The location offers an efficient infrastructure, the agency said in a press release. Direct access to GroupM's purchasing and planning specialists will result in a high level of consulting efficiency within Maxus. Founded in Switzerland in January 2009, the agency is active in the 30 most important markets worldwide and serves clients in over 130 countries. It does not see itself as a media agency in the traditional sense, but rather as a modern communications consultancy with a digital focus.

www.maxusglobal.com

In its appeal to the judges, the initiative committee cites the constitution, which guarantees freedom of expression. Political maneuvers that restrict the democratic formation of opinion should not be permitted, Reimann told Tele Züri.
In a communiqué, Publicité Romande regrets the ban on the poster on the grounds of freedom of political and public expression. It positions itself with a sentence from Voltaire: "I do not agree with what you say, but I am committed to allowing you to say it." The political public sphere is only one of citizens if it allows a great democratic debate and refuses moral hygiene or censorship. Citizens in a 700-year-old democracy are free and mature, and the public media should be given their freedom of expression and citizens their freedom to think.

www.publiciteromande.ch

For the first time, submissions are also possible in the newly created Text and Art Direction categories. This means that a work now has the chance to win four awards - namely in the respective media category plus in the three special categories Text, Art Direction and Photos/Illustrations.
The entry form with all the information is now available for download: www.adc.ch/ausschreibung. The deadline for submissions is November 23.

www.adc.ch

In January 2001, the Swiss journalist was commissioned by a
Gastro magazine traveled to Davos to write a report on the
Impact of the World Economic Forum WEF on restaurants and
hotels of the venue. Although he had his
press card, he was turned away by the police, and thus
prevented from practicing his profession.
In a press release, the media union comedia welcomed the ruling as groundbreaking. It had supported the journalist in his appeal from the Graubünden authorities via the Federal Court to the European Court of Justice in Strasbourg. The MEdiengewerkschaft sees the ruling as a
Milestone for the enforcement of the constitutionally guaranteed
Freedom of the media. The Swiss police and authorities should
media professionals on the grounds that demonstrations
and thus prevent them from practicing their profession.
which ultimately also consists of taking a close look. Not
Finally, the ruling also strengthens the recognition of the press card.

www.comedia.ch

For the Swiss launch party of the Absolut Rock Edition on October 2 at Kaufleuten Zurich, the Swedish premium vodka brought the rock band from its home country Sugarplum Fairy on stage. As part of the campaign, rock photographer Danny Clinch staged the Absolut world of rock & roll with the Australian band Wolfmother.
The Absolut gift box for winter 2009 in a black leather outfit is decorated with silver metal studs. The limited edition gift box will be available in Switzerland from November. The imitation leather bottle sleeve can be opened at the back with a zipper to remove the bottle.

www.trimedia.ch

In recent years, Koen Verwee (photo) was Vice President Market Development at Telenet, the largest provider of broadband cable services in Belgium and one of the leading providers in Europe.
There are further organizational changes in communications and sales: Hans-Peter Nehmer, Director Corporate Communication, will leave the company at the end of 2009. His position will be taken over by Franco Gullotti, previously Head of Media Relations at Swiss, in mid-January 2010. Raymond Löhr, previously Sales Director Europe at UPC Corporate and interim Director Sales at Cablecom since July 2009, will take over as Sales Director with immediate effect.

The Early warning system is based on the assumption that patients first find out about their symptoms online before going to the doctor. "Google Flu Trends provides estimates of the frequency of flu cases for a variety of countries and regions around the world. The data is generated almost in real time on the basis of collected search queries," says Google spokesperson Kay Oberbeck, explaining how the online analysis tool works when asked by Pressetext. Some of these estimates are compared with official historical flu data, for example from the European Centre for Disease Prevention and Control or national health organizations, in order to map flu activity in certain countries or regions more accurately. Sounds plausible, somehow. In the USA at any rate, where Google has been offering the service under the name "Flu Trends" since November 2008, experts are overwhelmingly positive about the accuracy of the prediction. Incidentally, the service is free for users - Google.org bears the costs. An organization that the company likes to call its "philanthropic arm".

According to the press release, the aim of the campaign is to inform those affected and raise awareness of this skin disease among the general public. Around 200,000 people live with psoriasis in Switzerland and only half of these people receive adequate treatment.
The platform for the information campaign is the website Living-with-psoriasis.ch. Here you will find comprehensive information on the subject of psoriasis as well as short films depicting various everyday situations from the lives of psoriasis sufferers. Further measures of the campaign will be seen in the coming days: Flyers and carrier bags in pharmacies, drugstores and doctors' surgeries as well as a broad-based poster campaign. Christina Surer, presenter and racing driver, has been recruited as an ambassador for the campaign. She does not have psoriasis herself, but knows the high level of suffering experienced by those affected from her time as a medical practice assistant.

During the tour from Zurich to St. Gallen on November 5, Christa Rigozzi will be taking coffee breaks to surprise passers-by with a cup of coffee. According to the press release, last year's Coffee Rally was so successful that the former Miss Switzerland needs support this year. Interested parties can register until October 19 at Mastrolorenzo.ch apply. We are looking for pictures with personal coffee moments. The best five applications will be invited to a casting on October 27 in Glattbrugg/ZH. Christa will personally decide who will accompany her on the Coffee Rally. She will receive prominent support to help her make the right decision. In addition to Karina Berger (Miss Switzerland Organization), the Managing Director of Kraft Foods Switzerland, Daniel Meyer, will also exert his influence. Entertainment will also be provided. Midi Gottet (Comedian Trio Eden) will host the event and back up the finalists.

At Blick.ch interested parties can use a savings calculator to find out how much money they can save by switching to energy-saving light bulbs.

The Wall Street Journal reporter Kara Swisher has learned that Twitter is negotiating with Google and Microsoft to be paid by the search engine providers for its real-time information. According to the report, Twitter wants to license its users' status updates to the search engines as a complete feed. In return, Twitter could receive a one-off payment in the millions and share in the revenue from the corresponding search results. Negotiations with the two companies are running independently. According to Swisher, it is unclear whether talks are also being held with other providers such as Yahoo. Twitter does not want to conclude an exclusive agreement under any circumstances. However, it remains to be seen whether agreements will be reached at all.

According to the Federal Department of Foreign Affairs (FDFA), the issue is being reported on "briefly and objectively" in foreign media. FDFA spokesman Adrian Sollberger told SDA on Thursday. Since July 2009, a working group has been coordinating communication on the minaret initiative abroad, particularly in the countries of the Muslim world and in countries with large Muslim communities. Media monitoring is also part of this work.