Skiing and snowboarding are among the most popular sports in Switzerland. Every year, however, around 66,000 skiers and snowboarders are involved in accidents. The Swiss Federal Accident Prevention Bureau (BFU) raises awareness among companies - and their employees - about safe behavior on the slopes. For this purpose, the BFU provides companies with a free safety kit.

The Bernese advertising agency Gestalt Kommunikation was responsible for the concept and design. No shock images were required, but the chosen motif was still intended to make people think. Because even in the most beautiful winter sports conditions there is always a certain risk without prevention - symbolized by the snow monster.

The motif is used on posters, flyers including give-aways and a factsheet.

Responsible at BFU: Daniel Poffet, Lorenz Wenger. Responsible at Gestalt Communication: Fabian Wicki (CD), Philippe Oesch (text), Karin Weber (consulting), Twin Design, Liebefeld (photo composing).
 

SBB has awarded the contract worth 140 million Swiss francs for the supply of network components and their maintenance to Alcatel-Lucent Switzerland. SBB will continue to operate the data network itself, as it announced on Friday. The network will include train control systems, all customer information systems, sales systems, Internet services for passengers at railroad stations and employee workstations. Construction is scheduled to begin in 2016 and be completed in 2019. The current network has reached the end of its service life.

SBB will transfer its applications to the new data network in stages. The network has a redundant structure. This means that if one network fails, a second one is available. Therefore, changeovers and maintenance work can be carried out without affecting rail operations, according to the statement. (SDA)
 

The jury met as early as 9 a.m. at Zentralstrasse 18 to sift through the many entries.

Over coffee, croissants and donuts, the judging began for the entertaining but lengthy Film category.

While a surprising number of the submitted works elicited a laugh from the jury, other spots provoked long conversations about understanding. After all, not all of the films were able to convey their message directly - unintended messages also resonated.

From the idea to the implementation

Already during the judging of the film category, it became clear that the focus of the jury members differed greatly in some cases. For example, some judged the submitted works from the perspective of the idea, while others based their views more on the impact or skillful implementation. Discussions flared up especially when an idea was good but the implementation failed to convey it. Particularly heated discussions were triggered by individual submissions whose idea was convincing but whose implementation was not.

There was also a lot of debate about the understanding of some of the ideas. Some good ideas made the shortlist, even though the viewer of the spot could interpret it in at least three different ways. The jury was not always sure if their interpretation of the work was what the submitters wanted. In the end, however, the strict jury found not only a worthy winner in each category, but also a lot of impressive submissions for the shortlist. The shortlisted films can all be admired on the Awards website.

In the judging of the film category, it became very clear what made the work of the jury of the young talent competition more difficult: Should the idea or also the implementation be evaluated - can a good idea be put on the shortlist, even if the resolution is not very obvious? An ingenious and beautiful idea, which was also simply but aptly implemented, may nevertheless stand out much less than a simple bang for the buck. So both spots end up on the shortlist, but the better place goes to the film that makes more of an impression. Even if a good idea is just as important as the effect - what sticks in the minds of the viewers is usually the stronger implementation. At the same time, a fair jury also wants to consider the idea itself, without being influenced by an unfavorable implementation. And a simple spot can possibly be turned into a cross-media campaign series, while another spot cannot really be implemented further for a campaign, despite its striking effect. A dilemma that the jury found its way out of in part only with a democratic vote.

Feedback conversations

The young talents receive a clear opinion on the impact of their submission as well as helpful tips and professional advice on their work during a feedback discussion. "Any of the participants is welcome to request such an interview, regardless of whether they are on the shortlist or not," emphasizes Philipp Skrabal.

The two chairmen of the ADC Young Creatives Award, Philipp Skrabal and Dominik Oberwiler, are best able to tell the entrants which of the submissions had better chances and why in a personal discussion.

The Young Professionals membership category

A year ago, ADC Switzerland launched the Young Professionals membership category in order to increase its involvement in the training and promotion of young creative talent. Now, the winners of the Young Creatives Award and/or the competition of the ADC/BSW creative school can become members of "Young ADC" and are thus part of the club. The extraordinary thing about this is that they are admitted as jurors at the next upcoming ADC judging (shortlist and bronze on the first jury day). Young ADC members also have free access to all professional events in the ADC Gallery and the opportunity to apply for Creative Camps and events of the ADC of Europe (usually two camps per year, in which two creatives from Switzerland are usually allowed to participate). Ursina Maurer

Compared to last year, significantly more users are going online with smartphones (CH: +19 percent, D: +15 percent, A: +30 percent), while Internet use via laptop/PC is declining slightly (CH: -1 percent, D: -2 percent, A: -3 percent). These are the key findings of this year's second joint study by IAB Switzerland, the Bundesverband Digitale Wirtschaft (BVDW) e.V. and IAB Austria on digital usage in the German-speaking Internet region.

Internet continues to lead in media usage - Mobile Internet on the rise
In terms of weekday media and device use, the Internet (use via laptop/PC) remains in clear first place in all three countries (CH: 87 percent, D: 90 percent of respondents, A: 89 percent). In Austria and Switzerland, the smartphone has now overtaken TV and is in second place there (70 percent in each case; TV: 60 percent (A) and 64 percent (CH)). Among Germans, TV still ranks second (70 percent), with smartphone and radio sharing third place (63 percent each).

The trend toward mobile Internet is also reflected in the weekday usage duration: While Internet usage duration via laptop/desktop has decreased compared to the previous year (D: 185 minutes (previous year: 195 minutes), A: 180 minutes (previous year: 200 minutes), CH: 171 minutes (previous year: 179 minutes)), smartphone usage has increased significantly (CH: 114 minutes (previous year: 100 minutes), D: 114 minutes (previous year: 95 minutes), A: 100 minutes (previous year: 95 minutes)).

Connected Commerce: Informed online or mobile - purchased offline

The search for information on the Internet also has an influence on local shopping: four out of ten online shoppers in the DACH region (CH: 39 percent, D: 38 percent, A: 39 percent) find out about clothing, shoes and accessories online before buying these products in a retail store. The categories electrical appliances (CH: 33 percent, D: 32 percent, A: 38 percent) and computers (CH: 30 percent, D: 27 percent, A: 30 percent) follow in second and third place. Across all product categories, it is also evident that information searches are increasingly shifting to mobile devices.

At the same time, DACH online customers are ordering or booking more via the mobile channel. The proportion of those who made six purchases or more via their smartphone/tablet last month increased sharply compared to last year (CH: +100 percent from 6 percent in 2014 to 12 percent in 2015, D: + 33 percent from 6 percent in 2014 to 8 percent in 2015, A: +225 percent from 4 percent in 2014 to 13 percent in 2015).

Awareness of Mobile Payment Increases - Willingness to Use Payment Apps Declines in Switzerland and Austria

More and more Internet users are aware of the smartphone as an alternative to cash and credit cards: Compared to 2014, awareness of mobile payment solutions via app (CH: +19 percent, D: +20 percent, A: +7 percent) and Near Field Communication (NFC)-based payment solutions (CH: +22 percent, D: unchanged, A: +35 percent) has increased noticeably. Overall, however, more than half of respondents (CH: 61 percent, D: 55 percent, A: 62 percent) said they were generally unaware of any mobile payment method. In the same period, the proportion of those who can imagine using a payment app has decreased in Austria and Switzerland (from 16 to 15 percent and from 26 to 24 percent, respectively); only in Germany can more respondents warm to this payment method (20 percent; 2014: 18 percent).

Personal added value of wearables is not yet recognized

Wearables, i.e. Internet-enabled devices (glasses, wristwatches, contact lenses, etc.) that can be worn directly on the body, are a topic that onliners in Germany, Austria and Switzerland are already intensively addressing. The best-known form of wearables are smartwatches (CH: 62 percent, D: 65 percent, A: 63 percent), fitness trackers are known to every second respondent (CH: 50 percent, D: 52 percent, A: 51 percent), closely followed by data glasses (CH: 44 percent, D: 47 percent, A: 53 percent). Internet users attribute the greatest usage potential to fitness trackers (CH: 56 percent, D: 51 percent, A: 51 percent). Nevertheless, online users in the DACH region tend to be negative about wearables across all countries. The reasons for this are a lack of interest, no need for use and a lack of personal added value. In addition, wearables are considered too expensive.

E-mailing remains the most popular Internet activity - increasingly also mobile
As in the previous year, reading or writing e-mails is the most popular Internet activity among DACH online users in 2015 (CH: 89 percent, D: 89 percent, A: 91 percent). Search engines (CH: 85 percent, D: 87 percent, A: 88 percent) and (surveyed for the first time in 2015) online banking (CH: 69 percent, D: 72 percent, A: 79 percent) follow in second and third place. And the shift towards mobile is also evident in the most popular Internet activities: for example, the increase in mobile users for e-mail in Germany is 24 percent, in Austria as much as 50 percent, and in Switzerland 16 percent. Search engines are currently used on mobile by 38 percent more respondents in Germany than a year ago, 35 percent more in Austria and 16 percent more in Switzerland.

The most popular social media activity is communication via messages and news (CH: 59 percent, D: 51 percent, A: 58 percent), closely followed by the use of private social networks (CH: 58 percent, D: 47 percent, A: 56 percent).

In terms of websites visited daily, weather forecasts are at the top of the list in all three countries (CH: 26 percent, D: 27 percent, A: 29 percent). The interests then differ in the other places: In Germany and Austria, shopping sites (17 percent each) and banking and finance websites follow (D: 15 percent, A: 16 percent), in Switzerland video portals (22 percent) and reference works (14 percent).

Online dashboard for media analyses

IAB Switzerland, BVDW, IAB Austria provide an online dashboard for the use of the overall results of the DACH study. In addition to basic potential analyses for the entire German-speaking Internet region, a wide range of target group and country evaluations and comparisons are possible for 2014 and 2015. Interested parties can access the overall data for Germany, Austria and Switzerland or only data for the individual countries. here refer.

Klaus Miller, Head of Research, IAB Switzerland: "Our study shows impressively and now for the second time in a row the current trends in Internet use: The mobile Internet continues to gain ground, especially in the topics of mobile payment and product information search before a purchase. Based on the study results, exciting insights can be derived for product development and marketing, which will certainly be useful for a wide range of industries dealing with digital issues."

BVDW President Matthias Wahl: "Already in its second edition, the DACH study shows important shifts in Internet usage in German-speaking countries. More and more Internet users are going mobile online. The fact that mobile Internet use even accounts for a significant share of the revenues of stationary retail stores illustrates a relevance that goes far beyond the digital industry. Advertisers will benefit from the differentiated study results, which provide an excellent basis for integrated cross-national marketing planning for Germany, Austria and Switzerland."

IAB Austria Managing Director Lilian Meyer-Janzek: "Addressing consumers via multiple channels increases the impact of advertising communication. With the DACH Media Usage Study, we provide data on the parallel use of both digital and traditional media over the course of the day and week, and thus answer the question of the best mix. With knowledge of the different activities depending on the device, multiscreen campaigns can be strategically aligned with user preferences."

DACH Study 2015

For the study on Internet use in the DACH region conducted by the research agency for media d.core, Munich, on behalf of IAB Switzerland, BVDW and IAB Austria, 3,032 Internet users in Germany, Austria and Switzerland were surveyed as part of an online panel in the period from May 15, 2015 to May 29, 2015. The sample was selected online-representatively by age and gender from Internet users between the ages of 16 and 69. In addition to the survey of sociodemographics, media use in general and Internet use in particular (relevance of the medium in everyday life, usage activities by device and over the course of the day, etc.), topics and aspects such as digital commerce (purchase frequency, devices used, expenditure) and new technologies were also the focus of research interest.
 

Krebs realized a long-held dream when he took over Gestalten at the beginning of the year. For him, it was always clear that he wanted to become self-employed. And the course was guaranteed to be set before his 50th birthday, as he says. The previous owner of Gestalten was looking for a successor for the agency. "For me, this was a dream solution for various reasons," he enthuses. After all, as a loner, Krebs didn't want to become independent, but wanted to work exclusively with a great team. "For me, teamwork is very important," he emphasizes, "because in the service sector, we have nothing but the people with whom we can make our mark. Our customers are looking for support, solutions and, above all, ideas. And we are there for our customers - also as sparring partners." You can tell he loves his job and the many - also new - challenges.

Nomen est Omen

Also exciting for him is the name of the agency. "Because," says Krebs, "our name is also part of the program. Consulting, strategy and project management are central in today's environment, and a new definition of creativity is needed. So we want to design communication experiences that look at content, form and medium as a whole." And that requires a team that works and rallies various individual talents around one idea, Krebs said. Here, he says, he ideally complements the team of "designers" with his many years of agency experience, during which he led large teams as a consulting group leader and as a member of the executive board. He is thus no stranger to the entrepreneurial mindset. "That's why this challenge in particular appealed to me," he adds.

Learning from the sport

Being able to work in a team was an essential factor for his further career. This attitude is strongly influenced by his ambitions for sports. After all, Thomas Krebs is not only a convinced athlete and handball player, but above all a convinced team sportsman. He played handball very intensively for a long time and is convinced that he learned the most about it there - in terms of teamwork, assertiveness, humility, coping with defeats and learning from them. "An agency has a lot in common with a sports team," he sums up. One of the most beautiful things is to see how the team outgrows itself and achieves things that all the individuals could never do individually. It is this team spirit that ultimately motivated Krebs to take over the company. Part of the team spirit "à la Krebs" is basically a certain modesty on the part of the management level. "I firmly believe that commercial success requires performance of high quality and that quality is an important part of commercial success." In a small agency, you experience the impact of your own work much more directly, Krebs said. For example, as a small particle of a large agency or network, he has only ever been able to make a small difference. "An international agency concept, for example, means you have to apply the same concept to regional clients - even though it doesn't make much sense in their environment," he elaborates. Those were difficult phases, he says, in which the question of sense was also asked at times. Not so today as a small businessman: "My image of accountants - those who are responsible for ensuring that wages and creditors are paid on time and that customer invoices are also sent out on time - has definitely changed," he adds mischievously. In the past, as an exclusively operational customer advisor - he cursed them, but today the understanding is much greater.

The sofa from the 3D printer

"We live in an international and digital world - accordingly, there are also strong tendencies." Logically, that has a lot of good points - and, above all, its justification. Experiencing these changes is also very exciting, especially in international agencies. And Thomas Krebs knows what he's talking about. He has already absorbed the concentrated load of international agencies - such as McCann Erickson, Ogilvy & Mather, but also Publicis or TBWA. "I learned an incredible amount there, but of course you also recognize the limits of the system," Krebs says in retrospect. But what runs through centrally is the constant question, "Is our solution still right, or do we already need to go in a different direction?" Because even though no one knows exactly what the future will look like, Krebs says change is still the only constant. "Today, violins are produced with the 3-D printer. So of course it's not far to think that everyone will soon be able to produce a sofa in this way as well - and accordingly have such a printer in their home," Krebs elaborates. How these technical possibilities will change our world and, accordingly, our communication, is something that each and every one of us must consider. In this context, the general rhythm has changed completely in recent years. But this change is also a great opportunity for an agency. "With the necessary curiosity on this journey, even a small agency can cope better with the changes than if another specialist is hired for every detail," Krebs adds. After all, a specialist today may not be in demand tomorrow. At the same time, there are only a few who can orchestrate specialists well and bring in holistic thinking. Despite all the progress, there is one thing that should not be forgotten, says Krebs: "At the end of the day, it's always about people. Ursina mason

In a nutshell
Thomas Krebs was able to gain many years of experience in various national and international agencies.
1986-1987: Assistant Consultant, H. R. Abächerli, Zurich
1987: Assistant Consultant, Wyss+Gloor, Zurich
1987-1990: Consultant & Member of the Executive Board, Marti,Ogilvy & Mather, Zurich
1990-1992: Consulting Group Leader, H,S,G&L, Zollikon
1992-1996: Consulting Group Leader & Member of the Executive Board, McCann-Erickson, Zurich
1995-1997: Lecturer in communication strategy for advertising managers, SAWI, Biel/Bienne
1996-1997: Consulting Group Leader, Farner Publicis, Zurich
1997-1999: Deputy Managing Director, Consulting, Member of the Executive Board, McCann-Erickson, Zurich
1994-2001: Main expert for the higher professional examination for advertising manager, Swiss advertising industry
1999-2003: General Manager, Consulting, Member of the Executive Board, TBWA Switzerland, Küsnacht
2003-2004: Executive Director, Member of the Executive Board, Brainstore, Biel
2004-2007: COO, Consulting and Copywriting, Member of the Executive Board, Suter Global Communications,Zurich
2008-2014: Managing Director, Consulting and Copywriting, Member of the Executive Board,
Marti Communications, Zurich
2015: Communication consultant and owner, Gestalten, Zurich

The native of the city of Berne graduated from the Ringier School of Journalism and earned a Master of Law degree from the University of Berne. The 39-year-old started his professional career at the Zofinger Tagblatt. Further stations led him to Blick am Abend and 20 Minuten, among others. Since 2013, Markus Ehinger has worked for BZ Berner Zeitung in the local editorial department. In this role, he reported on all topics that move the city of Bern - from politics and sports to culture and social events.

Peter Jost, Editor-in-Chief of the BZ Berner Zeitung: "With Markus Ehinger, the Bernerbär is getting a local editorial director who knows city life in all its facets very well. I am glad to be able to further develop Bern's weekly people newspaper together with him."
 

This call usually caused only a few people to panic, and no serious resuscitation attempts were made (because they were seriously necessary). The patient nevertheless continued to breathe, albeit with a rattling sound.

In 1995, American designer David Carson prophesied "The End of Print" - in the form of a book. Anyone who doesn't notice the irony and wink here (albeit unintentionally) must simply be blind. Here, the medium itself refuted the message it was supposed to sell.

With the introduction of the first smartphone in 2007, the Internet became mobile and people always had the latest news with them - print was once again declared dead. And once again it was not.

In the meantime, letters are no longer written but emailed, books are no longer put on the shelf after reading but deleted, meetings with friends are no longer arranged in advance but discussed at short notice by cell phone. And print still rattles along in its niche. Alive. So some sick people just need longer to die? - Not quite.

At the trend conference for trade and special media held by the Swiss Media Association, print was suddenly back with rosy cheeks, more alive than ever! Print is the new digital first. To be sure, it was all about a look into the future. The durability of print products and their sustainability were invoked. The adherence to print was celebrated without question; a new magazine, printed, was excellent. Online presence? Later. Maybe.
And all around, too, a host of new magazines are currently appearing: Chandra Kurt is bringing a new wine magazine to life, and Ringier is launching the art and culture guide Monopol Zürich. Printed, not (only) online. Remarkable.

Well, it's clear that no one at this year's Trend Conference announced their patent remedy for making money on the Internet. Because no one has one at the moment. And anyone who did would not reveal it before the donkey spits gold. Nevertheless, people are daring to admit again that print is something beautiful, that they believe in it. And that doesn't mean you're considered a hopelessly outdated backwoodsman. That's great progress and certainly the right "trend.

I don't want to "Back to the past", with this attitude you won't make it into the future. But something "Reclaim to the present" would not be bad - to think back to established and still current values, to what has lasted a long time and still works. There's "reflect" in "reclaim to the present," and that's what all of us need who have been rushing after every trendy twitch of the digital in recent years, in panic fear of irretrievably missing an express train that has already started.
It seems to me that print is a bit like fashion: plaid is out - plaid is back in. Minis are cool - minis are ordinary - what, you don't have a mini? Woman of the world wears hats - hats are silly. Hair is for monkeys - men wear beards again. Print is in again right now, perhaps because we're at a loss online. But I see the return as more than a fashion: print is sensual; that's something digital will never give us. Every once in a while, many of us feel the need to take something printed in our hands and immerse ourselves in it. To smell a printed piece, to feel paper. That's why we'll never let go of print.

And yet we need them all: digital for speed, TV for images, print for depth. In connection with the terrorist attacks in Paris, all media have demonstrated their very own power: On online media, Twitter and Facebook, the world learned just seconds after the first detonations that Paris was under a state of emergency. A short time later, it became clear why we talk about social media: People were looking for their relatives on Twitter and Facebook, offering shelter and further help. In parallel, television very quickly provided the first blurred images of the attacks as well as still images that gave an impression of the terrorists' atrocities. Later in the evening, the first reports and debates on the background to the attacks were broadcast. Finally, the weekend belonged to the newspapers: On Saturday and Sunday, all European papers from the tabloids to top journalism worked up the horror; by the findings of a few hours smarter and therefore more well-founded than had been possible on the Internet and television on Friday evening. That's exactly how it has to be.

And now be amazed: the online scheduler Doodle recently launched its own book, for the first time in the company's history. And sales of vinyl records generated more revenue for British record labels last year than 14 billion music streams on YouTube, says Geoff Taylor, head of the British music industry association BPI. Well, I'll be.

Anne-Friederike Heinrich, Editor in Chief
[email protected]

Sept.info reported on a court hearing in January 2015 and published the name and a photo of the accused at the same time. The man, himself a journalist and active on social networks, had been heard by a Lausanne court in a case that concerned only his private life. The journalist therefore filed a complaint with the Swiss Press Council for violation of his privacy. Sept.info's lawyer, on the other hand, argued that the defendant was undoubtedly a public figure, even a person of contemporary history, due to his frequent interventions on social networks.

Consequently, his identity and photo may be disclosed to the public. However, in its ruling published on Thursday, the Press Council stated that none of the conditions of the "Declaration of the Duties and Rights of Journalists" that would allow the identity of the complainant to be disclosed were met in this case. The identity of a defendant may not be disclosed under the pretext that he is active on social media if the accusations made against him have nothing to do with his activity on the internet, the Press Council states.

The case dealt with by the Vaudois judiciary is not connected to the activities of the accused on social networks. For the Press Council, he is also not a public figure. The journalist is not particularly well-known to the public and does not have a large audience following him on social networks. There is no overriding public interest in publishing his name. (SDA)
 

In the long term, more and more exporters are striving to position themselves in distant markets. The "Export Digital" initiative www.exportdigital.ch aims to help them achieve this. "Digital tools pave the way to international growth, especially for SMEs," says Daniel Küng, CEO of S-GE, "SMEs benefit from the simplicity of online tools. They also offer them added value when dealing with distant markets, as many tools can be used all over the world directly from a Swiss desk. And tackling distant markets is more important than ever for exporters after the currency crisis." Patrick Warnking, Country Director of Google Switzerland, adds: "Exporting has completely new opportunities for companies via digital: finding new customers in existing and new markets, better service, increased customer dialog. Companies now need to invest in their digital channels and digital know-how. We are pleased - together with Switzerland Global Enterprise - to be able to support Swiss exporters in this difficult year for exports with specific tools and free training and thus make a contribution to Switzerland as a business location. The topic of digital transformation should be a priority on the 2016 agenda of every management and every company."

Digital tools as part of an overall strategy

In many cases, SMEs still lack capacity and expertise, both in terms of internationalization itself and in terms of digital tools. In addition to digital channels, a good partner network and other marketing and sales channels are also required in the target market. Cultural and regulatory differences should also not be underestimated. "Market entry remains a complicated undertaking. Digital tools must therefore be part of an overall strategy," says Daniel Küng. "Export Digital" aims to impart the necessary digital know-how and provide practical tools and e-learning modules.

The platform brings exporters together with Google, Switzerland Global Enterprise and other organizations. The aim is to provide answers to all kinds of export-related questions, from internationalization strategy, financing and insurance to technical issues relating to customs and taxes. The initiative by Google Switzerland and Switzerland Global Enterprise is therefore supported by Credit Suisse, PwC, Amber Road and Serv Schweizerische Exportrisikoversicherung.

Global user growth and a wealth of digital tools

Today, just over 2 billion people worldwide are online. In the coming decade, around 5 billion more people will gain access to the Internet. This reveals the true dimension of the Internet's potential as an export and economic factor.

An export project can be driven forward in a variety of ways via digital channels - starting with analyzing the demand for your own products in potential target markets, identifying customer potential through to online marketing and sales via e-commerce - increasingly also via mobile devices. The use of digital channels is therefore indispensable for Swiss companies today if they want to address and acquire new consumers abroad, regardless of whether they are in the B2B or B2C sector.

But there are also cutbacks in the program. For example, the Swiss Award will be discontinued from 2017. The cost-cutting measures should be felt as little as possible by the public. However, individual cuts to the program are unavoidable, it is said.

There will also be fewer new productions from 2016. This will affect "Puls", "Einstein", "Sportlounge"/"Sport aktuell", "Aeschbacher" and "Kulturplatz" to the tune of around six editions per year. There will be fewer in-house produced shows on Saturday evenings in future. The Swiss Award will be on the program for the last time in January 2016. (SDA)
 

To communicate these Edelweiss flights, which are also operated up to twice a day in winter, Scholz & Friends produces four clips with Kosovo Swiss and Facebook star Bendrit Bajra. He illustrates for the Edelweiss Facebook community that Swiss and foreigners fly very differently. In his usual ironic way, he presents cultural peculiarities - from the stowage of hand luggage to the successful landing:

Clip 1: Bendrit flies with Edelweiss to Pristina

Clip 2: Bendrit on Edelweiss flight with hand luggage

Clip 3: Bendrit lands with Edelweiss

Clip 4: Bendrit with Edelweiss in air hole

The first video posted quickly recorded over 400,000 views and 1,000
Comments on the Facebook pages of Bendrit and Edelweiss. (uma)

Responsible at Edelweiss Air: Olivia Stutz (Marketing), Christine Moch (Head of Marketing). Responsible at Scholz & Friends Zurich: Avsar Yildiz, Wim Lanz, Lukas Frei (creation), Petra Moser, Fabian Röthlisberger (consulting). Responsible at Hillton Production: Patrice Gerber, Beryl Gerber.

In addition, the campaign highlights the commitment of energy cities and their proud residents.

The concept is simple but effective. It explains the commitment of the energy cities in terms of smart definitions of terms such as "energy city inhabitant", "energy city child" or "energy city dog" to name just a few. A broad poster campaign was realized to address the audience from German-speaking Switzerland, French-speaking Switzerland and Ticino.

Responsible at Energy Switzerland: Chantal Purro (Communications Officer). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Yoann Cosson (Copywriter), Marco de Albuquerque (Junior Art Director), Sven Jungo (Graphic Design), Gianluca Terzini (Graphic Designer). Media: Mediatonic. Photographer: Vincent Calmel. Photo assistant: Jérémy Bierer. Production: Because Production Services. Production Manager: Laura Stucki Ferrara. Production assistant: Laetitia Cervini. Director: Fabiano Damato. Stylist: Stéphanie Girerd. Hair & Make-up: Yvann Jaggi.