The stand design is intended to put the entire exhibition space under the banner of Microsoft cloud services, the agency said in a statement. "In the Cloud" will also be addressed by Microsoft at the X.Days in a series of break-out sessions in terms of content and visuals: The topics discussed in these sessions will be included on the 6×3 and 5×3 meter walls, acting as teasers for the theme.
The X.Days in Interlaken is an ICT exhibition and networking platform in Switzerland. The exhibition will take place from March 17 to 18, 2010 in Interlaken.
Responsible at Microsoft: Bettina Brandenberger (Senior Event Manager). Responsible at Wunderman: Dario Bernardi (Project Management), Simon Kaufmann (Project Management), Daniel Schranz (Art Direction), Christoph Krummenacher (Creation), Ruben Feurer (Creation).

In addition to Frederick Rossmann, Martin Friedlin and ADC member Michael Kathe have joined the TBWA\Zurich management team. Both previously worked at the agency and are now responsible for all creative work together with Rossmann. The new creative constellation will be led by Executive Creative Director and member of the Executive Board Magnus-Matthias Sambo, who has already been working creatively for clients such as Infiniti, Whiskas and Pedigree for a year.
Sambo has been working in Switzerland for around 5 years. Previous positions include Copywriter Team/BBDO in Hamburg, Senior Copy Writer, Exec CD and Vice President International at the former DMB&B Hamburg in London, Executive CD at Lowe&Partners in Frankfurt, ECD at McCann-Erickson in Hamburg, as well as Worldwide Exec. CD Automotive at JWT Frankfurt in London and Detroit. During this time he has received numerous prizes and awards
won: ADC Germany and Switzerland, Eurobest, Cannes and Effies. One of his main activities will be to translate TBWA's philosophy of disruption - questioning conventions and patterns of behavior - into visible, effective communication, according to a TBWA press release.
The new team will also be supported by Henning von Vogelsang as Digital Planning Director. His experience will be incorporated into all of the agency's communication measures.

Every year, the transnational "100 Best Posters" competition honors outstanding designs from Germany, Austria and Switzerland. For the fifth time in a row, a work by Cosmic Bern has made it into the top one hundred. The international jury in Berlin chose the poster series "Burn out" for the play of the same name at Bern's Schlachthaus Theater.
Around five hundred graphic and design studios, advertising agencies and independent designers took part in the international competition. The best one hundred of the more than 1,600 entries will be published in the yearbook "100 Best Posters 09 Germany Austria Switzerland".
Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Roland Zenger (graphics), Tamara Janes (graphics), Beat Schweizer (photography).

This results in a daily average of almost 1.5 million users and an increase of 30 percent compared to January, Teletext writes in a press release on Friday. The record was set on February 21 with around 1.83 million hits. On this day, two Swiss athletes won a medal: Mike Schmid won gold in ski cross and Silvan Zurbriggen took bronze in the super combined.
Not only the Teletext pages on television were used diligently by Olympic fans, but also the Teletext.ch website. During the Olympic Games, it recorded over 15.7 million page views. According to the company, the Teletext mobile portal Txt.ch received over one million hits during the Olympic weeks.

The documents are broken down into a graphical part and a text part via a virtual platform. The multilingual texts are then edited and the translations are entered directly back into the layout of the document. The fact that this can save on the process is now communicated in the new campaign: "Six-figure cost reduction for translations".

The campaign is based on portraits of world-famous stars photographed by Bryan Adams. A new subject shows actress Diane Kruger. The campaign also includes a whole host of other measures. These include a magazine dedicated to the foundation, which is published regularly.

From 1998 to 2002, the 58-year-old was Head of Information at the FDFA under Foreign Ministers Flavio Cotti and Joseph Deiss. After Switzerland's accession to the UN in 2002, the former journalist went to New York, where he took over responsibility for information on the work of the Swiss UN mission. Back in Switzerland, he moved to the Executive Board of Swissmem, the Association of the Electrical, Mechanical and Metal Industries, in the fall of 2007, where he was also responsible for information. Christen will take up his new position at the SGV at the beginning of August, as the trade association announced according to SDA.

Max Shoes now offers the shoe trends of the season in 13 stores throughout Switzerland and one in Austria. For spring, Max Shoes and Jung von Matt/Limmat are presenting the latest shoe collection for fashion-conscious women. Under the line "Spring/Summer presented by Max", however, the shoes in the new designs are not presented by a pretty woman as usual, but by a male model. The designs have been on display since the beginning of March.

Responsible at Max Shoes: Daniel Widmer (Head of Marketing), Edi Westphale (Head of Communications), René Minder (Head of Sales Organization Max Shoes). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), David Hanselmann (AD), Matthias Fürst (graphics), Martin Samsel, Jasmin Schmid, Jil Rottmann (consulting), Ilonka Galliard, Erasmo Palomba (art buying), Kristian Schuller (photography).

Karin Komar has been working together with Michèle Notz in the Paron sales team since March 1, 2010. Commenting on her move, Karin Komar says: "Large-format posters have always fascinated me. So I'm all the more pleased to be able to offer my future customers at Paron advertising campaigns that leave a lasting impression."

According to SDA, the company announced on Thursday that this was due to strict cost-cutting measures and strong pre-Christmas business. However, sales fell by 6.3 percent to 5.4 billion euros. The Board of Directors is proposing a dividend at the previous year's level. This would mean that almost 490 million euros would flow into the coffers of the main shareholder Bertelsmann.
RTL did not provide an outlook. "Even though the decline in sales since fall
As TV advertising sales weakened significantly in 2009, we cannot expect them to recover quickly to previous levels," explained CEO Gerhard Zeiler. The Group therefore remains cautious.

The job cuts will take the form of at least 5 early retirements and 10 redundancies, as the company wrote in a press release on Thursday. As a result of the new production process, around 50 employees in the affected areas will receive new work schedules. This measure will not lead to any job cuts.
According to the press release, the Tages-Anzeiger's new four-bundle concept, which enables faster printing with the same circulation, has significantly reduced production times at night. In recent months, the processes and capacities have therefore been gradually reviewed and adjusted. The new set-up should enable the Bubenberg printing center to continue to offer its internal and external customers competitive printing prices and services.
The Tages-Anzeiger social plan will be used to cushion the impact of the job cuts on the employees affected. This was concluded between the social partners last year and explicitly includes the planned job cuts in the printing and forwarding departments due to the leaner processes.
With this job reduction, the measures resulting from the new four-federation concept have been fully implemented. The job cuts will be carried out in accordance with the statutory consultation procedure.
Comedia questions the extent of the job cuts
In a communiqué, the media union Comedia questions the extent of the job cuts. For Tamedia, the focus is obviously more on profit ("We want to continue to offer competitive printing prices and services") than on health protection and stress reduction for employees. With the currently planned job cuts, the lowest level of a sensible job plan will be reached.
Comedia is calling on the Tamedia management to offer those affected a choice between last year's "fixed" or "flex" models in connection with the planned early retirements. The extent of the job cuts should be seriously scrutinized once again and creative solutions sought in order to attach greater importance to health protection and stress reduction for those affected. The planned new deployment plans must take into account the co-determination rights of those affected and their works committee in accordance with the CLA provisions.
Comedia is demanding negotiations on all these points from Tamedia, together with the responsible works commission.

According to SDA, Schweizer Fernsehen had still made a loss of CHF 3.8 million in the previous year. The number of full-time positions at Schweizer Fernsehen increased by 26 to 971 in 2009. Swiss Radio DRS, on the other hand, is in the red for the third year in a row. In 2008, the loss amounted to CHF 5.3 million. The number of staff increased by 2.2 full-time positions to 717.5.
Number of complaints constant
The ombudsman for radio and television, Achille Casanova, received 138 complaints in 2009 - almost as many as in the previous year. The ombudsman was able to deal with 105 on a substantive basis. 87 concerned Swiss television, 18 radio. "There was a significant increase in cases in which religious or ethical feelings were offended," Casanova notes in the annual report. It is noticeable that the polarization of Swiss politics is also reflected in the content of several complaints. For example, in broadcasts about the minaret initiative or "generally in relation to the SVP". 18 percent of the complaints were considered more or less justified by the ombudsman's office. It was not uncommon for journalistic errors to be identified even when complaints were rejected. However, these were not relevant enough to identify a breach of the program regulations.
Convergence project was a talking point
The convergence project, in which radio and television are to merge, was also a talking point in 2009. A final decision on the planned merger is to be made in June 2010. With the "Convergence and Efficiency" project, radio, television and online are to work together more closely in all language regions under one management. After Romansh-speaking Switzerland in 2006, Italian-speaking Switzerland since 2008 and French-speaking Switzerland from 2010, German-speaking Switzerland will implement media convergence from 2011.