Ruf Lanz: Hitting the right note for the Tonhalle Zurich

Since 1895, you can experience music at the highest level in two first-class halls in the Tonhalle Zurich. The Tonhalle Orchestra Zurich is one of the best symphony orchestras in the world. It has received acclaimed reviews and important prizes worldwide. Ruf Lanz is responsible for promoting the new "TOZintermezzo" concert format. According to Michaela Braun, Head of Marketing and Communications at the Tonhalle Orchestra Zurich, the creative agency impressed with "a fresh, cheeky concept that strikes a chord with the young audience it is targeting". The campaign will be on display in fall/winter 2015/2016.

South Tyrol becomes a client of Lifestyle-PR

The Zurich agency Lifestyle PR - with Caroline Pelichet and Regina Decoppet - has been awarded the service contract for "Public relations and communications consulting for South Tyrol in the Swiss market". Lifestyle PR prevailed against the competition in a public tender. Since 2012, South Tyrol has been positioned not only as a tourist destination, but also as a unique and exciting place to live. This concept of living space should be communicated credibly and authentically in the Swiss market.

Sunrise wins well-known corporate customers

Business Sunrise continues to grow: Switzerland's largest non-state telecommunications company has acquired numerous new business customers in recent weeks. These include renowned companies such as the Strabag Group, Maestrani and Flumroc as well as organizations such as Unicef and IATA. Sunrise is also on track with the implementation of the important Swiss Post project and was also able to convince Postauto Schweiz and Postfinance of the quality of the network and its services. Other new additions to the customer portfolio include the Geneva Cantonal Police, SR Technics, the Swiss branch of the Russian oil company Lukoil, Acino, a Swiss pharmaceutical company based in Aesch BL, St. Gall-Apenzellische Kraftwerke (SAK), Maestrani Schokoladen and Malik Management.
 

Description

Customer distemper is a viral disease that can occur in companies that purchase services from other companies. The disease is characterized by extreme price sensitivity, accompanied by a greatly reduced ability to perceive quality.

Initial stage

The customer distemper virus from the B2B virus family enters the company via the shareholder value approach and initially infects the purchasing bodies, where it multiplies rapidly. After a few months, the first behavioral abnormalities (savings constraint disorders) towards advertising agencies, such as the sending of price inquiries and confidentiality agreement forms, occur. At the same time, there is a progressive weakening of the marketing apparatus.

Final stage

The company then goes through the actual pitch phase, at the end of which the agency decision is made. The contract is awarded via a reflex form and is awarded precisely when the threshold values specified by the company match the information provided by a provider: Price per unit of idea (semi-finished product), delivery deadline, shelf life of the campaign and liability if the ordered advertising impact does not materialize.

Prophylaxis

The only way to protect yourself is to get vaccinated. For basic immunization, a visit to the marketing department is recommended for young buyers; for older purchasing managers, a visit to a film shoot.

Published so far:

Director's Cut (conceptus amputatis)
Salmon jam (risum interrupta)
Premature mark effusion (ejaculatio logo praecox)
Idea bedsores (decubitus idea)
Panic-progressive disorder (morbus pendulum)
Margin inflammation (gastritis profit)
Success strabismus (strabismus successus)
Gold fever (febre auri)
Platitourette (repetitio nausea)
Visual fetishism (stimulus best practice)
Probonose (thrombosis facsimile)
 

SNK instead of Scholtysik Niederberger Kraft, three letters instead of 27 - with this simplification, the Zurich branding agency is now officially called what clients, partners and employees have been calling it for years. "SNK" is more memorable, especially for international clients, and at the same time ensures continuity. The "new" name is also accompanied by a sharpening of the positioning.

Changes in society, technology or the market environment mean that brands must constantly question and update themselves with a fresh eye. With the claim "be a better brand," the 30 or so specialists from the fields of brand strategy, brand design, brand communication and brand management get to the heart of how they think about branding and brands. "With "be a better brand" we want to emphasize that it is not simply a matter of being better, but above all of continuously becoming better," explains CEO Oscar Todeschini. "We are convinced that brands become better when they understand the interplay between purpose, design, communication and leadership - this is essential for the success of a company," adds Armin Niederberger. With this attitude, SNK works for companies such as UBS, SIX, Bauwerk, Phonak and Erich Meier, helping them to make their brands better and more successful in the long term.

Frank-Rainer Nitschke, former Head of New Business and member of the Executive Board, will be working more in Germany again for personal reasons, but will continue to be responsible for various projects for the NZZ Media Group.

Media manager Andreas Arntzen is the new Head of Specialist Media and a member of the Executive Board of the NZZ Media Group. He has been working for the NZZ Media Group as an acquisition consultant since October 2014. Andreas Arntzen is one of the most experienced media managers in the German-speaking world. He was Managing Director of well-known publishing houses within the Georg von Holtzbrinck publishing group, including Zeit-Verlag and the Handelsblatt publishing group. He has also held management positions at various digital media, TV and radio stations as well as various regional newspapers and is the founder of the online dating agency Parship, Radio.de and other internet companies.

The new Specialized Media division brings together the former specialized media and media-related businesses - including information services and specialist conferences - under a single management. The NZZ Media Group thus now comprises the three business divisions NZZ, Regional Media and Specialized Media. The NZZ Media Group is mainly bundling media activities in the B2B sector in the new Specialized Media division. The Group intends to continue to grow organically and through acquisitions and increasingly exploit cooperation potential. Veit Dengler: "With his many years of experience in the media industry and corporate development, particularly in B2B business, Andreas Arntzen is the ideal person to expand the specialist media in line with the strategy with a focus on publishing."

Frank-Rainer Nitschke has been Head of New Business since February 2014, where he built up and was responsible for the Media-Related Businesses division. During this time, he evaluated and adjusted the NZZ Media Group's investment portfolio and helped shape the new business strategy with a focus on publishing. Under his leadership, the media-related business areas contributed more than a third of the operating result last year. For personal reasons, Frank-Rainer Nitschke has decided to return to working more in Germany. However, he will continue to manage various projects for the NZZ Media Group, as detailed in a press release. Veit Dengler: "Frank-Rainer Nitschke has built up the New Business division, aligned it with our strategy and managed it very successfully. He has thus created an excellent basis for growth in the new specialist media division."
 

"The range of services offered by Swissprinters, from high-quality printing to the comprehensive range in the area of finishing, as well as the excellent price/performance ratio, convinced us," notes Andreas Schaffner, Head of Publishing Services at Tamedia. "In addition, the printing of "Annabelle" marks the return of a significant and demanding order to Switzerland."

Thanks to the new Siemens iQ700 built-in appliances with uniform lines, customers can not only arrange them completely flexibly in their kitchen, but also save up to 50 percent of the time of their lives with the new iQ700 ovens. And what they can do with this time, for example, is shown by Futurecom's banner campaign, which ran on all the major news portals. The different concepts focus on the advantages of time savings and flexibility in an eye-catching way and bring the benefits of the new Siemens iQ700 built-in appliances to the point.

Responsible at Siemens: Sabrina Zago (Head of Marketing), Sabrina Appenzeller (Brand Communication Manager Siemens). Responsible at Futurecom (Member of Y&R Group Switzerland): Thomas Engeli (CD), Dominik Sigrist (Design), Anna-Katharine Höke (Text), Rafael Tucev (Flash Programming), Lukas Zgraggen (HTML5 Programming), Sonja Bernardi und Lukas von Wartburg (Consulting)
 

The internationally positioned company Whatchado, headquartered in Vienna, has set itself the goal of helping young people find the right vocation, according to a statement from Marketing.ch. In the jungle of today's life and career opportunities, Whatchado provides an overview and orientation with the help of over 4,000 job stories. The target group is divided into the consumers of the stories, the users of Whatchado, and employers who introduce themselves through their employees.

Through the partnership, the knowledge and information platform Marketing.ch has now created a new subcategory "JobStories" within the main "Jobs" section. Thus, the visitors of Marketing.ch receive useful tips and current job videos from the corresponding companies.
 

Together with SRF correspondents, he takes up a current foreign topic once a month. Under the direction of presenter Florian Inhauser, SRF's foreign correspondents explain the background to crises, latent current hotspots and social and political problems in the world's regions. The correspondents will be connected from their respective regions.

The 30-minute program focuses on one topic at a time. The hashtag in the name of the program refers to the special focus of "#SRF global". The magazine does not provide information from the perspective of politicians and statesmen, but from the perspective of the population or media users. Current events are therefore explored in depth on the basis of debates in social networks.

#SRF global" can be seen once a month late on Tuesday evenings at 11.30 p.m. on SRF 1 - for the first time on Tuesday, September 22, 2015. According to SRF, the foreign magazine will be available online beforehand on the same day.

Teaser image: SRF/Oscar Alessio
 

Gisela Kübler is a proven marketing and communications expert with broad management experience, according to a press release from the NZZ Media Group. The federally certified business economist and marketing manager previously worked for Swatch, Emmi, Coop and Mediaxis (now Havas Media), among others.

Senior citizens could cushion the budget gap with voluntary fee payments. This was reported by The Guardian according to Pressetext.com. The BBC's head of strategy, James Heath, is reported to have said: "We will offer eligible households the opportunity to voluntarily pay TV license fees to contribute to the cost of BBC services".

So, let's start again: senior citizens have been exempt from fees since 2001. Now the BBC wants to ask them to make voluntary contributions. However, the budget shortfall of around 725 million pounds resulting from the fee exemption would not be covered even by senior citizens who are happy to donate. According to Heath, in the next charter period from 2017, "further tough decisions will have to be made and the BBC will have to be simplified". This means that upstream services could fall victim to the cost-cutting pen - a very good prerequisite for relying on donating senior citizens. (uma)
 

In this way, the Zurich Red Cross is drawing attention to its diverse humanitarian work. As of today, SRC brand ambassadors on billboards throughout the canton of Zurich are calling on people to support the cantonal relief organization with donations or volunteer work. Sarah Meier is one of them.

Anyone and everyone can help. "There's a helper in everyone in Zurich" is also the motto of the Zurich Red Cross campaign, which is being launched these days. The campaign draws attention to its diverse humanitarian work throughout the canton of Zurich, as the SRC writes in a press release on Presseportal.ch. The SRC is also using the campaign to attract donations and volunteers.

Volunteers will also be distributing a total of 10,000 Red Cross beach balls at various outdoor swimming pools in the canton of Zurich over the coming weeks. The "Badi-Aktion" will be carried out together with the Swiss Lifesaving Association (SLRG). The SLRG is also a member of the SRC.

At the same time, starting today, Tuesday, 15 Zurich residents who actively support the Zurich Red Cross are calling on the public to take part in a poster campaign. Sarah Meier, former European figure skating champion and 2011 Sportswoman of the Year, is supporting the campaign as SRC brand ambassador.

The other 14 brand ambassadors are:

Volunteers: Annemarie Aebi, Dübendorf; Jean-Marc Bossi, Zurich; Brenda and Heiner Brändli, Zurich; Dominik Delic, Horgen; Hazel Griffin, Fehraltorf; Matthias Mölleney, honorary board member, Uster; Peter Schedler, Winterthur; Hansjörg Siegenthaler, Turbenthal.

Donors: Ursula Amgwerd, Männedorf; Nadia Rahim with daughters Stella and Yara, Zurich; Peter Steiner, donor and volunteer, Fällanden.
 

Zürcher Kantonalbank renovated its headquarters on Zurich's Bahnhofstrasse from top to bottom. In the process, part of the space was converted into the Züri office. This offer makes it possible to use functionally high-quality and modern workplaces free of charge. Büro Züri is intended to inspire individuals and teams to come up with new innovations and ideas.

In line with the specifications of the corporate design and corporate image for Büro Züri, the Zurich web agency Divio developed the new Website. In close collaboration, a modern design was created that conveys impressions of Büro Züri and at the same time makes it easy to book the desired workstation online.

The site stands out especially for its simple and reduced design. Divio designed the site with modern features and implemented it on the latest standards of Bootstrap, the widely used framework for HTML, CSS and JS. As a result, the team achieved a responsive mobile view and embedded additional effects such as a video in the header or a parallax effect, for example. With the parallax effect, the foreground scrolls faster than the background, creating an engaging user experience. However, the core and most important function of the website is the booking process for the workstations. By means of login and in just a few steps, seats can be reserved for specific times.