What do you think of the «full-page classified ad» that Walker created for Amnesty International? Is the subject easily recognizable? Or might it actually go unnoticed among the other classified ads?

Walker for Amnesty International: Full-page small ad realized

The newspaper took the view that the method of dying with the helium gas mask made assisted dying too easy. In addition, Dignitas was earning too much. A "do-it-yourself kit" with a plastic bag and instructions can be ordered on the Internet for 60 dollars, whereas the "list price" for "poisoning" with gas at Dignitas is around 10,000 francs, according to the series of articles.
According to the founder of Dignitas, Ludwig A. Minelli, Blick violated the truth in this series of articles because he first wrote about a plastic bag that is put over the head instead of a mask that is pulled over the face. His privacy was also violated - he did not poison anyone - as well as the necessary restraint when reporting on suicide. The Press Council agrees with Minelli on one point: "Blick" could have described the simple ordering of the "do-it-yourself kit" on the Internet without mentioning the name of the delivery company. The media should be aware of how great the risk of copycat effects is when reporting on suicide.

Back in June, an advertisement appeared in the Art Basel catalog that makes you feel more confident when making small talk about art by summarizing the work of a number of popular artists in one sentence - for example, that Damian Hirst is the one with the diamond skull, or Takashi Murakami is the one with the Louis Vuitton boutique in the middle of his exhibition. Last week, an advertisement appeared in the Tennis Year Book of the Davidoff Swiss Indoors that makes you feel more confident if you want to make a name for yourself as a tennis expert by practising the nicknames of the stars: From "The Djoker" to "FedEx" and "El Bomardero de la Reine" to "Boom Boom".

Responsible at Baloise Insurance: Jürg Moosmann (Head of Marketing), Marc Hallauer (Head of Marketing Communications), Beatrice Mätzener (Head of Marketing Communications). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Isabelle Hauser (AD), Annik Weber (graphics), Andi Portmann (text), Tanja Mezan (consulting).

The Clipyou tool can be used to create a multimedia homepage with videos, audio, images and documents. This can either be sent directly to selected Kmu.ch members via an e-mailing function or used outside the platform. Companies can also publish their campaigns or promotions themselves and send them to target customers via e-mail. The service makes it possible to create a personal network of companies. A greeting card service, an integrated mailbox, a public and private calendar with appointment reminders via e-mail and a constantly expanding list of links for SMEs round off the functionalities.

The nominees in the "Green Company" category are Ferien Art Resort & Spa, Jungle (Sudden Rush Guarana) and Druckerei Feldegg. In the "Green Campaign" category, the nominees are Arosa Tourism (Kurvensicher.ch), the KSB/SJ sustainability campaign for Coop and "Films for the Earth". Andrej Voina, founder of the portal and initiator of the award, is satisfied with the quality of the work submitted. "It was extremely difficult to decide on the nominees." The six nominated works were selected primarily on the basis of creativity, personal commitment and impact.

Here's the test:

The likeable-looking man is the political scientist Claude Longchamp, who heads the JRC Bern Institute (Research for Politics, Communication and Society) and makes a prediction on the upcoming vote in the news program. As the report shows, his outfit is a disguise. Longchamp appears confident in front of the camera and his choice of clothes ensures that his appearance attracts the necessary attention. A style consultant, completely superfluous. The more authentic, the better. And by the way: a little pep can't hurt the show.

The efforts to ensure fair voting campaigns go back to a parliamentary initiative by Andreas Gross (SP/ZH). The bill provided for political parties, referendum and initiative committees to be given free airtime on radio and television during referendum campaigns. In the weeks leading up to a vote, a good hour of political advertising would have been broadcast in spots lasting a maximum of 30 seconds. The bill also provided for minimum content requirements, such as a ban on demonstrably inaccurate factual claims. This prior review, also known as censorship, was a bone of contention for many council members.
Gross praised the bill in vain as a joint effort by all parliamentary groups in the Political Affairs Committee. There was nothing left of the consensus in the plenary session: only the SP and the Greens were still in favor of the bill. In the end, the National Council decided not to vote in favor of the bill by 119 votes to 58. The bill now goes to the Council of States.

The Swiss press welcomes the decision
"The bill, as it was conceived, would have been undemocratic and questionable in terms of state policy," the association wrote in a communiqué on Tuesday. Free advertising on government orders would have come dangerously close to indirect party and committee financing. It would also have caused various problems in terms of practical implementation. Under these conditions, it would hardly have been possible to speak of the "fairness" that was actually intended.

Springer Verlag already publishes the business magazine Forbes, the news magazine Newsweek, the Russian edition of Computer Bild and the people magazine OK! in Russia. The expansion of the portfolio is now strengthening the premium focus: the reportage magazine Geo is in second place in the science and nature magazine segment in Russia with a paid circulation of more than 120,000 copies. Gala Biografia is in third place in the people magazine segment with 235,000 copies sold. Geo Traveller is a quarterly magazine in the travel segment and is aimed at well-off readers with a generous travel budget (circulation: 30,000 copies). Geolenok is aimed at children and teenagers aged between six and 16. The title has a paid circulation of over 78,000 copies.
The newly acquired online portals include the website Moi-roditeli.ru, which is aimed at parents, the star and celebrity website Moizvezdi.ru and Geo.ru, the online presence of the Russian print magazine. The transaction is subject to approval by the relevant antitrust authorities.

Urs Gasche is a member of the cantonal government and Finance Director of the Canton of Berne (BDP, 2001-10), Alexia Heine (SVP) works as a judge at the Social Insurance Court of the Canton of Zurich and Urs Rellstab (FDP) is Deputy Director of Economiesuisse. The three newly elected members will replace Peter Bamert, CEO of ExLibris, and Heinz Karrer, CEO of Axpo Holding AG, who are stepping down at the end of the year, as well as SRG Director General Armin Walpen, who is leaving for statutory reasons.

Composition of the regional board

(Picture: Urs Gasche (l.), Urs Rellstab (r.))

(Image: Alexia Heine)

Board of Directors SRG.D until December 31, 2009

About the regional board
As the successor to the SRG.D Board of Directors, the SRG.D Regional Board is the management body of SRG.D, the regional company of SRG SSR in German-speaking Switzerland, as of January 1, 2010. It is elected by the SRG.D Regional Board. In business matters, the Regional Board acts as a committee of the SRG SSR Board of Directors. It is involved in transactions that are relevant to programming in the broader sense and are important for the anchoring of SRG in the language region. It makes preliminary decisions on studio locations, on the merger or separation of business units and on the organization of the business units at the second management level relevant to programming. It submits proposals for the election of directors and second-level executives relevant to programming as well as for the quality and public service of the business units, and it decides on the program concepts of the business units within the framework of the BoD's guidelines. In addition, it manages and monitors civil society tasks in the language region.

Cinema advertising for the coming year can now be booked with the Publicitas subsidiary. However, there are innovations in the area of cinema research: on the one hand, the newly designed Mach Cinemaon the other hand, the benchmark and post analysis tool Cinema Admission Monitor (CAM) can now show the visitor forecast according to different target groups.

At the bottom of the newspaper advertisement, UBS thanks its clients and employees in six lines, above which there is nothing but an oversized, gray half of the UBS logo consisting of three keys. This is how UBS presents itself to its home market of Switzerland, which is to play a stronger role in the company's strategy in the future. UBS spokeswoman Tatiana Togni told SDA that the primary aim of the campaign was to thank clients, employees, but also the authorities, shareholders and investors for their trust.
The bank also wants to show "that UBS has become a new UBS, one that says goodbye to the past and remains strongly rooted in Switzerland. UBS is a strong brand that has helped us to survive the difficult times. That is why we have not changed the logo," Togni continued. She did not reveal anything about the costs of the campaign.
"This can only be a subtle, gentle prelude to UBS's return to advertising," said Geri Aebi, Managing Director of the Zurich advertising company Wirz. "The ad is very serious and modest in terms of graphics and colors and certainly doesn't want to do anything wrong. On its own, it is certainly not a big hit. But it probably doesn't want to be."
The image campaign was also criticized. "I don't think you can win back trust with a campaign like this," said PR consultant Fidel Stöhlker when asked. "Trust comes from performance. Oswald Grübel would do better to finally send out a signal that he is really changing something. " According to Stöhlker, a good sign would be to waive bonuses.

The basic idea of the campaign is that Greenpeace stands for its actions more than any other organization. Greenpeace works primarily with images - then as now. The images are intended to prove that the environmental protection organization is committed to its goals. In addition to advertisements, there is a memo game, off- and online. Each picture shows a Greenpeace action. An anniversary logo was developed for this, which will be used over the coming months.

Responsible at Greenpeace Switzerland: Susanne Schnyder (Team Leader Organizational Communication), Dan Schaefler (Web Manager). Responsible at Runway West: Rüdiger Flothmann (CD), Hartmut Vetter, Denise Heusser (consulting), Gesine Dittrich (AD), Natasa Maricic (text), Joely Tafanalo (DTP).