The journalist and TV specialist already worked for the Bern regional TV station from 1995 to 1997. Most recently as Deputy Head of News and Head of the "Innovations" magazine. From 1997 to 2009, Patrick Teuscher served as deputy editor-in-chief, topic inputter and producer of Cash TV. Teuscher's last position was as Project Manager Video at the Keystone picture agency.
Teuscher partially replaces the function of Marc Friedli, who will move to regional broadcaster Tele M1 as Managing Director in January. Marc Friedli's previous function, as Head of Audiovisual Media at Espace Media, will no longer continue in this form. Patrick Teuscher, as Head of Programming TeleBärn, Nik Eugster, as Head of Programming Capital FM and Sandro Bürgi, as Head of Advertising Market AV Media form the new management body of Espace Media's audiovisual media. All three report directly to Ueli Eckstein, Head of Espace Media.

Pepper is thus further expanding its event communication activities, according to a press release. Customers already include the Bea Spring Fair, the Wohn-Raum trade fair, the Swiss Economic Forum, the Swiss Innovation Forum and the Climate Forum.

The rest will remain with the conglomerate. Comcast is paying around 6.5 billion dollars in cash to General Electric and is contributing parts of the company worth 7.25 billion dollars, as the two companies announced on Thursday according to SDA. Comcast had already tried unsuccessfully five years ago to take over the Walt Disney Group for 54 billion dollars in order to strengthen its business as a cable provider through content.
Vivendi consent was a prerequisite
With Universal, the company is now acquiring one of the leading Hollywood studios and NBC's TV network - the value of the group is estimated at around 30 billion dollars. Comcast itself already owns several television channels, including Style Network, Golf Channel and E! Entertainment Television. The deal was subject to the approval of the French Vivendi Group. Vivendi held 20 percent of NBC Universal and has now sold this to GE for 5.8 billion dollars, as it announced in Paris.
No large-scale redundancies planned
After details emerged a few days ago, experts had expected a decision to be made soon. GE CEO Geoffrey Immelt himself traveled to Paris last week to convince Vivendi CEO Jean-Bernard Levy of the deal. Until the very end, there had been disputes about how much GE would pay for the complete takeover of NBC and when the money would flow. Vivendi wants to simplify its structure with the separation from NBC. It will also free up money to drive expansion in emerging markets.
NBC is to become the centerpiece of the joint venture between GE and Comcast. Talks have been underway since the spring, Comcast CEO Brian Roberts told CNBC. It is not expected that there will be any large-scale redundancies.

The overcrowded S-Bahn trains at rush hour are well known to many public transport commuters. What is less well known is that there are alternatives with free seats on many routes. These are now the subject of a regional information and awareness-raising campaign by Transformer: posters and advertisements refer to a booklet with all the alternative options and other useful tips.

To mark the opening of the center from 4 to 6 December, the creative minds at Draftfcb/Lowe have developed a motif that shows the highlights of the opening weekend at a glance. Santa Claus, his party companion and, of course, the hottest sled: the Mini.
The advertising materials created include posters and advertisements as well as an invitation card.
Responsible at Auto Marti: Felix Marti and Roland Küenzi. Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Boris Beuckmann (text), Martin Gonzenbach (consulting), Sandro Diener (photographer), Pixelprinz (image composing), BlueHorizon (image editing).

www.lowe.ch

In the Awareness criterion, the campaign for Suvaliv by the Ruf Lanz advertising agency comes out on top by a wide margin, followed by the Emmentaler AOC campaign by Spielmann Felser Leo Burnett and the campaign for Mondo by Sulzer, Sutter. The Suvaliv campaign also trumps in the Uniqueness criterion, followed by the Sujet IV of the Invalidity Insurance by Saatchi & Saatchi and the ad for Hakle by JWT+H+F. In the Brand Fit criterion, the campaign for St. Moritz by Prime Communications is just ahead of Suvaliv and the Emmentaler AOC campaign. In terms of likeability, the ad for Suvaliv was again far ahead of Hakle and Emmentaler AOC.
> Results at a glance
> Detailed results
Question and methodology:
Method: Computer Assisted Web Interviews (CAWI).
Instrument: Online interviews via the Marketagent.com reSEARCH platform.
Target group: web-active people from German-speaking Switzerland between the ages of 14 and 59.
Sample size: n = 500 net interviews, random selection by quota.
Survey period: 13. 11. 2009 -25. 11. 2009.
Questions:
- We introduced you to some ads at the beginning of today's survey.
Which of these ads do you remember? Please name the advertising companies or the brands advertised. (Awareness)
- In your opinion, to what extent do these ads stand out from other advertising in newspapers, magazines and journals? Please rate each from 1 (= lifts
does not stand out at all) to 6 (= stands out very strongly). (Uniqueness)
- To what extent do these ads fit the image you have of the respective brands/companies? Please rate each from 1 (= does not fit my image of this brand at all) to 6 (= fits my image of this brand very well). (Brand Fit)
- To what extent do you like the following ads? Please rate each from
1 (= I do not like at all) to 6 (= I like very much). (Likeability)
The values printed are in each case the top box ratings "stands out very strongly", "fits very well with my image of the brand", "I like it very much".
The author of the representative study "Werbelieblinge der Schweiz" is Marketagent.com Switzerland, which specializes in online market research and has a registered panel of 20,000 willing respondents in German- and French-speaking Switzerland. Marketagent.com Switzerland is a subsidiary of the leading Austrian market research company Marketagent.com online reSEARCH GmbH and the Swiss communications agency Contract Media AG.

Screen-up is the only Swiss industry event for audiovisual electronic media and focuses on the future of the Swiss television market, according to a Publicitas press release. Screen-up is organized by Publicitas Cinecom & Media, IP Multimedia, Publisuisse SA, RTL Group and SevenOne Media.

www.screen-up.ch

According to SDA, the comments in the hearing procedure of the Federal Office of Communications Bakom demand a new invitation to tender for the FM license for the Zurich region. If the license transfer is approved, it must at least be ensured that Radio Energy broadcasts a program of the same quality as the RMC concept.
After Ringier's Radio Energy station came away empty-handed in the awarding of FM licenses for the larger Zurich-Glarus region and all appeals against the licensing decision were rejected, Ringier bought the smaller Zurich license for Energy awarded to RMC from Giuseppe Scaglione's Music Frist Network.
Roger Schawinski's Radio 1 criticizes above all Bakom and the former award of the license to RMC. With the sale of the Energy concession, the criterion of media diversity is also affected, writes Schawinski. According to Radio Zürisee, the trade in the concession creates a distortion of competition. If Bakom now nevertheless agrees to the transfer, it must ensure that Energy is not allowed to continue broadcasting on the current frequency. According to Radio LoRa, the license would have to expire if it is not used by the applicant. The association for critical media use Arbus Switzerland also holds this opinion.
The SRG, on the other hand, has no objections to the license transmission. However, it expects Ringier's publishing house to broadcast a program on DAB even if it receives an FM license.

www.sda.ch

Lürzers Archiv regularly presents creatively outstanding works from all over the world. The magazine is published as a journal and can be viewed online.

www.luerzersarchive.net
www.jvm.ch

In the next edition of "Die Werbewoche" on Star TV, the making of Coop's "Sustainability" commercial will be presented. The creative agency Krieg, Schlupp, Bürge has created a true masterpiece with the rapper Stress. And in the "Eye-catching" category, an award-winning advertising film from the Cannes reel will be shown: let yourself be surprised.
"The Advertising Week" on Star TV:
Saturday 9:30 am and 6:30 pm
Sunday 9:30 am and 6:30 pm
or as a stream on Startv.ch

A successful media presence is no coincidence
Professional media work is the basis for communicating messages in the media. One success factor for this is maintaining media contacts through targeted address management. With MediaContact, PR and communication managers can manage their media relations efficiently and contact journalists and the media in a targeted manner. Times of crisis often require PR and communication managers to work the market more intensively and therefore also to intensify their public relations work. Time is usually of the essence and quick action is required. In the hustle and bustle of everyday life, it is often forgotten that the research work required to find the right target contacts for a media release is demanding and time-consuming. However, reaching the right media and the relevant contacts is one of the success factors for a successful media presence.
MediaContact - quick and easy
With the new MediaContact online work platform, it is now possible to manage and maintain media relations without a great deal of effort. MediaContact combines two professional modules: the journalist database as the basis for planning and creating individual media contact distribution lists and the contact manager for simple message distribution.
MediaContact is a reliable tool for efficient address management and for the creation and further development of a personal address database. The work platform currently contains more than 2,900 addresses of Swiss media and over 7,000 contacts of Swiss editorial offices and media professionals. Each individual media contact can be supplemented with personal details. The personal additions cannot be viewed by third parties.
One click on the right contact
The high-quality address database is continuously updated by ARGUS. Depending on the importance and circulation of the medium, different updating rhythms are applied. Major daily newspapers are checked monthly. ARGUS relies exclusively on the contact addresses published by the media themselves to obtain media contact data.
The journalist database has a user-friendly interface. The navigation guides the user intuitively through the program. All functions are quick and easy to use. Address updates and contact mutations are clearly displayed. Searches and selections of relevant target contacts can be carried out with little effort. Once a distribution list has been created, it can be modified at any time. The contact manager makes it possible to send the created campaign electronically to the selected media and journalists.
Support with writing
In addition to professional address management, the quality of the actual press release itself is crucial for a promising media presence. Successful public relations work depends on serving the media according to journalistic criteria. The press release should be prepared in such a way that it hardly needs to be edited by the journalists. The ARGUS language services team is therefore also on hand to assist clients with the editing of press releases. For the ARGUS language specialists, proximity to the media is a professional added value from which customers benefit in full. In the case of multilingual communication, the ARGUS language specialists also provide the translation, which speeds up the preparation process for communication campaigns enormously.
ARGUS MediaContact
MediaContact is an interactive online work platform with an address database and contact manager for professional media work. The address database contains over 7,000 media contacts, which can be supplemented with external addresses. The software supports PR and communication managers in their search for target media and relevant journalists and in the creation of press distribution lists. The additional Contact Manager module enables press releases to be sent out efficiently. The price: annual contracts with all functions at a fixed price, including an unlimited number of users, an unlimited number of mailings, data and program updates, telephone helpdesk, software provision and installation.
For more information: ARGUS der Presse AG, Rüdigerstrasse 15, 8045 Zurich, phone 044 388 82 10, [email protected], www.argus.ch

Standard light: Anytime and anywhere!
The GrafiLite is a new cost-effective standard lighting solution not only for the photographic market. GrafiLite offers standardized artificial daylight for optimum colour and image control. Color samples, prints and proofs can therefore be assessed under daylight conditions regardless of the time of day. The foldable table-top device in neutral grey color with a small footprint is lightweight and can be taken anywhere - making the problem of a lack of standard light a thing of the past!
Available for CHF 146.00 at www.publisher.ch/shop

Give your message meaning - with "Bochsler Elégance"
Would you like to enhance your company's image with selected business stationery? Branded products from Bochsler offer the perfect solution - especially the tasteful envelopes from the "Bochsler Elégance - just beautiful" label. The name says it all: top Swiss quality in stylish simplicity. Today, class counts instead of quantity. The only thing that stands out is something special: for example, a neat letter. The envelope - i.e. the packaging of a message - plays a decisive role here. With a special envelope, a company can give its appearance an individual touch and present itself in a unique and stylish way. The company's products and messages attract the desired attention and leave a lasting impression on the target audience.
Swissness in elegant quality
"Bochsler Elégance" envelopes in so-called "Z-Offset W quality" are impressive in many respects: the high-quality paper embodies 100% Swissness, fulfills ecological aspects and sets standards in the graphic arts industry with its versatility. The elegant envelopes are neutral, discreet, stylishly simple and attractively priced. Extraordinary does not necessarily have to be expensive. The "Bochsler Elégance" envelopes are available in the sizes C4, C5 with and without window and in 175x175mm. All formats have a pressure-sensitive adhesive seal. The print on the inside is tastefully matched to the natural shade of the paper, without any annoying transparency. The window envelopes are also easy to print on with a laser printer thanks to the special window film
Competence meets experience
For 90 years, J. Bochsler AG has been giving customers' wishes the best possible shape. From small to large formats in a wide variety of designs and papers to special formats, printed or unprinted - our heart belongs to the envelope. Around 22 employees demonstrate their proven expertise on a daily basis. The "Bochsler" brand embodies tradition, quality awareness and comprehensive customer service.
For further information please contact: Daniel Husmann, Marketing and Sales Manager, J. Bochsler AG, Ebikon, phone 041 444 12 26, [email protected], further information at www.bochsler-kuverts.ch

Swissfamily.ch is the portal for the family media of the KünzlerBachmann publishing house. Under this umbrella are the two free guidebooks Unser Baby (Our Baby) and Werdendes Leben (Becoming Life) as well as the subscription magazine Kidy swissfamily - the other family magazine. The website offers information on pregnancy, birth, childhood and family, how to get started with the magazines, and an order function. Previously, the topics were divided into eight different sections, and the homepage enticed and confused with quite a few topic teasers.
User in focus
The new website, which will go live on January 1 of next year, is all about clarity: the topic areas are more clearly structured, the search function has been improved and a large address database for families has been set up. Planning a weekend trip or looking for a doctor will thus be child's play. Regular competitions with attractive prizes make the website even more attractive.
Parents in conversation
However, the publishing house not only wants to inform the readers of its magazines, but also seeks dialog with them. In addition, users of the website should be able to get in touch with each other. In the forum, they have the opportunity to initiate topics themselves, to join in the discussion and to exchange ideas. They can also create their own Internet pages, for which the publisher provides around 500 images. The self-designed pages can be made accessible either to a clearly defined user group or to all users. For young parents in particular, this is an attractive way of recording the development of their offspring from the very first step and sharing it with their grandparents or sisters overseas.
Anne-Friederike Wilhelm
The free guidebook Our Baby is published every year on June 1 in German and French.