From Monday, the blades in Migros stores will cost five to ten francs less than the manufacturer's recommended price, as Migros announced on Sunday, according to SDA. Migros is thus defending itself "against Gillette's excessive price recommendations".
"Increases are not comprehensible"
The market leader Procter & Gamble justifies the annually rising costs of its products with high expenditure on advertising campaigns, product developments and promotions to ensure the company's growth. "The increases are incomprehensible to us. The prices have reached the limit of what is bearable. It gives the impression that they are simply trying to achieve higher margins", Alex Sieber, Head of Food/Near food at the Federation of Migros Cooperatives, is quoted as saying in the press release. Migros had already refused to go along with a price increase in August. Migros wanted to set an example and counter Gillette's market dominance. The price reduction is entirely at the expense of Migros, which is accepting losses of "several million francs" due to lower margins.
"Migros Premium" from the beginning of 2010
Migros will introduce the new "Migros Premium" brand at the beginning of 2010. Under this brand, the retailer intends to visually group together those products that are already offered as premium items in all product ranges. Spokesman Urs Peter Naef confirmed this to the NZZ am Sonntag. For the time being, the wholesaler does not want to give any details about the design and price positioning. It is clear that M-Premium will be positioned between the luxury line M-Sélection, which comprises around 200 items, and the mid-price label M-Classic, writes the Sonntagspublikation.

According to the NZZ am Sonntag, Billag is referring to the law in force since the beginning of 2008, which defines a fee obligation for "commercial reception". Fortunately, however, the Swiss Commercial Vehicle Association Astag has found a legal loophole to escape the obligation to pay fees: If a driver installs the radio set in his truck himself, he can claim "private reception". And because this is already covered if the driver pays Billag fees at his place of residence, he is not asked to pay any additional fees.
Billag, for its part, has no objections to this interpretation of the law. If a vehicle is provided without a radio, but the driver himself takes a device into the cab, he is covered by his private registration, spokesman Jonny Kopp is quoted as saying in the NZZ am Sonntag. However, the prerequisite is that no other persons - neither work colleagues nor customers - can benefit from the reception....could generally be difficult - for the truck drivers, but above all for the Billag inspectors. No matter, Astag is pleased. It is now examining an official recommendation to drivers to install radios in their vehicles themselves in future and also wants to declare this in their employment contracts.

According to SDA, Wollkopf Walt is a lawyer with further training in marketing and coaching. She began her professional career as a consultant at Pricewaterhouse Coopers. She joined Greater Zurich Area AG in 1999 and has been a member of the Executive Board since October 2002, responsible for the entire operational business. Meier will retire at the end of 2009 after eight years as Managing Director.
Greater Zurich Area is the location marketing organization of the Greater Zurich Area economic region. It acquires international companies abroad and supports them with business start-ups and investment projects. It is sponsored by the Greater Zurich Area Location Marketing Foundation.
Since it was founded in 1998, its membership has grown to include the cantons of Aargau, Glarus, Graubünden, Schaffhausen, Schwyz, Solothurn, Zug and Zurich, the cities of Zurich and Winterthur and several private companies.

The Geneva daily newspaper is now trying to pull itself out of the noose with a subscription campaign. According to SDA, Le Courrier is drawing attention to its predicament in the Saturday edition and encouraging its subscribers to find new readers. Friends of regular customers can get to know the daily newspaper free of charge for two weeks.
Le Courrier is mainly financed by its subscribers. Time and again, the paper has to appeal to the generosity of its readers in order to improve its financial situation.

Confiserie Speck has been a family business since 1895. Today, the company is run by Peter and Walter Speck, the 4th generation of the family, and currently has three locations in the city of Zug. The homemade specialties, known as "Speckli", will be 75 years old this autumn. To mark this anniversary, the Inter-punkt agency has launched a lottery campaign in which customers of the confectionery can win weekly prizes.
In addition to the design of the lot, the associated microsite was also designed and programmed by Inter-punkt. Customers can access the microsite via a link on the main website Speck.ch from Confiserie Speck for the raffle.
The anniversary campaign will run until April 24, 2010 and lucky tickets are still available in all Confiserie Speck branches. The advertisements placed in the local media offer a further opportunity to take part.

The opening presentation is characterized by the headline "My art, my architecture, my design, my book" and a design that matches the target group, as the agency writes in a press release.
Customers can now look forward to a current range of literature from and about Switzerland as well as selected items on architecture, art, photography and design at the branch in Zurich's Niederdorf district. The design concept focuses on Swissness, design and architecture. It also consists of a changeable, recognizable graphic composition that has been adapted to posters, flyers, bookmarks, T-shirts and a large shop window design.

The integration of advertising is now integrated into the page design, as detailed in a press release. The so-called sponsored skin is offered as a new advertising format, i.e. the background of the page, to the right and left of the posts, is left to sponsors for branding campaigns. This format can be booked exclusively or as part of a pool. Details can be found in the media sheet, which can be downloaded from Sunday in the footer of the new page.

Emmi will make its first appearance under the Emmi umbrella brand at the FIS World Cup races in Lake Louise (Canada) at the beginning of December and will then be present at the most important venues throughout the World Cup season.
By signing the contract, the company has secured the right to be present at attractive locations along the slopes and at the venue of major FIS World Cup events in Switzerland, Germany, Austria, Italy and North America, according to a press release issued on Friday. The commitment is based on a marketing and sponsorship concept for the World Cup realized by Infront for the first time this winter, which ensures high visibility for the seven international partners per race within various sectors along the race course.

In recent months, the agency has, according to a press release issued on Friday, developed for GFZ a new overall image with a new logo and claim. Further work such as the annual report, the association's newspaper and classic communication media are in progress and will be published in the coming months.
The GFZ has been committed to the interests of children, women and families for 125 years and operates a total of eleven daycare centers in the city of Zurich. In 2009, the association took over day care for families and today offers Zurich's residents the most comprehensive range of childcare services to complement family life. Next year, the GFZ celebrates its 125th anniversary. This was one of the reasons for a fundamental overhaul of the logo and corporate design. The new visual identity will be officially presented for the first time on November 19, 2009 in the lecture hall of the Kunsthaus Zürich, which will also mark the start of the anniversary year. This will include a speech by City Councillor Martin Waser.

The campaign at the collection containers drew attention to the Blaues Kreuz Zürich website, where people can find information on how to deal with alcohol. Reporters from Tele Züri reported on the campaign. Advico Young & Rubicam has announced details of the campaign and other elements for the beginning of December.
> To the Tele Züri report

Radio 24 will gain 1.4 million potential listeners with the new Zurich Glarus broadcasting area, according to a press release issued on Friday.
There are new additions to the editorial team and program management. Helen Hürlimann (formerly of "Rendez-vous" SRDRS) has joined the Radio 24 program management team. Together with Nicola Bomio (previously program planner at Radio 24), the two are taking on a co-editorial management role. "On the one hand, this has to do with quality management," explains program director Karin Müller. With the new license, Radio 24 must also demonstrate its quality. Helen Hürlimann is now responsible for compiling the basics and quality control. "On the other hand, we have strengthened planning with the new function 'Producer Radio 24' so that it can be integrated into editorial management."
Nicola Bomio is co-editorial manager and responsible for program planning. The "Ufsteller" crew is getting reinforcements. Nicole Schärer (formerly of DRS3) is taking over the newly created position of morning show editor. She joins Patrick Hässig ("Ufsteller" presenter) and Michael Schweizer (morning show producer) in the team. And because Michi Caplazi (Radio 24 presenter) is taking over as head of the sports desk, the Radio 24 program management is evaluating a new presenter. This new figurehead of Zurich's number 1 will be announced soon.

The Swiss Cup Zurich is an international artistic gymnastics competition that has been taking place since 1983 and has been held in the Hallenstadion since 2006 as a country-pair competition in the Cup system. According to a statement, it has set itself the goal of achieving the status of an event with national charisma - comparable to Art on Ice, CSI Zurich or the Swiss Indoors. To achieve this goal, the organization was professionalized in 2009 in the area of event and communication. Vision and mission were developed, and the organizing committee around President Jürg Stahl (National Councillor SVP) and Managing Director Adrian Sonderegger commissioned Matter & Gretener to develop a visual concept and a communications presence for the Swiss Cup. These are to do justice to the positioning demands of the event and help to positively revive the somewhat dusty image of the Swiss Gymnastics Association (STV) - after all, the largest polysportive Swiss sports association.

Responsible at the OC Swiss Cup Zurich: Jürg Stahl (Chairman), Adrian Sonderegger (Managing Director). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Urs Hartmann (Art Direction), Julia Batzlen (Graphics), Dominik Imseng (Text), Marcus Gretener, Nicole Liebermann (Consulting).