The volume of job advertisements shrank particularly sharply last year. Revenues fell by a good 45 percent to CHF 167.6 million, as reported by Wemf AG für Werbemedienforschung on Monday. In the most important category for publishers - commercial/other advertisements - the drop amounted to 16 percent to 1.25 billion francs. Real estate ads were placed around a fifth less than in 2008 (CHF 63.8 million), and publishers took in almost 12 percent less with brochure inserts (CHF 107 million).
The financial and business press and the Sunday press were hit particularly hard, with advertising revenues falling by around 30 percent in each case. Revenues in the daily press and the general press each fell by around a fifth. The trade press (-16.5 percent) and the specialty press (-8.8 percent) recorded less severe losses. Only the regional weekly press was able to practically maintain the previous year's level.
In December, advertising revenue fell by almost five percent to 130 million francs. The poor situation on the job market led to around 30 percent fewer job advertisements. However, there was only a slight decline in commercial/other advertisements.

Radio Inside will play 80 percent Swiss music, from dialect rap to folk music, Kaufmann told the SDA news agency on Monday. The station wants to offer Swiss music artists a platform - but "not be a specialty station". The 24-hour radio station wants to finance itself exclusively through advertising. Kaufmann is the initiator and sole owner of Radio Inside. The 26-year-old journalist currently works as a news presenter at the Aargau regional broadcaster Tele M1.
A team of 20 employees will produce the radio program. Four people are permanently employed, Kaufmann said. Radio Inside will broadcast brief information during the day and report on the weather and stock market events. Radio Inside will be broadcast via DAB+ and the Internet. According to Kaufmann, Cabelcom has promised to feed the radio into the digital cable. The studio space at the train station in Zofingen will be occupied in February.

The website is intended to function as a source of inspiration, travel guide, sales and booking tool. The target group includes younger and older seniors who actively travel through Switzerland on multi-day trips. The design of the website is clear, well-structured, with travel tips and current online offers. Health tourism, which has a strong tradition in Appenzellerland, is a key topic. The magical charm of the pre-alpine landscape is also conveyed in virtually animated time-lapse videos that showcase each season anew.

Responsible at Appenzellerland Tourismus: Barbara Koster, Sandro Agosti. Responsible for vitamin 2: Jan Hasler (consulting), Mark Frick (web design). Programming: David Kern (Switzerland Tourism), Stefan Keller (Eastern Switzerland Tourism). Animation: Boutiq, Zurich.

The study entitled "How SMI companies use social media" analyzes which of the companies use Facebook pages and groups, Twitter profiles or blogs for corporate communications. Only 30 percent of the SMI companies surveyed use one or more social media platforms, whereas, according to a study by Burson-Marsteller USA, 60 percent of Fortune 100 companies already use Twitter, Facebook or blogs strategically to achieve their communication goals.
Those SMI companies that already use social media platforms mainly use these channels to disseminate information. "Companies publish news and promotions in classic push mode and are therefore still barely exploiting the dialog potential of social media platforms," says Daniel Jörg, Head of Burson-Marsteller Crossmedia. The study also showed that Twitter and Facebook are the most popular platforms for SMI companies. Most companies have never had a blog, but have switched directly to using Twitter and Facebook. Only Swisscom uses all three channels and has a Facebook page, a Twitter profile and a blog.

(Graphic: Burson-Marsteller Crossmedia)

The aim is to present the wide range of courses on offer and the different types of courses in a friendly way and to encourage interested parties to book courses. The campaign has been running on Tele Züri since last week. The advertisements and posters can be seen in the greater Zurich area from February.

After seven years as CEO of Burson-Marsteller Switzerland and more than ten years at Burson-Marsteller, Roman Geiser was promoted to Chief Operating Officer for Burson-Marsteller Europe, Middle East and Africa at the end of last year. In the meantime, he has also taken over as Chairman of the Board of Directors of Burson-Marsteller Switzerland and placed the operational management of the Swiss agency in new hands.
Christian König, Board Delegate of Farner Consulting AG, Peter Felber, Partner of int/ext Communications AG, Basel, Eliane Birchmeier, Managing Partner of Birchmeier Partner AG, Zug, and Martin Zahner continue to serve on the BPRA Board.

The ad agency explained that the idea for the tagline arose from the fact that Amplifon, with over 80 branches across the country, is always close to its customers. For the TV commercial, the agency partnered with the film production company Manifesto. Under the direction of Reto Salimbeni, a commercial was filmed at the Kyiv State Opera that addresses the sensitive topic of hearing loss with a touch of humor.

> To the spot

In designing the umbrella campaign, facts were combined with emotional appeals. These appeals refer to product and customer information through a statement (customer quotes or headline/claim combinations). The statements are intended to highlight the small but extremely precious moments that are lost when people do nothing to address their hearing loss.

At the same time, all promotional materials—posters, brochures, flyers, street signs, customer mailings, and advertisements—were redesigned and reworked.

Read more about this in the upcoming print edition of *Werbewoche* on January 21, 2010.

Responsible at Amplifon Switzerland: Christian Rutishauser (Managing Director), Claudia Schilter (Marketing Director). Responsible at Noise: Patrik Giacobbo (CD), Frederic Keller (AD), Roman Kessler (Graphic Design), Claudio Knechtle (Copy), Tanja Thurnherr (Consulting), Patrik Leuenberger (Overall Responsibility). Responsible at Manifesto Films: Shannon Mildon (Producer), Reto Salimbeni (Director), Post-production (Manifesto Post).

A campaign aims to encourage the population to hunt for watts in order to reduce electricity consumption in the canton of Geneva. The aim is to bring about a fundamental change in electricity consumption habits. The first works will be published in the course of 2010.

Last year, more than 6.5 billion visitors were registered on the 20 popular news portals analyzed by the association - a good third more than in 2008. This is the highest increase in visitors since the analyses began in 2005, explained Achim Berg, Vice President of Bitkom. The association counted as news portals websites that report daily on topics from politics, business, sport or other specialist areas.
The market leader Spiegel Online recorded a total of around 1.3 billion visits in 2009, which corresponds to an increase of almost 22%. It was closely followed by Bild.de with almost 1.2 billion visits and an increase of more than 58 percent. Computerbild.de recorded the largest increase among the news sites surveyed with 184 million visits, an increase of more than 71%.

Even without publication, however, the Bern-based GfS Institute will carry out the trend surveys for television before the next federal votes on March 7. There is an agreement between the institute and the broadcaster to work together until the end of the current legislative period, as the NZZ am Sonntag writes.
Claude Longchamp's survey results were criticized after the vote on the minaret ban - the political scientist had predicted a No majority of 53%. However, voters approved the initiative with 57%.
External analysis should provide clarity
SRG spokesperson Daniel Steiner confirmed the report in the NZZ am Sonntag at the request of SDA. As the contract between SRG and GfS runs until the end of the legislative period, SRG will continue to receive the surveys, but will not publish them. This decision was taken by the SRG editors-in-chief in consultation with Director General Armin Walpen. According to Steiner, an external analysis will now show how the "huge discrepancy" came about. Until it is clear whether such differences can occur or whether something needs to be changed in the polls, the polls will remain under lock and key.

According to Welt.de, the researchers are using knowledge about the workings of the brain: everyone who plans a particular action carries a collection of associations related to the action in their head - no one can defend themselves against this. For example, if you are on the way to a football match of your favorite team, you unconsciously associate a ball, the color of the jersey or the team's coach with it. If such key stimuli are shown on screens on the plane or on electronic advertising boards in the airport building, people who are not interested in the game do not react. For people on their way to the stadium, on the other hand, the brain becomes active because of the emotional involvement. This leads to physical changes, such as dilated pupils or an accelerated pulse. Terrorists can also be unmasked using this - here, of course, greatly simplified - method. For example, if they see pictures of technical details of a bomb, they unconsciously show a physical reaction. Or a code word that has previously become known through telephone surveillance is incorporated into a standard announcement on the airport premises. So far so good, but of course misuse cannot be ruled out: Depending on the choice of key stimulus, it is possible to control what information can be obtained about passers-by. The display of a party logo, for example, can reveal a person's party preference. Sexual preferences could also be determined without any problems. "Thoughts are free" used to be. Well, if we can fly safely again in return...

This was announced by his wife on Friday, according to SDA. The funeral will take place in the immediate family circle. Gruner had moved his residence to Vaduz in 1968. The entrepreneur was considered one of the richest men in Liechtenstein.
In 1965, he merged his printing company with the publishers John Jahr and Gerd Bucerius to form Gruner + Jahr, one of the largest publishing houses in Germany. Gruner sold his shares at the end of the 1960s. He then became an investor.