The first issue will be published on Thursday, February 4, 2010, according to the publisher's website. The 80-page magazine will focus on top-class sport, including football, field hockey, tennis and skiing. On the other hand, it will also provide a platform for popular sports. The publisher also wants to appeal to amateur athletes.
The editor-in-chief is Marcel Siegenthaler, previously head of sports at Blick and Sonntagsblick and most recently a member of the editorial team at .ch. Work on the zero number has been underway since the beginning of the month, according to the publisher. Italian Massimo Colonna, who joins the editorial team from Stuttgart, has taken over the art direction.

As a result of the increase in circulation, the publisher expects an increase in readership of around 50,000. 20 Minuten Friday currently reaches over 412,000 readers. The free people magazine is available on Fridays in around 900 20 Minuten boxes and in various stores in German-speaking Switzerland.

Following the entry into force of Tele Bärn's new concession last fall, the technical work to develop the region has now been completed. On the cable networks of Cablecom and Gruyère Energie - from Bulle to Château-d'Oex - around 18,000 households in a total of 26 municipalities are now supplied with the regional broadcaster's program.

In a message to employees on Monday, the paper offered severance pay. According to the newspaper's online edition, editor-in-chief Bill Keller explained that if this did not free up enough jobs, redundancies would also be necessary. The New York Times has already cut numerous jobs in the past year due to declining advertising revenues and falling subscriber numbers, but mainly in the non-journalistic area. In addition, employees waived five percent of their wages in order to avoid further job cuts.
Keller said that even with the new cost-cutting measures, the newspaper remains the paper with the largest and most ambitious team of journalists in the USA, if not the world. According to the New York Times, it currently has around 1,250 journalists. No other US newspaper has more than 750, it said.

In September 2009, the Goldbach Index (Gemi) shows a further increase in advertising pressure via e-media of one index point to 441 (440). TV remained at 446 index points, while radio lost 2 index points to 255 (253), teletext 3 index points to 145 (148) and digital advertising space 3 index points to 187 (190). The Internet also topped the table in September with an increase in advertising pressure of 9 index points from 512 to 521.

Head of Advertising Roger Müller is responsible for marketing at the publishing house. Nicole Schwab provides support with commercial and technical matters, while Adrian Zangger has been the contact person for online campaigns since May. Monika Zech is editor-in-chief.

After AZ Medien took over the Solothurn publishing house Vogt-Schild-Medien in May, the magazine publishing houses of both companies were integrated under the umbrella of AZ Medien. In 2009, the readership of Wir Eltern increased by 4.8 percent to 304,000 readers per year.

"It is worrying to note that democratic countries such as France, Italy and Slovakia are losing more places in the rankings every year," Jean-François Julliard, ROG Secretary General, was quoted as saying in a press release. For example, France (43rd) has dropped eight places compared to last year, Italy (49th) has fallen five places and Slovakia (44th) has even slipped 37 places. Bulgaria (68th) is also showing a downward trend. This time, the south-eastern European country has fallen a further nine places and remains at the bottom of the EU countries. EU accession candidate Turkey dropped 20 places in the ranking to 122nd place, overtaking a number of EU states with parliamentary systems in Africa - Mali (30th), South Africa (33rd) and Ghana (27th) - and in Latin America - Uruguay (29th) and Trinidad and Tobago (28th).
Despite significant downward movements, European countries continue to occupy the majority of the top 20 places. The list is headed by Denmark, Finland, Ireland, Norway and Sweden. Switzerland is in 7th place, while Germany moved up two places to 18th. Europe should play a pioneering role in granting civil liberties, Julliard demands.

Non-European countries
When looking at the development of non-European states, the major drops in the rankings of Iran and Israel are particularly striking: Iran (172nd) is at the bottom of the list, followed only by Turkmenistan (173rd), North Korea (174th) and Eritrea (175th) - all three states were already at the bottom of the list last year. Eritrea still does not allow independent media. Israel fell 47 places and is now in 93rd place, while the United States (20th) has risen 16 places since Barack Obama took office in January 2009.

To the 2009 ranking list

Students from the fourth semester onwards and graduates of graphic design, communication design, visual design and comparable subjects can apply. A jury of Scholz & Friends creatives will select the best ideas and invite the winners to a two-day workshop at the Hamburg agency. Here, the young creatives are given a new task, which they implement together with the creatives of the agency network and present to a jury on the final day.
Scholz & Friends is supporting the three best participants in the workshop with prize money of 500, 300 and 200 euros. The workshop will take place on December 4 and 5, 2009 in Hamburg. A later collaboration with Scholz & Friends is not ruled out, according to a communiqué issued on Tuesday. The aim of this competition is also to get to know young talent for the company's own ranks. Alongside the copywriting competition and the Strategy Weekend, the Scholz & Friends Art Contest is an initiative of the agency network to promote young talent.
Detailed information and the tasks for download are available at S-f.com/artcontest.

This is the sobering result of a recent study by the US mobile marketing company Brand in Hand, which examined a total of more than 60 different mobile advertising campaigns over the past two years. The post-click rate among female iPhone users aged between 19 and 49 only reached an average value of 1.3, while conventional cell phones generated up to 3.5 more page views.
However, the report does not provide a comprehensive explanation for the poor performance of female iPhone users. However, John Hadl, co-founder of Brand in Hand, has a theory. He suspects that women use their smartphones in a more task-oriented way than other target groups. As a result, they find it difficult to be distracted from their respective activities. Aha, great theory. However, an alternative explanation would also be that iPhone users are exposed to a veritable flood of offers and advertising anyway and therefore respond less to individual advertisements. Or that they are busy with other cell phone tools or other bits and pieces.

Rolf Hieringer will hold his new position for a limited period until the merger of SR DRS and Schweizer Fernsehen, as the company announced on Monday. In this role, he will be responsible for the journalistic, personnel and financial management of the regional editorial offices. These produce the SR DRS regional journals and supply DRS 1, DRS 2, DRS 3 and the SR DRS information programs with regional information. The department has around 80 employees. The heads of the six regional journals report to the Head of Regional Editorial Offices.
Hieringer studied history in Zurich and graduated from journalism school in St. Gallen. He has worked for Schweizer Radio DRS since 1993. He was initially editor of the regional journal for Eastern Switzerland for six years, then spent two years as a producer at Rendez-vous in Bern. For two years he reported from the Middle East as a foreign correspondent. He later returned to Bern to manage the new Info3 program. He has been head of the SR DRS newsroom since 2005.

"The Gurten Festival, with its unique atmosphere, is an ideal platform for us to convey the likeable Cardinal world to festival visitors," says Ivo Frei, Project Manager Sponsorship at the Feldschlösschen company, which owns the two beer brands Cardinal and Gurten. The Cardinal brand has been involved in the music and festival sector for many years, supporting numerous music events throughout Switzerland, including the Paléo open-air festival in Nyon and Rock Oz'Arènes in Avenches.

Caption (from left to right): Ueli Reinhard (Feldschlösschen Sales Manager for the Bern region), Simon Haldemann and Philippe Cornu (both Appalooza Productions), Ivo Frei (Project Manager Sponsoring Feldschlösschen).

The three subjects are now advertising the two Pastorini toy stores in Zurich and Dübendorf in and around Zurich. Also under the motto "We bring fantasy into play", the agency has redesigned the website and realized a pre-Christmas mailing to existing customers.

Responsible at Pastorini toys: Christa Pastorini, Felix Schumacher, (owner). Responsible at Lesch+Frei, Zurich: Peter Lesch and Thomas Lüber (CD/text), Matthias Kadlubsky (AD), Susanne Fürst, Darina Meier (consulting), Barbara Meier, Désirée Guzzo (polygraphy). Photography and image processing: Scheffold Vizner.

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