The aim is to rejuvenate the corporate image of the Swiss supplier of vehicle spare parts. In addition, the market performance vis-à-vis the Swiss garage industry is to be brought to the point. The new image will be implemented in the first quarter of 2010.

"The celebrity section is very popular with our readers and advertisers," explains publisher Boris Etter. That's why the magazine is now getting even more glamor. In the current issue, Miss Switzerland Linda Fäh and runner-up Tabea Schulthess reveal all about their teeth. In addition, Dave Dollé trains an attractive dentist. So far, so good. So how does the magazine differ from ordinary beauty and lifestyle magazines? Is there too little shop talk on the 48 glossy pages? The publisher reassures us: "Specialist articles, e.g. by top opinion leaders [...] guarantee high-quality medical reporting".
A quick glance at the magazine confirms that even on the celebrity pages, the self-proclaimed "luxury magazine" provides expert information. In the October issue, for example, interested readers can find out how often the Miss candidates brush their teeth. A small flaw: in four out of a total of six pictures, no teeth can be seen - despite the smiles. Instead, all the Misses score points in a quiz with dental knowledge (click here).

Test your specialist knowledge with the original question from the booklet. Attention: Answer alternative c is particularly insidious.

After the start of the cross-media campaign the tabloid has received over a thousand requests from readers in recent weeks. "Make sport really fun again", "action and bite" or "more about the national sports of Schwingen and Hornussen" are just some of the wishes that have reached Blick on wish lists or beer mats, via emails, text messages or via the microsite Blick.ch/wunschblick.
The wishes will be published in TV commercials, posters, advertisements and on the campaign microsite. A total of four TV commercials can be seen on the channels SF, Pro Sieben, Kabel 1 and 3+. Advertisements will be placed in national newspapers and magazines, including 20 Minuten and Schweizer Illustrierte. Readers can still submit their wishes on the microsite until October 14.

> To the spot 1
> To the spot 2

Responsible at the Blick Group, Ringier: Corina E. Schneider (Head of Reader Market), Marie-Eve Aegerter (Head of Advertising). Responsible at Scholz & Friends Zurich: Joerg Jahn, Markus Hammer, Teresa von Einem, Conrad Malcher (creation), Uli Geiger, Mathias Rösch (consulting). Board of Directors and Partners Scholz & Friends Group: Martin Pross, Katrin Seegers (Strategic Planning). Photographer: Andrea Vedovo. Microsite programming: Atfront, Daniel Landolt (Interaction Director), Peter Eisenegger (Consulting), Fabian Keller (Project Management).

As Editor-in-Chief Jean-Jacques Roth said on Radio RSR in French-speaking Switzerland on Monday, a total of ten jobs will be cut. "All departments are affected by the measures," Roth said on the radio. He told the news agency SDA that half of the ten full-time positions would be cut through voluntary reductions in workload and five people would have to be made redundant. The cost-cutting measures will be implemented as early as October 1. According to Roth, staff and management have negotiated a social plan. The fall in advertising revenue had already led to cost-cutting measures in the past, said Roth.

Star TV had a similar partnership with Swiss sports television until May of last year - piquantly, with the very broadcaster that took over DSF's analog broadcasting slot, effectively ousting it from the Swiss market. Paul Grau, owner and managing director of Star TV, confirms the ongoing talks: "Star TV is indeed interested in working with DSF. Our experience to date has shown that we can also attract a large audience for sporting events. However, it is important that both the content and the quality shown meet our high standards."
DSF in Munich also confirms that constructive talks are currently being held with Star TV. However, no further statement would be made during the ongoing negotiations. DSF's involvement in Switzerland is almost inevitable, as the channel received many disappointed reactions from viewers in Switzerland after it was removed from the analog program offering.
If the two parties can reach an agreement, a DSF program window on Star TV would be possible this autumn. And with Christine Surer, a DSF-tested presenter with Star TV experience would already be on the runway.
Anne-Friederike Wilhelm

The Swiss PR Institute SPRI has elected Yves Daccord as a new member of the Board of Trustees. Daccord has been head of communications at the International Committee of the Red Cross since 2002. He has many years of experience in humanitarian work and journalism and, as a political scientist, has in-depth expertise in the areas of reputation management, corporate communications, issue and crisis management and public affairs. Together with Daniel Herrera, Daccord will represent French-speaking Switzerland, which is becoming increasingly important for the SPRI, according to a press release issued on Monday.

Christian Heeb, owner of Radio Basel, explained the decision by saying that the Zurich-based team had fully convinced him during the long evaluation process. In addition, the starting position of the entire Pubilcitas Group in north-western Switzerland was the decisive factor. P Radiotele will operate from two locations in future. According to Urs Haering, Head of Radio, the main focus in Zurich will be on the national placement and marketing business.
Radio Basel is being created from the former Radio Basel 1. The local radio station will be taken over by Christian Heeb, founder of Radio Basilisk, and his former SWF3 colleague, the German entrepreneur Karlheinz Kögel, from Basler Zeitung Medien on September 30, 2009. Publicitas Radiotele will market Radio Basel's advertising space with immediate effect from October 1.

To mark its 50th anniversary, Blick is being published in a new format, with a new concept and as a two-bundle newspaper with a separate sports section and in the former large broadsheet format. Ringier announced on Monday that the paper is thus fulfilling a wish expressed by many of its readers. In addition, the larger format will allow the tabloid topics to be presented in a much better and more powerful way. Ringier will publish further information in the run-up to the relaunch.

Following a competition in several rounds, Trio won the mandate from the Swiss Physio Association. This covers the whole of Switzerland and is designed for the long term. From now on, the agency will take care of the association's brand image and strategy. The first work will be visible shortly. The new claim is already known: "Our performance moves everyone".

Responsible at Physioswiss: Kristina Ruff (Project Manager Communication). Responsible at Agence Trio: Olivier Pasche (project management), Guido Masson (CD), Réa Christ (graphics), David von Ritter (text).

The result is an animated story that shows how it all began. Chocolate and milk meet at a speed dating event and immediately realize that they are made for each other. The film was adapted for the Swiss market and dubbed in dialect in the tradition of well-known animated film dubbing. The TV commercial can now be seen on all high-reach channels on Swiss television.

> To the spot

Responsible at Ferrero: John Vetterli (Junior Product Manager). Recording studio: Jingle Jungle.

Following the third season of the docusoap "Bauer, ledig, sucht...", "Bumann, der Restauranttester" will be the next Swiss in-house production on young Swiss television this fall. The show starts on October 15 at 9.35 pm. Top chef Daniel Bumann gives culinary, economic and interpersonal tips to restaurants that have got into difficulties. The 50-year-old has been awarded 18 Gault Millau points and two stars in the Guide Rouge.

Founded in 1998, the bimonthly magazine Archi has established itself in recent years as the publication of Italian-speaking Switzerland on the topics of architecture, engineering and urban planning. Since its foundation, it has been the official Italian-language publication of the Swiss Society of Engineers and Architects (SIA). Previously, Rivista Tecnica held this function.
According to a press release issued on Monday, the takeover was made on the best of terms between all parties involved. The independent editorial team will remain in Ticino. The previous publisher, Edizioni Casagrande in Bellinzona, will continue to be responsible for printing the magazine. The SIA Ticino section will take a seat on the Board of Directors of the publishing company.

Publication organs of the SIA in all three language regions
Verlags-AG der akademischen technischen Vereine, based in Zurich, is the publisher of the German-language weekly magazine Tec21 and the French-language biweekly Tracés. With the takeover, the publishing house will be active throughout Switzerland in the three major national languages and will unite all official publication organs of the SIA. The unification of all three journals under one publishing house enables a valuable professional exchange across linguistic borders, as the statement continues.
The publishing company will present Archi at the Swissbau trade fair in Basel on Wednesday, January 13, 2010, and present the first issue under the new editorship.