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Last but not least: At Swisscom, the "Natel plus" customer is king
Under the unassuming name «Natel plus,» Swisscom offers a service that packs a punch: The person you’re trying to reach can be contacted even when the Natel network is overloaded. So when «Natel plus» customers want to make a call while the network is overloaded, all other users have to wait their turn. What’s particularly insidious: During a network bottleneck, other users can even be pushed off the network.
Italy: Berlusconi intervenes against unpopular talk shows
Silvio Berlusconi has asked the public prosecutor's office whether an investigation has been launched against him for alleged influence peddling. This is the Italian head of government's response to a report in the daily newspaper Il Fatto, which accuses him of exerting pressure on the state broadcaster RAI and the communications authority to close down a talk show critical of the government.
Prosecutors had accidentally intercepted Berlusconi's telephone conversations with Minzolini and Innocenzi while investigating another case, Il Fatto reported. The new scandal threatens to add fuel to the fire of controversy over the control exercised by the prime minister and media owner over the Italian television system. Opposition politician Antonio Di Pietro demanded the resignation of the TG1 editor-in-chief and the president of the communications authority. However, they refused to do so.
Blick Group presents its newsroom
The Blick Group’s integrated newsroom began operations on March 7, as scheduled, following a planning and construction phase of about two years. Now, Blick.ch is offering a first look at its operations.
Swiss Post: Letter carriers' unions fear job cuts
The postal service plans to purchase new sorting machines that will sort the mail instead of the mail carriers. According to the Communications Union, the new sorting machines could save one out of every five hours worked by mail carriers.
Flüeler said in the program that 20 to 60 such machines is the total volume that could theoretically be implemented. However, the decision to purchase has not yet been made, he said, and there will be certainty at the beginning of next year. However, automation means fewer jobs. According to the communications union, the new sorting machine could save every fifth hour worked by letter carriers. If these machines are used across the board, up to 3,400 letter carriers' jobs would be at risk, according to union vice-president Fritz Gurtner.
Nicole Kidman for Schweppes
After Hollywood, now Bollywood: In the new Schweppes commercial, Nicole Kidman turns the head of Indian sex symbol and Bollywood star Arjun Rampal in the white marble palace of Udaipur. In the commercial, Kidman promotes the six new Schweppes Fruit Fusion flavors, which aren’t bitter but have a fruity-sweet taste.


French-speaking Swiss press: Joint platform of the Nouvelliste and Arc Presse editorial teams
The Arc Presse group and the newspaper Le Nouvelliste are moving closer together. The editorial teams were informed on Friday that an editorial platform is planned between the Valais newspaper and the editorial teams of L'Express, L'Imparial, the Journal du Jura and La Côte.
The Journal du Jura from Biel, the Neueburger Express and L'Impartial from La-Chaux-de-Fonds have been working together under the Arc Presse umbrella since 2007. Recently, La Côté from Neuchâtel also joined the group. According to the editor-in-chief of L'Express and L'Impartial, Nicolas Willemin, the five newspapers now want to adopt a joint layout. However, it remains to be seen how the joint pages will be created in future. A joint intranet is being discussed, or a concentration of the editorial offices concerned in one place.
The French Hersant Group is the main shareholder in the publishing houses of L'Express, L'Impartial and also La Côte. According to SDA, the major publishing house is also considering acquiring a stake in the Valais-based company. In French-speaking Switzerland, the Romandie Combi pool also produces articles for several newspapers.
Crisis year for NZZ Media Group - Black figures for LZ Medien and St. Galler Tagblatt
Last year, the economic crisis pushed the NZZ Media Group into the red. At Freie Presse Holding, which holds majority stakes in LZ Medien Holding and St. Galler Tagblatt AG, the decline in advertising revenue was somewhat more moderate.
The Board of Directors will propose to the General Meeting that no dividend be paid for 2009. The Group expects the current year to be another difficult financial year with stagnating advertising income. Despite acquisitions, the number of employees fell by 5.2 percent last year to 1702 full-time positions. The electronic media affiliated with the Group increased their revenue by 11 percent or CHF 3.9 million. According to the press release, this was due to the new revenues generated by the Central Swiss television station Tele1.
LZ Medien Holding weathered the crisis year 2009 better. Thanks to strategic expansions, sales rose by 1.2 percent to 159.1 million francs. Profit increased by 6.1 million francs to 8.3 million francs. At the same time, however, operating profit EBIT fell by 35 percent to CHF 8.6 million. Investments in securities and the sale of an investment led to a financial result of CHF 2.5 million. In 2008, this had been clearly in the red. Newspaper advertising revenues fell by 14.7 percent, while Group-wide advertising revenues were down 4.6 percent. The dividend per share is to be increased to CHF 85.
St. Galler Tagblatt AG also suffered losses in sales and profits, but remained in the black. Compared to 2008, profit plummeted by 73 percent to CHF 2 million. The Tagblatt media sold almost a quarter fewer advertising pages. The flagship St. Galler Tagblatt also suffered as a result.
Former Swisscom CEO Jens Alder, entrepreneur Carolina Müller-Möhl and internet specialist Joachim Schoss are to be elected to the Board of Directors of the NZZ Group at the Annual General Meeting on April 17. Susanne Bernasconi-Aeppli and Oliver Burger will leave the Board of Directors.
Image campaign for the Charles Vögele Group's 55th anniversary
55 years of Charles Vögele - a comprehensive image campaign is being launched just in time for the start of the spring/summer season. The advertising agency Publicis has won the Europe-wide budget for the umbrella brand campaign in a pitch.
Fashion and celebrity photographer Esther Haase was recruited for the print campaign, who conjures up a carefree, spontaneous and cosmopolitan mood in unconventional snapshots. The hand raised in the Victory sign by the multicultural models, sometimes demonstratively, sometimes casually, but always very confidently, serves to make the fashion brand instantly recognizable.
The umbrella brand campaign will be carried out cross-media in Switzerland, Germany, Austria, the Netherlands, Belgium, Slovenia and Poland. This will be accompanied by the launch of five exclusive eaux de cologne with seductive fragrances from April. Pubclicis has also developed and implemented a completely new corporate website for Charles Vögele.
Responsible at Charles Vögele: André Maeder (CEO), Daniel Bärlocher (Vice President Group Communications), Patrizia Vetter (Creative Director), Elisabeth Hassa (Group Communications). Responsible at Publicis: Bruno Biondi, Sabrina Elsaesser (consulting), Vivi Chiosi, Nina Hofstetter, Swen Morath, Devika Hasler (art), Jan Krohn , Felix Freese, Claude Catsky (text), Derya Derdiyok (TV production), Sacha Moser (creative director). Image editing: Fabio Clerici, Jonas Hartmann. Responsible at Publicis Modem: Melanie Gut, Mohamed Klotz, Marcel Vogt, Mirjam Vonarburg, Pascal Urscheler. Responsible at Solid & Hallerfilm: Rudi Haller (producer), Jonas Arnby (director), Philippe Kress (cinematographer), Jacob Schulsinger (editor).





McCann Erickson: Coke conquers the dining table
With the «Coke & Meals» TV commercial, the collaboration between McCann Erickson Zurich and Coca-Cola Switzerland is kicking off the spring season.
Responsible at McCann Erickson Zurich: Stephen Dickel (Account Executive, Consulting), Annika Seidel (Account Director, Consulting), Denise Frech (Art Director, Creation), Silke Wartenberg (Copy Writer, Creation). Responsible at Coca-Cola Switzerland: Christoph Reitmeir (Junior Brand Activation Manager), Flavio Calligaris-Maibach (Managing Director Switzerland).
To the spot
Change in the editorial team at Le Temps
The French-Swiss daily newspaper Le Temps will soon have a new editor-in-chief.
His predecessor Jean-Jacques Roth had held this position since 2002. His future task will be to implement the publishing strategy defined for Le Temps for the coming years, particularly for digital information media.
Last but not least: The Internet is also a Nobel Peace Prize
This year, the Internet was nominated for the Nobel Peace Prize. A total of 237 individuals and organizations are in the running.
It is still unclear who would actually receive the Nobel Peace Prize if the Internet wins. What is certain, however, is that the winner of the 2010 Nobel Peace Prize will finally be announced on October 8. And after US President Barack Obama recently received the prize, the Internet can only be given the best chances.
