According to a press release from Pulbicita's Publimag, the Swiss-German publishing house in Zurich and the Geneva-based editions dedicated to French-speaking Switzerland are publishing competence centers for authors from academia and practice. The best-known title in the product range of 16 titles is the Schweizerische Juristen-Zeitung.

This corresponds to a market share of 77.5 percent. According to the press release, the average viewing figures amounted to 912,000 people and a market share of 73.6 percent.

According to the SDA, the VgT had filed a complaint with the UBI because the SRG was discriminating against the VgT in its reporting. However, the UBI did not respond to the request last February. It took the view that the claims made by Kessler were too general. The Federal Supreme Court has now upheld Kessler's appeal and obliged the UBI to examine the substance of his submission. The decision of the Lausanne judges is only available in the dispositive, the reasoning is still pending.

In order to secure the long-term future, the company was converted into an independent stock corporation in 2010. Furthermore, the two managing directors Ralf Züger (production management) and Marcel Vogel (executive management) will participate in the company. As before, Cyberfactory AG remains part of the FO Print & Media AG group and benefits from the resulting synergies.
For customers and business partners, not much will change, according to the announcement: The services (personalization, Internet presence and web-to-print), the staff as well as the address, telephone numbers and e-mail will remain the same. Only the company name will change from FO-Cyberfactory to "Cyberfactory AG".

The agency won a pitch and is developing the communications for a new gastronomy concept for SV Switzerland. The result will be visible in the second half of 2010, as the agency writes in a press release.
Clinique launches a new product from the "Even Better" line in spring 2010. In a competitor presentation, Blue Spirit's multi-stage online concept impressed with its high viral effect.
The agency is responsible for the entire conception and coordination of affiliate marketing for the Lucerne-based underwear and sportswear distributor Underwear24 and Sportswear24. A concept was developed,
which synchronizes Google and various affiliate networks in Switzerland. The technical partner for this project was Swissclick.
In an agency evaluation, the pharmaceutical company Boehringer Ingelheim (Switzerland) has chosen Blue Spirit. The first wave of the product relaunch for the prescription medication Micardis will be launched at the end of January.
Having already realized a number of direct marketing projects, the agency has now been commissioned to implement the entire cross-media strategy with the integration of print advertisements, online advertising and search engine marketing for the SME video telephony provider e-fon.
And last but not least, Blue Spirit is celebrating its 10th anniversary with a new Performance on.

Viruses are just terribly fond of us humans. They follow us wherever we go, impose themselves wherever they can and simply won't let go. Good thing there are the homemade cold remedies from the Stadelhofen pharmacy: the resistance drops made from organically grown plants, the irritable cough drops, the bronchial syrup with bee honey and the cold bath with essential oils clear up the plague.
The Stadelhofen pharmacy's annual campaign was launched at the end of December 2009 in the middle of the flu season. The images from the agency Advico Young & Rubicam were featured as advertisements in Blick and are used on posters in the vicinity of the pharmacy, as streetcar hangers and at the POS.
Responsible at Apotheke Stadelhofen: Dr. Ruedi Andres (overall responsibility). Responsible at Advico Young&Rubicam: Christian Bobst/Dominik Oberwiler (CD/AD), Martin Stulz (text), Lukas Wietlisbach (graphics), Sven Germann (photography), Pixelprinz/Linus Schneider(image processing/3-D).

The 30-year-old business administration graduate has many years of professional experience in the newspaper publishing sector in southern Germany, according to a press release issued on Friday. He has been working at Gourmedia since October 2009. He succeeds Corinne Auer, who will soon be looking forward to motherhood.

According to SDA, the author of the motion, SVP cantonal councillor Andrea Vonlanthen, is proposing that subscription costs be allowed as a general deduction on tax returns. This would be a kind of indirect press subsidy.
The cantonal government now recommends that the Grand Council reject the motion. On the one hand, the Tax Harmonization Act conclusively defines the general deductions. The cantons are not allowed to introduce any additional deductions.
Hardly any new readers due to minimal tax savings
On the other hand, the problems of newspaper publishers cannot be solved by tax deductions of just a few francs. Such a minimal tax saving would hardly encourage a non-reader to take out a newspaper subscription. In addition, the decline in advertising caused by the economic crisis is having a much greater impact on the economic situation of publishing houses. The motion would therefore only have a "very limited effect", according to the government.

The Honda Insight took center stage. The Basel agency created F12 posters, large-format advertisements, a brochure and a guerrilla campaign in which they had the car hovering at various locations in Basel. The whole package focused on dramatizing the environmental friendliness of the Honda Insight. The agency also initiated the installation of an eco-taxi for its client in the Basel region, which was advertised with F12 posters, a website and a classic inauguration event at the popular Basel Zolli.
Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at OSW: Michael Oswald (Art Directon), René Fisch (Text), Nadine Siegfried (Head of Consulting), Zoe Maritz (Consulting), Photos: Fotoatelier Siegfried, Michael Oswald.

According to SDA, the son of Südostschweiz publisher Hanspeter Lebrument announced on Friday that the amount requested by Bakom corresponds to 80 percent of the funds earmarked for the Südostschweiz concession area, which have been blocked for two years. The Federal Administrative Court has explained the possibility of such an interim solution.
Following a complaint by competitor Roger Schawinski, the court annulled the award of the license to Radio Grischa/Engiadina in December and ordered a review of the application by the Federal Office of Communications. Lebrument justifies the demand for a financial transitional solution with the better quality of his station's license application. In addition, the private radio station should not suffer any disadvantages after long licensing procedures and a subsequent investigation. The competitors in the neighboring areas had already received the license a long time ago and had planning and legal certainty.
Radio Südost sees danger of misappropriation
In a communiqué, Radio Südost responds to Radio Grischa's request. Despite the lack of a legal basis, Radio Grischa has submitted an application to Bakom to receive an annual fee share of CHF 1.85 million as part of a transitional solution. Radio Südost is objecting to this as part of the consultation scheduled by Bakom at short notice. "In its submission today (Friday), Radio Südost points out the danger that these funds will be misappropriated to finance daily newspapers in Graubünden owned by Hanspeter Lebrument," the press release states. Last Sunday, Hanspeter Lebrument threatened to shut down two of his smaller newspapers without a concession for Radio Grischa, Stefan Bühler, co-initiator of Radio Südost, is quoted as saying. "We are not against Radio Grischa being allowed to continue broadcasting under the old license until the final decision is made." However, they are surprised that there is not a single indication in Radio Grischa's application as to how the CHF 1.85 million per year will be used to improve the radio station.
(Image: Radiogrischa.ch)

Founded in 1971, the Audite Nova Zug choir and its 90-strong ensemble once again presented two exceptional projects in the first half of 2010: At the beginning of the year with "Cinema Classics" and at the end of May with Claudio Monteverdi's "Marienvesper". Ogilvy One designed the key visuals for both performances.
Cinema Classics is a concert of classic film music from works such as Ben Hur, Star Wars and Schindler's List. According to the press release, the task was to visualize the fact that cinema and music are inextricably linked. With the Marienvesper, on the other hand, the symbolism was to be the focus of the design statement: A lily symbolizes the purity and virginity of Mary. The developed key visuals are used in the search for sponsors and for all advertising material such as posters, homepage, program booklets, etc.

As the Uvek announced on Friday, it has approved the takeover of the FM license of Radio Monte Carlo (RMC). The Uvek examined the transmission application in detail and came to the conclusion that the conditions for approval were met, according to the press release. Radio Energy Zurich is committed to making "significant adjustments". The changes in content will be most noticeable to listeners: In future, Energy will broadcast information magazines on important topics in politics, society, culture, science and sport at prime time. Voting and election programs will also be on the schedule in future. The private broadcaster must employ more program creators and pay them and interns higher salaries. The approval also includes the requirement to almost double the amount for training and further education for program creators from CHF 60,000 to CHF 100,000 per year.
In recent months, Energy Zurich has already expanded its range of programs and hired several radio professionals with many years of experience, writes the private broadcaster. Energy Zürich is convinced that it will be able to meet the Uvek's content requirements in full. Although Energy Zürich's new broadcasting area is smaller than that of its direct competitors, Radio 24, Radio Zürisee and Radio 1, Energy Zürich still has a potential audience of around one million listeners. The downsizing is unlikely to have an impact on advertising customers, Managing Director Dani Büchi told SDA: "We see it more as an opportunity than a threat". With Energy Zurich, customers would receive the core area without wastage, which could develop into a competitive advantage.
Chairman of the Board of Directors of Energy Zurich, Marco Castellaneta: "We would like to thank the management and team of Energy Zurich for their outstanding performance. They have shown great commitment and loyalty in these difficult times".