As a trendsetter in terms of washroom equipment, CWS-boco Suisse presents the world's first towel dispenser with an integrated screen. This opens up new possibilities for communication in the washroom. With the CWS Paradise Dry NT-Screen, advertising films, company news or other audiovisual offers can be brought into the washrooms via video. Modern 10.4-inch TFT display technology enables a brilliant, high-resolution image. The integrated loudspeaker system ensures high sound quality. Depending on the desired setting, the films only appear when the towel is dispensed or beforehand via a motion detector. The replacement is carried out by CWS-boco service staff.

The campaign by the advertising agency in Lys ties in with Post Mail's umbrella campaign "Right versus Wrong" and shows strange advertising situations with sandwich men advertising in the wrong place. The denouement comes with the statement "You certainly advertise better with direct marketing". The main target group, SMEs, is addressed with a teaser and a main mailing. Accompanying media are banners and advertisements.
Responsible at Swiss Post, Post Mail: Max Leuenberger, Marketing Communications. Responsible at In Flagranti Werbeagentur BSW: Team in flagrante delicto. Photography: Scheffold.Vizner Photographers.

Valérie Vuillerat, a qualified multimedia producer, founded Iweb4you in 2000, one of the early web studios in Bern, which she expanded into a cooperation with three other individual companies from the fields of graphics, CI/CD and communication under the name "consign - identity communication design" in 2002. As a multimedia producer, she was responsible for all online and offline projects.
Their collaboration with Simon Raess, the owner of Ginetta & Partner Cmsbox, began in 2005. Together they developed the first version of the independent, multi-award-winning content management system "cmsbo". From 2007 to January 2009, Vuillerat was a member of the management team and Account Manager at Media parx. This was followed by a consultancy role at the cloud computing agency Parx. In February, the Ginetta Studio opened in Zurich to meet the demand on the regional market.

It is well known that it is not always safe to use the Internet. That's why we disclose information about ourselves only very carefully and make online payments under the protection of sophisticated encryption programs. It can be particularly dangerous to place personal data in virtual communities. This is demonstrated by cases of sexual harassment, sexual abuse, rape and murder in which the victim and perpetrator met via Facebook, for example. Even if these are extreme cases - they happen again and again. The latest scam by cybercriminals is to clean out the homes of vacationers who are happily raving about white sand and blue skies on Twitter.
Children are particularly at risk of becoming victims of assault. Especially the youngest of the young are often guileless and trusting and easily fall for false promises. They therefore need special protection. Roger Grolimund, publishing director at Spick, thought so too. "When we decided in 2009 to also introduce a community with the relaunch of the Spick website, it was immediately clear that this would have to be very secure and exclude abuse as far as possible," says Grolimund. The Künzler-Bachmann publishing house, which publishes Spick, brought Swiss Crime Prevention on board. Of course, it was clear from the start that there is no such thing as absolute security on the Internet. "If someone wants to do bad things, they know how to circumvent security measures, so we don't have to fool ourselves," says Grolimund. "We still wanted to achieve the highest possible security standard. That's why we assumed the worst and covered many contingencies - without restricting our users' freedom too much, because that would be counterproductive again."
Easy and child safe
Every child who registers with the Spick community must provide their parents' e-mail address. The publisher then contacts the father or mother and obtains their consent for their child to become a community member. "We want parents to know that their child is active on the Internet and on which website," Grolimund explains. Parents are also asked to go over the Spick community rules with their children. These advise, for example: "Treat your password like your house key" or "Don't respond to attacks!", but also "Treat others in the Spick community the way you would like to be treated yourself". After all, the Spick team is not only concerned with protecting children and young people from assault, but also with encouraging them to treat each other fairly. The publisher uses targeted test calls to make sure that a child is really behind the registration - and not the nice, mean uncle next door. In addition, the publishing director and his team check every blog post and every uploaded picture or video. If a statement or image does not comply with the community rules, it is deleted immediately. All text contributions also pass through a security filter that prevents the use of certain terms from the outset.
The publisher is not allowed to check the messages that children and young people send each other. This is prohibited by the secrecy of correspondence. However, if one of the young users feels attacked or discovers content that does not comply with the rules, they can report it to one of the four moderators. They check the case immediately and, if necessary, draw the consequences. "We've also called the parents of a user once because he had insulted another child," Grolimund reports. "But something like that has happened very rarely in the good four months that the community has now been live." Most of the children use the community prudently and simply have fun playing.
swap.
Parents on the move
"The Internet is actually a dangerous tool for children, just as dangerous as watching TV or going to school," says Grolimund. "That's why children need to learn how to use it properly. Whether that succeeds depends a lot on how parents raise their child." The Spick team relies heavily on parent support. They are involved in the registration process and are approached as soon as their offspring violates the community's code. "We deliberately make parents responsible," says Grolimund. "If they don't talk openly with their children at home about dangers on the Internet, don't control the children and leave them alone with the computer, the best security system won't help. That's why we need parents' help." Spick is thus steering against the trend of giving children responsibility for themselves at an ever earlier age and leaving their upbringing to school and life alone.
It takes a lot of time for the Spick team to control all the traffic on the Spick site. Grolimund has specially designated an employee who also keeps an eye on the Internet offering on weekends. In addition, Künzler-Bachmann had to dig deep into her pocket to bring the Spick site up to the desired security standard. But the Spick publishing director is convinced that the effort is worthwhile: "With Spick, we represent the oldest children's and youth magazine in Switzerland. It is very popular with Swiss children and also enjoys a high reputation among parents and teachers. In addition, many Swiss abroad subscribe to Spick so that they don't lose their connection to Switzerland. In short: Spick is valuable. There is no other children's and youth magazine that is so well positioned. This creates a certain obligation: If we make a community, then it has to be really good."
Print and online closely interlinked
It is part of the concept of the school magazine that print and online complement each other: On the Internet, young readers can find further information as well as film and audio contributions to articles in the magazine; they can take part in surveys, express their opinions in the blog, or haggle over their possessions in the online flea market. The magazine refers to the additional material on Spick.ch. "We also built the website for the kids who can't afford Spick," says Grolimund. So the magazine and website interact, but they also function independently.
The club page in the magazine is a kind of print version of the Spick community. But both will continue to coexist on an equal footing. "For the club page, we get a lot of letters. To a lot of kids who are looking for pen pals, that page is very important. The Community can't and shouldn't replace it," emphasizes Grolimund. "But kids also want to exchange ideas with each other online, chat and blog. That's why we've created a kind of Facebook or Flickr for eight- to fifteen-year-olds with the Community. However, we cannot and do not want to compete with Facebook. We are the portal for Spick readers and other smart kids." Facebook has been struggling with massive security problems ever since it went live. Children are not allowed to register there until they are 13 years old - but it is easy to circumvent this restriction. That's why youth protection has sounded the alarm. "Every community should meet certain safety standards," says Grolimund, "anything else is irresponsible, especially if the service is aimed at children and young adults.
Adolescents Directed."
In the past four months, the Spick community has recorded an average of 3,500 unique users and 25,000 ad impressions per week, with an upward trend. Around 14,000 children and young people receive the e-mail newsletter. During the last Christmas competition, the Spick website was accessed more than 1.4 million times, and a good 73,000 children and young people took part in the competition. The average visit time to Spick.ch is also impressive: 39 minutes. Starting in April, Spick plans to offer a live chat on its website, where young users can exchange ideas every second. And that, too: for sure.
Anne-Friederike Wilhelm

Spick in a nutshell
First publication: 1982
Circulation: 35 000 copies
Publication frequency: 11 times per year (double issue July/August)
Target group: Eight to fifteen year olds
Distribution: Subscription
Number of subscribers: around 33,000
The print edition of Spick is free of advertising; competitions are financed by sponsors. There is at most one third-party insert per issue. The website is financed by banner advertising.

Some time ago, Impressum filed a complaint against Keystone with the Swiss Press Council. The media union's accusation was that the photo agency was mixing advertising and press images and thus violating journalistic professional ethics. The union based its complaint on an article that appeared in the Fribourg daily La Liberté at the beginning of February. The article was picked up by the WOZ shortly afterwards. In it, the journalist complains that Keystone (the PR subsidiary of Keystone) does not consistently identify images of sporting events with sponsor logos in the background as advertising images. Keystone Managing Director Jann Jenatsch rejects this accusation. PR images are created by the Keystone subsidiary Photopress and are explicitly labeled as such with the note "Photopress". If there is a risk that the PR interests of covering an event with only one photographer would prevail, Keystone would send a second photographer, Jenatsch continued. If the mixing of advertising and press is confirmed, this would mean a violation of Article 10 of the "Declaration of Duties and Rights of Journalists" for Impressum, as the union writes in the communiqué. This article stipulates the strict separation of journalistic and commercial content. A scandal?
Specifically, this involves Emmi, which has entered into a sponsorship commitment as a partner for the FIS Alpine Ski World Cup. Emmi is therefore present at the major FIS World Cup events along the slopes and at the venue. Emmi also pays the Photopress photographers. The pictures are distributed free of charge by Photopress, but they are also available from Keystone for a fee. That is certainly unattractive. But if you take the trouble to look at these pictures more closely, then the whole matter is put into perspective. As with any sporting event that depends on sponsors, it is naturally difficult to find pictures that do not show a sponsor's logo. This is the case for life at the event and therefore also for the corresponding photos. Of course, there are differences. They range from a racer in action, where you can see the logo on the overall, to a photo with a large advertising banner in the background, to a photo that shows a large logo in the foreground and a blurred skier in the background.
Every editor is free to choose the picture that seems appropriate. It is so obvious which pictures are pure PR photos and which depict sporting news that the accusation of mixing advertising and press is ridiculous. Such an accusation could at most be made against the editor selecting the photos, as it is ultimately his responsibility which pictures he chooses. And he has a free choice. If he then pays for an effective PR image that has already been paid for by the client, he really has only himself to blame. This is not a scandal, but stupidity or naivety. It's a bit like the countless PR texts that end up in editorial offices. One takes them as the basis for a story, the other copies/pastes them and adopts them in their entirety. The uncritical adoption of texts and images by journalists - that's the real scandal.

With the support of the Zurich-based communications and PR agency, Netstream will systematically expand its communication with the media. The most important goal is to position the successful company more strongly in the SME environment and thus support the further growth of Netstream in Switzerland, as the agency writes in a press release.
The Dübendorf-based company was founded a good ten years ago and has evolved from a pure hosting provider to a full-service provider. Today, Netstream offers Internet, fixed network, mobile network, hosting, security and streaming solutions for both business customers and wholesale customers and employs a good 40 people. Portals for web TV and prepaid VoIP are available for private customers.
The communications and PR agency Open Up was founded in Zurich in 2001 by Urs Thaler and Kilian Borter and today has nine employees. It advises its clients on all aspects of public relations. The focus is on strategic communications consulting, media relations, corporate publishing and internal communications. The agency offers a full range of services within a dynamic network of partners.

For the new "2010-2" booking window, the company is offering ten networks for the ten most important shopping centers in Switzerland. These can also be booked individually. They include the most important feeder routes on the way to the shopping center - whether by road, public transport or on foot. The shopping networks can be booked from April 12, 2010.
As a partner of the ten most important shopping centers in Switzerland, APG underlines the role of the poster as a classic sales medium, according to a press release. From July 5, 2010, poster sites that have already been booked can be canceled free of charge up to ten weeks before the start of posting.

Illustrations
Themes translated into images: illustrations are increasingly being used as a stylistic device in the media and in corporate publishing. This illustration, which appeared in Axa Winterthur's customer magazine "Meine Firma", is about money - or more specifically about how SMEs can prevent bad debt losses.

Infographics
The complex world explained simply: an increase in highly complex infographics can be seen in corporate publishing products. In the magazine "Strom", the diagrams are the heart of the magazine. The car diagram shows the different types of electric motors.

Individualization
A sharper profile instead of uniformity: publications are becoming more visually individualized - such as the "Zoom" magazine published by the energy company AET from the canton of Ticino. The cover is an eye-catcher - with different visual elements depending on the topic.

The 100 finalists will move on to the final round, which will take place in New York on April 12-14. The judges will then select the winners of the One Show Interactive Pencil creative award. All finalists will receive a Merit Award. The 13th Annual Creative Awards will take place on May 14, as part of One Club Creative Week.
A list of the finalists can be found at: www.oneshowinteractive.org

The Valencia Kommunikation agency, which has already created the packaging design and numerous advertising materials for the retail sector, was also commissioned to develop the visibility and advertising materials for the Swiss Ontrade launch.
Clear focus channels were defined for the launch of Feldschlösschen Premium in the hospitality sector. Two different visuals and an extensive range of branded advertising materials were therefore developed in line with the channel requirements: From the snack bowl and ice bucket to the premium waiter's apron and table reservation sign, the material can be customized according to the customer's wishes.
In addition, the consumer promotion "It's Premium Time" was developed, whereby landlords can give their guests a "premium moment" with Feldschlösschen Premium. With these special offers, the duration and offer can be determined by the host himself, so that this activity can also be individually tailored to the customer. Feldschlösschen Premium has been available to discover in selected restaurants and bars since the end of January 2010.
Responsible at Feldschlösschen: Kirsten Jansen (Specialist Promotions Ontrade), Patrick Schweizer (Senior Brand Manager), Sabine Strehle (Marketing Manager), Dominik Nyffenegger (Head of Trade Marketing Ontrade). Responsible at Valencia Communication: Michael Gerber (CD), Simone Perez (SAD), Jan Kempen (AD), Sebastian Refardt (text), Serdal Aktas, Patrick Hublard (polygraphy), Frédérique Mathys, Séverine Küpfer, Lilian Würth (consulting).

Steps is just around the corner again. For three weeks, the Migros festival presents the latest trends in contemporary dance. Twelve companies from all over the world come to Switzerland and give 80 guest performances on 30 stages. Since 1988, this biennial has been one of the four major projects of the Culture Percentage, together with the Migros Classics concert series, the m4music talent competition and the Migros Museum of Contemporary Art.
Around these "flagships", Migros Culture Percentage reviews over 1'500 applications for support per year centrally in Zurich. In addition, there are around 3,000 requests from the regional cooperatives. All of these projects are "measured in terms of their impact on innovation and social relevance", as Barbara Salm, the new Head of Communications at the Culture and Social Affairs Directorate, explains.
Steps is not only sponsored by Migros, but also organized by the company itself. The aim is to "advertise the festival properly" so that the 40,000 seats find their deserved audience, as Christian Zwinggi, communications manager for Steps, explains. The currently launched campaign was designed by Zurich-based graphic design agency Weber, Hinder, Schlatter, Feuz. Sennhauser Creative Consulting provided the concept consulting. The films and photos were produced by Luzian Schlatter and Visualapark. A small team visited dance troupes in New York, São Paulo and Tel Aviv and documented their work with the latest Canon EOS Mach1. The concept did not want conventional images, but impressions of the dance artists against the backdrop of their home country. The "low-budget production" resulted in various print ideas as well as videos and a feature film.
Andreas Panzeri

The Glarus-based advertising company Südostschweiz Publicitas is liquidating its historical newspaper archive. The archive contains over 400 newspaper volumes from the past 100 years. Südostschweiz Publicitas AG announced on Wednesday that there was a lack of space following the merger with the Südostschweiz Presse und Print archive in order to manage the archives twice in future.
All newspaper volumes are now being auctioned on the Internet at a starting price of one franc. To place a bid on the website Auktion.suedostschweiz.ch, a free account with Ricardo.ch, Switzerland's largest online auction service, is required. No newspapers can be auctioned, only complete volumes with issues lasting between one and six months.