Commercial and informative content is shown for twenty hours per day. Combined with other digital advertising media - such as Rail eBoards and Rail ePanels - new contact opportunities arise. Project responsibility for development and installation lay with APG|SGA Rail. Sales and consulting services for the digital products are provided by APG|SGA, Allgemeine Plakatgesellschaft.
 

In addition, she had supported the founding of a whole series of independent newspapers and magazines, ROG announced on Wednesday in justification. "Zaina Erhaim proves through her tireless efforts that alternative reporting on the war in Syria is possible," said ROG executive director Christian Mihr. "She is an example of how journalists, even under the most dangerous conditions, do not give up the fight for independence and for a human perspective on a seemingly hopeless conflict." (SDA)

According to the Competition Commission, it was not possible for other providers to make a competitive offer to Swiss Post due to excessive wholesale prices. In addition, Swisscom's offer price was unreasonable. "We are convinced that we acted correctly," says Swisscom CEO Urs Schaeppi. "We attach great importance to compliance with antitrust law." When calculating the offers for end customers, Swisscom took into account the costs incurred by other providers. Some of the other providers can use their own infrastructures and also purchase regulated services from Swisscom at cost-oriented prices in accordance with the Telecommunications Act, as well as commercial advance services. However, Swisscom is not obliged to provide commercial wholesale services at cost-oriented prices.

In Swisscom's view, the allegations of abuse are not justified. Swisscom will therefore appeal the ruling and the fine to the Federal Administrative Court.

Tender dates back to 2008

In 2008, Swiss Post issued a new invitation to tender for the broadband connection of its sites. Following the suitability test, it invited Sunrise, UPC Cablecom and Swisscom to submit an offer. In January 2009, it awarded the contract to Swisscom's bid. Sunrise responded by filing a complaint against Swisscom with the competition authority. It claimed that it should have paid a price for the required advance services that was higher than Swisscom's offer for Swiss Post. The excessive wholesale prices were the reason why it was unable to make a competitive offer to Swiss Post. Swisscom had practiced a margin squeeze and thus violated the Cartel Act. 

In summer 2009, Swisscom demonstrated to the Competition Commission that Sunrise would have been in a position to submit a competitive offer if it had made sensible use of its own and upstream services, according to a press release issued by Swisscom on Thursday. Competitors who could only have used commercial inputs for the Swiss Post contract due to a lack of their own infrastructure (e.g. cable networks, own fiber optics) were not invited by Swiss Post to submit a bid; Swisscom was therefore unable to hinder such competitors in the tender. The accusation of abuse to the detriment of Swiss Post is also incomprehensible: The latter negotiated large price discounts in the negotiations. Swisscom had to give in to Swiss Post's demands in order not to lose it as an important customer, the press release continues: "Swisscom's offer had the lowest price. It was therefore in line with the market".

For this reason, Swisscom considers the allegations of abuse to be unjustified and will contest the ruling and the fine before the Federal Administrative Court.

Advertising in Madagascar

In Madagascar, entire houses serve as three-dimensional posters. Facade advertising also entices shoppers in Europe, but you have to travel as far as Antananarivo, Toliara or Moramanga to see entire houses as advertising media.
 

Being authentic in advertising and communication

When the Personality as a competitive tool If a charismatic personality is not always charismatic, enthusiasm, passion and lifeblood are visible on the outside, or the personality is aligned with the presumed needs of customers and clients and all too easily loses its charisma. What to do?
 

ADC Young Creatives Award

ADC Switzerland launched the ADC Young Creatives Award seven years ago to promote young and aspiring creatives. Once again this year, around one hundred young talents took part to win a place in Cannes as well as the trophy. Werbewoche has the Adjudication followed.
 

Drinking Stories

At the end of November, the first Wineseller Journala magazine with stories and interesting facts about wine. It is aimed at people who like to enjoy a good wine from time to time - but don't want to study winemakers, growing regions and complicated wine jargon first.
 

Head of the week: On new paths

Thomas cancer is the owner of Gestalten, the Zurich-based agency for communication and design. "Change is the only constant," is his firm conviction.
 

Mockery and derision for TV commercials

Consumers who want to watch Tatort, FCB or the Arena and the Tagesschau in comfort are not only paying billag fees. They also have to pay Theophil Butzand watch incomprehensible and ugly commercials.
 

Plus: Beat C. Hürlimann, Shortlist Wirz Cocktail, Shortlist Online Advertising Day, Shortlist Trend Conference, 13 Questions, Last but not least and much more.

UBS Switzerland is the new "Digital Marketer of the Year. Peter Hogenkamp was presented with the "Digital Lifetime Award" for his services to the digital industry. The "Digital Newcomer of the Year" award was presented for the second time this year.

IAB Switzerland welcomed over 500 guests at Kaufleuten Zurich, who were guided through the evening by moderator Claudio Zuccolini.

"Digital Marketer of the Year"

Nominated for the "Digital Marketer of the Year" award were five companies or projects that have shaped the digital marketing industry in Switzerland in a special way in 2015. The winner was chosen by the IAB focus groups, departments, expert groups and the board of directors. UBS Switzerland was chosen as the 2015 winner. The award was presented to the UBS team by main sponsor Romandie Network. Head of Client Dialogue Management Daniel Hünebeck expressed his delight at the great recognition for UBS, which has driven forward the bank's digitalization in recent years and built up a team of online marketing experts.

"Digital Newcomer of the Year"

For the second time this year, a prize was awarded in the category "Digital Newcomer of the Year". The award was given to the participant with the best final grade in the "Diploma Course Digital Marketing - Basic Course" of the IAB Academy in the current year. Mark Hauri, Managing Director of Sales Support Center, was honored. The prize was presented by the main sponsors Search.ch and Adverserve. With the "Digital Newcomer of the Year", the special importance of the topic of training at IAB Switzerland is highlighted.

"Digital Lifetime Award.

At the end of the award show, Peter Hogenkamp was honored with the "Digital Lifetime Award". Hogenkamp has been at home in the digital world for many years and has played a major role in shaping it. In the companies he has founded and built up alone or with partners, he has always been a pioneer with his ideas. With his latest project, Newscron SA, he has his finger on the pulse again and shows that he always knows what's coming.

First-class speakers at the "Digital Marketing Summit

In the afternoon, the "Digital Marketing Summit" took place for the third time, offering a series of exciting presentations, case studies and a keynote address. The motto of the VIP event was "Digital Success".

Wenzel Drechsler, Head of Market Research at United Internet Media, did the job. He looked at quality in online advertising and showed why just being visible is not enough.

Olivier Quillet, Head of Corporate Marketing & Communication at Nestlé Switzerland, addressed the question of how content marketing can be successfully applied.

Felix Badura, Co-Founder and Director Product Development at Meetrics, demonstrated the switch to viewable impressions.

Björn Kaspring, Head of Premium Display & Video at InteractiveMedia, dealt with the search for the digital primal meter - the digital currency of the future. Stefan Häckel, Managing Director at Vice Cee, dealt in his presentation with narrative brand management as a savior and challenge in the digital age. "Content Marketing - Last Exit Advertising" was the title of the presentation by Martin Dräger, Managing Director at Unruly.

The highlight of this year's "Digital Marketing Summit" was the keynote by Stephan Sigrist, founder of the think tank W.I.R.E. In his presentation "The Big Noise", he explained that more data generally means more knowledge and more transparency. In his eyes, however, the rise of the data society may not bring more clarity, but the opposite: more half-knowledge and intransparency. In the future, this could force us not to outsource decisions to statistics, but to finally think for ourselves again. And it opens up a new task for marketing.

The closing words of the day belonged to David Burst, President of the IAB Switzerland Association: "Once again, the Summit as well as the Award were huge successes for IAB Switzerland! We are very pleased that this year's afternoon program was once again characterized by exciting presentations and that the award ceremony was successfully held in front of over 500 guests."

The nominated projects/companies for the Digital Marketer of the Year:

- Stailamedia
- Webrepublic
- Filmwords
- Adwebster
- UBS Switzerland

Photos: Thomas Stuckert/Advertising Week

The ninth ADC Young Creatives Award ceremony honored the winning teams in the categories Film, Outdoor, Cyber and Direct. This year's main sponsor was Mobiliar.

The 90 or so participants in the competition had an exciting task on their hands: How do you get young people aged 18 to 26 to engage with Mobiliar's youth offering? "The submitted works were implemented at a high level across the board, and yet the winners were quite clear," says Philipp Skrabal, ADC board member and main organizer of the competition. And Nicole Zingg, advertising specialist at Mobiliar, says: "For us as the client, it was particularly exciting to see what comes out when the target group also does the advertising."

As every year, the winning teams will fly to Cannes again next year to represent Switzerland at the international Young Lions competition. (uma)

The winners of the Film category and participants in the Young Lions Competition 2015:

Sandy Pfuhl & Edoardo Moruzzi