The two companies, which have been working closely together in the same group of companies for years, complement each other ideally, the company announced on Thursday. MS Mail Service bought the majority of shares from RBC's main shareholder Heinz Rohrer in 2007. Since then, the two companies have belonged to the same group of companies, but had their own brand presence. The former head of RBC, Tobie Witzig, will become CEO of MS Direct. The company employs around 900 people and generates an average annual turnover of around CHF 100 million. According to Milo Stössel, Chairman of the Board of Directors and head of the entire group of companies, there will be no job cuts. On the contrary: "We want to continue to grow together with our customers," he is quoted as saying in the press release. For the time being, there will be no changes at the company locations in St. Gallen, Meilen ZH, Muttenz BS, Wittenbach SG, Adligenswil LU and Lauterach in Austria. (SDA)

Ambient advertising can be very ambient. Especially when it comes to topics that scare us deep down - house fires, for example. Insurance companies like to deny that they exploit customers' fear in order to sell products. "Fear shouldn't play a role in the consultation - fear would be a bad advisor," says Adrian Kollegger, member of the Executive Board of Zurich Insurance, in the SRF 3 program "Input" ("Switzerland - a country full of scaredy-cats?"). "We don't want to show any images or feelings of fear in our advertising. We want our advertising to show in a humorous way that we are there for people," he replies to the accusation that the insurance company is doing business with fear. And probably means the car with the woolly hat rather than the threatening one Hazards/risks diagram from Zurich, with which the presenter confronts him.

However. In Argentina, people seem to think less about this. Which doesn't necessarily mean that Zurich advertising is bad. On the contrary. The agency Don from Buenos Aires used technical aids to simulate a house fire. And for once, even the atmospheric casemovie narrated by actor Brad Krupsaw is appealing. (hae)
 

The motto "A journey through time" reflected Publisuisse's round birthday in the worlds of experience created by Aroma: 50 years, 5 decades, 5 styles. With many highlights, employees and guests were taken through the 5 decades in one evening - in every respect: music, entertainment, drinks and food. Starting with an aperitif in 60s style, to the appetizer of the 70s, on to the main course in 80s look. For the coffee time of the 90s, the birthday cake was presented in the form of 700 cupcakes with fireworks, finally the journey through time ended in a party of the 2000s.

A parade of well-known advertising characters (Knorrli, Duracell bunny lady, Maggi Margrit, Chirat gherkin, Thomy mustard tube) rang in the various time decades atmospherically and in the appropriate look - Claudio Zuccholini appeared as a character from Maggi Margrit, Nicole Bernegger was responsible for the vocal entertainment, and Sven Epiney led through the evening in his usual charming and humorous manner. Other highlights included the photo spot, where visitors could have their photo taken and retouched live by Aroma employees into old advertising subjects. The colorful evening ended with the distribution of give-aways of all kinds as well as lucky tickets to kick off another successful decade of Publisuisse. The Aroma agency was responsible for the concept, design and implementation of the anniversary celebration.

Photos: Rémy Steiner Photography
 

The background to the dispute is the introduction of alcohol tests for employees of the municipal administration. The measure, which was announced at the end of May, was not well received by the staff associations. The tests are currently suspended because both parties are waiting for a report from the Neuchâtel data protection authority. In the articles and commentaries of 23 and 26 May, the newspaper described Claude-Henri Schaller (FDP), the municipal councillor responsible for personnel, as the author of the alcohol tests. However, the decision to carry out these tests is a matter for the entire council, the municipal executive defends itself. It is a thorn in their side that one person is being played. The municipal council therefore no longer wants to answer questions from the two journalists.

Newspaper does not give in

They are a journalist responsible for the region and the deputy editor-in-chief of the newspaper. They are also no longer allowed to attend the municipality's media events. Nicolas Willemin, editor-in-chief of L'Express, wrote that the municipal council wanted to silence media professionals because of a "lèse majesté".
L'Impartial, in a commentary on Wednesday. However, the newspaper will not adhere to the boycott. The local council cannot choose journalists to work with at its own discretion.

The professional association Impressum described the boycott as absurd and condemned it in the strongest possible terms. Considering female journalists as "persona non grata" violates the freedom of the press, Impressum stated in a press release on Wednesday. (SDA)

This is reported by the Handelszeitung in its latest issue. In addition to Farner, the Swiss subsidiary of the U.S. giant Ogilvy & Mather and the Zurich-based agency cR Kommunikation were in the final round of the bid for the contract (Werbewoche.ch reported). A budget of 1.5 million Swiss francs was set aside for the project. Farner has now been awarded the contract with a bid of exactly 1,486,176 Swiss francs. The information campaign is scheduled to run from June 2015 through September 2016. At Farner, Michel Grunder is responsible for the project together with Philipp Skrabal. Grunder is pleased with the award: 'The new domain name extension will make an impact and raise Switzerland’s profile.' Starting this fall, applicants will be able to request a web address ending in .swiss if they can demonstrate a clear connection to Switzerland. Prices have not yet been announced. (SDA)

Katia Murmann, team leader in the news department of the Blick Group newsroom, is moving internally to the SonntagsBlick core team as of July 1, 2015, and was simultaneously appointed to the editorial board by Editor-in-Chief Christine Maier. Murmann will primarily act as a page-turner for Sonntagsblick and will be responsible for the digital offensive of Switzerland's largest Sunday newspaper. Joining her on the SonntagsBlick management team, in addition to Christine Maier, are Philipp Pfister, Deputy Editor-in-Chief of SonntagsBlick, and Roland Grüter, Editorial Director of SonntagsBlick Magazine.

Katia Murmann, 34, returned to the newsroom of the Blick Group in Zurich in June 2013. She began her journalistic career in 2005 as a reporter at Blick and in the meantime worked for the then Sunday newspaper Der Sonntag in Baden and as Head of Foreign Affairs and Deputy Head of Focus at the Sonntagszeitung in Zurich.
 

A total of 112 Swiss companies of all sectors and sizes were surveyed. Sports (named by 77 percent of respondents) and cultural platforms (51 percent) are particularly popular for sponsorship activities. They are followed by corporate responsibility (CR) with 44 percent and media with 25 percent. 40 percent of sponsorship spending went to sports, 22 percent to culture. The average share of sponsorship in total marketing and communications budgets is 21.5 percent. Around 15 percent of companies invested less than 50,000 Swiss francs a year in sponsorship, 30 percent more than one million and 16.4 percent even more than three million Swiss francs. This is shown by the study "Sponsor Visions Switzerland 2014/2015", which was conducted for the second time by the ZHAW School of Management and Law in collaboration with the Sponsoring Association (FASPO) and the Swiss Advertising Contractors Association (SWA).

The most frequently sponsored sports in 2014 were soccer (50 percent), ice hockey (39 percent), running (33 percent) and alpine skiing (24 percent). According to FASPO Vice President Jean-Baptiste Felten, these sports will maintain their top position for the time being. "The Swiss national sport of wrestling continues to experience a real boom. In addition, satisfaction with sports sponsorships is currently at its highest."

Music and film at the top

Compared to Germany, Swiss companies place significantly more emphasis on culture. Music, especially rock and pop (53.5 percent), is supported most frequently, followed by classical music (33.3 percent) and jazz (24.4 percent). Films and film festivals (42.2 percent) are the second most frequently supported. Performing arts, especially drama/theater (26.7 percent) and opera/operetta (22.2 percent), rank third. Much of the cultural sponsorship comes from the insurance and banking industries, followed by the energy sector. "The forecast for the coming years shows that architecture, design and film will continue to gain in importance," says ZHAW project manager Leticia Labaronne. Within music, a shift is manifesting itself: the promotion of rock, pop as well as folk music will increase, while that of classical music will tend to decline. Libraries and media libraries, museums and the preservation of historical monuments, and dance will also lose relevance.

Socio-sponsoring as a growing market

In the CR area, many commitments (44 percent) tend to be implemented with smaller budgets. The biggest increase is expected in socio-sponsoring, especially in the areas of health, nutrition, fitness and prevention, as well as climate and environmental protection. In the case of education and science, support continues to be given primarily to educational institutions and research projects. The willingness on the part of sponsors to recommend CR commitments is highest.

Professionalization increases

Public relations is an important reason for activating sponsorship commitments. This correlates with the central sponsoring objectives: To improve image and awareness. 85 percent of companies also communicate sponsorships on social media platforms, with Facebook (75 percent) and video portals (61 percent) being preferred. For planning purposes, more and more companies are using empirical analyses such as image (55 percent) or target group analyses (47 percent). For monitoring, media analyses (54 percent) and event checks (51 percent) are used in particular. Only 27 percent of respondents have carried out social media monitoring to date. According to Jean-Baptiste Felten, it is to be expected that companies will increasingly carry out such monitoring in the future.

Download the study

Anyone who wanted to experience first-hand what it means to run the fortunes of the leading staffing company for a month was invited to apply for a one-month internship with Adecco Switzerland CEO, Michael Agoras. The campaign is part of the global Adecco Way to Work initiative, in which some 33 countries are participating. The top ten national "CEO for One Month" interns will then have the chance to land the position of Adecco Group CEO and, with his help, lead the multinational company for one month.

Jim & Jim recruited interested candidates for this purpose as part of the Adecco Street Day, which took place simultaneously in six different Swiss cities on March 26, 2015. The ambitious CEO candidates were interviewed directly on site. At the same time, jim & jim specifically promoted the campaign with display advertising, newsletters and social media measures. In the process, the agency also benefited from the expertise in employer branding, personnel marketing and recruiting that it had newly acquired with the acquisition of Studimedia in January 2015.

The application phase has now closed. The announcement of the 33 national CEOs who will soon start their summer internship will follow at the end of June.

Responsible at Jim & Jim: Fabio Emch (overall responsibility), Mario Reinhard (project management), Andrin Buchli (project management), Marco Good (media planning). Responsible at Adecco: Fabienne Wildbolz (Communication & CSR Manager), José M. San José (Chief Marketing Officer).

 

The Biel-based agency Business4you created a comprehensive online campaign website for Marc Thommen in a one-page design. In addition to Marc Thommen's presentation, the clearly structured site contains personal quotes and a subpage with his political priorities. Interested voters can use a button to ask the National Council candidate questions. A further sub-page contains various options for supporting Marc Thommen - including an online list in which over 100 supporters have already registered. The Website with a contact button for media representatives and links to the most important social media such as Facebook, Twitter, Xing and the FDP politician's YouTube channel. With its features, the website is optimally designed for open and lively communication with potential voters. This was already evident on the Facebook page: The page was liked 250 times within a short space of time.
 

With five new motifs, which have been on display since the beginning of May, Scholz & Friends shows a wide range of activities that can be experienced with the attractive "Bergbahnen inklusive" offer and which make the Alpine vacation destination so special during the summer months.
The captions amidst impressive landscape shots build a bridge between information on natural, culinary and sporting highlights and the inspiration offered by the vacation experience in Engadin St Moritz. Advertisements and banners are placed in Switzerland, Germany and Italy.

Responsible at Engadin St. Moritz: Ariane Ehrat (CEO), Andrea Schmid (Product Management). Responsible at Scholz & Friends Zurich: Roger Dobmann, Sabine Maja Bremermann, Lukas Frei (creation) Tanita Bohny, Michèle Gutmann, Martin Samsel (consulting).
 

Children don't usually go into raptures when mom pulls out the sunscreen. The whole procedure is not only boring, but often also tedious. Especially if you don't really understand how important the whole exercise is. Namely very. You can either explain this to the little ones sensitively 100 times - chances of success: it works - or let them find out for themselves what sun protection does. Without exposing them to a real sunburn à la "this is how you learn".

Together with FCB Brazil, Nivea has developed dolls that not only turn red in the South American sun, but can also be protected from it with sunscreen - preferably Nivea sunscreen. Learning by playing, so to speak. The sun-sensitive learning aids were distributed free of charge on the beach in a neat set. That's how you learn. (hae)

Born in 1930, Werner H. Stuber was the great-great-grandson of the Solothurn bookseller Jouis Jent, who had founded the Bund in 1850. Stuber became publisher of the newspaper at the age of 31 and held this office initially together with his widowed grandmother, then from 1970 as sole patron. Stuber was regarded as an old-school publisher who, under the motto "small but mighty," focused on journalistic quality and independent journalism. He continued to follow this motto in the 1970s, when other newspaper companies hired publishing managers and strengthened themselves strategically through acquisitions.

However, Stuber's Bund publishing house overindebted itself with the construction of a printing center and got into increasing economic difficulties. In 1993 came the stroke of liberation when Stuber cooperated with Ringier and shortly afterwards sold the Bund to the Zurich media house. Later, the newspaper changed hands to the NZZ, and today it belongs to Tamedia.

Pride in quality journalism

At Covenant from Wednesday editors and companions remember their former publisher and boss, among them Peter Ziegler, the last editor-in-chief of the Stuber era. "A handshake counts!" was the way the publisher had run the company. Stuber had given the editorial team "freedoms that colleagues at other newspapers could only dream of. The publisher was proud of the editorial team, "and although he was not an intellectual," he promoted journalistic and intellectual excellence. He sometimes harshly put prominent politicians in their place when they complained about unpopular articles. Former Bund editor Bernhard Giger, now head of the Kornhausforum, also remembers a "patron who regularly walked through the building and greeted everyone." He was politically on the right, but still sympathized with his "rebellious editors, who were watched with increasing suspicion by bourgeois Bern. Whoever worked for him, he stood by."

Teaser: Derbund.ch/Hansueli Trachsel