The mobile-friendly articles designed by the editorial team are first placed online and later integrated into the broadcasts, and entire shows are produced for mobile TV consumption. The new website will be technically optimized for mobile use and its content will be organized by topic. New communities will be served with the wrestling show RAW and the gaming show.

larger/whole program

Five years after the launch of Joiz, the interactive TV station wants to become more adult. "At the moment, 50 percent of our users are between 20 and 25 years old," explains founder and CEO Alexander Mazzara. "With the new program, Joiz also wants to increasingly appeal to 25- to 30-year-olds, where we see great potential." "We want to become more topical, provide background and also become broader in terms of topics," says Mazzara. Increasingly, national topics are also to become the content of the broadcasts. Joiz is investing in its programming and has created an editor-in-chief position for the first time, which will be filled by Marguerite Meyer (Werbewoche.ch reported).

Joiz is increasing its live content: The daily show "Noiz" will be broadcast live in the future. Live broadcasts are also planned for Sundays. Joiz wants to increasingly build up and serve individual communities. Joiz will be the only free TV station to broadcast the American wrestling show "RAW" with Swiss wrestler Cesaro. The gaming community will also be strengthened with a show that will start in the coming months.

The further development of the Joiz program takes into account the change in user behavior and consistently focuses on mobile first. "Five years ago, 3 percent of our viewers watched the program on their cell phones - today it's 70 percent," explains Mazzara. Joiz is therefore reversing the programming process. The editorial team will produce up-to-date, mobile-friendly videos, which will first be posted on the redesigned website and later included in the live programs, where they will be discussed with the community. In addition, Joiz is introducing snapshows in the TV program: Moderated, short mobile-optimized videos that last two to three minutes as an entire TV show.

The website is completely renewed and technically optimized for mobile use. The focus is no longer on the shows, but on topics that are constantly updated. The look and feel of the station is being adapted to its more adult profile. All previous studios, logos and visuals have been redesigned.
 

You never stop learning: The sound "P" apparently does not exist in Arabic. The character that comes closest to the pronunciation is pronounced "B". So many Arabic speakers pronounce "P" like "B". This can be a problem if you want to speak Western languages correctly and communicate with business partners in good English. The Classic Partnership agency from Dubai has therefore developed an advertising tool for the British Council language school that gives learners immediate feedback as to whether they are on the right track. And anyone who masters "Phhhhhhh" can pass on the happy advertising message to others in need. (hae)

The 50-year-old Swiss will take up his new post in mid-March, Salt announced on Monday. Schönenberger succeeds Swede Johan Andsjö, who resigned unexpectedly in December (Werbewoche.ch reported). In the meantime, Pierre-Alain Allemand led the company on an interim basis. It is not known why Andsjö abruptly threw in the towel in December, effective immediately. Some media speculated that it had something to do with the change of ownership. Others denied this. The fact is that Salt was sold around ten months before Andsjö's departure. The new owner is the French telecom entrepreneur Xavier Niel - or more precisely, his private holding NJJ Capital. Niel is regarded as an enigmatic entrepreneur. With his company Iliad, he plowed up the French telecommunications market within a short time. When he took over the then Orange, the financial community expected competition to flare up in the Swiss telecommunications market. The Swisscom share price plummeted significantly at times.

Satisfied with owner

The future boss certainly seems to be satisfied with the new owner: "I am thrilled to have an experienced and successful entrepreneur as owner who is pursuing a long-term perspective," Schönenberger is quoted as saying in the statement. And the owner also has favorable words for the future boss: "I am convinced that with the appointment of Andreas as CEO of Salt, we have a strong management team to implement our strategy for profitable growth and innovation in Switzerland," Xavier Niel is quoted as saying - in the style of the duz culture customary in the industry. Niel had been looking for a Swiss as his new boss, Salt spokeswoman Therese Wenger confirmed to the SDA news agency. The Sonntagszeitung, citing Niel's entourage, had already reported that Niel's representatives wanted a boss who knew Switzerland very well, because the country was "roughly the opposite" of France (Werbewoche.ch reported). According to the NZZ am Sonntag, the future chairman of Salt's board of directors is also a Swiss. However, the name is not yet known. The current Chairman, Thomas Sieber, is to be elected as the new Chairman of the Board of Directors of the energy group Axpo in March.

Well known in the industry

The future Salt CEO, Andreas Schönenberger, already knows the mobile communications industry: He is President of Smama (the swiss mobile association). He also sits on the board of directors of cell phone seller Mobilezone - but only until he takes up his post at Salt. At Salt, he will also play a key role in consolidating the management team, according to the press release. Last year, there were numerous changes in top management. In the summer, four of seven top managers had left the company. Schönenberger is also "a pioneer for digitization in Switzerland," the statement said. This broad knowledge will be crucial for Salt's further development. The future boss also sits and has sat on various boards of directors, such as those of health insurer Sanitas and former advertising marketer Publigroupe. He holds a doctorate in theoretical physics from ETH Zurich. (SDA9

Image: Publigroupe.com

The insight: "Buffering" is one of the biggest annoying factors on the Internet; the only thing that prevents the annoyance of a video interruption is a fast Internet connection - like the one from Wingo. This insight is implemented in Wingo's new campaign in the form of ten YouTube fail videos of ten seconds each, in which the annoying buffering symbol always kicks in at the decisive moment. This is an idea that fits into the user's familiar environment.

The online campaign is planned and implemented according to a sophisticated architecture. The message cascading over ten steps addresses the user with different messages, depending on where he is in the customer journey. For example, anyone who signs a contract during the campaign is congratulated on the purchase in the following spots. Clicking on a spot leads to the "Fuck Buffering" landing pagewhere the spots can be seen in full length, of course without buffering.

The campaign is in use now and until further notice. Markenfilm is responsible for the production, the campaign was planned by Mediaschneider.
 

At the end of last year, the tender for the new domain extension .swiss began. Since KSP Krieg Schlupp Partner is one of the very few large, purely owner-managed Swiss agencies, it has now been awarded the URL .swiss by Bakom. Ksp.swiss as the enterprise writes in a message. Under this Domain the agency is to be reached immediately additionally.

Facts about .swiss-toplevel domains (dot.swiss.ch)

On the subject:

Associations and industries can apply for .swiss domain

New domain .swiss: Secure rights?

Coveted: Already over a thousand applications for domain extension .swiss

Over 3000 applications for .swiss addresses so far

One of the biggest problems with today's online stores, according to the press release, is that many are merely a digital product catalog. The new online presence of Baur au Lac Vins shows what a web store with dynamic and engaging content can look like.

The result is a purchasing assistant that manages to combine the high-level expertise of Baur au Lac Vins in a playful way. The basis is a digital consultation, which leads the customer to his individual wine recommendation in just a few steps. Tailor-made information and innovative services are provided for all customer groups - restaurateurs, restaurants, hotels, specialist retailers, companies and wine lovers.

In addition to the interactive online store, the website focuses on exciting stories and strong image and video content. In the "Wine Worlds" section, for example, comprehensive portraits of wine experts or background reports on the products on offer provide customers with an informative introduction to the complex subject matter. Here, too, the content is always tailored to the customer's individual needs. This targeted knowledge transfer is intended to support the customer in his purchase decision and contribute significantly to a positive user experience.

 

In terms of content, the new Tilllate complements the editorial offerings of 20 Minuten and 20 Minuten Friday and focuses on progressive and creative content from the world of millennials, according to a statement Monday.

Implemented by Herger Imholz: The new appearance of 20 Minuten Tilllate

20 Minutes Tilllate will be available at the existing URL Tilllate.com is presented in an eye-catching and fresh design and continues to be headed by Robin Brühlmann. The editorial focus is on topics that interest and move young people.

The launch campaign under the claim "Läuft bei mir" was developed and implemented with the Zurich-based lead agency Rod Kommunikation. The campaign aims to trigger the target group's "mental cinema" by quoting snapshots from everyday life.

"Over the past few years, Tilllate.com has developed from a nightlife site into a comprehensive portal with content on all aspects of going out and trends. On this basis and with the know-how in our team, we have developed the new concept and are now clearly positioning ourselves as 20 Minuten's youth channel," says Marco Gasser, Head of Advertising Market at 20 Minuten.

 

Christmas is supposed to be a time for reflection. However, there is little sign of this around Zurich's shopping mile: stressed-out last-minute shoppers rush from store to store. But last year, anyone who was speeding while buying presents was flashed: Leo Burnett Switzerland installed a speed trap for stressed pedestrians in the middle of the hustle and bustle. Hundreds of passers-by were flashed. The tickets handed out, however, turned out to be vouchers for shopping in Sihlcity. Because there you can store in a relaxed way and without long walking distances even at Christmas time.

Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist. Responsible at Leo Burnett Switzerland: Barbara Hartmann, Anna Leudolph (creation), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Ingrid Zumkehr (consulting), Erasmo Palomba (art buying), Daniel Strickler (production). Responsible at 3dimensional: Martin Hurschler; Christian Massler Santiago (camera).
 

Revox new on board with the agency at the airport

The Swiss brand Revox was founded in 1948 by the Swiss Willi Studer as a company to manufacture tape recorders. Today, the company sets the standard for networked multi-user systems and boxes for the home, hotels and stores. The airport agency was commissioned by the experts in integrated sound solutions to provide ongoing brand and communications consulting.

 

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Contcept Communication: Pitch win Turkey Tourism

The Zurich PR agency Contcept Communication is now responsible for the external communication of the Culture and Tourism Office Turkey in Switzerland. The mandate includes media relations, events as well as a social media strategy and community management for various channels. The work started at the beginning of January. Project managers on the part of Contcept are Rico Schüpbach and Barbara Ryter. Contcept Communication is an owner-managed PR agency based in Zurich and Berlin.

The Israeli company Espresso Club has a lot in common with the market leader Nespresso: coffee capsules, coffee machines, club distribution. Unsurprisingly, Espresso Club capsules are a perfect fit, according to Espresso-club.co.il (and Google Translate...) also in Nespresso machines. Nespresso can (and must) live with these similarities - we have seen enough of the whole capsule dispute in Switzerland.

Nestlé, on the other hand, does not want to accept certain similarities in advertising. The Israeli coffee company does not shy away from the Nespresso testimonial par excellence and uses a George Clooney lookalike in its commercials. A pretty good one: David Segal. The advertisement is obviously aimed at the competitor and makes the supposed Nespresso ambassador look old compared to the low-cost competition.
 

Two years ago, Nestlé sued the Israeli coffee manufacturer over this. The link between Clooney and Nespresso was too strong - Nestlé felt its corporate image was at risk. However, the Israeli judges did not listen to the Swiss coffee giant's concerns, rejected the demand for 50,000 dollars in damages and a campaign freeze and, according to the Israeli court, ruled against Nespresso. Haaretz.com the court costs of over 14,000 dollars.

But the issue was far from over. Espresso Club continued to advertise, Nestlé continued to be annoyed. How Timesofisrael.com reports, the dispute is now entering the next round. Last week, a Swiss lawyer landed in Tel Aviv. Although Espresso Club places a note in the advertisements stating that the man shown is not George Clooney, Nespresso is concerned that consumers could be confused and misled by the commercials.

Speaking to the newspaper Yedioth Ahronoth, Espresso Club CEO Oren Tal is confident of winning the legal dispute again. Even if the case is a precedent for Nestlé, which the company wants to win at all costs. Tal is of the opinion that Nestlé's claim makes no sense. In advertising, it is normal to refer to competitors and make fun of them. The Espresso Club commercials are also clearly recognizable as a parody.

Nespresso, on the other hand, is of the opinion that the campaign goes beyond the bounds of fair competition. The company invests a lot in brand building and places great value on product quality and customer service, a spokesperson is quoted as saying. It is therefore understandable that the company is resisting attempts by third parties to ride on this reputation, copy the company and deceive customers.

It remains to be seen whether Nestlé's valuable reputation will ultimately be damaged by this unequal David versus Goliath battle. Readers' comments in the international media suggest that Nestlé will at least not make any new friends as a result of this latest legal dispute. (hae)
 

At the WEF in Davos, Schweiz am Sonntag confronted the head of Google with the criticisms of the Zurich location that a Swiss engineer and Google employee had recently made to the NZZ am Sonntag. The criticism: Zurich is losing its attractiveness and losing employees to London because it no longer receives work permits for employees from outside the EU. In addition, regulations such as the recording of working hours are detrimental to any entrepreneurial spirit.

If you believe the words of Schmidt, who has been head of Google's parent company Alphabet since August 2015, the situation looks anything but threatening for the Zurich site. According to Schmidt, investing in Zurich is the best decision Google has ever made. When asked whether the difficulty of recruiting foreigners would hamper growth, Schmidt answers with little concern. The location has developed very well so far and will continue to do so because everyone loves Zurich. "Zurich is and will remain a huge success for us," he concludes.

Google has been based in Zurich since 2004 and began with a two-man office. Today, the IT giant employs 1600 people in the city on the Limmat. Google is currently gradually moving from the Hürlimann site, which has become too small, to the new SBB Europaallee development, where the company could theoretically accommodate up to 5,000 employees.

The Swiss computer scientist Urs Hölzle was responsible for Google's Zurich location. The Basel native is the longest-serving Google employee after the two founders Sergej Brin and Larry Page. Hölzle completed his doctorate at Standford in 1994, where he met the two later founders. Today he is responsible for the global IT infrastructure and data centers. (hae/Schweiz am Sonntag)