According to Kress.de, the publishing house confirmed a corresponding report by Faz on Thursday morning. Hubert Burda will remain in the company as managing general partner and will continue to determine the company's strategy in the coming years, the newspaper writes.
Kallen has been with the company since 1996 and has been a member of the Management Board since 1999, initially responsible for the Technologies division. Following the departure of Deputy CEO Jürgen Todenhöfer last year, he also took over Finance, Direct Marketing, International and Printing. He is also responsible for the Internet holdings. The economist first became acquainted with Burda as a young consultant at McKinsey.
It was only in November that the publishing house settled the succession of board member and Focus editor-in-chief Helmut Markwort: Wolfram Weimer will take over his duties as Focus CEO by September 2010 at the latest, and his publishing division will be assigned to the remit of CEO Philipp Welte.

"As the World Turns" will be taken off the air in September 2010, the broadcaster CBS announced on Wednesday, according to SDA. The soap opera, which is set in a small US town, had served as a career springboard for many actors, including Meg Ryan, Julianne Moor and Oscar winner Marisa Tomei. More than 13,000 episodes were broadcast.
The series had been awarded numerous Emmys. Three months ago, CBS had already canceled the series "Guiding Light", which had run for 72 years, first on radio and then on television. "Guiding Light" and "As the World Turns" were produced by Telenext Media, a subsidiary of the consumer goods company Procter & Gamble. The audience figures for "As the World turns" fell from 6.5 million in 1993 to 2.5 million this year.

The rapid rise of Twitter and similar sites has shown how short-lived the online world has become, write the Guardian journalists according to the press release. Today, even blogs, which were once considered short-lived, look "old" compared to microblogging sites. The huge popularity of Twitter has not been limited to the core site, but has given rise to countless websites that offer tools, applications, lists and analyses related to the platform in one way or another. Well-known examples include Twitterfall and, since the introduction of the list function, Listorious. Twitter even left its mark on large web companies such as Google, Microsoft and Facebook this year. For example, both Google and Microsoft's Bing entered into real-time search partnerships with the microblogging site.
In addition to Twitter, the Guardian list naturally also includes other favorites from this year. Facebook, for example, once again proved its dominance in the social media sector. In terms of video sites, the US platform Hulu attracted some attention alongside perennial favorite YouTube. In terms of gossip from the celebrity world, the AOL site TMZ also made a name for itself in this country, not least due to the coverage of Michael Jackson's death.
Chrome and Firefox dominated the browser category, while Flickr and Picasa were voted among the most important photo sites. According to the Guardian ranking, Wikipedia and Wikileaks are still recommended for research purposes. Unsurprisingly, Google dominates search engines, challenged by new competitors Bing and Wolfram Alpha.

The prevention campaign with the cult figure Franky Slow Down was realized by the Zurich agency Rod Kommunikation on behalf of the Road Safety Fund and in cooperation with the Swiss Road Safety Advisory Board (BFU) and the Swiss Insurance Association (SIA). Insurance Association SVV.
As usual, a highlight of the Cannes reel will be broadcast in the "Striking" category - it's worth watching!
"The Advertising Week" on Star TV:
Saturday 9:30 am and 6:30 pm
Sunday 9:30 am and 6:30 pm
or as a stream on Startv.ch

The 33-year-old former deputy editor-in-chief and editor-in-chief a.i. of Migros Magazine has been definitively confirmed in his new position, Limmatdruck announced on Thursday. He officially succeeds Joël Guillet , who retired early at the end of October. Deputy Editor-in-Chief will be Alain Kouo, who will remain Chief of Staff.
According to its own information, Migros Magazine has a circulation of 508,186 copies and 612,000 readers. The editorial offices are located in Lausanne and Zurich.

A lot of information rushes past us every day. But how much exactly? Two scientists from the Global Information Industry Center at the University of California asked themselves this question - and the answer will blow many an imagination: In 2008, the entire US population spent a total of around 1.3 trillion hours with television, radio, Internet, newspapers, books, cell phones or game consoles. The amount of data consumed amounts to a whopping 3.6 zettabytes - 3.6 billion terabytes - i.e. 3.6 x 10 to the power of 21 bytes. Calculated down to one person, this means Each US citizen consumed an average of 34 gigabytes of data per day - most of it in moving images, by the way. Computer games have now replaced television as the No. 1 media source - at least as far as the data source is concerned. Not bad. Even if it's not easy to imagine.

According to the agency, the aim was to give the small hearing aid as big a stage as possible. This was achieved through text ads, among other things: compared to the huge headlines, the Audéo Mini appears tiny as a 1:1 image.
The content of the statements has become the process of finding a name itself: How do you name something extremely small without the name sounding ridiculous? Terms such as "Itsy-bitsy" or "Klitzeklein" were used to show that it was difficult to give something so tiny a worthy name. This mechanism was used to dramatize other product advantages in addition to the size of the product.
Among other things, a direct mailing including a brochure, advertisements and POS measures are used, which are realized by national companies in cooperation with the Wunderman network.

The municipal council of the city of Bern has now approved the arrangement, as reported by SDA on Thursday. The parties have agreed not to disclose the terms of the solution. It was the result of constructive discussions with both applicants and prevents lengthy legal disputes. In addition, the seamless continuation of public billposting is guaranteed, according to the statement. The concession for the years 2011 to 2015 will be put out to tender again in spring 2010.
Last September, the city of Bern put the billposting concession for the years 2010 to 2014 out to tender. Two applicants came forward, APG and the Clear Channel Outdoor Group. The latter criticized the late timing of the tender and lodged an appeal.

The visitors of Rega.ch to get people excited about Rega (Swiss Air-Rescue) - according to the press release, this is the aim of the new website. The website will be "lively" and, wherever possible, leave room for interaction and emotion. The focus is on the added value for potential patrons and the range of Rega services for accidents at home and abroad. With the relaunch, the website is to be increasingly used as a communication and sales channel.
Work on the project is being carried out in close cooperation with Rega and its in-house agency. The project will be realized in the course of 2010.

Belina, as the new brand is called, will be launched in a first step in the Serbian market and in a second step for the international market. Startbahnwest is responsible for all communication measures for the launch of Belina, as the agency writes in a press release. This includes strategic and conceptual consulting, naming, design, the packaging concept, the website and, in a next step, the launch campaign for the international markets.
Swiss machines are used for the production of Belina tampons; the manufacturer is Cottonmedic, a Swiss-Serbian joint venture company based in Novi Sad, Serbia.
Responsible at Startbahnwest AG: Hartmut Vetter (Strategic Planning), Nicole Schnell (Consulting), Rüdiger Flothmann (CD), Yolanda Lopez (AD), Natasa Maricic (Text), Joely Tafanalo (DTP).

The 148 x 210 mm magazine format will become 210 x 282 mm. The publication is also changing in terms of layout and content: a broad range of topics, additional sections and a contemporary style in form and language are intended to attract more readers, especially younger readers. The total circulation of over one million copies in three languages will remain the same. The magazine will also continue to be published four times a year.
Schweizer Paraplegiker-Management Services AG is responsible for the publication of Paraplegie. The editorial team is headed by Roland Spengler. Axel Springer Switzerland's specialist media are responsible for advertising sales.

The MediX group practice at Rotbuchstrasse 46 in Zurich is an association of doctors who are working together to break new ground in medicine - also for the financial benefit of their patients. A new image brochure now presents the "House of Doctors" in detail. It was produced by Matter & Gretener in collaboration with Zurich photographer Peter Hebeisen and also contains a list of all the doctors working in the MediX group practice.
Responsible at the MediX group practice: Dr. med. Martin Büchi, Valeria Maissen. Responsible at Matter & Gretener: Daniel Matter (Creative Direction and Text), Urs Hartmann (Art Direction), Simone Frei (Consulting). Photography: Peter Hebeisen, Zurich.