The spots are intended to provide radio listeners with important rules of conduct and valuable tips for the coming winter season in a humorous way. Because, "with all the noise about swine flu, the ski and snowboard virus seems to be virtually unheard by the public," the advertisers wrote in a press release on Monday.

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Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Young & Rubicam: Markus Gut (CCO), David Hugentobler (text), production: Selmi-Tonstudio, Zurich. Recording directors: Christof Grunder, Renzo Selmi.

Seite3.ch sees itself as an "old-school tabloid magazine". The website is about world conspiracies, football transfer rumors, police reports and stories about people who have long since been forgotten, as the creators announced on Monday. In keeping with the concept, everything is garnished by a "buxom Seite3 girl". There is also television on screen every day.
Seite3.ch is being launched by the online marketing agency Mediabox Online (Newspool, Szenepool), the web pioneers from Vadian.net (News.ch, Klangundkleid.ch) and editor-in-chief Jürg Zentner (Rockstar, Faces, Kultmagazin). The website is managed by eight editors.

In response to an article in the commuter newspaper 20 Minuten, Wobmann explained that he did not know why he should take the criticized game off the net. Muezzins are not shot at in the game. They are merely given a "stop sign" when they click and then disappear. A weapon of any kind is simply not present, it is not about shooting at all. The SVP National Councillor from Solothurn therefore took the criticism in his stride.
Georg Kreis, the president of the Anti-Racism Commission, described the game at the weekend as contemptuous of human beings. However, Kreis said on Monday that his commission would not be taking any legal action. It was important to draw the attention of the relevant authorities to the game. The principle of "Resist the beginnings" must clearly apply here.
Sandro Bertschinger, head of the internet provider Hostpoint, where the domain is hosted, explained that his company could not shut down the online game. This would have to be done by the operator of the website, the company Interway. However, the company said that the game had been set up by a customer and not by the company, which meant that it was beyond the company's control. The advertising company Goal in Dübendorf was identified as this customer. They referred to Wobmann for comments.

Caption: The controversial online game.

In the game, users can put their cooking skills to the test. Every two weeks, a new menu is presented in which the right ingredients must be selected and the order in which they are cooked must be determined. With each menu, users have the chance to win instant prizes and can collect virtual tickets to increase their chances of winning the final prize draw.

The newly created website makes over 100 further education courses in the commercial and business management sector directly comparable. Using a search mask, interested parties can find the desired course at the location of their choice on the planned start date and can register directly via the platform or switch to the website of the respective provider. In addition, the most important services and career prospects are presented in the basic education section. With the new web portal, the schools want to better position themselves in a highly competitive environment, as was reported in a press release on Monday. At the same time, the schools will retain their roots in the region and in their market.

The fragrance professional Axe has come up with a sweet temptation for its current promotional campaign. Around 50,000 chocolate boxes are available, which interested men can send to their dream woman free of charge via the Axe.ch website. The promotional gift will make the "boys" irresistible, according to the promise. Simply type in the name and address as well as the contact details of the recipient and nothing stands in the way of the surprise. "We are tapping into women's passion for chocolate and using it as a seduction aid for 'our boys'," says Thomas Rosenfeld, Axe Senior Brand Manager, explaining the concept.
In any case, there is nothing to criticize about the idea, an absolute win-win situation. The "boys" can make themselves irresistible with little effort and their loved one is guaranteed to be delighted. If - contrary to expectations - she doesn't have a sweet tooth, at least the enclosed message should convince her: "How I envy this package! You will unwrap it and eat it. I would have loved to send it to myself." The fragrance expert, or Unilever, is not going away empty-handed either. The company receives two contact details for each gift ordered. How practical.

The latest commercial from Axe

Responsible at Unilever Germany: Thomas Rosenfeld. Creative agency: Dokyo, Hamburg. Media agency: Mindshare, Zurich. PR agency: Hoeppner Sport- und Markenkommunikation, Hamburg.

On Sunday, criticism poured in from all sides about Thursday's
broadcast contribution. Mesiano had sentenced Berlusconi's Fininvest group to pay 750 million euros to the holding company of Carlo de Benedetti, the head of government's arch-rival, in the decades-long dispute over control of the Mondadori publishing house at the beginning of October. In the report, filmed by a novice journalist with a hidden camera, the judge is seen going to the hairdresser, chain-smoking and
Sitting on a bench. The 29-year-old, who was employed by Canale 5 on a temporary contract, provided commentary on the secretly recorded images. There is talk of the judge's extravagant behavior and, according to SDA, reference is made to Mesiano's turquoise socks in white shoes.

www.sda.ch

The recently launched Niiu project by the two Berlin students Hendrik Tiedemann and Wanja Sören Oberhof is the first individualized, printed daily newspaper in Germany, explains the 23-year-old project founder Oberhof in an interview with Pressetext. The difference to a similar product, which was tested for a few weeks in Switzerland, is that the launch of Niiu is not a market test, but a market entry. On the one hand, the new project aims to offer readers personally selected newspaper content that also provides background and commentary. It also aims to reflect the diversity of the Internet, which has not yet found a place in the traditional daily newspaper. New business models of this kind should not be unwelcome to the industry, which is coming under increasing pressure due to the ongoing advertising recession.
Interested parties have been able to register on the Niiu website since October 13, and the first newspaper will be delivered on November 16. A total of 17 national, regional and international newspapers such as the New York Times and content from around 500 online providers are already available at the launch, from which users can put together their own 24-page newspaper.

www.niiu.de
www.pressetext.ch

The market research institute observed growth in the poster, internet, specialty press and television media groups. However, the largest advertising platform comprising the daily press and regional and Sunday print media was unable to improve its position. Cinema advertising, the general, financial and business press as well as specialist publications were also unable to catch up.
Advertising expenditure clearly continues to suffer from the uncertain economic situation. CHF 2.79 billion flowed into the advertising market in the first nine months of the year, which is around 5.9% less or around CHF 177 million less than in the same period in 2008.
Household items and appliances grew by around 20% compared to the previous year, almost exclusively due to intensive advertising for detergents. Cosmetics and personal care products recorded growth of around 17%. Image advertising also improved significantly, also by 17%. Advertising pressure doubled in the political campaigns segment thanks to the referendum weekend on September 27. Financial services declined sharply at 22%. There was also a major drop of almost 20% in the beverages segment. Massively less advertising was placed for the small group of tobacco products, with advertising pressure plummeting by a good 80%.
www.mediafocus.ch

As Donat said on request, the new free newspaper will be produced by an eight-strong editorial team, some of whom he has known for years. The first issue will comprise 40 pages and will be published at the start of the Auto Zürich Car Show at the beginning of November. In addition to the print edition, there will also be a website.
Donat confirmed on Friday a report by the Internet media service Klein-Report about his plans. He has plenty of experience in automotive journalism
with. He worked for 12 years, until the end of September, as editorial director of Axel Springer's Auto Bild Schweiz.
The free newspaper is to be distributed in an unconventional way. All of the approximately 117,000 mailboxes of private individuals and companies will be supplied, as Donat said. In addition, industry insiders will receive targeted deliveries and, finally, AutoSprint CH can also be subscribed to.

www.sda.ch

According to a Publicitas communiqué, the decline is therefore less than in previous months, although the uncertain economic situation continues. However, commercial advertising continues to decline. Banks and the automotive industry were extremely reluctant to advertise. Job advertisements also fell by 7.2 points to 117 points and job advertisements by 0.9 points to 58.5 points.

www.sda.ch

Sales increased by seven percent to around 5.9 billion dollars, as the American search engine giant announced on Thursday after the close of the US stock exchange at its headquarters in Mountain View, California. The Google share
reacted with a plus in after-hours US trading. Google is now ready to make massive investments again, emphasized Schmidt. In the past few months, the company had put the brakes on costs in the wake of the economic crisis. Unprofitable business areas have been abandoned and jobs have been cut in some areas.
The number of clicks on Google ads, for which the Internet company receives money from advertisers, rose by 14%. This figure is considered a key indicator for the company's business, as it is Google's most important source of income. Although the growth of so-called paid clicks had slowed significantly at the height of the crisis, according to Handelsblatt, the slump predicted by some industry observers did not materialize.
www.google.ch
www.sda.ch
www.horizont.net
www.handelsblatt.com