The year 2009 will go down in Swiss media history as the year of the death of free newspapers. Four daily free newspapers had to cease publication. Does this mean the end of the commuter newspaper business model? Hardly, according to a majority of the Delphinarium expert panel. In principle, the business model remains attractive. This year's closures are seen as a necessary structural adjustment.
However, opinions differ as regards the further development of this type of media. Just under half of those surveyed tend to believe that the trend towards free media will continue unabated as soon as the economy picks up again. Others believe that the free newspaper business model is reaching its limits or that the era of the free newspaper is definitely over. However, the media experts are largely in agreement on one point: the subscription-based press is hardly benefiting from the crisis of the free titles. On the contrary, the surviving commuter newspapers will develop better than the subscription newspapers
Publicom, which specializes in media research and consulting, regularly publishes the results of a survey of experts under the name Delphinarium. Over forty experts from leading media companies as well as representatives from advertising, media journalism, communication science and corporate communications take part in the panel.
> To the detailed results of the survey

Thanks to the arrival of Thomas Schaub as Creative Director and Marco Schoenenberger as Head of Consulting & Strategy, founder Flavian Kurth can now concentrate on overall management, according to a press release issued on Thursday. The aim is to further consolidate and expand the agency. The name BGKS is a fusion of the name Bluegummy with the initials of the two heads Kurth and Schaub.

McAfee protects computers and networks worldwide preventively against known and previously unknown threats in the areas of PCs, networks, cell phones and websites. The new design can also be seen on the Mcafee.com website and extends to the point of sale.

www.metadesign.ch

Tamedia's Board of Directors first elected Liener, a physicist and former Chief of Staff of the Swiss Army, to the newly created position of ombudsman in 1998 and has confirmed his appointment several times since then. As Swiss-press.com writes, Liener will now relinquish his office in spring 2010. He will be replaced by the long-standing Tages-Anzeiger editor Ignaz Staub. The independent ombudsman's office accepts complaints about the editorial content of all Tamedia media.
Staub began his career in journalism as a freelance sports reporter for Swiss radio and television before joining the Tages-Anzeiger in 1987 after working for Weltwoche and Schweizer Illustrierte. During his more than twenty years at the Tages-Anzeiger, the distinguished writer was head of the foreign department and reported as a correspondent from the Middle East and the United States of America.

www.swiss-press.com

Iwan Santoro, previously deputy editor-in-chief at Radio 1, is now taking over from Sandro Sandro Brotz as editor-in-chief, the station announced on Monday. Brotz is moving to the Aargau weekly Sonntag. The deputy editor-in-chief will be appointed at the beginning of next year, Roger Schawinsky said in a press release on Wednesday.

www.sda.ch

In 2000, the Miller Lite company rejected a commercial from Ogily & Mather in New York. The concept shows two men eating yellow snow. After a fake whisper campaign in the late 80's about Corona employees relieving themselves in brewery kegs caused a massive slump in sales, urine jokes were absolutely unacceptable in the beer category. As a result, the "Yellow Snow" commercial proposal was hardly an option for Miller Lite.
To the "Yellow Snow" spot
This week, the commercial, which the company rejected around a decade ago, began to gain attention on YouTube. The film is said to have been viewed over 175,000 times so far. So what has happened? The agency's director, Mike Bigelow, is said to have posted the commercial as a working example on his company production website, from where it found its way onto. And this isn't the only commercial that was never shown and still got his attention. This commercial was made without BMW's influence, created by Bandito Brothers director Mike McCoy.
To the BMW commercial

http://adage.com

Delizio is launching a 2 for 1 promotion on the occasion of St. Nicholas Day 2009: anyone who buys a Delizio capsule coffee machine between December 5 and 6, 2009 will receive the same model for free. The campaign is also being supported by a promotion in which flyers in front of various Migros stores draw attention to the exclusive 2 for 1 offer.
Responsible at Delica: Alexander Zaugg (Product Manager Delizio). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Benny Goldstein (Art Director), David Hugentobler (Text), Kathrin Steiger, Nathalie Jakober (Consulting), Jonathan Heyer (Photographer), Pixelpolish (Image Processing).

www.exxtra.ch

In addition to the lead agency Jung von Matt, which is responsible for the umbrella brand advertising, the FMC also works with the following network agencies: Wirz, Y&R Group, Spillmann/Felser/Leo Burnett, Inhalt & Form and Publicis.

www.mgb.ch

In it, the reporter provides a rare insight into the harsh prison conditions in
China. He had already been beaten during his interrogation in August 2007, as well as during the following more than one year of detention in the Tengzhou Jinzhuang detention center in Shandong province. After his transfer to the Tengzhou detention center in August 2008, he was forced to work in a coal mine, where a supervisor found his written notes on the detention conditions in April 2009 and ordered a fellow inmate to eliminate him.
The prisoners had to work ten hours a day in the mine with insufficient food, little water or breaks. Those who fell ill or were injured did not receive medical treatment. According to the CHRD, Qi Chonghuai said that a number of fellow prisoners died because of the harsh conditions.
The former bureau chief of the newspaper Fazhi Zaobao had made a name for himself with reports on corruption and social injustice. In June 2007, he was arrested after reporting on corruption in a construction project in Tengzhou. According to CHRD, he was sentenced to four years in prison in May 2008 on trumped-up extortion charges.

www.sda.ch

The new division comprises business development, online editorial offices, online sections and NZZ-Netz, according to a statement from the NZZ Group. The Group's news portals will be combined under NZZ-Netz. The core is NZZ.ch, which will be redesigned for this purpose in the coming months.
The NZZ network is positioning itself as the market leader in the quality segment in terms of content and is guided by the quality standards of the NZZ, the press release continues. The regional online editorial offices will remain in place and will provide content from the circulation area of the regional titles. Advertising sales in the regions will also remain local. The other functions will be reduced or relocated to Zurich. The portals will continue to bear their respective names NZZ.ch, Tagblatt.ch, Luzernerzeitung.ch. In the national advertising market, NZZ-Netz operates as an independent brand.
Manuel Küffer, currently Head of Online at Neue Luzerner Zeitung, will become Head of the NZZ Network division. He will head the Web IT, Marketing, Sales and Paid Services departments. The central online editorial team will continue to report to the current NZZ Online Editor-in-Chief Fredy Greuter.

www.nzz.ch

Two works that were published in a newspaper in the current year had to be submitted. The two winning cartoons by "Swen" show Barack Obama walking on water as the "Messiah" and his predecessor George W. Bush, after whose departure from the White House it is taken over by cleaning teams. Both drawings first appeared in the "Sonntag" newspaper published by Aargauer AZ Medien. The first prize went to Robert Ariail for "The State" and the third prize went to Shlomo Cohen for "Israel Haymo". The prize is named after the American cartoonist Ranan Lurie, who was born in 1932 and is the publisher of "Cartoon News Magazine".

A dynamic, interactive platform for sharing personal photos, tips and a coskiing page will also be added soon. Visitors will also be treated to a series of visual views of the region's natural spectacle.
Responsible at Agence Trio: Sonia Duperret (consulting), Guido Masson (creative direction), Gregory Franco, Gaël Clot (multimedia). Photography: Yves Garneau (G1 Photo Productions). Implementation/programming: Lomédia. Responsible at Verbier St-Bernard: Madeleine Savioz (overall responsibility).

www.verbier-st-bernard.ch
www.trio.ch