The agency develops the complete international communication strategy for the two brands belonging to the La Prairie Group and is responsible for the conception and implementation of classic advertising, POS marketing, promotions and corporate identity.

From now until January 29, 2010, the spots can be viewed at Adcprediction.ch be viewed and evaluated. Before the ADC jurors decide at the end of January which TV commercials will make it onto the shortlist and which will be awarded one of the gold, silver or bronze cubes at the awards ceremony on January 30, industry experts are invited to form their own opinion of the current Swiss TV commercial scene. Anyone can create their own shortlist and vote for entries. The competition participants with the best match to the ADC jury will be entered into a prize draw for prizes from the consumer electronics sector.

You probably only get to experience the construction of a new stadium once in your sports marketing career," says Silvano Monn (46). "Helping to shape the EVZ's move into the Bossard Arena is a unique experience." Monn knows what he's talking about, after all, he's been on the ice for a long time: before the marketing professional took over responsibility for advertising, sponsorship and events at EVZ, he was in charge of marketing for HC Lugano.
The Grisons native shares his excitement about the opening of the ice rink with the EVZ fans. "Everyone is euphoric," reports Monn. "The fans are excited about the new, stylish stadium and the development of the EVZ's game in the new season. We not only sense this, we can also prove it: Before the pre-sale officially started, we had already sold 2,800 season tickets - within three weeks. There is great interest in seat subscriptions and advertising presence. The acquisition of sponsors has also been successful. Many of them have approached us of their own accord." A box for 15 people in the new stadium costs from CHF 120,000 upwards, static advertising between CHF 4,000 and CHF 80,000 depending on placement and size, and digital advertising between CHF 9,000 and CHF 20,000.
Euphoria and feel-good temperatures
The old Herti ice rink falls in spring, in its 44th year. The Bossard Arena, which has been under construction directly behind the old stadium in Zug's Herti area since April 2008, will take over its job with the inauguration festival from August 20 to 22. The first preparation tournament in the Bossard Arena will take place from August 27 to 29 on the occasion of the Kolin Cup. Part of the euphoria that is currently blowing through Zug is certainly due to the new stadium: the Bossard Arena is the most modern ice hockey arena in Switzerland and can even boast the Minergie seal of approval. Unlike other ice rinks, it is not a gigantic energy-destroying machine, but a model building: every ounce of waste heat is used and the roof is covered with solar cells. As a result, the building consumes no more than half the usual amount of energy for ice stadiums. But that's not all that's worth mentioning about the new stadium: it accommodates 4,300 seats and 2,700 standing places, ten VIP boxes, an event terrace for around 100 people, a VIP restaurant, various food stands and a sports bar. The sports bar is open to the public 365 days a year.
The ice surface of the Bossard Arena is lowered five meters into the ground so that all match visitors have an equally good view of the pitch. Visitors to the stadium can watch image films, commercials and spectator information on the center cluster on the stadium ceiling and 40 multimedia screens. And the new stadium is cozy and warm: temperatures inside the Bossard Arena will be between 12 °Celsius and 16 °Celsius. Compared to the usual minus 5 °Celsius in ice rinks, this is extremely pleasant. Not only the men, who have always tried to hide their shivering, but especially women who are prone to frost will be delighted with this climate.
warm-up - and perhaps encourage them to go to a game or two. Then the EVZ would have achieved one of its goals: to get more women interested in ice hockey. The EVZ marketing team does not need to specifically advertise the greater comfort of the new stadium. Word has already got around that you don't need winter gear to watch a game in the new arena: "Most of our donors are men," Silvano Monn gives an example. "In the Hertistadion, many of them had rented a seat just for themselves. Now we have too few seats because many patrons suddenly rent two seats, one for themselves and one for their wife. We know this trend from arenas in Germany, but also from football stadiums in Basel and Bern: with a new, comfortable stadium, the proportion of women increases from around 7 or 8 percent to often over 30 percent."
Relationships on ice
Mirjam van Zweden (45), the first female board member of the EVZ, is delighted with the expected increase in women: "We will score points with many women, not only with the higher temperature, but also with the gastronomy, the great design of the arena and spacious, beautifully designed sanitary facilities. The EVZ is the sporting crowd puller in Central Switzerland. In future, however, attending an EVZ game will no longer be just a sporting event, but a happening." The Bossard Arena will also become an attraction outside of the games: In future, parents who bring their children to junior training will be able to enjoy a coffee in the stadium restaurant or at the sports bar while watching their offspring from the terrace. The stadium restaurant is operated by EVZ Gastro AG, which was founded specifically for the catering in the arena. It is a wholly-owned subsidiary of EVZ Sport AG. Monn, Van Zweden and their team are responsible for assigning names to the various restaurants that match the CI/CD of the arena.
The stadium restaurant is open to the public all year round. The VIP restaurant and the event terrace are intended for larger social gatherings, such as company dinners, general meetings or networking events for EVZ sponsors. "For our sponsors, the EVZ is a hub that enables a special form of networking," explains Monn. "Because we see them as partners to whom we want to offer more than just one stiff meeting a year." EVZ supporters get to know each other at events and benefit from synergies. The new stadium with its various catering options offers the perfect conditions for this.
Marketing at freezing point
Around 30 ice hockey matches are played in the Bossard Arena every year, contested by a total of 17 EVZ teams: the first team, which plays in the National League A, the second team, twelve junior teams, two senior teams and one veteran team. Around 180,000 spectators a year will watch the games live in the stadium, with many more watching at home on television. An attractive array of spotlights, especially for sponsors and advertising companies - and plenty of work for the EVZ marketing team.
The special challenge at the moment is the "double" stadium: The EVZ marketers promote the games in the old Herti Stadium, look after fans and sponsors, help players and coaches with administrative problems, sell tickets, produce match flyers and the EVZ magazine and deal with media inquiries; At the same time, they acquire and look after sponsors for the new stadium, take out box and seat subscriptions, sell poster, perimeter board, ice, jersey, helmet and multimedia screen advertising, take care of online advertising, build up the catering facilities in the stadium, implement advertising in the restaurants and initiate events for 2010 and 2011. Monn and Co. can and should give free rein to their ideas for all marketing activities, whereby all measures must of course be consistent and fit in with the EVZ.
"Don't sit on your ideas, let them dance for you" is Monn's motto. In fact, the marketing team has come up with all sorts of ideas to flood the ice hockey club's coffers: EVZ-
Subscribe to future shares, purchase limited-edition jerseys, join a donor club, become a patron, immortalize yourself with an engraving on the "Wall of EVZ" at the entrance to the stadium or become an Executive
package, which allows you to use the EVZ network and attend matches without having to use your name.

Boundaries make you creative
The EVZ marketers are more restricted when it comes to designing the advertising spaces in the stadium, as they naturally cannot ignore the structural conditions of the arena: For example, the advertising spaces on the third board are different sizes because the architect placed the emergency exits in the middle of the board. "We had to find advertising that would fit on areas 17.97 meters, 15.12 meters or 4.31 meters wide," says Monn. "That required a lot of creativity. Of course, you could have measured the whole area beforehand, left out the 37.5 meters of emergency exit and converted the rest into advertising space."
The exact height and width of the logos that may be placed on the players' jerseys and helmets is also specified. This is regulated by the Swiss Hockey League. "However, you can always get very close to any limit, and in certain cases it is also possible to be creative with the regulations," says Monn. "We also offer completely new advertising opportunities in the Bossard Arena, for example in the catering areas and on large screens." Exploiting creative leeway is obviously one of Monn's specialties.
Monn and Van Zweden not only secure the advertising budgets of companies, they are also responsible for the production quality of the advertising material. EVZ works with specialized partners for perimeter advertising. "It is important to us that the advertising spaces are also produced professionally and in accordance with CI/CD
are designed," says Van Zweden. "In the Herti Stadium, the boards were a real hodgepodge, and every possible surface was decorated with panels and advertising boards. We don't want that in the Bossard Arena. Everything should be of one piece and look nice."
Commitment pays off
The EVZ marketers have to plan the advertising on the ice in the long term. Before experts start casting the ice sheet, it must be clear where which advertising foil is to be used. "We have a total of nine areas on the ice where our sponsors can place their logos," explains Monn. "On the center circle, next to the four bullpen points in the middle and two each on the left and right in front of the goal. In the bossard
Arena, Postfinance in the center and Eichhof and Chicco D'Oro in the middle zone are already set, we are still negotiating with interested parties for the other four spaces."
The ice surface is cast in several stages: First, the first layer is sprayed onto the very flat, cooled concrete. Channels around 30 centimetres wide in the concrete surface ensure that any condensation can drain off. Once the bottom layer of the ice slab is around four centimetres thick, the sponsor logos are laid out on the ice. The ice is then piled up until the entire sheet has reached a thickness of eight to ten centimetres. Before the games, two centimetres of ice are sanded down again so that the advertising is clearly visible. However, the layer over the advertising foil must not be too thin, otherwise the banners could become a stumbling block for the players. Removing a foil before the normal term of a sponsorship contract expires - for example because a sponsor has dropped out or the brand is undergoing a rebranding - is costly. "Our sponsorship agreements run for at least one year, but of course we prefer two or three years," says Monn. "But the ice is produced anew after every season anyway, so it would be bearable if a logo had to be replaced after this time."
The largest advertising space in the new ice stadium is the arena itself: As with the construction's well-known role models, the Allianz Arena in Munich, the SAP Arena in Walldorf and the Postfinance Arena in Bern, the new ice stadium bears the name of a money-spinning company: the Bossard Group. The globally active Zug-based trading company, which specializes in screws, has secured the naming rights for the next ten years - for "well over two million Swiss francs", according to Zug mayor Dolfi Müller. EVZ was able to secure Zuger Kantonalbank as its general sponsor, which made a one-off payment of three million francs for the new stadium. A lot of money for a flagship - but it already seems clear that the investment will pay off. Now all that remains is to get the ball into the corner.
Anne-Friederike Wilhelm

EV Zug - the new stadium in fast motion
2004: Competition to tender the project
12/2005-02/2008: Overall project development with zoning plan amendment, preliminary project for the overall development, building permit procedure for the stadium site, development of the energy concept and binding purchase offer for the acquisition of the land by the City of Zug
04/2008-04/2010: Start of overall realization with ground-breaking ceremony, concrete work, grandstand construction, roof construction,
Façade work, installation of the ice panel; start of construction work on the adjacent residential and commercial building;
Demolition of the old curling hall
04/2010-09/2010: Demolition of the old stadium after playoff; commissioning of the new stadium; handover of the new stadium
ice stadium to the city of Zug
09/2010-04/2011: Construction of the underground parking garage; start of construction on the town square; completion of the residential development
by 09/2011: Completion of the outdoor ice rink and the residential and commercial building
by 12/2011: Completion of the town square

Passionate about playing university hockey: EVZ marketing manager Silvano Monn.

Advertising pressure in April (-13.3%) and May (-17%) was particularly low compared to the previous year. The fact that advertising pressure for the year as a whole was "only" 4.3% lower than in 2008 is partly due to the slight increase of 2.2% in December. A small increase was also recorded in March (+1.6%) and August (+1.4%). Otherwise, advertising pressure declined in all other months.

Development of advertising pressure in the key markets
Of all the key markets, the following five product markets recorded the most significant percentage growth in 2009: the "Energy" sector increased its gross value added by a whopping 16.3% (+4.2 million Swiss francs) compared to the previous year, putting it in first place. The "Household articles/appliances" product market in turn recorded growth of 10.0% (+14.0 million Swiss francs). The "cosmetics/personal care" and "food" sectors, with year-on-year growth of 9.5% (+27.1 million Swiss francs) and 8.5% (+31.4 million Swiss francs) respectively, underline the crisis resistance of fast-moving consumer goods in the advertising market in 2009. The key "pharmaceuticals/health" market, with growth of 5.3% (+5.9 million Swiss francs), completes the top 5 in 2009.
The following five key markets appear at the other end of the ranking: advertising for "tobacco products" continues to lose ground and importance in traditional advertising media and recorded the most significant percentage decline compared to 2008 (-41.4%; -6.1 million francs). Bonuses in the "financial sector" recovered faster than gross advertising pressure, which fell by 18.8% (-68.3 million francs) in 2009 compared to the previous year. The key market of "watches/jewelry" also closed the year well down (-18.8%; -15.0 million francs). Other losers include the "Services" (-13.9%; -27.0 million francs) and "Telecommunications" (-11.6%; -26.0 million francs) sectors. Of the top 3, which will soon be down to just two, only Sunrise increased its gross advertising revenue compared to the previous year. Although this gave them the top position in the sector, they were unable to make up for the decline of Swisscom and Orange.

(Graphics: Media Focus)

The motifs are intended to communicate that the new people and women's portal provides background reports on all VIP occasions, events and concerts. KSB/SJ also created a digital traffic campaign for various online platforms, in particular a large number of text banners in the style of the new website, which was also developed in close collaboration between Ringier and the agency. Further measures are to be implemented this year, including cards-for-free, appearances at in-locations and game and involvement campaigns on the website, Facebook, etc.

Responsible at Ringier: Urs Heller (Head of Magazines Ringer Switzerland), Andrea Müller (Deputy Editor-in-Chief Schweizer Illustrierte/Head of SI online), Thomas Passen (Head of Marketing Magazines), Franziska Schmid (Head of Advertising Magazines), Nicole Wesche (Product Manager Schweizer Illustrierte), Melanie Hoffmann (Media Marketing Magazines/Projects). Responsible at KSB/SJ: Daniel Krieg (CD), Charles Blunier (AD), Adrian Hoenicke (text), Andrea Heierli (graphics), Roman Limacher (DTP), Marco Serratore (consulting management), Oliver Schönfeld (strategic channel planning). Litho/image editing: Mike Zwyssig, Swissprinters PreMedia

In recent years, buying behavior has changed fundamentally, and bargain hunting has become a true popular sport, regardless of any social class. Valecom AG is picking up on this trend and launching Big Bang, a pure coupon publication on the Swiss market. Consumers will find a wide range of attractive offers in it. This makes Big Bang the ideal platform for selling large quantities of a branded article or service in a short time.
Ineffective "stop advertising" stickers
Big Bang is deliberately enclosed with various daily newspapers. "Stop advertising" stickers on mailboxes are thus ineffective, and the coupon publication actually reaches the desired target group. Big Bang is sure to make its way to the bargain hunter, and in combination with a MemoStick® on the front page of the daily newspaper, no reader can miss Big Bang anymore.
From the point of view of René Luchsinger, Delegate of the Board of Directors of Valecom AG, Big Bang helps sales to solve sales and turnover problems. Especially for fast moving consumer goods (FMCG) as well as food and near-food products, Big Bang offers opportunities to significantly increase sales. New opportunities are also opening up for tourism, shopping centers and outlets to directly address bargain hunters.
Starting signal in economic area 43
Valecom AG is launching Big Bang in economic area 43, which is home to around one million consumers over the age of 15. At 56,500 francs, the average household income is one of the highest in Switzerland. The coupon publication always appears at the end of the month - in time for payday. Big Bang is enclosed with the respective newspapers. An initial print run of around 450,000 copies is planned. René Luchsinger emphasizes that the distribution area of Big Bang will be continuously expanded and that there is potential for an international roll-out.
Big Bang is designed in four colors throughout and the page count is adjusted to the booking situation. With its attractive price-performance ratio, Big Bang offers companies even with small budgets the opportunity to go on the offensive in terms of advertising. A barcode on each individual coupon makes advertising in Big Bang measurable. Based on the response, it is possible to track exactly how the advertising affects sales. In the future, consumers will also be able to download the coupons from the Big Bang print edition conveniently from the Internet.
In future, advertisers will be able to design, plan and book their individual big bang campaign in just three steps at www.sparheftli.ch. The launch offer "4 for 2" is valid until March 31, 2010. Take advantage of this attractive offer, the beginning of April is too late!
Valecom Ltd
Industriestrasse 1, CH-8430 Hinwil
Phone + 41 44 938 78 78, Fax +41 44 938 70 70
[email protected] www.valecom.com

With a contractual non-competition clause, employers can oblige employees to refrain from any competitive activity after leaving the company, i.e. "neither to operate a business on their own account that competes with that of the employer, nor to be active in such a business or to participate in it" (Art. 340 CO).
However, as a non-competition clause severely restricts an employee's professional opportunities, it is only valid under certain conditions. If these are not met, the non-competition clause can be contested:
- A non-competition clause must be agreed in writing between the employer and employee - through a specific personal agreement, be it in the employment contract or a separate agreement. A passage in the personnel regulations is not sufficient.
- Non-competition clauses can only be validly agreed if the employee had insight into the clientele or facts to be kept secret. Information that is only accessible to a limited group of people and is important for economic competition in the market served by the employer is considered secret. Information that is easily accessible or even known to industry insiders does not constitute a secret. Insight into the customer base refers to the employer's regular customer base, i.e. regular customers whose particular wishes and needs are not known to everyone.
- The use and dissemination of this special knowledge must be capable of causing significant harm to the employer. It is irrelevant whether the employer actually suffers damage; the risk of disadvantage is sufficient.
- A non-competition clause must be reasonably limited in terms of place, time and subject matter. As a rule, it may apply for a maximum of three years and must be limited to the region in which the employer operates. In terms of content, it must relate to the activities that the employee actually carries out. The non-competition clause must not unreasonably impede the economic advancement of the employee subject to it.
Anyone who breaches a non-compete clause is liable for damages. As it is not always easy to prove and quantify the actual damage, a contractual penalty is usually agreed to simplify matters and act as a deterrent - a fixed amount that the obligated person must automatically pay if they do not comply with the contract, even if no damage has yet occurred.
The non-competition clause ceases to apply if the employer terminates the employment relationship without the employee having given him reasonable cause to do so. (e.g. termination for economic or organizational reasons).
The non-competition clause also lapses if the employee resigns for a reason for which the employer is responsible (e.g. breach of contractual obligations).

Book tip
Labor law
From contract to termination
The Beobachter guide provides information on all aspects of employment contract law, including the non-competition clause. Is it valid? What should I do if the prohibition is breached? The long-standing Beobachter employment law specialist answers all questions competently and in detail. The handbook also contains many sample templates, concrete examples and tips as well as groundbreaking court rulings.
10th, extended
and updated
Edition 2009,
Observer-
Book publisher,
ISBN
978-3-85569-412-9
272 pages,
paperback, Fr. 36.-

New for SMEs: legal advice on issues affecting your company
The Beobachter's new service: competent legal advice for SMEs and their employees. 6 months for only Fr. 99.- (introductory price).
You can reach the legal experts Monday to Friday from 9 a.m. to 1 p.m. on 043 444 54 09. You also have full access to the advice platform Helponline.ch and an Beobachter magazine every 14 days. The price also includes a gift: the standard work for SMEs from Beobachter-Buchverlag,
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Anyone who gets to grips with the mobile web is soon reminded of the Wild West, and the world of the desktop web appears to be an island paradise. When it comes to producing content and measuring reach, it is difficult to build on previous methods. Those who want to secure or expand their market success will have no choice but to invest in adapting their entire production processes. Informal discussions in connection with the WEmad.org initiative (see separate section) indicate that dealing with the mobile web is still far from routine everywhere. This is because much is new and different about the mobile web:
1 What has proven itself on the desktop does not necessarily apply to mobile. Although the mobile ecosystem is based on the desktop web, mobile devices with their special characteristics have new weak points and lead to corresponding new best practices. Even with the latest smartphones, the limited transmission bandwidth must always be taken into account. And Web 2.0 features such as JavaScript/AJAX should only be used with caution, as they can put a constant strain on the processor and thus drain the battery quickly. In addition, mobile phone operators can interfere with the transmission and, for example, reduce the size of images or block access to websites completely.
2. mobile web users have new usage patterns and navigation methods. They are extremely goal-oriented and cost-conscious. The fear of high costs prevents them from surfing comfortably, and they would rather interrupt the transmission (of an unnecessarily overloaded website, for example) than risk a low bill. People also only surf on the move where the network coverage is good, as a poor signal can lead to costs if the transmission is incomplete, but not to the desired gain in information.
3. mobile web browsers are new, numerous and full of problems. While there are two dominant browser programs for the desktop web, there are over a dozen in use on mobile devices. They all have their own advantages, but also quirks and corresponding workarounds. Established web standards are often only partially and incorrectly implemented, meaning that incorrectly prepared websites can easily cause the browser or even the entire device to crash. And there is no improvement in sight: with the flood of new mobile devices, the variety of displays (e.g. black and white eInk screens on eReaders), navigation (e.g. voice-supported as on the Nexus One) and therefore browser variants will continue to increase. Web publishers must be able to automatically recognize the capabilities of the devices (using WURFL or DeviceAtlas) and adapt the output much more flexibly than before.
Mobile analytics also measures well-known key figures such as views, visits and visitors. However, conventional traffic analysis tools fail with the mobile web or are unreliable at best, as they often only record a fraction of the actual mobile data traffic. This is particularly true when determining unique visitors. As a rule, a visitor is assigned to a network address, but mobile users access the Internet via an access node (gateway) of the respective mobile network operator and appear with the network address of this computer, meaning that they cannot be differentiated using the conventional analysis method. For example, all Blackberry users appear to come from Canada, and anyone surfing on their cell phone with the Opera browser appears to come from Norway, because the corresponding gateway computers are located in these two countries. And anyone surfing on a moving train or in a car, for example, often changes their network address along with the mobile phone antennas they are using.
In order to identify visitors on websites, cookies and special Javascript solutions are used on the web. Currently, many mobile web browsers do not support JavaScript, or users have disabled this feature. And although cookies are accepted, they are not stored permanently. If permanent cookies are missing, visitor identification between sessions is not possible.
And the one-pixel image tags also fall victim to the technical constraints on mobile devices: the web server tells the user that the image file should not be cached so that it can be counted again the next time the page is called up. However, this instruction is ignored by certain mobile browsers because performance can be improved by avoiding a further retrieval. And so another analysis tool loses its significance. Those who are active in online marketing (SEA/SEO) also often miss the origin information (referrer) in the mobile area, which shows from which page a visitor came to their own page.
Collecting mobile web analytics data therefore requires different methods to conventional web analytics. There are a number of solutions for this, which are best used in combination. Pixel tags can be delivered with a different name each time, web traffic can be redirected to intermediate computers for analysis and the web traffic itself can be intercepted and analyzed accordingly. Many of these techniques are available in commercial web analysis tools. But there are also a number of free offerings for mobile analytics. For example, the widely used Google Analytics tool announced corresponding extensions in November, and providers such as Mobilytics, Admob Analytics, Amethon Analytics and Bango Analytics offer further solutions.
Christoph J. Walther
> Comparison between the desktop web and the mobile web (pdf)

The so-called "living room concerts" could be won via the SRG digital radio competition. Now, stars like soul singer Seven or Ritschi visit the winners at home and perform the music directly in their living rooms. The concerts are broadcast via a video stream and can thus be followed on Digitalradio.ch.
The campaign was launched last November. TV, ads, banners, radio trailers, POS measures and a dedicated landing page on the Internet were used. The musicians also interacted with their fans directly via their Facebook and Twitter accounts. The next living room concert will take place on Tuesday, 19.1. at Carmen from Weggis. Pop singer Ritschi will rock her apartment.

> To the spot

Responsible at SRG: Simon Meyer (Corporate Communications SRG), Béatrice Merlach (Head of Communications and Marketing SR DRS), Ernst Werder (Project Manager Digital Marketing SR DRS). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (CD), Samuel Christ, Dominik Marosi (text), Patrick Beeli, Claude Eberhard, Bruno Manser (AD), Ariel Zumstein (graphics), Claudia Camenisch, Felix Zürcher, Martin Samsel (consulting), David Lüscher (consulting web), Cyrill Hauser (PR), Ilonka Galliard (FFF/Art Buying), Siro Micheroli, Roman Peritz (direction), Combo Entertainment (production), Kirschner Music (scoring).

63% of total sales were generated in the traditional offline segment and 37% online (previous year offline 70%; online 30%). The share of international sales increased to 20% (previous year: 14%). Adjusted for the negative currency effects - primarily due to the Polish zloty and the euro - organic sales growth amounted to around 9% (previous year: 4%). In the online segment, the figure is 21 percent (previous year: 15 percent), as Goldbach Media announced on Tuesday. The final sales and EBIT figures will be announced on March 4, 2010.

In the commercial, Linda lets us look over her shoulder as she goes about her daily routine - painting her nails, eating potato chips or standing in front of the mirror. You can tell that Miss Switzerland 2009 is breaking with her principles. But she remains true to her line with Léger. The Migros light line has been a sponsoring partner of the Miss Switzerland Organization for three years now. The new TV commercial has been on air since January.

> To the spot

Responsible at the Federation of Migros Cooperatives, Zurich: Sven Guggenheim, Sibylle Widmer (Marketing Communication Brand/Label Management), Sandra Stöckli, Eliane Züger (Category Management). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (CD), Andrea Dübendorfer (AD), Marietta Mügge (text), Susan Baumgartner, Claudia Kuhn, Tobias Schoen (consulting), Sarida Bossoni (FF producer). Begbie (director), Wiener Klappe (film production), Thomas Dirnhofer (camera), Ultra Images (post-production), Jingle-Jungle (sound).

According to the New York Times, over 1,000 people in the USA were treated in hospitals in 2008 after having accidents while walking and talking on the phone at the same time. However, the number of unreported cases is likely to be much higher! Researchers explain the fact that more and more people are using their cell phones while walking by the multitasking trend, i.e. the habit of doing many things at the same time. There is at least one piece of good news: the injuries were not serious in most cases. Nevertheless, the scientists are calling for the danger to be taken seriously. That's right, avoid risks, dangers are known to lurk where you least expect them.