This time using the example of an Indian Chicken Tikka Masala, for which only 100% Swiss meat is used. Which, by the way, applies to all Anna's Best products containing meat. In addition to the TV spot, posters are also used to promote the new veggie line from Anna's Best. The spot and the posters are currently on air.
Responsible at MGB: Jürg Spring (Head of Own Brand Management), Alexander Herrmann (Head of Migros Branded Products), Stephanie Luginbühl (Project Manager Migros Branded Products). Responsible at Leo Burnett Switzerland: Pablo Schencke, Pedro Moosmann, David Hugentobler (creation), Johannes Raggio (ECD), Isabelle Meier, Tobias Schoen (consulting), Erasmo Palomba (FFF), Pumpkin Film (film production), Roland Koetzier (direction), The Marmelade (post-production), Hastings Audio Network (sound), Yessian Music (music), Linsi/Vogel (photography), Ben Fernandes (image editing).
Why do Swiss internet users become fans of a Facebook fan page and what content do they expect to find there? How do they feel about privacy settings? How many have a QR code reader installed on their smartphone? And do they use it? These questions - and many more - are a daily concern in online marketing. With the survey on social media use in Switzerland, Xeit is providing the analytical basis for answering these questions for the sixth time. The current edition of the study series "Social Media in Switzerland" is based on an online survey with 900 Swiss participants on topics including general and mobile internet use, blogs, social networking and QR codes. The survey took place between the beginning of February 2015 and the end of March 2015.
The most important findings at a glance:
- Instagram overtakes Twitter to become the number two regularly used network behind Facebook.
- Mobile internet usage continues to rise: 91% use the internet at least once a week while on the move. This is an increase of 22 percentage points compared to the previous year.
- 61 percent feel stressed from time to time from being online all the time.
- The younger generation checks privacy settings more conscientiously than the older generation.
- Less than half of respondents (40 percent) have installed a QR code reader. 70 percent of them rarely or never scan a QR code.
- 32 percent use blogs regularly for business reasons. Especially in dynamic industries, blogs are a good way to keep readers up to date.
- Social networks are still most popular at home. Followed by "on the move" and "at work"
- Despite all the prophecies of doom, Facebook remains the most used social network in Switzerland. 73 percent of the people surveyed use Facebook regularly.
- Attractive, high-quality content is the most important criterion for web users to follow or like a company.
The survey tested how well the TV commercials were remembered by the population (awareness) and how they scored on a six-point scale in terms of the key characteristics "Likeability", "Stands out from other TV commercials" (uniqueness) and "Fits my image of this sender" (brand fit).
In this article, Werbewoche presents the overall awareness scores and the top box ratings of the key features.
Coop's grill master sticks in the memory
In the Ovomaltine commercial, athletes train tirelessly - "with Ovomaltine you can't do it better, but you can do it longer", is the slogan. Although the sports snack only ranks in the middle range of unaided advertising recall (70.9%), it performs very well in all other areas: respondents like the commercial the most (23.5%). It also fits the brand (21.1%) and stands out from other TV commercials (21.3%). Coop's rapping grill master achieved the highest unaided advertising recall with 79.4 percent, closely followed by UPC Cablecom. Their ad with the slogan "great performance"
was also very well remembered (74%). For Lidl's "always-ready barbecue champions", unaided advertising recall was still at 64.6%. The ad for Swiss meat achieved a relatively high brand fit of 15.5 percent.
The members of the Marketagent.com online access panel, which comprises around 43,800 active Swiss participants (as at June 2015), were interviewed using computer-assisted web interviews (CAWI). The online survey method guarantees anonymity and objectivity.
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The Werbewoche impact check (PDF)
The detailed results (PDF)
The spots queried:
https://www.youtube.com/watch?v=usNsFuKbx6o
Grillchampion_2015_Bathroom from Daniel Meier on Vimeo.
On January 21, 2015, two weeks after the bloody attacks in Paris, the man called Ringier Medienhaus in Zurich. He explained that there would be major unrest in Switzerland in the near future. Something "similar to Paris" could happen. The woman who took the call immediately informed the police. They deployed heavily armed special units. They cordoned off the area and surrounded the building. It was unlucky for the caller that he had not called with a suppressed number. He was arrested a few hours after the incident. He admitted that he had wanted to scare the Blick editorial team. He was charged with scaring the public. Because the man had demolished a cell during his detention, he was also charged with damage to property. The defense lawyer argued that the mentally disturbed man had only wanted to warn of danger, but had never made any threats. He therefore pleaded for acquittal.
Take the call seriously
However, the court was not convinced by this. It largely followed the prosecution. The accused's actions were to be understood as a serious threat. The terrible events in Paris had happened just two weeks ago. The employees of a newspaper were among the victims - "the call had to be taken seriously", said the presiding judge. The court attested that the Turkish man had a slight to moderate impairment of culpability. The mentally unstable man is said to have swallowed around two dozen tablets of a tranquilizer before the call. He had been feeling bad and had therefore wanted others to feel bad too. The crime was evidence of a reprehensible attitude on the part of the accused. However, his confession and remorse prompted the judges to impose a conditional fine and to waive a prison sentence. (SDA)
She looks after direct clients and agencies from Zurich. Christina von Hahn was born in Canada, grew up in Switzerland, has lived in Zurich for a long time and has extensive experience in advertising sales in various media. She has worked for well-known media companies, most recently for Ringier.
This is shown by a comparison of sponsorship and social media figures by the German consultancy Repucom. In terms of income from TV and media rights, the two clubs are still on a par. The Spaniards took in 161 million euros in the season, Juventus 151 million euros. However, as Repucom announced on Thursday, FC Barcelona's big lead is already clear when it comes to sponsorship and advertising revenue. In the 2013/14 season, Barça took in 160 million euros, more than twice as much as its Italian rival with 60 million euros. The team led by superstar Lionel Messi is also ahead in terms of the market value of the squad with an estimated 592 million euros, while Juve's market value is estimated at 320 million euros.
Fans prefer Barça
The number of fans interested in one of the two clubs is another example of the Catalans' dominance. Worldwide, 540 million football fans have an interest in FC Barcelona, while 290 million fans indicate an interest in Juventus. FC Barcelona's English-language Facebook profile has around 83 million fans, four times as many as Juventus' profile (18 million fans). Despite these impressive figures for Barça, the Italians have nothing to hide when it comes to social media. Juventus' Twitter account has more than 1.8 million followers, which represents a huge increase of 30 percent within the current Champions League season. By comparison, Barça's Twitter fan base grew by 19 percent in the same period. (SDA)
The Aarau-based communications agency Renzen has been competently strengthened in the areas of client consulting, strategic planning and brand positioning. Since June 1, 2015, Jan Maurer, Communications Manager and Executive Master of Business Administration, has been on board as a new agency partner, co-owner and member of the Executive Board.
Jan Maurer has a broad range of experience at renowned agencies and on the client side. He was most recently Deputy CEO at Ammarkt in St. Gallen and previously Managing Director at Wirz Wietlisbach Dialog, Head of Marketing at Ikea Switzerland and co-owner and Managing Director at the communications agency Unikat.
The municipality had resorted to the unusual measure of boycotting the event after journalists named municipal councillor Claude-Henri Schaller (FDP) as the author of controversial alcohol tests for administrative staff. The entire municipal council had decided on the alcohol tests, confirmed municipal president Anne-Christine Pellissier (FDP) to French-speaking Swiss radio station RTS on Wednesday evening. In the view of the executive, the relationship of trust had been shaken as a result. However, in the interests of peace, the municipal council has decided to lift the boycott. The Neuchâtel newspaper L'Express/L'Impartial had already announced on Wednesday that it did not intend to adhere to the measure. The municipality could not choose at its own discretion which journalists it wanted to work with. The professional association Impressum had also strongly condemned the boycott and denounced it as a violation of press freedom (Werbewoche.ch reported).
The 37-year-old graduate historian has been working as a presenter at Radio Basilisk since 2008 and has also been responsible for coaching presenters and for presentation strategy as Head of Presentation since 2013. Sabine Gysin will take over from Jean-Luc Wicki on September 1, 2015. Wicki is moving back to Radio Basilisk as program director.
What at first seemed like a summer tribute to the glorious weather quickly turned out to be an involuntary staging of the topic of discussion: "How free are the media anymore?"
The first panel was supposed to be about freedom of the media and freedom of expression. And it was precisely this that the organizer and the local police considered to be in acute danger. One of the speakers was Jørn Mikkelsen, editor-in-chief of the Danish Jyllands-Posten, which had printed the Mohammed cartoons ten years ago. It was feared that Mikkelsen could become the target of an attack. And with him, the assembled Swiss media industry.
The night before, Bassem Youssef, a TV satirist from Egypt, had already appeared at the dinner without much notice. Youssef's show had been stopped in his home country after threats. The Swiss Media Forum apparently also feared trouble and played it safe.
As recently as January, the attack on Charlie Hebdo woke us up again, reminding us how permanently and acutely media people and anyone who openly expresses their opinions are threatened. Hate never sleeps. Nevertheless, Paris was somehow far away. Now all of a sudden: Switzerland, we are sitting on a liner on Lake Lucerne, with a lump in our throat. Yet nothing has happened at all. Nevertheless, the alarm bells are ringing.
Mikkelsen appears, a tall man with white skin, light blond hair and a soft voice. He talks about his everyday life: His workplace resembles a high-security wing, the editorial building of Jyllands-Posten is equipped with surveillance cameras, many managing editors and some cartoonists are constantly under police protection - certainly also he, even if he does not confirm this directly. In 2010, Jyllands-Posten cartoonist Kurt Westergaard narrowly escaped an attack because he was just able to escape to a specially secured emergency room and alert the police from there.
So the caution is not exaggerated. The threat is very close. Those who seek revenge have staying power. And anger has no statute of limitations. Mikkelsen's reaction to this state of affairs is "realism," as he calls it: "Not resignation, but dealing realistically with the situation, adapting one's actions to the threat of violence - because no cartoon is worth a human life. There's a fine line between freedom of expression and self-censorship." Is this a broken man standing before us?
Broken in this respect: journalistic euphoria, fighting spirit, the power of resistance are not to be felt in Mikkelsen. He is too burdened by the fact that the publication of the Muhammad cartoons cost human lives - even if he, the journo, cannot be blamed for it. It is too hard for him to bear the burden of not being free, of having to weigh every step he takes. For ten years, Mikkelsen has been searching for a way to fulfill his journalistic mission without incurring the wrath of extremist groups. An energy-sapping act of violence.
Where is the way out, for all of us? Must those who are heard become ever quieter so that nothing happens to them? It is easy for those who are not under fire to demand courage, courage and a loud voice. But maybe it's just as simple: don't let anyone take away your courage, ever. Don't tolerate a muzzle, certainly not when you're supposed to put it on yourself. Use freedom before it wears out. And don't lose faith in your own cause.
The Swiss Media Forum could have been canceled. But there was a lake tour. So if you're wondering whether it's still worth being a journalist today, whether this profession is a viable risk: It doesn't matter. Open your mouths, we are needed more than ever! Ahoy on the MS Liberty.
Anne-Friederike Heinrich, Editor-in-Chief
[email protected]
In the campaign, Rivella and Bendrit challenge Switzerland to find the coolest jump into the water this summer. The focus is on Bendrit as an original and unique pool hero. He will be challenged by various personalities and the whole of Switzerland. The campaign kicks off this week, with the first event highlight this weekend in Lucerne, at the Badi Lido. As part of the national event series Rivella #Poolhero, Bendrit is looking for the first winner on June 6/7, 2015. In addition to fame and glory, participants can win a team ticket for the sold-out Saturday (September 5, 2015) "Rivella Toasted Challenge", with Bendrit as team captain.
Adrian Ehrbar, Head of Sports/Events Rivella, is looking forward to the collaboration: "Bendrit Bajra is an ideal partner and ambassador for us for this online campaign. As a social media star, he opens up new communication channels for Rivella. But the most important argument is that we got to know Bendrit as an authentic, innovative and above all humorous young person."
