With the new Website is primarily aimed at the B2B customers of the Eastern Swiss textile company, according to a press release. The online solution impresses with its unusual navigation concept, sensual imagery and timeless design.
Responsible at Eisenhut & Co: Urs and Simon Eisenhut (Marketing / Sales). Responsible at Cactus / Neuwerk Interactive: Gabriele Masciali (Art Direction), Nando Bossart and Hubert Anliker (Programming).

Swiss Post has responded to the death of Ueli Gegenschatz: "With immediate effect, we are taking down all advertising material for Red Bull Mobile with parachute scenes," spokesman Mariano Masserini told 20 Minuten Online. We were shocked to learn of the tragic death of Ueli Gegenschatz and feel obliged to take this step out of respect. Swiss Post has been the exclusive distributor of the new mobile subscription from Red Bull and Sunrise in over 1,800 post offices since November 11.
The fall has no consequences for the cooperation between Red Bull and Sunrise. The joint offer "Red Bull Mobile" will continue as planned, according to Sunrise. However, it can be assumed that the product will be advertised in future without Ueli Gegenschatz's aerial shots. "The marketing is entirely in the hands of Red Bull," spokeswoman Sevgi Gezici told 20 Minuten Online. However, Sunrise is trying to influence the further campaign. It is not yet clear whether the product has started successfully. "After such a short time, we cannot yet communicate any sales figures," Gezici continued.
According to the news portal, two days after Ueli Gegenschatz's accident, an advertisement appeared in French-speaking Switzerland showing Gegenschatz plunging into the depths. The corresponding advertising images appear to have been removed from the Red Bull Mobile homepage in the meantime. Red Bull did not wish to comment on the further course of the campaign.

Xaver Awards are presented in the categories Best Live Communication Campaign, Best Expo Project, Best Event Project, Best Promotion Project and Best Supplier Project. In addition, this year for the first time three personalities will be nominated for the Xaver of the Year trophy, who have rendered outstanding services to the live communication industry in Switzerland. The three personalities are nominated by the Expo-Event. Live Communication Association Switzerland. Another premiere will be the evaluation of the projects by the students of the DAS Live Communication course at the Hochschule für Wirtschaft Zürich HWZ.
At Xaver-award.ch the projects can be submitted. In addition, you will find all the important information about the entry criteria and, of course, impressions of the last award ceremonies on the website. The deadline for projects is January 15, 2010 and the award ceremony will take place on Thursday, April 22, 2010 at the Maag Event Hall in Zurich.

This is the conclusion of a recent survey by the Boston Consulting Group (BCG), as reported by the New York Times, according to Pressetext. In nine different Western countries, the survey asked about the willingness to pay for web content. According to the survey, only 48 percent of U.S. Internet users want to invest money to consume online news. Users in Germany, Italy or Norway show a higher willingness to pay. This also becomes clear, among other things, when asked about the conceivable amount of contributions. While Americans, like Australians, would spend an average of just three dollars a month on online news, Italians are prepared to pay an average of seven dollars.
Many free offers in the USA
"Consumers' willingness to pay is related to the availability of a wide range of free content," says John Rose, senior partner at BCG. In the U.S., he says, there are more and richer free offerings than elsewhere, and the market is highly fragmented. In many European countries, where there tends to be a media concentration of a few large companies, there is a stronger willingness to pay. On average, this is around 60 percent. Americans - more than other nations - prefer a payment model that gives simultaneous access to various newspaper pages for a fee. According to the survey, paid content will not lead to any major revenue increases for publishers, but it can certainly have a positive impact on newspaper profits.
Within Europe, the British appear to be the least willing to invest in paid content. This was already shown by a survey conducted by Harris Interactive in the summer, according to which only five percent generally want to pay for online content. If the results of the BCG study are to be believed, then those people who already pay the most for news are also prepared to pay the highest fees for online news. Basically, these are simply enthusiastic newspaper readers.

This corresponds to an average market share of 44 percent. In the decisive final minutes, up to 1.3 million viewers tuned in, according to Swiss Television (SF) on Monday. The market share thus climbed temporarily to up to 50.6 percent.

So Obama's tweets are all fake - scandal! Some US blogs were disappointed by the revelation - after all, Obama's Twitter page is one of the most popular: 2.6 million "follow" him. Even if few really believed that Mr. President himself was responsible for the tweets, the truth still hurts a little.
While the head of the Americans does not really want to warm to modern technology, the head of the Catholics is stubbornly fighting against his outdated image: As Bishop Claudio Maria Celli told the TV station Italia 1 in an interview, the Pope appreciates the new technologies - he surfs the internet and writes emails. Who would have thought it? However, he does not seem to be overly enthusiastic about modern communication: although his electronic mail is sent by the Vatican, he does not have his own e-mail address, according to the bishop. Of course, the Pope cannot answer the millions of emails that arrive every day. "But I am sure that he prays for all those who write to him". And if you don't want to settle for a prayer, thank God you still have the opportunity to meet the Pope virtually on Pop2you.net.
(Source: SDA)

With the new advertising campaign, SNK is focusing on Messe Frankfurt's self-image as an attentive host, the agency writes in a press release. At the center of the campaign is customer service as a core value of the company. This is symbolized by the leitmotif of white gloves, which use concise, easy-to-understand gestures to demonstrate the advantages of participating in Messe Frankfurt events - at the home venue in Frankfurt and around the world.
Messe Frankfurt's image campaign starts today with an advertisement in the Frankfurter Allgemeine Zeitung and will run in the coming weeks and months in the major German daily newspapers as well as the relevant news, trade and business magazines.
Responsible at SNK: Oscar Todeschini (consulting), Fabian Sander (design), Clau Isenring (text), Israel Moreno, Susanne Menger, Sandra Schmid (design). Photography: Daniel Gerber, Zurich. Litho: Burki Scherer, Oftringen.

India is becoming increasingly important for Swiss tourism, according to a statement on Monday. Due to the positive development in recent times, Switzerland is recording an increasing number of guests from India, who contribute significantly to the added value of tourism. In order to be able to care for the Indian market more consistently, Switzerland tourism develops the agency led so far as mandate to a full-fledged country management locally. Michael Maeder will take up his new position in Mumbai on April 1, 2010.
Since January 2006, the 40-year-old has been working for the Switzerland Travel Centre (STC) in London and manages a team of 25 employees. He has worked in the travel and tourism industry for around 20 years, among others with Switzerland Tourism, STA Travel and Airtour Suisse. This has enabled him to acquire extensive skills and knowledge in marketing Switzerland and its tourism products.

Attika has a more modern and reader-friendly design with a larger format and concise lettering, according to a press release issued on Monday. Readers will be offered a range of new editorial content in future. The magazine will also be positioned even more clearly as a Zurich magazine in future.
The first redesigned issue will be available at newsstands in Zurich and from subscribers from November 19, 2009. Attika will continue to be published eight times a year with a print run of 20,000 copies (large print runs: 50,000).

The documents are available at Marketingarchitecture.ch available for download. Participation in the competition is free of charge for the submitting parties. At the 2nd "Award for Marketing + Architecture", team or individual applications for realized projects will be awarded according to the principles of high-quality corporate architecture (CA). The 12-member jury, headed by Christof Glaus, Partner Stücheli Architekten Zurich, will evaluate the entries on the jury day, which will be held at the beginning of February 2010.
One new feature compared to the first edition is the expanded competition categories. For example, it is now possible for branches of Swiss companies established abroad to take part. A separate category has also been created for interior design, combined with the new area of exhibition architecture. The award is presented in a total of eight categories, including two special prizes.

Her tasks include supporting advertising clients and agencies in the implementation and optimization of online campaigns, as detailed in a press release on Monday. She assumes overall responsibility for all campaigns and creates integrated overall concepts.
The 28-year-old holds a Master's degree in Digital Media from the University of Sussex (Brighton, England). For the past two years, she has been in charge of campaign management for international clients at Razorfish London. Prior to that, she worked for Dell, the European Broadcasting Union and Reuters in the online sector in Geneva and Rome.

On the contrary - the Ringier publishing house sold an average of 69,734 copies in the 15 issues following the relaunch. In the same period before the relaunch, the figure was over 70,000, as Ringier sales figures would show.
The findings are surprising, as Ringier had boosted sales of the new Zweibundblatt with a major television advertising campaign, the Sonntagszeitung report continues. There was also bad news for Ringier in terms of individual sales on Saturdays - the best-selling edition of the week: sales figures were clearly down from the beginning of July to the end of October.
Caroline Thoma, Head of Division at the Blick Group, expressed her satisfaction in the report: "Our newsstand sales are well up on the previous year, which is crucial for us. The relaunch is a complete success." The consequences of the relaunch will only be clear in a few months' time.
In 1986 Ringier brought 380,000 copies to readers, in 2000 it was 309,000, today it is around 215,000.