CC:Wietlisbach now offers a training program for efficient briefings.
The coaching is intended for both clients and agencies and is designed to increase the efficiency of advertising investments - both for classic and non-classic communication measures. Poor briefing is often responsible for inadequate process output, the consultancy explains its new offering in a press release.
Guido Wietlisbach was Managing Director and owner of Ogilvy One until CC:Wietlisbach was founded in June 2008.

Even Western Union is jumping on the optimism bandwagon in these times of economic crisis—the same one that Barack Obama used to launch his successful campaign. The global advertising agency Publicis Hong Kong has developed the money transfer company’s first global campaign. It is designed to radiate optimism and positive thinking. The message, aptly titled «Yes!», captures this perfectly.
In addition to various advertising campaigns, an eye-catching TV commercial was created: In a wide variety of locations around the world, the letters Y, E, and S fly through the air—large and three-dimensional, they dance through the air like balloons, their appearance as light and fluffy as an appetizer pastry. The dancing elements eventually come together above the rooftops of a city to form «Yes!».

Among the creative minds behind the campaign are film director Antoine Bardou-Jacquet, photojournalist Steve McCurry, and typographer David Carson. The music for the TV commercial was composed by Moroccan musician Hindi Zahra. The campaign’s imagery was captured in locations including Morocco, Singapore, Los Angeles, and Cape Town.
The commercial is aimed at approximately 200 million people living outside their home countries. With this campaign, the money transfer company aims to position itself as a service provider that enables people around the world to maintain connections across the globe. The brand communication was designed for more than 200 countries where Western Union operates and has been translated into over 40 different languages. The campaign includes robust multichannel elements intended to «expand and align» the brand communication across the more than 200 participating countries, as Publicis explains. Other elements of the campaign include a dedicated microsite designed to foster online engagement with consumers. POS materials are available at 320,000 service counters. These are complemented by street art and viral techniques, such as a ’making-of« video for the commercial on YouTube under »Western Union Yes.”.
For the first time in its 150-year history, Western Union is launching a comprehensive global branding campaign based on this concept. According to estimates, nearly 400 billion USD are now sent around the world via Western Union each year.

Isabel Imper

Novartis boss Daniel Vasella goes on the radio. Every Saturday in February, he will comment on a current event on Radio Vatican.
The CEO and Chairman of the Board of Directors of the Swiss pharmaceutical company will do so from an "ethical perspective", the broadcaster announced on Wednesday. It was not possible to find out in which language he would be commenting.
The 56-year-old high earner is known, among other things, as a patron of the Einsiedeln monastery. He himself attended the Catholic Collège St-Michel in Fribourg in his youth.

Lesch + Frei Zurich has created a fundraising campaign for the aid organization Swissaid. The campaign aims to draw attention to the absurdity of converting food into fuel. The subjects visualize this by transforming the petrol pump into a coffin. The message "The price of a tank of agrofuel" illustrates the visual message.
An appeal for donations will also be launched to encourage the Swiss population to support the aid organization in its fight against the displacement of the population in the South by the fuel multinationals - in line with the motto "Hunger is not destiny".
The advertising motif can be seen on posters in German and French-speaking Switzerland and is available in dispensers on public transport. Leaflets will be distributed and direct mailings sent out from mid-February.

Responsible at Swissaid: Werner Küng (overall responsibility), Anita Merkt (communication). Responsible at Lesch + Frei: Thomas Lüber (CD), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Désirée Guzzo (polygraphy). Photography: Sven Germann.

Nemuk has completely overhauled the website of the Zurich Commercial Association. The digital marketing agency was responsible for the conception, the
design and programming of the new homepage, which has been online since mid-December. The website focuses on the association's range of courses and publications as well as information for members and people from the commercial sector. The KVZ newsletter was launched at the end of January to accompany the relaunch.

The agency at the airport has created advertisements for TS Tor & Service. These show possible worst-case scenarios in which people are stuck due to a non-functioning door - in a freezer room, garage or bus station. The ads therefore promise rapid assistance from the Muolen-based company. If a door should unexpectedly become inoperative, the industrial door specialists have a service team at their disposal. The advertisements are available immediately.

Responsible at TS Tor & Service, Muolen: Toni Kempf (Managing Director). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text), Miriam Egli (consulting).

Agence Trio BSW has had a new management committee since January 2009. The "One-man trio" Michael Kamm will be joined in future by Nina Hugentobler, Guido Masson and Olivier Pasche.
Nina Hugentobler is the new Managing Director of Agence Trio for Lausanne. She gained her 13 years of professional experience at Alstom and Möbel Pfister, among others, and later on the agency side at Publicis and as COO at Saatchi & Saatchi Simko.
Guido Masson is the new Chief Creative Officer at Trio. He has more than sixteen years of professional experience and has worked at Publicis, Michael Conrad & Leo Burnett, Y&R in Frankfurt and Saatchi & Saatchi Simko in Geneva.
Olivier Pasche, a Swiss-German with roots in French-speaking Switzerland, is taking on the role of Managing Director of Agence Trio in Zurich. After starting his career in marketing and communications for various automotive brands, Pasche worked for Saatchi & Saatchi Simko in Geneva and Zurich.
Michael Kamm, owner of the agency since 2005, begins his seventh year at the helm of Trio as the link between the third and fourth generation. He coordinates the Lausanne and Zurich branches of the agency, which was founded in 1931, and is responsible for strategic and financial management.

Since February 1, 45-year-old Barbara Salm has been Head of Communications in the Culture and Social Affairs Directorate of Migros Culture Percentage. She succeeds Barbara Kreyenbühl, who moved to a communications agency as Managing Director at the end of 2008.
Barbara Salm is a federally certified PR consultant. She has many years of national and international professional experience in communications. Before joining the Federation of Migros Cooperatives, she worked as a PR consultant and media spokesperson for Suva in Lucerne. Barbara Salm is President of the Central Switzerland PR Association (ZSPR).

In collaboration with Öbu, a network for sustainable business, the Erlenbach-based agency Eclat has created the sustainability portal Proofit.ch. The project, which is funded by the federal government, addresses issues of sustainable corporate management for SMEs that do not have the resources to set up their own sustainability programs.
Eclat worked out the content structure of the website and developed the logo and corporate design. As an accompanying communication measure for the launch of Proofit.ch, an energy-saving light bulb with a long service life was handed out as a gift, which was given specially designed packaging with references to Proofit. The Proofit Internet platform provides a wide range of information, best practices and an efficiency check for SMEs.

The Oswald Siegfried advertising agency (OSW) has created a mailing for its client Grosspeter's Swedish car brand Saab that invites customers to change their tires in an unusual way: The invitation promises a Swedish buffet. In keeping with this, the yellow stripes of the Swedish national flag were depicted on the invitation with tire tracks.

Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at OSW: Michael Oswald (AD), Nadine Siegfried (Consulting), René Fisch (Text).

It was published for the first time on February 1, 1909 and gradually developed into a beacon of French literature. We are talking about the nrfthe Nouvelle Revue Française. Through its fateful connection with the Gallimard publishing house, it was jointly responsible for publishing authors such as Mallarmé, Baudelaire and Proust in its early days. This was the birth of the "Editions de la Nouvelle Revue".
The heyday of the nrf in the interwar period, when it rose to become France's leading intellectual and literary organ. During this time, it gave a voice to authors such as Breton, Kafka, Musil, Cocteau and Aragon. After the Second World War, it never regained its former greatness. According to the Süddeutsche, it is now more and more like a monument. The circulation has fallen to around 1000 copies. Several retrospectives are now being published to mark the 100th anniversary. Joyeux anniversaire!

Who would have known: Burger King's legendary Whopper has been around for half a century! To mark this anniversary, the fast food chain has launched an over 50s campaign. The advertisements come in the form of glossy presentations reminiscent of beauty and fashion ads. The burger is presented by a model in a silky pink dress. And the highlight: both the burger and the woman are - even if you can't tell by looking at them - both over 50.
The seductive effect of the images is underlined by the slogan "Over 50 and still hot. The Whopper". Both the burger and the model have been optically tuned as far as Photoshop can take them. The over 50 model looks just as crisp and fresh as the salad between the sandwich buns. Regardless, while the word "original" is desirable for the Whopper, authenticity seems to be downright cursed on the ad subject. No big deal - as we all know, the eye eats too.