How credible, competent or likeable do the Swiss think the media they use are? Publicom has been investigating such questions about the qualitative assessment of media brands since 2013 in the Media Brands Intermedia Study. This year's study, which has just been completed, is based on a representative survey of over 3,200 people in German-speaking Switzerland. It is thus one of the largest media studies in the country. The Stuide determines the qualitative appeal of around 70 media brands and their total reach (total audience).

Social media more important for young people than traditional media

In addition to the qualitative impact of the media brands considered, Media Brands also examines the general media usage of the German-speaking Swiss. This not only confirms the rapid advance of the mobile Internet - 70 percent of German-speaking Swiss already use it - but also indicates a paradigm shift in the importance of media genres: For the under-30 audience, Facebook & Co. are already subjectively more important than the classic, "state-carrying" media of press, radio and TV. However, this change in attitude has not yet diminished the appreciation of traditional media brands. Brands such as Beobachter, NZZ or the SRF brands continue to enjoy a strong appeal among young people.

Watson on the rise

The most widely used is also the most likeable media brand with regional language distribution in German-speaking Switzerland. Google is used by more than four million people in German-speaking Switzerland, and in terms of likeability, the search portal even leaves the long-established Observer behind. It is quite obvious that the public criticism of the Internet company, which flares up from time to time, has little effect on its popularity ratings. The SRF brands - despite the close outcome of the RTVG vote - and the NZZ also continue to enjoy high popularity. Compared to the previous year, the NZZ on Sunday increased its popularity, while SRF 2 suffered a small setback. The biggest jump in likability in 2015 was recorded by the news portal Watson, which is already approaching the ten most likable media brands in German-speaking Switzerland.

Many regional media brands also enjoy strong likability. The St. Galler Tagblatt leads the ranking of the most likeable regional media. But here, too, the climber of the year is a news portal. Despite internal turbulence, Basel's Tageswoche made it into the ten most likeable regional media.

Media Brands is conducted annually by the media consultancy Publicom. The study provides media companies with the basis for successful brand management and creates transparency for advertisers and media agencies about the qualitative communications performance of the most important Swiss media brands.

Linguistic regional media brands

Brand sympathy: The ten most likeable regional language media brands in 2015
 

Brand Strength: The ten strongest regional language media brands in 2015 (in parentheses: previous year)
 

Regional media brands:

Brand sympathy: The ten most likeable regional media brands 2015
(In parentheses: previous year)
 

Brand Strength: The ten strongest regional media brands in German-speaking Switzerland in 2015 (in parentheses: previous year)
 

Media Brands 2015 - Key methodological data

Intermedia study on the use and qualitative positioning of media brands

Research design: single-source tracking study (start: 2013)
Population: Population aged 15-74 in German-speaking Switzerland
Survey technique: CAWI
Brand identification: image-based
Sample: 3,258 persons (Demoscope e-sample); quota by age, gender, canton of residence
Regional representative samples: Economic regions Northwestern Switzerland, Central Switzerland, Zurich, Bern, Eastern Switzerland-Graubünden
Survey period: April/May 2015
Brands surveyed: Over 60 regional and language-regional media brands

The badge sale is a simple way to show solidarity with people in need in the South. The proceeds go to families in need. At the same time, around 25,000 children a year gain experience in dealing with money and learn that in many families in poorer countries there is not enough money for food. Nemuk has translated the topic into a sympathetic explanatory film. To encourage schoolchildren to participate, the voice of the protagonist was recorded in Swiss German by a twelve-year-old girl. The result is an authentic explanatory video that is integrated on the Swissaid website. Teachers and parents can also find information there.

Responsible at Swissaid: Eliane Baumgartner. Responsible at Nemuk: Naomi Meran & Thierry Figini (concept, screenplay, project management, illustration, animation).

Jürg Krebs, Editor-in-Chief of the Limmattaler Zeitung since June 1, 2011, will become Deputy Head of Digital Media for the entire AZ Nordwestschweiz network. In this role, the 44-year-old will help to drive forward the digital transformation within the editorial team and shape the development of new multimedia formats. Krebs worked for AZ Limmatter Zeitung in various roles for a total of 17 years. During his time as editor-in-chief, he honed the newspaper's journalistic profile under difficult economic conditions and ensured that it was an indispensable journalistic voice in the Limmat Valley with a great deal of personal commitment, according to a press release.

Bettina Hamilton-Irvine succeeds Krebs as the new editor-in-chief of the AZ Limmattaler Zeitung. The journalist worked for the Limmattaler Zeitung from 2008 until this spring, most recently as deputy editor-in-chief. After a stint in communications for the city of Zurich, she will return on January 1, 2016. Among other things, she studied journalism in Brisbane/Australia, where she lived and worked for several years. Sophie Rüesch, 31, will remain Deputy Editor-in-Chief.

The editorial team of AZ Nordwestschweiz is as follows:

Christian Dorer, Editor-in-Chief
Gieri Cavelty, Deputy Editor-in-Chief/Head of Editorial Office/Sheet Editor
Rolf Cavalli Deputy Editor-in-Chief/Head of AG/Regions and Head of Digital Media
Roman Würsch, Head of Service.

 

The 36-page brochure includes an interview with owner Roger Schärer, lingerie, swimwear and fashion trends as well as a report on Perosa's photo shoots. The magazine was designed by ideart design & werbung. The concept and text were created by dictionary writer Dany Bucher.

Responsible at Perosa Lucerne: Roger Schärer (owner). Responsible at Ideart Design & Advertising: Ludek Martschini (graphics & layout); Peter Martschini (production / organization). Responsible at Wörterbucher Luzern: Dany Bucher (concept / text). Photos: René Schwerdtel; Raffaella Bachmann.
 

Its work is based on the Code of Conduct on Net Neutrality, which was signed by Swisscom, Sunrise, Salt Mobile SA, UPC Cablecom and the Swisscable association.

When the Code of Conduct came into force in November 2014, the creation of a net neutrality arbitration board was announced (Werbewoche.ch reported). It began its work on Tuesday. Internet users who are of the opinion that their provider (who is also a signatory to the Code) is in breach of the Code of Conduct can appeal to the Net Neutrality Arbitration Board if previous discussions with the network operator have not led to any clarification. The Net neutrality arbitration board draws up an annual report on its activities and evaluates the impact of the Code of Conduct on the openness of the internet. It is made up of three independent experts from the fields of media law, ICT and consumer protection: Rena Zulauf, lawyer for media and communications law, partner at Zulauf Bürgi Partner; Frank Boller, telecoms expert, Vice President at Swiss ICT and Petra Rohner, board member of the Consumer Forum.

On the subject:
Is all data the same online? (Advertising Week 20/2014)

With its comprehensive range of digital communication services, Plan.Net Suisse aims to become the leading Swiss online agency in the medium term, according to a press release. Starting next month, four proven specialists will support the company in achieving this ambitious goal.

Ritiane Zimmerli, art director, is originally from Brazil and developed her creative muscles there in renowned agencies before coming to Switzerland via a stay in Australia.

Regina Ries, senior consultant, brings in-depth knowledge of project management as well as a 360° view of set-up, implementation and optimization in the digital field thanks to her many years of varied work in the online industry. She also has extensive experience in marketing/sales and in leading interdisciplinary teams. Most recently, Regina Ries was Digital Account Manager at Zenith Optimedia in Zurich, where she was responsible for managing the digital media strategy of key accounts.

Roger Hubmann, senior consultant, has been working on digital presences, campaigns and product developments for over ten years. This has involved everything from conception to implementation, including at Pixelpark and SNK Brand Identities for clients such as UBS, Sparkassenverband, Intertime and Swiss Post. He was also involved in the development of startups in gaming and fashion e-commerce. Roger Hubmann also teaches social media marketing to prospective online marketing managers.

Christine Typolt, consultant, came to Switzerland for Unic, where she spent the last two years on the staff of the e-commerce division supporting the management and redefining and implementing cross-country planning and business processes. In addition, as Project Manager, she was responsible for the application management of e-commerce solutions for well-known key accounts.

"With the four new employees, we are consolidating Plan.Net's strong growth in recent months and creating the structures for further growth in the areas of campaigning and technology," Maximilian Plank, managing director of Plan.Net Suisse since July 1, explains in a statement.
 

The streetcar Zurich West is today an integrated part of the Zurich streetcar network, the streetcar line is well known and the route is well utilized. A separate communication platform - as it was conceived with Westnetz.ch and operated by VBZ for the market launch of the new streetcar line - is therefore no longer needed, write the Zurich transport authority in a statement.

In addition, the VBZ have worked with Vbzonline.ch launched its own online magazine in recent weeks, telling stories about Zurich's everyday traffic and its participants, about green lifestyle and urbanity, about the past, present and future of mobility, and about people and ideas. In the video interview, Heinz Vögeli, the initiator of the two projects, talks about the reasons for launching the neighborhood platform Westnetz.ch a few years ago, the successful development of the platform and the current exit from the project, as well as the new Vbzonline magazine:

Westnetz.ch should live on

However, Westnetz.ch is now a well-established and regularly used neighborhood platform by and for Zurich West with a large and loyal readership. In professional circles, Westnetz.ch is considered an exemplary project in the field of micro-local online journalism.
That is why the platform is to live on even after VBZ has withdrawn from the project. Together with the editors Thomas Haemmerli and David Schäfer, new sponsors have been sought in recent months and the editors are currently negotiating with possible partners. In order to create clear conditions, the Westnetz editorial team has now decided to continue to operate the platform under its own direction and responsibility from September 1, 2015 until a final agreement is reached with one of the interested parties. Nothing will change in the concept of Westnetz.ch. Visitors to the website will merely be informed about the new situation via a new landing page.

She is a trained mediamatician and holds a Bachelor of Science in Multimedia Production with a specialization in TV Production. She took her first professional steps at the Federal Office of Sport (FOSPO) and Habegger. As a producer, Valdita Shabanaj looks after existing and new clients.

 

This was announced on Tuesday by the Internet service provider Switchplus, which has already received the applications. The subsidiary of the Switch foundation checks the applications for completeness and correctness and then submits them to Bakom for review. The Federal Office decides on the registration. The registration of the domain ending .swiss is only open to certain organizations: Internet addresses with this ending must "promote and strengthen the interests of the Swiss community," according to earlier information from Bakom. In the first phase starting September 7, organizations with a connection to Switzerland will therefore be eligible for registration, for example municipalities, cantons and special-purpose associations, but also trademarks protected in Switzerland. Generally for companies, the Internet address with the ending .swiss will be opened from January 11, 2016, according to Switchplus. On the one hand, companies from industries such as tourism as well as brands and institutions with a strong Swiss connection could benefit, Switchplus writes. At the same time, the domain could become a security feature. Domains ending in .ch will continue to be allocated on a "first come, first serve" basis. (SDA)

On the subject:

New Internet domain .swiss: Secure rights?
 

Trucks as moving image advertising media seem to be booming. Leo Burnett's Samsung truck, which ensured safe roads in Argentina thanks to Big Screen, recently went around the world (Werbewoche.ch reported). Now the used car platform Kagulu.com in Taiwan has followed suit. With an idea that seems almost too spectacular to be (completely) true. But at the latest since the Shop windowthat recognizes which language passers-by speak, the Asian advertising technology is trusted to do anything. The Kagulu valuation truck scans cars in a matter of seconds, shows them as a photo on the entire side of the loading area and indicates the current market value of the car. And other information/phrases that you would understand if you spoke the language.

The fact that the truck itself recognizes the children's car does not necessarily increase the credibility of the casemovie. Nevertheless, technically the whole thing makes a realistic impression and is probably not rocket science with today's technical possibilities. Incidentally, it would also be no witchcraft to switch off the advertising on YouTube if you go viral with your own advertising. Nevertheless: great video game music! (hae)

Lorenz Jaggi joined the agency as an intern in March 2007 - ten months after Furrerhugi was founded - and as an employee of the (almost) first hour was significantly involved in its development. Among other things, he built up the political monitoring tool Politoscope.ch, which is still an indispensable monitoring tool for many clients today. As a consultant, Lorenz Jaggi works for clients in the sports, healthcare, ICT and infrastructure sectors. Special (often also sportive) services require the support of the FC National Council.

The owner-managed agency Furrerhugi, with its focus on public affairs and corporate communication, connects people with ideas at the interface of business, politics and society. Under the brand Furrerhugi Publicaffairs, clients are advised on strategy development, conception and implementation of measures for the representation of their interests and for the shaping of their relations with governments, parliaments, authorities, associations, institutions and society. With Furrerhugi Corporate, the agency supports its clients in communication within the organization, on the capital and sales markets, and in society. Within Furrerhugi, the Advisors Network is the vessel for strategic one-on-one consulting in the area of communications and corporate consulting. Furrerhugi is present in Bern, Zurich, Lausanne and Brussels.

Under the management of Stéphanie Bodmer Brühlhart, the two markets nationally and regionally will be merged into one commercial market in Western Switzerland. In German-speaking Switzerland, Pascale Grimm will fill the newly created position of Head of Sales and thus manage the TPR advertising business from Zurich. Pascale Grimm will also assume responsibility for Bilan Lab advertising market and continue to manage the international business.

According to the company, this cross-divisional and cross-sector reorganization should allow the company to become even stronger and more efficient in the advertising market through direct and centralized customer contacts. The other business units are not affected by this reorganization: Classifieds Market will continue to be led by Sébastien Cretton, Digital Sales by José Rodriguez and Clients Service by Fabiana De Cassan.