The communicator of the month for February is Dominique von Matt. The Swiss Advertising Association SW chose the Managing Director of the Jung von Matt/Limmat agency as Man of the Month. According to a statement from the association, von Matt was not solely responsible for Migros' budget win. However, his personal commitment undoubtedly contributed to Migros' marketing man, Oskar Sager, awarding the contract for the umbrella brand campaign to the agency.

The Davos newspaper is once again without an editor-in-chief. Thomas Günter has left the local paper after just one and a half years at the helm. The position will not be advertised publicly for the time being. Back in 2007, the twice-weekly newspaper was completely without an editor for months following disagreements between the editorial team and publishing management.
Managing Director Hans Peter Stiffler is temporarily taking over the organizational management of the editorial team. The three-person editorial team will be responsible for the newspaper's content. Thomas Günter is the third editor-in-chief to leave the local newspaper in the last five years.
They parted "on the best of terms", according to a statement. Günter will continue to write for the Davos newspaper as a freelancer if required, Hans Peter Stiffler told SDA on Monday.
The Südostschweiz Media Group in Chur holds the publishing sceptre at the Davoser Zeitung. Since mid-2007, the group has held the majority of shares in Buchdruckerei Davos, the publisher of the twice-weekly local newspaper.

After successively increasing its stake in the internet platform Tilllate.com, Tamedia is now acquiring a majority shareholding. With an increase of a further 51 percent, Tamedia now holds around 86 percent of the shares. The remaining 14 percent of the share capital will remain with the founders Christian Hagmann, Silvan Mühlemann, Markus Popp and André Schraner, who will continue to support the expansion of the platform in Switzerland.
Due to the changed competitive environment, the two partners have agreed to further intensify their cooperation, as detailed in a press release issued on Monday. The nightlife platform complements Tamedia's online media perfectly. Tilllate.com has already been working with 20 Minuten for some time and is a partner of the people magazine Friday, which was launched in fall 2008. Following the takeover of the majority of the Swiss business by Tamedia, Tilllate Holding is concentrating on foreign markets and will reorganize its activities in this area.
In a first step, Tamedia acquired 20 percent of the share capital of Tilllate Switzerland on July 1, 2007. In May 2008, the media company increased its stake by a further 15 percent.
The Internet platform was founded in 2000 and today reaches around 400,000 unique clients in Switzerland (Wemf Net-Audit December 2008). Over 200,000 users are registered on the portal. The company employs around 30 people, with an additional 350 photographers working on the site every week.

Beat Holenstein, Deputy Managing Director APG, Ivan Schultheiss, APG, and Markus Gut, Y&R (from left).

Brigitta Schmid (l.), Freelancer ADC, and Helen Müller, ADC.

Maren Beck, SFLB, Susanne Weeber, KSB/SJ, Iwan von Rickenbach, Wirz, and Devika Hasler, Publicis (from left).

Tom Seinige, JvM/Limmat, Danielle Lanz, Ruf Lanz, René Sennhauser, Sennhauser Creative Consulting, Christoph Bürge, KSB/SJ (from left).

Diego Quintarelli (l.), Publisher Sonntagszeitung, and Rob Hartmann, Euro RSCG.

Christian Gartmann (l.), Publicitas, and Geri Aebi, Wirz.

Pascal Schaub, Saatchi & Saatchi Simko, Achill Prakash, Publicis, and Stephan Lanz, Publicis (from left).

Balz Lendorff, Netvertising, Frank J. Estermann, Panam Film, and Daniel Donati, Zurich Tokyo (from left).

Jörg Birker (l.), Birker Creative Consulting, and Erich Baumgartner, Scholz & Friends.

Michael Kindermann, Snap Film, Maren Beck, SFLB, Jonas Kiefer, Adart (from left).

Jean Etienne Aebi, ADC President.

Thank you for the beautiful logo, not seen for a long time.

Last year, search engine giant Google overtook its competitor Yahoo as the website with the widest reach on the US Internet market. Google's pages, including YouTube and Blogger.com, reached 149 million unique visitors in 2008, twelve percent more than in the previous year. This is according to the 2008 annual report of the Internet market research institute Comscore, which was published on Monday.
Yahoo was also able to make slight gains, but with around 143 million visitors only came in second place. Microsoft came third with its pages, followed by AOL, Fox Interactive-Media and Ebay. Among the major websites, only the online auction house Ebay lost visitors last year.
Only limited increase in advertising revenue despite increase in reach
The strongest growth was achieved by networks such as Break Media (up 279%) and Glam Media (up 144%). Break Media combines several smaller offerings under one roof that are aimed at a male audience (Cage Potato, Chickipedia, Wallstreet Fighter). Glam.com presents blogs that primarily appeal to a female audience. The Facebook community platform grew by 57 percent last year to almost 55 million visitors.
The growth in reach is not necessarily reflected in growing online advertising revenues for operators. Market researchers did register slight growth in banner ads, known as display ads. However, as prices came under severe pressure at the same time, a number of websites had to cope with falling revenues. Yahoo, the market leader in display ads, was particularly affected by this trend. Google, on the other hand, generates the majority of its revenue from text ads.

The Hochspannung advertising agency designed and wrote the concept for the latest series of Radio 24's well-known streetcar roof posters. The headlines, which have been in use since the beginning of the year, advertise the Zurich-based private radio station's program focus on music and news, with lines such as "I Will Survive and news on the state of our economy" or "West End Girls and everything about the new western bypass". The concept developed by the Hochspannung advertising agency is in use throughout the year. Further headlines and the placement of advertisements and internet banners are currently being planned.
Responsible at Belcom Radio 24: Andrea Hämmerli, Monica Gomez and Carole Stultz. Responsible at Hochspannung Werbeagentur: Matthew Katumba, Alex Taiganidis, Tom Fäh, Marco Huber, Stefanie Fricker and Andrea Bruggmann.

The Wirz Group can look back on a good year: Sales of the independent Swiss communications group rose by almost 16 percent to CHF 24.9 million in 2008 (gross operating income), with all three core companies Wirz Werbung, Wirz Corporate and Assai Dialog+Digital contributing to the positive result.
In terms of new business, the past year was also satisfactory for the agency. It won a total of 18 competitor presentations and thus landed 23 new clients, including Alstom, Bank Sarasin, Bilanz, DSM Nutritional, Emmi, Heks, Kaba, Nespresso, Partners Group, Riderspalace, Roche, SBB, Schoolnet.ch, Swisscard, Unique and Würth Financial Services.
Geri Aebi, Chairman of the Wirz Group Management Board, which he forms together with Urs Binggeli (Wirz Corporate) and Michel Juhasz (Assai Dialog+Digital), sees the reasons for the good business performance not least in the special constellation of the Group. With the three companies operating under one roof, Wirz offers a wide range of communication services, and clients are increasingly looking for the "communicative general contractor" as a partner.

The Superbowl is not only the biggest national sporting event in the USA, but also one of the biggest advertising events in terms of sales for its commercials. Every year, countless companies vie for the opportunity to broadcast their advertising messages during the live broadcast. The companies pay a lot for this. This year, up to three million dollars had to be forked out for a 30-second advertising presence at the 43rd Superbowl. Last year it was 2.7 million dollars.
According to Rp-online.de, the US broadcaster NBC was able to sell a total of 67 slots for commercials this year for a record sum of 206 million dollars. As the magazine Advertising Age reported, the expensive commercials - if implemented well - can massively increase web traffic and boost demand. Audi, for example, registered an increase in web traffic of over 200 percent, the career portal Career Builder received over 68 percent more job applications and Hyundai gained 25,000 prospective buyers with the help of the Superbowl clips.
The commercials also arouse a lot of interest beyond the live broadcast. The clips are available on various websites. The 48 Super Bowl commercials can be rated on the homepage of the tabloid newspaper USA Today. In addition, a so-called "Super Bowl Ad Meter" shows the audience reactions during the live broadcast. The newspaper selected 136 people who electronically recorded their reactions second by second with a device during the football game.

Spot selection of the advertising week
Clydesdale Circus from Budweiser

Heist from Coca-Cola

Chase from Audi

Meeting from Bud light

Tips from Career Builder

The members of ADC Switzerland have spoken: Out of 773 advertising works submitted for 2008, 137 made the shortlist, 44 were awarded bronze, eleven silver and two gold. ADC explains the decline in entries of around 30 percent compared to 2007 with the financial and economic crisis, which has curbed the "production" of advertising. For this reason, fewer awards were presented in 2008 than in 2007, but the number of entries was roughly the same.
Gold went to "Babushka," an ad campaign for the Sonntagszeitung (Y&R Group Switzerland), and to "Stop Slavery" from Amnesty International (Walker). Agency of the Year is Spillmann/Felser/Leo Burnett, just ahead of Ruf Lanz and Y&R Group Switzerland. The traditional Press Award went to Wirz Werbung for the egg ads in the Sonntag newspaper.

- - Golden dice - -

"Babushka", an advertising campaign of the Sonntagszeitung, implemented by Y&R Group Switzerland ADC comment: "For many years, what was sorely missed is now finally being revived at the highest level with 'Babushka' for the Sunday paper: The intelligent, entertaining, apt advertisement for a medium." Subject soldier Subject Putin Subject child Bush subject

"Stop Slavery" by Amnesty International in the Direct Mail/POS/Events category by Walker Advertising Agency. ADC comment: "'Stop Slavery' in turn impressively demonstrates how a big impact can be achieved in the new media channels with the least amount of resources but the maximum dose of amazing idea." Ebay page Pop-up

- - Silver dice - -

"Kein & Aber" by Walker Advertising Agency (category ads) Subject tip Subject Sex

"Sanitas Troesch image campaign" by Ruf Lanz (category ads) Forest subject Subject meadow Subject snow

"Tagesanzeiger 100 posters to stay with" by Spillmann/Felser/Leo Burnett (category posters) First poster Poster in between Last poster

"SonntagsZeitung Babuschka" by Y&R Group Switzerland (category posters) Subject soldier Subject Putin Subject child Bush subject Film

"SonntagsZeitung Bush" by Y&R Group Switzerland (Film category) Sequence Bush

"Studio Achermann Snow Mann" by Studio Achermann (category Design) Subject 1 Sujets Sujets

"Zeiss Calendar" by Studio Achermann (category photos/illustrations) Subject 1 Subject 2 Subject 3 Subject 4

"Art Poster Gallery Cezanne" by Publicis advertising agency (Digital category) Article 20Minutes Youtube video (screenshot) Shield

"Amnesty Stop Slavery" by walker advertising agency (Digital category) Ebay page Pop-up

"Metrographen relocation film" by metrographen gmbh (category low'n'no budget) Screenshot

"WoZ buys UBS" by Spillmann/Felser/Leo Burnett (category overall campaign) WoZ takes over UBS 1 subscription = 1 share Only 1036 million

- - Publicitas Press Prize - - -

"Egg ads" for Sunday from Wirz advertising This year again, under the patronage of sponsor Publicitas, a jury of seven editors-in-chief of well-known press products met. They awarded the press prize for an outstanding campaign placed in the print medium from the point of view of papermakers. Klitschko Tarantino Amy

- - The top ten advertising agencies 2008 - - -

Agency of the Year are actually two agencies: Spillmann/Felser/Leo Burnett and Ruf Lanz. Because both scored exactly the same number of points. But since there can only be one winner, there was an additional "Olympic" ranking, which is why Spillmann/Felser/Leo Burnett was named Agency of the Year. Nevertheless, the performance of the small agency Ruf Lanz is explicitly acknowledged, as it has maintained its position at the top of the Swiss creative field for years. And this in competition with much larger agencies. The Agency of the Year Award is presented by Publicitas Cinecom.
The title "Agency of the Year" is awarded to the agency with the highest award according to the weighted ranking. The following applies: Shortlist = 1 point, Bronze = 2 points, Silver = 3 points, Gold = 4 points.

- - Special prices - -
Once again this year, ADC Switzerland invited renowned colleagues from the fields of strategy, consulting, media, direct marketing and realization to become collegial members and to serve on the jury. These collegial members have now awarded four special cubes from their own professional perspective for the third time in 2009.
In the Creative Strategy category
SonntagsZeitung Overall campaign by Y&R Group
In the Creative Campaigning category
Bindella Tanti Auguri overall campaign by walker advertising agency
In the Creative Production category
Hiltl Sound Designer Film by Ruf Lanz
In the Creative Media category
Amnesty International Online by walker advertising agency

Total list incl. bronze cubes and shortlists

Anna Maier is celebrating her TV comeback: from this spring, she will host the new entertainment show "Die 10" on 3+, according to a statement from the Swiss private broadcaster. In the one-hour show, Maier will present the ten most successful, exciting or erotic personalities in Switzerland or the most scandalous and spectacular events. It is not yet known which topics will be covered in the planned six shows. The exact broadcasting slot is also yet to be announced.

We've been waiting a long time for it, but it's finally here: the sinless search engine. Anyone who uses the new search service Catholic Google should only receive web content that does not offend the ethical and religious feelings of a devout Catholic. Pornographic content, for example, is automatically filtered out, as Swissguide.ch knows. So if the interested Catholic enters porn, he will be disappointed: "Your search did not match any documents". However, the system is not yet working properly. The overly cunning Cathoogler will certainly find one or two gaps. Catholic Google is not yet able to recognize certain terms, against which porn is more harmless than a boring village disco, as the sins they really are. No details will be given here - everyone is free to decide how far they want to go in tricking the pious search engine.

The opponents and supporters of the free movement of persons are spending a lot on the referendum campaign. According to SDA, the parties and associations have spent over nine million francs on the campaign in the print media alone.
This means that expenditure is clearly above the average for all votes, said the director of the advertising company Publicitas, Georges von Csernatony, in response to a report on TSR television in French-speaking Switzerland on Friday evening.
However, it remains unclear who has invested how much money in the campaign. The associations and parties are remaining silent. The business umbrella organization Economiesuisse has said that it has invested "several million" for a Yes vote. The FDP wanted to invest 300,000 to 500,000 francs.