Res Strehle is the first journalist to chair the Maz. He can look back on a successful career in journalism spanning more than 30 years - most recently as editor-in-chief of the Tages-Anzeiger. He brings experience, integrity and management qualities to the new office. Outgoing President Iwan Rickenbacher: "Res Strehle is a journalist who always aligns his own actions with high standards - something that lecturers and students at the MAZ strive for every day."

His election is a commitment to the Maz's raison d'être, the education and training of journalists. MAZ Director Diego Yanez: "Res Strehle is an ideal choice. He stands for journalism that is geared towards quality and relevance - even in a digital world." Strehle will take up his post on January 1, 2016: "I'm looking forward to this task. Maz is the hotbed of talent in Swiss journalism and has always been an important place for me."

Under Iwan Rickenbacher, who presided over Maz for eleven years, the institution developed into the leading journalism school in Switzerland, according to the press release. At the same time, the second department of communication and rhetoric, which is separate from journalism training, was expanded. Rickenbacher leaves behind a healthy, successfully positioned company that is holding its own in a difficult market environment thanks to these two pillars.

According to the press release, the media partnership with the Blick Group is intended to strengthen the weight of the Zurich candidacy both in Switzerland and vis-à-vis the Fédération Internationale de l'Automobile (FIA).

The media partnership includes the Ringier publications Blick, Sonntagsblick and Blick am Abend in both online and print. The aim of the partnership is to make Formula E better known in Switzerland and also to strengthen the accompanying activities triggered by E-Mobil Züri in the coming years.

For Wolfgang Büchner, Managing Director of the Blick Group, the agreed partnership represents a win-win situation: "The Blick media brand is firmly anchored in motor racing. We see Formula E as the logical evolution of Formula 1, and we consider Zurich to be the perfect venue with an impact on the whole of Switzerland."

Roger Tognella, President of E-Mobil Züri, is delighted: "The partnership with the Blick Group is an important step in our efforts to bring Formula E to Zurich. For the sponsors, the collaboration with the Blick Group gives them a strong lever to make their commitment visible throughout the country. The partnership will increase awareness and acceptance of electromobility in Switzerland."
 

With flashbacks we experience the story of an elderly lady who visits her husband in a nursing home for demented people. Her gift - a book of photographs - takes them back to the day they first met in the 1950s. And thus to the beginning of their love. Director Nigel Cole (Calendar Girls, Saving Grace) offered up a strong cast for this emotional 40 seconds. The cast includes Gina Bramhill (Made In Dagenham) and Helen Ryan (The Elephant Man). The spot was produced by Feel Films London.

Responsible at Ifolor: Dominique Baumann (Head of Marketing and Communications DACH). Responsible at agency Walker: Pius Walker (CD), Roger Beckett (CW), Cornelia Nünlist (Account Director), Catherine Elf (Art Buying). Production: Nigel Cole (Director), Bona Orakwue (Producer), Feel Films UK (Production), Electric Theatre Collective (Post Production), Speade (Editing Company), Victor Seguin (Director of Photography), Sacha Szwarc (Editor), Angell Sound (Sound Studio), No Sugar Films (Production Company Polland).

Andreas Thut takes over from Pia Engels, who is going on maternity leave from January 2016. Andreas Thut brings 20 years of experience as a digital media manager and journalist. After working at Berner Zeitung, Tamedia, Swissinfo, BBC Scotland, Weltwoche and NZZ, Thut worked as Chief Editor and Online Communication Manager for the medical technology company Ypsomed since 2012. Andreas Thut brings, in addition to journalistic know-how and knowledge in the implementation of social media strategies, a lot of experience in conceptual and technical product development. From 2008 to 2010, Thut was responsible for the complete relaunch of Weltwoche.ch and, from 2010, as product owner for the development of the NZZ webpaper. "I am extremely pleased to have gained an experienced manager in Andreas Thut for this strategically important position," stressed Roland Wahrenberger, head of the Beobachter Group, in a statement.
 

The award-winning campaign for Swiss Month takes up not only socially relevant, but also explosive, political issues: Mass immigration to Europe still holds the entire continent in suspense and, not least, exerted a major influence on the elections in Switzerland. With the enigmatic subject "asylum such endeavor," the magazine wants to show that it approaches the topics in a differentiated manner, reflects on them and shows them in new contexts.

Responsible at Swiss Month: René Scheu (Publisher and Editor-in-Chief). Responsible at Havas Worldwide: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Michael Kathe (Creative Director), Beat Gloor (text, author of Staats-ex-amen), Annemarie Pappas (graphics), Claudia Sigg, Martina Huber (consulting).

Within the international ST market portfolio, the BeNeLux countries are of particular importance. With their more than 1.4 million hotel room nights generated annually, they will continue to shape the future of tourism in Switzerland. However, with the removal of the minimum euro exchange rate, the market environment remains extremely challenging. Switzerland Tourism has therefore decided to consolidate the markets in the Netherlands and Belgium / Luxembourg and to handle them centrally in Amsterdam.

Yves Luetolf will succeed Corinne Genoud, the current Country Manager Netherlands, as the new Market Manager Benelux. Genoud left Amsterdam at the end of April 2015 to take over responsibility for ST marketing in the UK and Ireland. On an interim basis, the Netherlands was managed by ST's Director for Western Europe, Gilles Dind.

Luetolf, a 31-year-old business economist, was most recently Global Brand & Marketing Manager at Lafarge Holcim in Zurich, where his responsibilities included brand management for the building materials group. In parallel, he successfully completed an Executive Master of Business Administration program with a focus on strategic marketing. Before that, he had already acquired a profound understanding of marketing in renowned international companies, which he shared as a part-time lecturer with graduates of the Swiss Marketing Academy in Zurich and Berlin. Luetolf speaks fluent Dutch and is proficient in several other languages.

It starts with highlights such as the biography "John Rabe," the drama "Copie Conforme - Die Liebesfälscher," and the Swiss documentary "My Generation. Tele Züri is the first regional station in Switzerland to include feature films permanently in its programming, thus substantially expanding its offerings in the entertainment segment. Tele Züri's positioning as a regional television station will remain, according to the statement. The core of the program will continue to be daily news reporting, talk shows on current topics and versatile entertainment formats.

In most cases, buying expensive equipment is not enough to start a new hobby. You would also have to use the products. The classic example is fitness equipment that rusts away unused in the cellar after a short period of initial euphoria. Sports or camera equipment that you finally want to try out as soon as you have time - i.e. never. Instead of being constantly confronted with a guilty conscience, it's better to get rid of the bad purchase. What Ricardo.ch is in Switzerland, Finn.to is in Norway. Try/Apt (cf. "Last but not least" 12.10.2014) has created two striking commercials for the online marketplace. And won gold in the "Film: Consumer Services" category at last week's Epica Awards. (hae)

45-year-old Anita Senti has been the media spokesperson for the Graubünden cantonal police since April 2013. She previously worked for Axpo Tegra as PR/Communications Manager and gained professional experience in journalism. In 2014, she obtained a Master of Advanced Studies in Writing and Corporate Publishing from the University of Applied Sciences Eastern Switzerland. Anita Senti will take up her position on December 1, 2015.

Roman Rüegg will become Deputy Head of Communications. The team also includes Daniel Zinsli and the part-time media service employees Moritz Caderas, Marcus Corai, Chiarella Piana, René Schuhmacher and Ricardo Spadin. Theo Wasescha heads the Prevention Office, which is part of the Communications department.
 

Pro Juventute, the largest Swiss children's and youth organization, is itself anything but young. For more than 100 years, it has been supporting young people in their everyday lives and providing them with help and advice in times of need. Millions of children have already been able to count on Pro Juventute's help at some point in their lives, and many of them have been saved from worse and worse as a result. Because the foundation is largely financed by donations and therefore needs a broad public, Pro Juventute is currently launching a print campaign, which has been designed for the first time by the Spinas Civil Voices agency. The focus is on three babies, who are shown in a "Jööh" way the long way from toddler to adult. The aim is to remind the many mothers, fathers, grandparents and godparents in the country about Pro Juventute.

Responsible at Pro Juventute: Katja Wiesendanger (Head of Marketing).
Responsible at Spina's Civil Voices: Miriam Fischer and Matthias Freuler (creation), Martina Honegger (consulting), Simon+Kim (production), Simon Bolzern (photo), Kim Sokola (image editing).

Sales managers develop strategies and devise concepts to develop the appropriate sales power in companies of all sizes. These highly qualified professionals are indispensable know-how carriers on the revenue side of any organization.

On Saturday, November 21, 110 ladies and gentlemen received their diplomas as federally certified sales managers at the Victoria- Jungfrau Hotel in Interlaken. A total of 173 people completed the examination, of which 63.6 percent passed with success. The average grade was 4.1. Kurt Aeschbacher hosted the ceremony at the Victoria-Jungfrau. The president of the examination board, Markus Hinder, addressed the successful graduates with a quote from John F. Kennedy: "He has a head start in life who tackles where others are still talking." Thought as an appeal for the fact that one gets far with true hard work and should also be quiet once in a while. Examiner Ibi Bertschi also emphasized the value of practical action: "An ounce of action is worth more than a ton of sermon. You have acted, crammed and sweated - now you may reap the reward - congratulations. Enjoy this great moment and continue to act so successfully in the future!"

The best list

Top achievements were made by Armin Burri, who was honored with the "Swiss Marketing Sales Award" as the best of all graduates. The best graduates in the individual subjects were: Damir Karahodzic (Leadership and Organization); Martin Zehnder (Marketing and Instruments); Nando Steiner (Corporate Accounting); Armin Burri (Sales Information and Sales Controlling as well as in the subject Sales Planning); Nando Steiner (Marketing: Fundamentals and Strategy); Jasmin Müller (Sales Management); Andy Berger (Law) and David Kummer (VWL).