten in the ranking of the largest advertisers
Fust, Peugeot, Credit Suisse, UBS and Beiersdorf. The German discounter Aldi is ranked in 11th place for the first time, followed by Media Markt, Toyota, Procter + Gamble, Reckitt-Benckiser, Suzuki, Kuoni, Denner, Citroën, Opel, Philip Morris, Manor, Swisslos, Mercedes-Benz, JT International, L'Oréal, Unilever, Hyundai, AWD and Mepha Pharma.
Media Focus is a joint venture between the two market research companies
IHA-Gfk and AC Nielsen. Media Focus has been recording the
Gross advertising expenditure in Switzerland in the media Newspapers,
Magazines, television, radio, posters, cinema, teletext and the Internet.

The Swiss provider for the
Marketing of electronic media Goldbach Media has won the pitch for the
Marketing of the television channels Nickelodeon (Nick) and Viva in Austria
won. From June 1, 2006, the two channels will be available in Austria as
national window via cable and satellite. So that
Goldbach Media continues to expand its portfolio in the area of youth marketing
from. This includes the Europe-wide online marketing of Mtv, the
channels Viva and Mtv in Switzerland and the online youth pool and
Radiopool in Austria. Together with Goldbach Media Gesellschaf
Adlink Austria can offer cross-media packages for reaching the
young target group. Goldbach Media is, according to its own
the leading marketer in the field of youth marketing in Germany.
Austria. This also applies to Switzerland, because Mtv is working with
Viva and, with Mtv Online and Energy Zurich, has already been
a youth package exists.

The Bookfactory photo book project convinced the jury. Bookfactory, which belongs to the well-known bookbindery Burkhardt (BUBU), was nominated from among numerous entries for the award ceremony on March 14, 2006 at the KKL in Lucerne. The trophy, organized by Swiss Marketing, honors market achievements that are exemplary for the Swiss economy, and Bookfactory is the first bookbindery to be nominated for the coveted marketing prize. Bookfactory, which has been offering individual photo books since fall 2004, is holding its own very well in the highly competitive photo book market and has been able to distinguish itself as the Swiss market leader to this day. This is reflected in the pleasing turnover as well as the rapidly increasing production volumes. At peak times, over 1,000 individual photo books are produced in Mönchaltorf every day. The success of the Bookfactory is no coincidence: by consistently applying the book-on-demand process, the Bookfactory can produce individual copies efficiently and cost-effectively, which were previously only produced in complex and expensive book productions. BUBU has had know-how in the area of single book production since 1993, but it was only with the investment made three years ago in the Bookmaster book production line that
the basis for the industrial production of individual books. BUBU's innovative strength and creativity are further recipes for success. The bookbindery is known for special solutions, good quality and competent advice. Thanks to constant innovation, new business models and products have been brought to market time and again. For example, the "discboard" CD holder was patented worldwide at the end of the 1990s and the production of photo books was launched two years ago. In addition, there is the consistent market development in order to track down those services that are desired in the market of tomorrow. In addition to photo books, which are mainly used by private individuals, Bookfactory has already produced several special products for companies (e.g. event books, party books). Further innovative products and services for the book-on-demand sector are planned. In the medium term, the website www.bookfactory.ch will be expanded into a portal for a wide range of print-on-demand products.
About the Bookfactory
The Bookfactory is the competence center for book-on-demand of the innovative and renowned bookbindery Burkhardt (BUBU) in Mönchaltorf. Since 2004, the Bookfactory has been producing individual photo books with great success, enabling every digital photographer to create their own personal book with perfect hardcover binding. The necessary software can be downloaded free of charge at www.bookfactory.ch. The photo books are produced at the Burkhardt bookbindery on a modern binding-on-demand system in the usual BUBU quality.

The switch to a smaller
Newspaper format leads to a circulation increase of 10 % in the first year
to 15 percent and is positively related to advertising revenues and the
content innovation in newspaper publishing houses. To this
This is the conclusion reached by Jim Chisholm, head of the "Shaping the Future of the
Newspaper (SFN)" project, at the World Association of Newspapers
(WAN). The project investigates the consequences of format changes in
newspaper publishers worldwide. The circulation growth when switching to
Tabloid format only lasts for the first year. After that, only
few newspapers increase their circulation. Most newspapers choose the
Format change at the same time as the transition from centimeter-based
advertising rates at fixed page rates. With this change you can
their economic efficiency with a declining readership
maintained. As studies have shown, advertising in tabloid newspapers is
just as effective as that in broadsheets. At the same time
the SFN project concludes that the most positive consequence of the
Reducing the size of the format stimulates innovation and content-related
quality improvement in the editorial offices.

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