Together, the DRS stations achieved a market share of 61.2% (1st semester: 62.1%). On average, around 1.9 million people in German-speaking Switzerland listened to DRS 1 every day (market share: 36.1%). The figure for DRS 3 was 1.3 million (market share: 16.5%). The most popular private radio station continues to be Radio 24, with around 284,100 people in German-speaking Switzerland listening to the station every day. This gave the radio station a market share of 2.9 percent (1st semester: 2.8 percent).
In the city of Zurich, Radio 24 has overtaken DRS 3 to become the strongest radio station in the city on the Limmat for the first time since the 1990s, behind DRS 1. Energy Zürich is in second place with an average of 276,000 listeners and a market share of 2.5 percent. Although Radio Argovia recorded slightly fewer listeners (214,200), it also achieved a market share of 2.5 percent due to its higher usage time.

Radio - the medium with the widest reach in Switzerland
This statement can be made for all three regional language markets. In the second half of 2009, 89.3% of the population aged 15 and over in German-speaking Switzerland listened to the radio for an average of 132.8 minutes a day on an average day. Both reach and use of the medium are slightly lower in the other language regions: 86.2% of people in Suisse romande listened to the radio for around 122.8 minutes a day. In Svizzera italiana, radio reached 88.2% of the population and was used for 123.4 minutes per day.

> To the data

Previously, Corinne Wacker was mainly heard on Radio Argovia's morning show. From 2001 to 2008, she was a presenter and deputy head of music at Radio Top in Winterthur.

Care was taken in the design to ensure that the product remains recognizable to consumers as Gala. Characteristic of the changes are the photographed product images and serving suggestions, presented within curved and gently flowing lines. Flavor differentiation across the range is presented in fresh new colors to represent the creamy consistency of the product.

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In December, there was a certain recovery in most advertising categories, Publicitas announced on Monday. The decline in commercial advertising in particular was limited in many sectors. However, there was a drastic reduction in advertising expenditure for banks and car importers.
Job advertisements continued to fall. However, the negative trend is considerably less pronounced than before, according to the press release. The job advertisements sub-index fell from 107.3 to 105.2 points. This represents a decrease of 43.6 percent for the year as a whole. The real estate advertisements sub-index fell from 56.7 to 56.2 points. This results in a decline of 18.6% for the year as a whole.

The Zürichsee-Zeitung is up for sale. Thedi Gut, Chairman of the Board of Directors of Zürichsee Medien AG, told the industry publication Klartext last December: "It's all about the succession plan; I'm now 62 years old. The Board of Directors and the family have decided that we want to have this succession plan worked out by next summer. The sale of the entire Zürichsee Medien AG (ZSM) is not an option".
Zürichsee Presse AG (ZSP) is the publisher of the Zürichsee-Zeitung, while Zürichsee Druckerei AG (ZSD) is, as can be seen from its homepage, "a service company that makes printed communication with its customers efficient and attractive". It is a pre-press company, there are no printing presses, the actual printing is done by partners. While ZSD is a wholly-owned subsidiary of Zürichsee Medien AG, ZSP has another major shareholder in addition to Zürichsee Medien AG: the NZZ Group. Through its subsidiary Freie Presse Holding AG, the NZZ Group holds a 40 percent stake in Zürichsee Presse AG. It can therefore be assumed that NZZ has a pre-emptive right to purchase ZSP. Recently, however, there have been increasing signs that buyers are being sought on a broad basis. In addition to Tamedia and NZZ, there are said to be other interested parties.
When asked by Werbewoche this week, Thedi Gut said: "Zürichsee Medien AG is a family-owned stock corporation. No one in the family is willing to succeed me. We on the Board of Directors have therefore decided to examine various options for this succession plan. One of these options is for us to offer part of Zürichsee Medien AG, namely Zürichsee Druckerei and our majority stake in Zürichsee-Zeitung, on the market.
When asked whether Freie Presse Holding did not have a pre-emptive right to Zurichsee Medien AG's 60 percent share in Zürichsee Presse AG, Gut said: "You have a pre-emptive right to this 60 percent, but only if we sell it alone. This is how it is worded in the contracts. It was the will of the people who signed the contracts at the time. If we sell Zürichsee Medien AG or several parts of Zürichsee Medien, then they have no right of first refusal". Gut continues: "We have a clear idea of what Zürichsee Medien AG - the parent company - should look like in five to ten years' time. We do not want a unilateral sale of our 60 percent stake in Zürichsee Presse AG, in which only NZZ would be a possible buyer. Such a sale would not solve our internal family problems. We are therefore not even considering this option."
In response to the additional question of whether the NZZ was also interested in this new construct, Gut said: "The process is only just beginning. I assume that the NZZ is also interested. But I can't say anything about that because we haven't yet received any feedback from NZZ." Gut did not want to confirm whether other potential buyers have been contacted: "We don't provide any information on this. But you can assume that we would not have chosen this procedure if we only wanted to talk to one party."
We wanted to know what the NZZ thinks about the whole thing. In an interview with Werbewoche, Albert Polo Stäheli, CEO of the NZZ Group, said: "As a long-standing partner of Zürichsee Presse AG, we are astonished by the actions of Zürichsee Medien AG. Both partners in Zürichsee Presse AG have a contractual right of first refusal and pre-emptive right to the other's shareholding. Whether this right of first refusal and right of first refusal can be circumvented by the now chosen construct of a subholding with the addition of prepress services will have to be clarified by the lawyers.
Ultimately, it is clearly about the sale of the Zürichsee-Zeitung. And it is precisely for this case that the partners have agreed the right of first refusal and right of first refusal. It would only be different if the parent company Zürichsee Medien AG were to be sold. In this case, the partners agreed that there should be no restriction. However, this is not the case with the addition of Zürichsee Druckerei to the sales package, which practically only generates throughput sales as it is not a printing company at all. This is obviously intended solely for the purpose of circumventing our prerogatives. Freie Presse Holding is naturally interested in the takeover of Zürichsee Presse AG and hopes to be able to reach an amicable agreement with Zürichsee Medien AG on the issues raised."
So much for the facts as they are now available. It remains to be seen whether the lawyers really have to decide the dispute. A fair partnership solution between two partners would certainly be the better solution. And above all, one that doesn't leave a stale aftertaste.

Pierre C. Meier

According to Reto Burkhalter, Head of Communications, Ruf Lanz has impressed with its creative consistency over a long period of time as well as its personnel consistency and therefore clear contact persons. The results of the new collaboration will be seen in the first half of 2010.

Prime had a good understanding of Conzetta's requirements as a diversified group, said Carlo Menotti, Head of Corporate Services at Conzzeta, explaining the decision. Conzzeta is an internationally active Swiss holding company with around 3,500 employees and broad diversification in the areas of mechanical and plant engineering, sporting goods, foam materials and real estate.

The ADC Award Ceremony will take place on Saturday, January 30 at 7:30 pm (doors open at 7:00 pm) at Kaufleuten in Zurich. It is open to the public and free of charge.

The commercial is primarily intended to show boys that sneakers can also be made from empty PET bottles. The commercial aired during the commercial break while the Star Wars episodes were playing on Swiss television. It featured scenes just like in the movie—except that in the commercial, a plastic bottle (aka Darth) fights a sneaker (aka Luke) and then explains family dynamics to him.

Person in charge of PET recycling: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Reto Clement (AD), Patrick Suter (Script), Rebecca Krausse, Stefanie Brauchli (Consultants). Production: SWAMP Trickfilm GmbH, Director: Jonas Raeber. Cinematography and Animation: Adrian Flückiger

The colorful booklet is available in pharmacies, drugstores and other stores and entices readers with puzzles, short stories and handicraft instructions. These are hidden somewhere between advertising and publicity reports. In the 68-page December issue, for example, there are 28 pages of advertising and 22 pages of publicity reports. There are just 18 pages of purely editorial text. The Tagesanzeiger took a closer look at the issue: The WWF entices readers with a cute giraffe, with the slogan "Join the Panda Club!" at the bottom. An advertisement for a new craft book by Betty Bossi is also disguised, although the advertisement can be found behind a set of craft instructions. What's more, it is almost impossible to distinguish between advertising and stories. Urs Lerf, publishing director and editor of the booklet, defends the concept: children cannot be protected from everything and the earlier they learn to deal with good - i.e. non-violent - advertising, the better they will cope. Of course, not everyone likes the booklet, Lerf continues. But he receives a lot of positive feedback from the children. Well, then everything is fine!

The aim of the cooperation is to help SMEs become more familiar with the instruments of market communication and the various channels of direct marketing. As a first measure, the Swiss Direct Marketing Association SDV is supporting the KMU Swiss Forum 2010.

The magazine was positioned with an educational benefit for the target group of parents and gift-givers. Full-page advertisements with a Spick cover page were intended to attract attention, while an insert provided information about the benefits of consuming the school magazine. The advertisements focused on the pre-Christmas period and promoted Spick as a gift idea. The DM was aimed at parents of 8-year-olds, the starting age.
The new website with cross-media content and a Spick community formed the heart of reader loyalty. An Advent competition was launched to draw attention to the new site. In addition to editorial support with a front page to scratch off, the campaign was advertised in collaboration with media partner Nick using a trailer and banner.

> To the trailer

Responsible at Künzler Bachmann Verlag: Roger Grolimund (Project Manager Spick). Concept and text: Schtifti Consulting. Graphics: Mario Neuhaus, Neuhaus Advertising. Trailer: Nick, Lukas Rosemund, image rights MTV Networks Switzerland. Internet: Design Atfront. Programming: Update.