With over 600 courses and seminars, Migros Club School offers a comprehensive range of training and further education courses - divided into six areas (languages, exercise & health, culture & creativity, IT & new media, management & business and training for trainers).

At Klubschule.ch/digitalbusiness The House has established an interactive information and orientation tool for the digital business sector, building on the expertise and infrastructure of the educational landscape. This area is enjoying ever-increasing demand these days. The tool is intended to provide users with a quick overview of what is on offer and serve as a decision-making aid. The application leads directly to the relevant courses via a category, topic and free text search, which in turn are organized according to experience level (basic, advanced and expert courses).

Under the domain Klubschule.ch/bildungslandschaft The House has created a web application for desktop and tablet that clearly structures the various training and further education opportunities. Based on an interactive advisory tool, the application was structured according to educational level. This allows the user to quickly see which training courses are available for further career planning. The interactive educational landscape is aimed both at people who are interested in professional development and at the training advisors at the club schools.

Both applications are managed independently by the customer using a common content management system (Contao). A catalog module also enables easy administration of both platforms. The Bootstrap framework was used to implement the website. The intro of the educational landscape is based on HTML5.

Responsible at Klubschule Migros: Sabina Cadalbert (Head of Communications), Manuela Handschin (Project Management), Ursula Brunner (Product Responsibility Digital Marketing), Roland Ernst (Product Responsibility Digital Design). Responsible at The House: Stephan Ziegler (Art Director Digital), Marlene Böhmann (User Experience), Kevin Perlinger (Screen Designer), Manuel Griestock (Graphic Design) Jasmin Kaltenegger (Head of Production), Johannes Leonhard (Senior Multimedia Producer), Guy Collé (Development), Andreas Jorgella (Consulting).

The changes affect the magazine structure and the visual appearance. The magazine design is based on newly defined basic corporate design elements that will also find their way into other levels of communication at the Swiss insurer in future. The new viva! has been available in three languages throughout Switzerland since the end of September 2015. The new design will also be adapted for the magazines of Helvetia's foreign subsidiaries.

Responsible at Helvetia Insurance: Martin Nellen (Head of Corporate Communications & Brand Management), Andreas Notter (Head of Corporate Publishing), Isabella Awad (Senior PR Editor). Responsible at Lab2 Kommunikation & Design: Roland Hess (Concept & Art Direction), Jürg Neuenschwander (Concept & Consulting). Graphic realization and publishing: Beat Lüscher (designer), Levin Geser (graphic designer), Die Gestalter, St. Gallen.

 

During the "Service Weeks", customers will receive a raffle ticket with every purchase of 20 francs or more in all stores in Shoppyland. The prizes include services such as a private chef or a personal trainer. Customers will also be surprised with spontaneous services such as a car window wash, free shoe shine or a packing service.

Participants can find out immediately on the promotion website whether they have won and what they have won. A campaign with the Shoppy duck advertises the promotion online and offline.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Animation/image composing: Elephant Studios.
 

During this time, he played a key role in shaping the current campaigns of Swisscom SmartCare and the Moonliner night bus, as well as the re-design of the brands Kursaal Bern and APP Unternehmensberatung.

The three agency founders Philippe Hansen (Managing Director), Tino Niederberger (Art Director) and Lindo Ganarin (Creative Director) welcome Bruno Gerber (Art Director) to the management team of Bold

Social networks like Facebook are no longer just platforms for private exchange. Companies also use them for contemporary marketing - or at least they should, says Dominik Fürtbauer. However, the speaker and social media expert from Austria warns against an overly unconventional approach. As with traditional marketing, there are also rules for online marketing. It is particularly important to avoid the ten biggest mistakes, explains Fürtbauer. At the same time, it is possible to learn from them how customer loyalty and advertising can succeed in social media.

"Chefsache Social Media Marketing" is the name of the book written by Dominik Fürtbauer together with speaker and advice author Peter Buchenau. It addresses the optimal use of social media for companies of all kinds. However, before delving into the finer points of functioning marketing via Facebook and Co. it is important to recognize the most common pitfalls, says Fürtbauer. "Only then is it possible not to waste too many resources or even act counterproductively right at the start." The most serious mistake of all, however, is to invest nothing at all in a presence on Facebook, for example, in other words to ignore social media. Fürtbauer does not accept the argument that the respective target group is not represented there. "Younger people use just about all social media and they are the buyers of tomorrow!"

Fürtbauer cites the belief in the short lifespan of Facebook, Twitter and other platforms as a second misconception. Because we are becoming increasingly networked on both the professional and private level, no one will want to miss the associated conveniences. In social media, everyone talks to everyone, which is a far cry from traditional advertising. Fürtbauer believes that simply transferring this to Facebook by merely informing current and potential customers there is cardinal error number three. In social media, he says, a company has to establish an expert status, but above all it has to create a basis of trust with users. It's about establishing a community of people who are really interested, not about maximizing the number of people who passively consume information.

Money and strategy needed

Naive ideas about marketing via social media lead to three other mistakes. Many entrepreneurs think they can acquire and retain customers on Facebook for free. In reality, however, campaigns and the experts required for them naturally cost money and working time. In addition, spontaneous, ill-considered campaigns rarely lead to success. Rather, as in other media, sophisticated strategies are an indispensable basis for which, in turn, knowledge of the market, the target group and the optional types of performance in social media is required. Ergo: "Success will only come to those who bring professionals on board instead of acting amateurishly," Fürtbauer is convinced.

For Fürtbauer, the seventh mistake is the uncontrolled spread of the same message over and over again. As an antidote, he recommends pushing the Facebook page and its content in such a way that it reaches the core target group, which can be achieved by addressing them in exactly the right way and constantly varying it. Closely "related" to this is the eighth mistake, namely boring the Facebook fan base. This can be avoided by ensuring that all messages ask the user to make a statement and thus involve him or her in the community. This requires a choice of words that creates tension and arouses curiosity. And above all, it is important to constantly keep in mind one of the most important lessons about social media marketing: Communication is not a one-way street.

Class instead of mass

Finally, the success of social media marketing should not be equated with the largest possible number of Facebook friends. Rather, the composition of the fan base or, more precisely, the size of the intersection of friends and the intended target group is decisive for efficiency. Whether you attract the right users to your site is determined by their behavior. If they visit the site frequently and are also active there, i.e. if they make comments and like posts, then there is a high probability that they are genuinely interested in the company's offerings.

Those who value such fans certainly don't make the tenth mistake, underestimating the potential of active Facebook friends. "Today's customer is not content with buying products, he wants to help shape them," says Fürtbauer. And that's exactly what a provider who moderates discussions on Facebook and takes customers' opinions seriously allows him to do. He has seen through what makes social media marketing a sales turbo: letting people have their say, responding to them, taking on board their suggestions.

 

Under the motto "Kitchen & Urban Garden", the entire brand presence for The Artisan was conceived, designed and staged in line with the theme. In the classic sense, this includes the letterheads as well as various other design and advertising measures. From the signage to the menu card to the website in responsive design. The clear and unmistakable design language adheres to the orientation and philosophy of the newly opened restaurant. Uncomplicated and high-quality culinary art, which should score with products from the region.

Responsible at The Artisan: Luca Tribò (Host, Partner), Mark Thommen (Head Chef, Partner). Responsible at Herger Imholz: Dani Bürgisser (Art Direction), Mathias Bamert (Strategy and Project Management).
 

1. how do I recognize that customer reviews are genuine?
Johannes Lemm: There are a number of simple indicators that can be noticed simply by looking at a review profile. For example, a differentiated rating profile is more credible than flawless praise. It is unrealistic to expect absolutely every customer to be satisfied. This is why there are always critical voices, especially when the number of reviews is very high. If the rated company responds to the reviews, this also speaks for authenticity. It shows that the addressee of the reviews is actively addressing the concerns of its customers. And at best, there is a public author profile for a review - ideally even with a name and profile picture. This generally increases the probability that a real customer is behind the review. In particular, if the author profile shows that a customer has reviewed various online stores, this indicates that they are not reviewing on behalf of a retailer, but are a credible power shopper.

2 What are the consequences for a retailer who manipulates customer reviews?
Falsifying or manipulating customer reviews is against the law. Retailers who manipulate customer reviews can face fines of several thousand euros - or even six figures if they do it again. If you as a consumer have the impression of manipulation, many portals offer the option of reporting conspicuous comments or reviews. Both store and portal operators should have an interest in combating fake reviews - not least because they undermine the integrity of their own brand.

3. are negative reviews of a product generally a signal that you should not buy it?
Bad reviews of a product do not necessarily mean that a product is out of the question. For example, two negative reviews compared to 100 positive ones are of little significance. It can also help to take a closer look at the content. Negative reviews are often written in more detail than positive ones. And there may even be a reaction from the retailer that provides a plausible explanation for the poor rating. What's more, not every product is suitable for everyone. There are products, such as mattresses or office chairs, where it depends very much on personal preference as to whether you like them.

4. what are the reasons for negative store reviews?
A conspicuous number of negative store reviews can indicate that something is wrong; for example, if the goods have not been delivered several times or have been delivered very late, if there are problems with exchanges or refunds. However, only authentic reviews provide information about such factors. That is why we at Trusted Shops check the authenticity of the rating profiles on our portal. To do this, we use automated checks with our innovative review scanner, which automatically detects anomalies in reviews, such as unusual clusters of exclusively positive reviews for a store. In addition, our multilingual review team investigates all anomalies. This creates lasting trust among buyers.

The winners of the 6th Cannes Corporate Media & TV Awards, one of the world's most important festivals for the business film industry, were honored at an exquisite Awards Gala Dinner on October 15 at the Palm Beach Cannes. More than 270 guests traveled from all over the world to the film metropolis of Cannes for the event. This year, the international competition again enjoyed a record number of 772 entries from all over the world. A 60-member, international and top-class jury of experts selected the best 152 entries to be awarded trophies in black, silver and gold. A complete list of winners is available on the festival website.

The Grand Prix Film 2015 - the big winner of the evening

The film production company Lichtspiele "The Film Agency" was awarded the Grand Prix for the best film of the festival for its image film "The Heartbeat of Switzerland" for the Swiss Federal Railways. In addition to this White Dolphin, the entry was also awarded one Golden and Silver Dolphin each and two Black Dolphins for Best Director and Best Cinematography. Lichtspiele "The Film Agency" was thus also able to snatch the Blue Dolphin, awarded for the first time this year, for the best production company of the year.

The jury found that the image film immediately captures one's attention. The way it was made was exemplary - the story great, the script and soundtrack perfect and the editing emotional. The overall concept and implementation impressed the international jurors.

Alexander V. Kammel (Festival Director), Peter Beck (Jury President; Managing Director Beck & Friends), Marco Valpiani (Managing Director and Producer Lichtspiele "The Film Agency") (f.l.)

"The film is intended to be an ode to people, the railroad and the SBB. The framework for the impressive close ups and macro shots is thereby the poetic approach to everyday railroad life through its own poem and the heartbeat as the center of the soundscape." That's how Marco Valpiani, Lichtspiele's managing director, describes the award-winning film. One of the film's concerns was to make the traditional company, which has been mobilizing the nation for decades, keep it in flux and connect it as the heartbeat of Switzerland, palpable. To give the film maximum authenticity, the heartbeat heard in the sound mix was generated from over 200 employee heartbeats, which were recorded throughout the country and then combined with the composed music in the sound studio to create an unmistakable soundscape.

Boutiq wins gold with doubt

The film production company Boutiq was awarded the Golden Dolphin in the category "Visitor Films" for its corporate film "The Test" for the Zweifel company. "International awards of this kind are important proof that Swiss corporate films also enjoy a high reputation abroad. For Boutiq, it is a special pleasure to be awarded for a real-picture film, as we are known for animated films," says Boutiq co-owner Philipp Zünd, who is also a board member of the Swissfilm Association.

 

Seed: Gold for innovative portrait

An exceptional cinematic portrait of the new Swiss Life CEO Patrick Frost is awarded a Golden Dolphin in the Internal Communications category at the Cannes Corporate Media & TV Awards. The special feature: People from Patrick Frost's environment characterize him using metaphors they have chosen themselves. The metaphors are visualized with plasticine objects in stop motion. The film was directed by Simon Koller and the stop motion animations were created by Walking Frames. The film was used as part of Swiss Life's internal communications to introduce the then new CEO to employees.

Gold for Blush Films and Pilatus

The Zurich production company Blush Films wins gold with the film "We are Pilatus" for the aircraft manufacturer Pilatus Aircraft. Pilatus Aircraft is the only Swiss aircraft manufacturer whose planes are sold all over the world. For Pilatus' Coporate Movie, Blush portrayed customers all over the world, the shooting took about a year. Breathtaking shots in the Amazon, in the Swiss Alps, at Ayers Rock in Australia or in the desert of Dubai: this varied and unique film takes the viewer into the world of Pilatus. (hae)

The Swiss silver winners:
 

Production	Agency	Film	Customer
Saffron Films	Saffron Films	Jim & Julie	Gstaad Palace (2 x silver)
WirzFraefelPaal	FCB Zurich	Thank you, Farmers	Nespresso
Avista	-	SPC Tetra Hand Surgery	Swiss Paraplegic Center
Stories	Wirz	Putzwägeli	Zurich Tourism

 

 

"It's going really well," Cook said late Monday at a Wall Street Journal conference. Apple previously relied on selling downloadable music and only entered the streaming business, which plays songs directly from the Web, in late June. The market entry had been eagerly anticipated, as Apple has a total of about 800 million customers. Apple decided against an ad-supported free version of its music service and instead set up a paid Internet radio service. Music streaming services are considered a fast-growing business segment. Apple's offering here competes with services such as Spotify, Pandora and Tidal. Google also offers a music streaming service. According to the latest figures, the current streaming market leader Spotify from Sweden has 20 million paying subscription customers and a total of 75 million users. Apple is roughly on par with French competitor Deezer, which cites a figure of 6.3 million subscription customers. However, Deezer IPO documents recently revealed that a good half of them are not monthly active. (SDA)

Take the survey on the right: Do you use the service?

The topic of "living in deplorable conditions" is topical right now. The media report about Zurich "rotten houses"whose dilapidated apartments are rented out to welfare recipients at exorbitant prices. Living conditions are even worse for many people in the Third World. For this reason, last December Streuplan developed a high-profile campaign realized. Astonished and shocked Zurich residents were confronted with the desolate living conditions to which children in need are exposed during an apartment inspection:

The campaign attracted worldwide attention, has been viewed over 218'000 times on Youtube to date and featured on numerous international advertising portals. Now, thanks to the New York agency Bravo/Y&R, the idea is experiencing a miraculous rebirth with the "Pop-up Slum" campaign:  

What does Streuplan have to say about it? When confronted with the campaign by Werbewoche, CEO and responsible Creative Director Thomas Back finds the similarity "crass". And takes the whole thing with humor. "We take it as a compliment - it's cool that a small Swiss agency is copied in New York." (hae)

Rickli and Rutz missed a critical voice in the discussion round on the topic of "refugees" on August 4. No one had been able to participate in the discussion who was critical of the federal government's asylum policy. In addition, the position of bourgeois politicians was repeatedly qualified as negative and reprehensible. The viewers had received the impression that bourgeois politicians were merely campaigning under the heading of "asylum policy," while left-wing forces were working in a solution-oriented manner. With their criticism, they approached SRG ombudsman Achille Casanova. However, he does not share the view of Rickli and Rutz, as can be seen from the statement published on Tuesday.

Ombudsman: No election broadcast

The selection of the guests and the chosen point of view were permissible editorial decisions that were within journalistic freedom. The audience was certainly able to form its own opinion in this program. Moreover, the diversity requirement does not apply to individual programs, but to the entire program. In the case of election broadcasts, stricter standards would be applied, and both sides would have to be shown in individual broadcasts and contributions. However, since the "Club" in question was broadcast two and a half months before the parliamentary elections, the program could not be considered an election program. (SDA)
 

The ban is provided for in a draft industry agreement drawn up by the Association of Swiss Credit Banks and Financing Institutions (VSKF) and the Leasing Association. The ban on aggressive advertising is only laid down as a principle in the law. The credit industry itself can define what is considered aggressive. According to the draft, it is prohibited to give consumers the impression that small loans are granted particularly quickly and without a detailed credit check. This excludes advertising with "express loans" or "instant cash".

It is also forbidden to advertise with arguments that are obviously not economically sensible. This includes, for example, taking out a small loan to reduce debts. Loans to finance vacations or parties may also not be advertised. With the agreement, the credit institutions also undertake to provide comprehensive information about the risks of small loans and to support further preventive measures. According to VSKF Managing Director Robert Simmen, the Federal Office of Justice has expressed its overall approval of the draft. Some points of criticism are still "being processed". However, Simmen emphasizes that approval by the Federal Office is not necessary.

The new rules will apply from next year. On Tuesday, the Federal Council decided to bring the amendment to the Consumer Credit Act passed by Parliament last March, on which the agreement is based, into force on January 1, 2016. The convention is to enter into force at the same time. The 14-day right of withdrawal for telephone sales will also apply from the beginning of next year. Parliament passed this amendment to the law last June after years of discussion.

Initially, the aim was to extend the current right of withdrawal for door-to-door sales to telephone sales. Then there was a long debate about a right of withdrawal for online purchases as well. However, this proved to be unacceptable to the majority. In the end, a minimum consensus was reached. Purchases under CHF 100 are excluded from the 14-day statutory right of withdrawal for telephone and doorstep sales. (SDA)