For example, 70 percent of smartwatch owners are male, highly career-oriented, and have an above-average level of education. Owners of fitness trackers often have high incomes and also possess a high level of education. This is the finding of a representative online study commissioned by the Internet World trade fair and conducted by the market research firm Fittkau & Maass Consulting, titled «Wearables – Usage and Usage Plans,» which surveyed more than 6,500 German internet users. Wearables are technical devices worn on the body, which include not only fitness trackers and smartwatches but also smart glasses.

Interest in purchasing and using wearables varies widely among Internet users. For example, the target group of people interested in or owning wearables shows differences when compared by gender: While 41 percent of female Internet users in Germany express an interest in fitness trackers, only 34 percent of men are interested in such products. The situation is reversed when it comes to smartwatches: With a ratio of 37 to 31 percent, this product is particularly popular among men.

A status symbol for the upper classes?

Overall, the trend of wearables has currently taken hold primarily among Germany’s educated, career-minded, and higher-income demographic. For example, 58 percent of fitness tracker owners have a personal net income of over 2,000 euros, which is above the average for German internet users as a whole. Smartwatch owners, on the other hand, are characterized by a higher level of career-mindedness—at 73 percent, this is significantly above the average (61 percent) for German internet users. When it comes to the age of the wearable target group, however, the picture is homogeneous: the greatest interest in wearable products is found among 20- to 40-year-olds.

Focus on fitness tracking, communication, and information

When asked about their use of wearables, fitness tracking is the primary focus among owners of smartwatches and similar devices: More than half of those surveyed use their wearable to track and analyze health and fitness data. Communication and information are also important areas: A good 40 percent of wearable owners receive and read messages—such as emails, text messages, or WhatsApp messages—on their wearables; another 26 percent are interested in doing so. One in three uses their device to receive information about incoming calls, closely followed by the use of information services such as weather updates, traffic reports, or news, at 34 percent.

Wearables are the new sales boom

Only 6 percent of German internet users own a so-called “wearable”—that is, a technical device worn on the body, such as a fitness tracker, a smartwatch, or smart glasses. Nevertheless, experts are confident that wearables will trigger a new sales boom in Germany as well. According to the survey results, as many as 16 percent of Internet users are actually planning to purchase one or more wearables. Early reports of success with the Apple Watch, for example—which has been available in Germany since June of this year without excessively long delivery times and has immediately catapulted itself from zero to second place in the global wearable market—also seem to support this trend.

Saskia Müller, director of the Internet World trade show, explains: «Wearables are predicted to experience a boom similar to that of smartphones, and in fact, our study confirms that these devices have already caught on among «early adopters.» Many users have already indicated that they use their wearables not only for information and communication purposes, but also for e-commerce!»

About the study

On behalf of the Internet World trade show, Fittkau & Maass Consulting conducted a representative online survey in the second quarter of 2015, polling over 6,500 German Internet users about their usage behavior and plans regarding wearables. Detailed results of the survey, including charts, are available free of charge at this link available for download.
 

A poster motif was developed for the safe manufacturer Dianit in which the product promise is shown in a special way. The word "nothing" is strikingly crossed out with two crossed and maltreated crowbars, turning "nothing lasts forever" into "lasts forever". A brand promise that suits Dianit and its range. After all, burglars have been biting their teeth out on safes since 1969. In other words, Dianit safes defy every crowbar.

At issue is a picture in the context of 2013 reporting on the alleged former proximity of Tages-Anzeiger editor-in-chief Res Strehle to terrorists. However, the plaintiff is not Strehle, but a Zurich educationalist, according to the district court's list of hearings published Wednesday. In one of the reports, he was shown in a photo. According to the caption, this showed a convicted terrorist. In fact, there was a completely different man in the picture, who merely had a similar name. In a later issue, Weltwoche corrected the error. (SDA)

Image: Twitter.com

For the sixteenth time, the best web projects and campaigns in Switzerland will be awarded on April 7, 2016. The Best of Swiss Web Awards are considered the most important award in the Swiss web and IT industry.

All winning projects will be honored at the big awards night on April 7, 2016, at the Zurich Kongresshaus in front of around 800 guests. Awards will be presented in eleven categories.

The categories:

1. business
2. public affairs
3. technology
4. creation
5. usability
6. marketing
7. digital performance campaigns
8. digital branding campaigns
9. innovation
10. mobile
11. video

Special prizes for the 2016 competition

Master

- Overall best project
- Nomination by expert jury
- Public Voting and Hall Voting

Honorary award

- Pioneers of the Swiss digital scene
- Nomination by Steering Board and Jury President

Business Award

- Swiss Digital Transformation
- Maturity level of digital transformation in companies
- Pre-selection by SDTI study (Uni St. Gallen)

Please note: Browser-based mobile projects (but no apps) can be submitted for the "Mobile Web" category.

Swiss Digital Transformation Award

The Swiss Digital Transformation Award honors companies and organizations that have most consistently changed their strategy, business model, organization and corporate culture through the use of digital technologies and have thus most successfully increased their competitiveness. The assessment is based, among other things, on the "Digital Maturity Model" developed by the University of St. Gallen (IWI-HSG) together with the strategy consulting firm Crosswalk and a panel of experts.

More info at: Bestofswissweb.ch

Jury process for all categories

All submitted projects undergo a two-stage judging process. Eleven expert panels, each made up of ten selected experts and specialists, are responsible for this. A total of over 100 jury members and the pragmatic jury process guarantee the highest degree of objectivity in the awarding of the gold, silver and bronze awards. Of these award-winning projects, the best are entered into the race as candidates for the Master title. The Master of Swiss Web is finally awarded in a multi-stage jury and public vote.

On this basis, together with the vote of the public at the award ceremony on November 12, 2015, it will be decided who will become Master of Swiss Apps 2015.

These projects are the potential Masters of Swiss Apps 2015:
 

At the Best of Swiss Apps Award Night on November 12, 2015, the best projects in each category will be honored. The "most popular project among the best" will also be chosen: the Master of Swiss Apps 2015. The title crowns the Swiss project that is considered particularly successful by the professional jury, our readers, and the audience across all categories. Werbewoche is the media partner of the award.

All info on the nominated apps at: Bestofswissapps.ch

SRF 1 broadcasts over two and a half hours of current affairs programs every day, plus special programs and extended news bulletins during major events. SRF invests a total of CHF 56.8 million annually in daily news programs. Of this, 23.9 million francs is spent on the daily news. By comparison, the German broadcaster ZDF invests around twice as much, 102 million euros, in its daily news programs. The various versions of "heute" news account for around 54 million euros of this.

For the weekly magazine programs, SRF calculated costs per edition of CHF 69,000 ("ECO"), CHF 72,000 ("Puls"), CHF 74,000 ("Kulturplatz"), CHF 99,000 ("Einstein"), CHF 114,000 ("Kassensturz") and CHF 115,000 ("Rundschau"). Among the talk shows, "Schawinski" is the cheapest at CHF 14,000. There is a "Club" for 25,000 francs and an "Arena" for 34,000 francs. The costs of "Sternstunden", "Aeschbacher" and "Literaturclub" are between 53,000 and 61,000 francs. Purchased or co-produced documentaries are available to SRF for between CHF 14,000 and CHF 40,000. In-house productions cost between 120,000 francs ("SRF bi de Lüt") and 212,000 francs ("Netz Natur"). Reports are comparatively cheap at CHF 38,000 per "Reporter" program.

817,000 francs for Saturday night box

Evening entertainment on Saturdays is the most expensive. Multi-part shows such as "The Voice of Switzerland", "Happy Day", "Gipfelstürmer" or "Kampf der Orchester" cost an average of CHF 817,000 per episode, while one-off shows such as "Hello Again!" or "Alperöösli" are slightly cheaper at CHF 607,000. Theater and cabaret recordings for Saturday evening programs cost an average of CHF 127,000. For international co-productions such as "Musikantenstadl" or "Eurovision Song Contest", SRF contributes an average of CHF 96,000. For a comedy program such as "Giacobbo/Müller", SRF expects to receive CHF 131,000. The CHF 79,000 per quiz and game show includes the winnings for the candidates. Between 15,000 and 237,000 francs are spent on a music program. For factuel entertainment programs such as "Verkehrte Welt", production costs amount to 183,000 francs; if such a program is purchased, 5,000 francs are sufficient. For the children's program "Zambo", SRF quotes an amount of 11,000 francs per episode.

22.3 million francs for Swiss films

SRF is one of the most important film promoters in Switzerland, according to the press release. Every year, 150 Swiss films are shown in the program. As part of its cultural mandate, SRG supports film production throughout Switzerland with CHF 22.3 million annually. SRF produces around four television films per year in the original language, Swiss German. SRF and SRG contribute CHF 1.6 million to a television film. The production costs of a Swiss "Tatorts" are around CHF 2.1 million. Cinema productions are supported with CHF 3.3 million annually. An episode of the series "Der Bestatter" costs CHF 719,000. SRF invests between 20,000 and 55,000 francs per episode for bought-in or co-produced crime dramas. The license costs for a purchased feature film are between 4,000 and 70,000 francs. Once or twice a year, SRF produces a blockbuster whose price is exceptionally "in the low six-figure range". SRF reports the costs of its regular sports coverage: 70 minutes of "Sportpanorama" cost 64,000 francs, the 20 to 45-minute "Sportaktuell" costs around 23,000 francs and the 35-minute background program "Sportlounge" costs 58,000 francs.

Figures from RSI, RTR and RTS will follow in spring

The information provided by SRF is the actual costs of the programs broadcast in 2014, based on the annual statement, as stated in the press release. The data will be updated annually in future. The costs of broadcasts in the other Swiss regions of RSI, RTR and RTS will be prepared in the coming months and communicated in spring 2016. (SDA)

SRG: The cost of broadcasting

Whoever tells Toni about his faux pas will, with a bit of luck, win a real Toni to spoon it out again.

Toni yogurt in a glass has been on the market since 1982 and has a distinct cult character. Since September, Toni has been on the shelves in a new retro design. The right moment to bring it back into everyone's mouth. This is exactly what Plan.Net Suisse was commissioned to do. Toni yogurt stands for the decelerated moment of enjoyment. But you can only enjoy it if you are totally relaxed. Unfortunately, things happen in life that make us feel anything but relaxed. That's where the unconventional campaign comes in: For four weeks, Toni spoons the misfortunes of his fans. He rescues celebrities and ordinary people from embarrassing situations. He helps them out of trouble. So that all they have to spoon out themselves is their yogurt. In a relaxed way.

With #Tonilöffeltsaus, Toni not only makes a name for himself on Radio NRJ, but also attracts attention with his cheeky comments on the net. On news sites, Facebook and Twitter. Toni always appears where someone has just experienced something embarrassing. And offers his spooning services.

Creative Director Thomas Lüber says of the campaign: "The real-time advertising concept is dependent on current events and cannot be planned at all. It takes courage to realize such a novel concept. Therefore: Hats off to the people responsible at Toni. The hub of the campaign and the new home of Toni is the website created by Plan.Net Suisse Toni-yogurt.ch. With its simple design, the site sums up what Toni is: simply yogurt. And therefore for over 30 years the cult in the glass.
 

Pelikan is giving away the "Swiss" cheese fondue set with the purchase of the "Rainbow Kit" toner module set. As seen in the Brack.ch newsletter:

The question arises as to whether, in the case of promotions, the item being given away should not at least have something to do with the product being sold. Apparently not. Although - now that it's getting darker and colder outside earlier, you feel like printing to your heart's content again in the evening. Reliable, economical, productive. No cheese: late fall smells of toner dust. (hae)

Toggenburg Medien AG now unites the Toggenburger Tagblatt, the Toggenburger Nachrichten and the Alttoggenburger under one roof. A joint editorial team based in Wattwil currently produces the editorial content for all three titles. From 2016, the newspapers will be united to form the Toggenburger Tagblatt. Subscribers will then be able to choose between two newspaper offers: They will either opt for the full edition of the Toggenburger Tagblatt, with an international and national section and an Eastern Switzerland section, or for the regional section of the Tagblatt and therefore only the local content. The regional section of the newspaper will be published separately from January 4, 2016 and can be subscribed to separately at a lower price.

The two local titles Toggenburger Nachrichten and Alttoggenburger, which are published twice and three times a week respectively, will be discontinued from 2016. "The two titles used the content of the Toggenburger Tagblatt and were therefore very similar in terms of content. Today, this concept no longer makes sense in Toggenburg, which has long been perceived as a coherent region," explains Christine Bolt, President of the Board of Directors.

To this end, the Toggenburger Tagblatt is strengthening its journalistic offering, particularly with regard to economic and political topics, as the NZZ media group writes in a press release on Wednesday. "Toggenburg is lively and is constantly developing into a strong economic and living area. Our readers receive a daily newspaper that reflects this development with even more in-house research and diversity", says Editorial Director and Managing Director Serge Hediger.

In the generously designed layout, wide-format images and trailers entice users to browse through the attractive range of films. The new content structure allows quick access to the complex program structure. As is well known, the Filmpodium programs its offerings according to thematic film series. Depending on their interests, users can display this wide range of films according to a date grid, film titles or thematic film series. In addition, the Website now also prominently targets children.

The output is in responsive design, which means that the ideal view is displayed on desktop, tablet or smartphone. The solution also impresses with numerous other practical features. For example, visitors can automatically enter the film dates they are interested in in their own electronic agenda, buy their screening ticket, visit widely researched additional information including images and trailers and search for a variety of films in the program archive.

Responsible at the Filmpodium: Corinne Siegrist-Oboussier (Head), Michel Bodmer (Deputy Head), Tanja Hanhart and Primo Mazzoni (research assistants). Responsible at TBS & Partner: Ramun Knapp (concept, consulting), Christian Tobler (CD), Daniel Erdin (design), bitbee solutions gmbh (programming).
 

Harry Ziegler (1963) was born in Zug and has many years of journalistic experience. After studying economics and political science in Switzerland and English-speaking countries, he worked in the city section of the "Zuger Zeitung" and then switched to the communications industry for several years. From 2000, he worked at the "Neue Schwyzer Zeitung", where he headed the editorial team for almost ten years from 2005. He has been Deputy Editor-in-Chief of the "Neue Zuger Zeitung" since February 2015. "Zug is my home, I grew up here and have close ties with the city and canton. I'm really looking forward to the new challenge," says Harry Ziegler.

The former editor-in-chief Christian Peter Meier is moving to the Neue Luzerner Zeitung as head of the reporter pool at his own request on January 1, 2016. The 51-year-old has managed the Neue Zuger Zeitung for nine years, during which time he has made a significant contribution to the newspaper's success with commitment and prudence.

Number 2 of the Top 5 Youtube Spots "Robbie Maddison" is the video of a motorcycle stuntman, which could celebrate worldwide viral success - SRF3/online already reported about him this year. Number 3 of the Top2 Youtube Spots is the video of the "BigAir Contest", which took place from September 3 to 6 in Kloten, Schluefweg.

Top 5 video spots on youtube

1. H&M

2. dc shoes film

3. MTV mobile CH

4. bentley motors

5. ronaldo - ROC Live Life Loud

A minimum of organic views (not paid) is required to be considered for ranking. The ads are determined by an algorithm that takes into account paid and organic views, as well as audience engagement. A detailed description of the algorithm can be found at Thinkwithgoogle.com.