The 37-year-old gained experience in marketing, events and communications as head of communications at PKZ Burger-Kehl & Co. At the same time, she managed the fashion and lifestyle magazine The Look. Before that, Simone Schulz-Schäfer was responsible for communications in the broadband Internet, VoiP and mobile telephony sectors at Cablecom. "Goldbach Media offers me the chance to apply the communication skills I have acquired so far in a new, media environment. I believe that everyone should always strive to develop personally and I am looking forward to many exciting challenges," Simone Schulz-Schäfer said in a statement.

Alphabet will be a collection of companies, of which Google is the largest, and will replace Google as a listed company. The new structure will allow the individual companies to be managed more independently of each other. Page made the announcement in a Blog post. All Google shares would be converted into the same number of Alphabet shares with the same rights. He will lead Alphabet as CEO, Page announced. Google itself will continue to exist - under the leadership of the previous head of product Sundar Pichai, who will be promoted to CEO. (SDA/hae)

Selected letters from the Google alphabet

Here are some important letters from the Google ABC, which stand for divisions that will be managed as independent companies in the future:

C for Calico: The health company's main aim is to research ageing - and possibly learn how to slow it down.

F for Fiber: In the USA, the Group offers ultra-fast Internet access via fiber optic connections in around half a dozen cities under this name.

G for Google: As an Alphabet subsidiary, the Internet search engine, the advertising business, YouTube and Android will continue to be bundled under the Group's traditional name.

N for Nest: Google bought the provider of networked thermostats and smoke detectors at the beginning of 2014 for more than three billion dollars. Nest co-founder Tony Fadell, who once co-developed iPod players at Apple, is now also responsible for Google Glass, the data glasses that flopped at the first attempt.

V for Google Ventures: The start-up financier of the Internet group, which has invested in the controversial ride-hailing service Uber, among others.

X for Google X: The innovation lab where, among other things, self-driving cars, drones and balloons were developed to provide internet coverage to remote areas from the air. (SDA)

Following the appointment of Consign co-founder Alice Baumann as the new Director of Strategic Marketing and Innovation at total contractor Losinger Marazzi, the agency for strategic brand management is expanding its expertise. With the arrival of Lukas Zemp, an expert in communications, marketing and association and non-profit management, clients now also benefit from services in the areas of association and non-profit management, data bank management, fundraising and training. Foundations, associations and SMEs in the fields of medicine, health and education, as well as non-profit organizations of all kinds, will benefit in particular from these broadly diversified core competencies of the former Secretary General / Head of Office of Switzerland's largest medical association. consign's proven and valued basic offering is and remains the three-step identity, communication and design.

"After 30 years of specialist and project management as well as complex and demanding management tasks, I am delighted to become a partner and member of the Board of Directors of the Consign agency. Even after 13 years, it still has a lot of dynamic and innovative development potential. In the conviction that my skills and knowledge will be in great demand on the market, it gives me great pleasure to be able to systematically expand consign's expertise and create new synergies," said 55-year-old entrepreneur Lukas Zemp in a statement.
 

A minimum of organic views (not paid) is required to be considered for ranking. The ads are determined by an algorithm that takes into account paid and organic views, as well as audience engagement. A detailed description of the algorithm can be found on Thinkwithgoogle.com.

Top 5 video spots on youtube

1st Wella Professionals DE: Hairdressers Move

2. pepsimax: Drone Football | Pepsi Max | Genius. #LiveForNow

3. Hyundai Worldwide: Hyundai : A Message to Space

4th ZalandoTV: Switzerland (DE) // Tophshop@Zalando // #WhereverYouAre

5th Official Clash Of Clans: Clash of Clans: Ride of the Hog Riders (Official TV Commercial)

The extensive "get refreshed" campaign will run for a total of three months and will play the advertising keyboard in a variety of ways. Roadshows will be held in major Swiss railroad stations and at local music festivals, accompanied by a competition. The main prize is a restored 1972 Buick. The vintage car is the eye-catcher par excellence during the campaign and promoters provide welcome refreshment by handing out chewing gum muesli in Switzerland.

The F12 posters with an impressive 3D element, a 1.2-meter chewing gum bottle, also attract attention. Commuters can also enjoy the Mentos advertising, which is guaranteed by ePanels in the country's largest train stations and streetcar advertising in Zurich, Bern and Basel.

Adscreens, billboards and interaction with social media round off the "get refreshed" campaign.

Responsible at Perfetti van Melle: Benjamin Verhulsel (Area Manager), Andrea Daeppen (Area Product Manager). Responsible at Geyst: Stephan Huber (Managing Partner), Oliver Schneider (Creative Director), Sheila Lucido (Consultant), Melinda Steiner (Consultant), Cyril Schicker (Text). Responsible at Tit-Pit: Mike Schälchli (management), Raffael Kuehne (project management).

The new section comprises five to six pages and provides weekly tips and advice for families with children. The content is aimed at parents, grandparents and relatives as well as people who look after children, kids and teenagers at work or in their free time.

The section is structured as follows: A magazine page with tips on shopping, books, games, leisure and vacations. Three to four pages of service - reports with high utility value on everyday family topics. One page of advice: journalist and family expert Xenia Frenkel, herself a mother and grandmother, writes about how conflicts in everyday family life can be tackled and defused. The new section will appear for the first time in issue 34 on August 20.

CR Basel wins Sympany Insurance

CR Basel wins a new client with Sympany Versicherungen, Basel, which lives this core message and aims to be the refreshingly different insurance company and thus the sympathy leader of this industry. The agency convinced with a creative concept and is responsible for the new campaign, which will appear in various national media from fall 2015.

Karling wins pitch for Delinat's new brand identity

The wine merchant Delinat commissions the Zurich agency with the new appearance after a competitor presentation. In the first phase, the basic brand elements including the logo will be revised. This will be followed by the extensive relaunch of the online platform Delinat.com and the adaptation to other online and offline measures. The first work will be seen before the end of 2015. The family-owned company Delinat sells around 3.5 million bottles of wine a year, mainly by mail order in Switzerland, Germany and Austria. In addition, Delinat operates four wine depots and two wine stores in Switzerland.In 2013, Delinat was awarded the prestigious German CSR prize for biodiversity management. In 2014, Delinat became the first for-profit company to receive the Binding Award for Environmental and Nature Protection.

Numéro 10 wins Jobs.ch and Jobup.ch

Jobcloud, the Swiss market leader in online recruitment, is entrusting the next national campaign for its Jobs.ch and Jobup.ch brands to the Bern-based agency Numéro 10. The campaign goes on air in September.

Swisscontent with new customers and orders

Swisscontent starts the second half of the year with a variety of exciting projects. Together with Credit Suisse, Swisscontent has redesigned the Infoplus magazine for retired employees. A digital employee platform is being produced for the Hostettler Group, one of Switzerland's leading wholesalers, and website content is being planned and developed for Landi. Furthermore, Swisscontent produced the content of the information portal Sanitas Aestetica and developed a print guide as well as an online tool for a natural hazard radar with the Zurich Insurance Company.

Football clubs today use all channels to keep existing fans happy and to attract new ones. The presentation of new kits is often turned into a high-profile event. Last year, for example, Ajax Amsterdam and Adidas fooled the players with strange jersey designs - the hidden camera joke has been viewed over 1.6 million times on YouTube to date (Last but not least, 9.6.2014).

Arsenal London should soon have topped this figure. For the presentation, the club focused on the fans rather than the players. They were approached in the fan store and asked to have their picture taken in the new jersey. What they didn't know was that the Arsental stars were lurking behind the photo wall, sneaking into the picture just before the shutter was released - and thus delighting the fans with unforgettable snapshots. Photobombing at its best. And suddenly the rest of the world was interested in what the new Arsenal jerseys looked like. At least a little bit. (hae)
 

Like the Federal Ministry of Justice, the Federal Public Prosecutor General assumes that the documents published by Netzpolitik.org are not state secrets, the highest prosecuting authority announced in Karlsruhe on Monday. The founder of the blog, Markus Beckedahl, called the move overdue. He explained that dropping the case was not enough. He wanted to know whether the bloggers had been victims of surveillance measures during the almost three-month investigation. "And we want clarity about who knew what and when in the federal government." He called the investigations against the blog a legal miscalculation. What is needed is clarification as to why the Federal Public Prosecutor General acted in this way and who exerted pressure. The search for the bloggers' informants continues. According to the Federal Public Prosecutor's Office, there is still suspicion of a violation of official secrecy against unknown persons with professional secrets. The proceedings will be handed over to the responsible public prosecutor's office.

Stumbling block for the Attorney General

The affair surrounding the investigations led to the dismissal of Federal Prosecutor General Harald Range last week following a dispute with Justice Minister Heiko Maas. The bloggers had published confidential documents from the domestic intelligence service on the internet. The documents concerned plans to increase surveillance of the internet. Range had initiated an investigation into treason against two bloggers from Netzpolitik.org following information from the Office for the Protection of the Constitution. This was widely criticized in the media and politics as an attack on the freedom of the press. The German government distanced itself from the investigation. The scandal arose over an expert opinion commissioned by Range on the question of how the published documents should be assessed. Range accused Maas of exerting influence and intolerably interfering with the independence of the judiciary.

Donations for bloggers

The affair has made the Netzpolitik.org portal known throughout Germany. According to Beckedahl, the editorial team received numerous donations as a result. More than thirty authors around Beckedahl regularly write on Netzpolitik.org "about political, social, technical and cultural issues on the way to a digital society". The operators see their blog as a "platform for digital freedom rights". Classic topics include data retention, online surveillance, digital civil rights and data protection. (SDA)

In the letter, Salt was "politely asked to no longer use the name Swiss Pass in its communications", said SBB spokeswoman Franziska Frey. She confirmed a report in the Südostschweiz newspaper on Saturday to the SDA news agency. With the name change, Salt has introduced flat-rate subscriptions with the name component Pass: the Young Pass, the Senior Pass - and the Swiss Pass. However, SBB has registered the name SwissPass (without a space between the words) for its new red chip card, as a glance at the trademark register shows. Since August 1, all SBB customers who buy or renew a GA or Half-Fare travelcard automatically receive this new chip card. According to Salt, there is "absolutely no connection" between the name and the fact that Salt is not currently advertising the product online. This was announced by a company spokeswoman on Saturday. She explained to Südostschweiz that Salt had offered the offer for sale online during the launch phase. The offer is still available: in retail outlets and via customer service. (SDA)

Unusual because the important information was not simply printed on an A4 sheet, but integrated into a bilingual lifestyle and trend magazine. The 28-page magazine highlights the optional services available at the Renaissance Zurich Tower Hotel, nearby nightlife and shopping opportunities and the upmarket standard of the apartments. Spectacular panoramic images by renowned architecture photographer Thies Wachter and lifestyle pictures by Christian Dietrich perfectly reflect the urban style of the Mobimo Tower - and make you want to buy one of the properties still available in the trendy district. The magazine was printed in an edition of 2000 copies and is distributed to prospective buyers as well as in selected locations in and around Zurich.

Responsible at Mobimo Management: Feyza Ciritoglu (Head of Sales). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Sonja Gross, Dominik Sigrist (Art Direction), Leandro Correia, Alexandra Wegener (Graphics), Fabian Küchler, Anna-Katharina Höke (Text), Elias Zurbuchen (DTP), Adrian Meier (Consulting)