Under the direction of Patrick Reymond, 17 out of a total of 239 works were awarded prizes. As in previous years, the winners could choose between prize money of CHF 25,000, a six-month studio residency in London or New York or a six-month internship in an office abroad. This year, more than half opted for a studio stay or an internship.

The advertisement with the slogan "Hitler is not dead" was erected several weeks ago on the highway between Bangkok and Pattaya, according to 20min.ch. The motif was intended to draw attention to the opening of the wax museum planned for November. The advertisement is not the first of its kind in Thailand. Back in 1998, a Hitler figure was shown in an advertising film for potato potato chips, with the swastika turning into the product's lettering at the end.

(Image: AP Photo)

The agency's portfolio now includes asset manager Helvetic Trust (Zurich), electrical wholesaler Elektro-Material (Zurich), Die Schweiz, Gesellschaft für Organization und Management (Glattbrugg) and investment consultant Kottmann Advisory (Zurich). Cecchetto & Hertig is involved in corporate communications and covers areas such as PR, marketing communications and customer loyalty measures.

From February to August, slumps of well over 20 percent were recorded in comparison to the same month of the previous year. The total for the first nine months of 2009 was a decline of 21.7 percent, as reported by Wemf AG für Werbemedienforschung on Monday. The Sunday press recorded the sharpest drop in September, with revenues falling by 26.3 percent to CHF 15.2 million. The financial and business press lost 13.9 percent to CHF 5.5 million. The daily press lost 12.4 percent to 85.2 million francs. In contrast, the regional weekly press increased its income by 14.7 percent to CHF 4.8 million.
The tense situation on the labor market was particularly noticeable in newspaper advertising: Income from job advertisements fell by 47.9 percent to 13 million francs. Property advertisements fell by 20.1 percent to CHF 6.2 million. Commercial advertisements fell by 7.8 percent to 127.8 million francs.

At the meeting on October 1, 2009, the new association IAB (Interactive Advertising Bureau) Switzerland was founded and its statutes officially adopted. In addition to the founding members already announced, Swisscom is also a member. It will also be represented on the board, as the association announced on Monday.

The advertisers came out on top from a total of four applicants in a competitive presentation. The agency is currently revising the corporate design and developing a new communication concept at the same time. The first works will be on display from the beginning of 2010.

On the one hand, print advertising is to be placed in newspapers such as the New York Times, Forbes and The Economist. Google is also planning a large-scale poster campaign at airports and train stations in the UK, France, Canada, Japan, Australia and Singapore, according to Netzwoche.ch. Since August this year, billboards have already been used to advertise Google Apps in Chicago, New York and San Francisco.
Google Apps are business applications such as e-mail, word processing and spreadsheets, which can mainly be obtained from Google online and are in direct competition with Microsoft solutions. According to Google, over two million companies already use Google Apps and other business solutions from the company.

At the heart of this is the question of what comes after the era of over-staged illusory worlds. What do brands have to do in the post-advertising age to reach responsible customers? Baron's first stop is the furniture store Ikea, one of the world's most successful power brands, which is characterized by a high level of brand authenticity. Rolando Baron spoke to Carlos Friedrich, Head of Marketing at Ikea Switzerland. The interview is available on the new Online blog from Büro Baron. Further talks will follow.

Are you still advertising or are you already alive? Office Baron at Ikea.

The claim "Your new plasma is worth its weight in gold" is also intended to emphasize the value and quality of the new plasma TVs. To receive the gold, a voucher card must be filled out after purchasing the TV set and returned to the Panasonic general agency in Switzerland together with the original proof of purchase. The gold will then be sent by registered mail. The promotion will be supported throughout its duration with advertising material and on the Internet. The national advertising campaign also refers to the gold promotion with a teaser element.

Responsible at John Lay Electronics: Bruno Wüst (Marketing Manager Consumer Systems), Thomas Wicki (Project Manager Marketing Communications). Responsible at Bluespirit: Alban Haas, Peter Trüb (strategy), Eveline Stocker (consulting), David Roth (text), Andrea Bolliger (AD), Danny Bron (DTP), Marcel Kohler (production).

The award is sponsored by the Valais Information Office. Works in German, French, English and Italian published between March 1 and October 31, 2009 will be honored. The prize winners in each language will receive 5,000 Swiss francs for the award. With the prize for journalists working and publishing worldwide, the Valais Information Office wants to draw the public's attention to tourism, the economy and nature of the Alpine canton. The award is also intended as an incentive to delve deeper into the culture of the Alpine canton.

The canton of Lucerne's Department of Higher Education, Culture and Sport announced on Monday that the transmitter is worthy of protection due to its cultural and historical significance and its position in the history of technology. However, the question of the scope of protection was less clear: As the technical equipment has since been taken over by the Museum of Communication in Bern and is preserved there, it is not protected. This is very well guaranteed at the museum, the statement continues.
The small transmission tower is also not to be listed. According to the press release, it is "characterized by the utmost care and quality in terms of engineering and design". However, these assessments are not in proportion to the effort that would be required to preserve it. The owner, Swisscom, also requested that the small transmission tower not be protected. According to the press release, the responsible department would expressly welcome it if the buildings could be preserved and put to a new use. The head of the department, Karin Pauleweit, told the SDA news agency that no ideas for a use had yet been submitted.

Thomas Grond will take over as project manager on November 1, 2009 and then as head of the joint children's editorial department of radio and television in summer 2010, as the companies announced on Monday. His deputy will be Susanne Eberhart, currently head of the children's editorial department at Radio DRS 1. The trimedial children's editorial department comprises television, radio and Internet offerings.