Together with their team, Nathalie Bösiger, Deputy Managing Director of Mediabrands and Media Director of Initiative, and Sarah Hammami, Media Director UM, will represent the global services of Initiative and UM locally and independently. Rolf Suter has decided to leave the company in mid-November 2009 and will pursue a personal reorientation.

The drawing shows the Pope with a Christian cross in his hand, which becomes a swastika in the shadow image. It was printed in May and referred to Pope Benedict XVI's visit to Israel. The Pope commemorated the six million Jews murdered by the Nazis at the Yad Vashem Holocaust memorial. In the opinion of the Press Council, the Tages-Anzeiger did not offend the dignity of the Pope or the religious sensibilities of the faithful with the caricature. Freedom of comment and criticism also applies to churches, the Swiss Press Council stated in its statement published on Tuesday.
In addition, the question of whether satirical contributions and caricatures have a discriminatory effect or violate human dignity should be judged by a generous standard. In the opinion of the Press Council, the Pope caricature should be viewed in conjunction with the accompanying commentary. It criticizes the fact that the Pope in Israel spoke of the Church's compassion for the victims, but not of the Church's complicity.

In addition to the inspirational campaign, the Engadin St. Moritz tourism organization also relies on advertisements with attractive offers. The campaign subjects were realized in collaboration with the advertising agency Krieg Schlupp Bürge / Springer & Jacoby. The winter campaign will be published in the Swiss, German and Italian markets. In the latter two markets, the main focus will be on advertisements and internet presence with the subjects of the advertising campaign.

Well-known Swiss companies such as Migros, Victorinox, the Swiss Red Cross, Lindt & Sprüngli and Weleda were won over for the campaign. With the statement "For the most demanding customers in the world", an answer is given to all the needs shown. Neue Lgk continued its collaboration with director Marcel Langenegger and Chocolate Films for the realization of the advertising films.
The new image is designed to run for several years and includes TV commercials, posters and advertisements at a classic level. A microsite advertised with online banners provides more in-depth information about the services from the customer testimonials and links them to a competition. The accompanying communication measures relating to Swiss Post's sponsorship commitment are being implemented using the same integrated concept. The advertising materials have been in use throughout Switzerland since the beginning of November until further notice.

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Responsible at Swiss Post: Roland Schwarz (Head of Corporate Advertising), Michael Eberle (Head of Brand Management/Advertising), Dominic Hirt (Head of Marketing Communication and Brand Management). Responsible at the New Lgk: André Benker, Hans Tanner (CD), Stephan Wittwer, Roland Scottoni (AD), Andreas Szentkuti, Markus Tränkle (text), Stephan Nopper, Sabine-Maria Wandeler (graphics), Nicole Trasatti, Sabina Siegrist, Nicole Brunner, Raphaela Brühlmeier, Diana Geissbühler (consulting), Chocolate Films (production), Marcel Langenegger (director), Stephan Schacher (photography), Netvertising (online responsibility), Optimedia (media).

Lindt & Sprüngli presents at the Website For the first time, the company published a comprehensive, 20-page report on its corporate social responsibility. Based on a benchmark and competitor analysis by BSD Consulting, Eclat worked closely with CFO Dieter Weisskopf and the Quality Assurance, Marketing and Legal Counsel departments to develop the content of the Group's CSR section and design it for implementation on the web.
The CSR section on the Lindt & Sprüngli corporate website is divided into the categories of raw material procurement (sourcing), production and consumption and discloses the various memberships and responsibilities. The chocolate manufacturer is thus creating the greatest possible transparency about the origins of its products and showing where gaps exist that should be closed in the future. The CSR section is updated on an ongoing basis.

Highgate Wealth Management (Zurich) is an independent wealth manager, while Syme, based in Kreuzlingen, is a consulting, training and coaching company specializing in retail, hotels and gastronomy. The company
Founder and owner Peter Eberhard runs the agency, which specializes in corporate communications, crisis communications, financial market communications, editorial/text and communications coaching for industrial and service companies.

The front page of the print edition should be clearer thanks to information elements and a very limited number of front-page topics. In terms of content, analyses, commentaries and columns will provide more background information. More advertising space as well as additional positioning options and formats will be available to advertising customers in future, according to Horizont.net. The relaunch of the online presence is also characterized by an expanded offering. Numerous blogs are dedicated to special topics such as Eastern and Central Europe or British politics. In addition, reporting will be supplemented with interviews and analysis features. The daily newsletter "World At A Glance" offers users an up-to-date overview of world and economic news every afternoon.

On Tel.ch, private and business numbers, addresses as well as directions and SBB timetables matching the search results can be found in the four national languages as well as in English. As of now, the online phone book is presented with rail posters in the Zurich S-Bahn network, posters in the WG 43 economic area and online ads on NZZ.ch, Blick.ch, 20minuten.ch and the entire news network.

Responsible at Tel.ch: Peter Weber. Responsible at Reflexivity: Gabriele Fackler. Media planning: Uphighmedia, Zug.

The symposium focused on the question of relevance in the everyday lives of SRG radio and television media professionals. Patrick Nussbaum (Head of Information Department RSR), Gilles Pache (Program Director TSR), Lis Borner (Head of DRS 4 News), Bernard Rappaz (Editor-in-Chief Information TSR), Edy Salmina (Head of Information RSI) and Thomas Schäppi (Editorial Director "SF Tagesschau") discussed this. They showed how time-consuming and self-critical quality assurance can be in everyday life and how their teams perceive it.
In his response, media scientist Stephan Russ-Mohl called for more education about journalism and the media in the media, in particular about the effort required for high-quality programs and broadcasts: If NGOs succeed in drawing attention to the impending climate catastrophe, then the media should also succeed in educating people about the risks of information waste and media intellectual pollution.

More information on Srgssrideesuisse.ch

In this way, the content produced by citizen journalists could be brought out of anonymity to a certain extent, a spokesperson for the German Journalists' Association (DJV) told the Pressetext.ch news service. This is an important step forward in terms of better verifiability and fact-checking. However, the DJV spokesperson is rather cautious about the status of the video portal as a news source. YouTube is predominantly an entertainment platform. People should not make the mistake of believing that they can keep up with the big news agencies. However, the site could play an important role in media reporting in exceptional situations, such as during the civil protests in Iran. The new service is still in the test phase. An initial test run has already been carried out with the Huffington Post.

"Many people in the country trembled, hoped and then cheered. But how must the emotions have been surging through the Seferovic family's living room...?" were the words Stephan Klapproth used to introduce the home story segment on the news program "10 vor 10" on Monday. For the final match, a camera team was sent to the Seferovic family, the parents of goalscorer Haris Seferovic. You can imagine the whole family gathered in the living room, watching the game with excitement and what a cheer when Haris scores the coveted goal. In the approximately 6-minute segment, which is incidentally the first of the program and is supplemented with another 4-minute segment on the promotion of young talent, the viewer is shown in detail the emotions that the victory triggers in the family and how proud they, especially father Seferovic, are of their offspring. The whole spectacle fills around half of the broadcasting time. But who would have been interested in "hard news"? This emotionally charged report leaves no one cold.

The Swiss creative agency Ruf Lanz was awarded a Golden Ear by the 18-member jury for a series of commercials created for its client Real Clean. The Walker advertising agency in Zurich received a Silver Ear for an entry from a series of commercials created for its client Richner BR Bauhandel. The second Silver Ear went to Advico Young & Rubicam Zurich for an entry from a series of commercials for Das Blaue Kreuz. The Swiss creatives also took home five Bronze Ears: Advico Young & Rubicam Zurich was honored for the series of commercials for Das Blaue Kreuz. Ruf Lanz secured two Bronze Ears for a series of commercials for its client Sport Factory Outlet. Last but not least, Advico Young & Rubicam Zurich and Walker Advertising Agency each received another Bronze Ear for radio commercials for their clients Sportplausch Wider and Richner Bauhandel.

Ruf Lanz's Award-Winning Commercials
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