Mountains" plays a central communication and information role for Switzerland's fourth-largest mountain railway company. Background reports, interviews and insider tips provide an insight into the diverse range of offers in the Engadin St. Moritz adventure region. "Many guests are not even aware of all that the Engadin has to offer. With the "Mountains" magazine, we manage to combine exciting stories with information and inspire our visitors," explains Richard Adam, Head of Marketing at Engadin St. Moritz Mountains.

Mountains" is published annually in German and contains offers for the winter and summer seasons. Prime conceived the magazine and was responsible for the text and image editing as well as the design. The magazine will be published for the fourth time in 2015.

Responsible at Engadin St. Moritz Mountains: Richard Adam (Head of Marketing), Cilgia Lucrezia Bott (Project Manager Advertising/Visual). Responsible at Prime: Basil Hangarter (Agency Manager), Pascal Künzli (Consultant), Janine Eichenberger (Consultant), Marcello Koch (Art Director), Stefanie Bühler (Polygrapher).
 

The findings are based on responses from 70 major retailers surveyed by Xerox as part of the wider Big Data in Western Europe Today study. The study analyzes the opportunities that arise when companies incorporate big data strategies into their marketing mix to make more offers available that shoppers want. Due to the growing competition in online and brick-and-mortar retail, more and more retailers are looking at ways to make their business more customer-oriented. According to a study conducted by Forrester Consulting on behalf of Xerox, almost two thirds of retailers (60 percent) are therefore looking for new, customer-centric solutions. In order to focus even more on customers, 43 percent of retailers and retail companies intend to use big data strategies to address customers in a personalized, targeted and real-time manner. Within the next twelve months, 41% of those surveyed will also use the data obtained in this way to improve online shopping.

This is where big data will be used in the future:

The precise observation of customer behavior across different platforms should help to gain a better understanding of customer needs and thus also enable a more precise customer approach. More than half of those surveyed (53%) intend to optimize customer service in the call center by integrating customer data more closely. A similar number (51%) of study participants would like to use big data in the future to provide customers with the same information and offers across all platforms - whether in-store, in the online store or on social networks.

"Retailers and retailers are recognizing the benefits that good data analytics can bring to both the customer and their bottom line," comments Craig Saunders, Director of Analytics Resource Center at Xerox Consulting and Analytics Services. "Big data plays a critical role in providing key insights into the purchasing behavior of each individual consumer. These insights are what ultimately determine whether a company is successful in the marketplace or not."

About the study

Definition: Forrester defines big data as a series of methodologies, processes, architectures and technologies. In addition to special hardware, algorithms and knowledge, these also require processes that go beyond standard data analysis techniques in order to be able to process the large volumes of diverse data and deliver results.

Forrester conducted an online survey of 330 senior business (CEO, HR, finance and marketing) and IT decision-makers in retail, high-tech, industrial and financial services companies in Belgium, France, Germany, the Netherlands and the UK for the study "Big Data in today's Western Europe". The study was completed in January 2015.

The study refers to three groups based on their "data maturity": the "datarati", the "data discoverers" and the "data laggards". The survey participants were categorized into the individual groups based on their level of agreement with certain statements about big data and analysis capabilities.

Xerox is a global provider of business services, technologies and document management.

The aid organization Heks is committed to helping refugees in Switzerland and abroad. In various indoor swimming pools in Switzerland, signs have been placed underwater at the end of the pool to draw attention to the plight of boat people in an emotional way by "simulating" the situation in which people find themselves when they cross the sea. The signs congratulate all those who have made it to the other side. Whereas many boat people do not.

Responsible at Heks: Hanspeter Bigler (Head of Communications). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Swen Morath (CD), Sonja Gross (AD), Stephanie Assfalg (AD), Selina Egger (consulting).
 

Robin Lingg, Xiaqun Clever and Alexander Theobald (from left)

As previously announced, Xiaoqun Clever, 45, will assume her new role as Chief Technology and Data Officer at Ringier on January 1, 2016, and will also become a member of Ringier's Group Executive Board. The Board of Directors also appointed Robin Lingg, 36, CEO Ringier Africa & Asia, and Alexander Theobald, 51, previously Head Operations & Business Development, to the Group Executive Board at the beginning of the year. Alexander Theobald takes on the role of Chief Operating Officer Ringier Switzerland. In addition to Ringier CEO Marc Walder, CFO Annabella Bassler and Thomas Kaiser, CEO Ringier Digital, remain members of the Group Executive Board.

Marc Walder on the expansion: "Today, technology plays a decisive role in the success of a media company, hence the appointment of Xiaoqun Clever. In Switzerland, on the other hand, we see great potential for expansion within our broadly diversified portfolio, and Alexander Theobald will take on this task. And we consider Africa and Asia to be major growth markets for digital business models - Robin Lingg will continue to drive this forward."

Starting this week, the exhibition offers visitors a new and entertaining insight into the Swiss airport landscape. The interactive exhibition conveys the fascination of airports to families and young people in a creative and lively way. Starting this week, the new, lively airport exhibition of Flughafen Zürich AG will be open at the Swiss Museum of Transport. Entertaining skill and search games provide an up-close look at airport operations, and a light projection depicts Zurich Airport operations during the hectic morning hour. Animated airplane windows playfully convey facts and impressions of the Swiss airport landscape so that even little airport fans can process the information.

On behalf of and in close cooperation with Flughafen Zürich AG with the support of Geneva and Basel-Mulhouse airports, Aroma was responsible for the overall concept, planning, elaboration and realization. For the programming of the interactive modules, the specialists from iArt could be counted on. The various stations of the exhibitions as well as the airport-style architecture encourage visitors to discover the Swiss airports together and offer them a sustainable, lively airport experience.

 

The idea that the Gravity Road agency came up with for the Tu clothing label of British department store Tu is not all that original. Nevertheless, you almost can't help but watch when the band Wagging Larry and the Bone Chasers play for a pre-Christmas dance. Especially when an Afghan greyhound with so much soul in his paws plays the organ. And a Labrador plays the bass - because Labradors have "a natural attitude for the bass", as we learn in the "Behind the Scenes" video. Incidentally, all the four-legged friends in the commercial are full professionals who are not in front of the camera for the first time. Sovereign! (hae)

On the microsite specially designed by Maxomedia, the user is asked where Christmas should be just around the corner. He can enter the desired address in a search field. And then the magic happens. From a bird's eye view, a brightly lit Christmas tree and the message "Happy Holidays" are displayed at the specified address. Thanks to a satellite map connection, the house becomes visible and is inserted into a postcard frame. This creates very personal, digital holiday cards with a Christmas surprise that the user can send by e-mail or share on Facebook.

In addition, the two directories are supporting people in need as part of this Christmas campaign. Due to their strong local ties, Local.ch and Search.ch are donating CHF 20'000 to Winterhilfe Schweiz.

This Christmas promotion is advertised on the websites of local.ch and search.ch with banners that are displayed either on Xmas.local.ch or on Xmas.search.ch lead.

Responsible at Local.ch and Search.ch: Michael Holzgang (Brand Management). Responsible at Maxomedia: Simon Muster (overall responsibility), Michel Sulser (team leader consulting), Virginie Schneider (consulting), Reto Schild (creative direction), Dominique Wittwer (art direction), Anouk Karrer (text & concept), Joel Stüdle (interaction design), Philipp Gfeller (frontend development), Stefan Schärmeli (backend development).

332 francs - that's how much a Swiss household plans to spend on toys for Christmas in 2015. That is 50 francs and 18 percent more than in the previous year. It is also interesting to note that men (CHF 357) plan to spend more than women (CHF 302). Is that the child in the man coming through?

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It is felt that purchases are made online and offline, effectively mostly offline

60% say they buy toys for Christmas both in-store and online. It is interesting to note that the actual online share of the overall market is only around 5% according to GfK estimates. Many seem to gather information on the Internet and sometimes also buy toys. However, the expensive, large gifts are then bought in the store around the corner so that they are sure to find their place under the Christmas tree in time.

Toys are usually purchased at short notice

The short-term nature of shopping has also been confirmed: 14 days before Christmas, over a third of all households have not yet made any toy purchases. The crowds in the toy departments are therefore guaranteed.

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The film promotes the New Year’s Eve celebration under the slogan «Come into the magic» and draws inspiration from Oscar Wilde’s legendary novel *The Picture of Dorian Gray*. Although first published in 1891, the novel remains fascinating, timeless, and perfect for a magical New Year’s Eve in a stylish setting: full of gothic romance, debauchery, guilt, and broken resolutions. The entire scene was staged at the Paul Club in St. Gallen.

Contact at Von Engsberg Agency for PR & Events, Zurich: Roman Buff (Event), Daniel Steiner (Concept/Text), Pat von Engsberg (Planning), Katharina Eugster (Interactive Media Design), Stéphanie Engeler (Photography), EroK. Production (Video).

In Leipzig, the strike was to last throughout Monday and in Koblenz until the end of the early shift on Thursday. Around 200 employees gathered in front of the Leipzig company premises on Monday morning, as a Verdi spokesman reported. By midnight, the union expected about 450 participants there. There were also work stoppages in North Rhine-Westphalia: With the start of the early shift, 250 employees in Rheinberg and 80 colleagues in Werne went on strike, according to the union. The number of strikers in Rheinberg was expected to increase further with the shift change in the course of Monday. The strike here could continue up to and including Christmas Eve. The Christmas business is the strongest sales event of the year for the retail trade. In the run-up to Christmas, Verdi regularly calls for industrial action at German branches of the Internet company. "We want to really put Amazon in a bind," the union said in Leipzig. Before the weekend, Amazon had announced that despite the strike, deliveries would be made on time. The vast majority of the more than 10,000 employees and seasonal helpers had worked regularly. In addition, one has a Europe-wide logistics network. (SDA)