In 2015, the company delivered 2.5 million small goods consignments from China, as reported in Thursday's edition of the Handelszeitung. This means that the shipment volume has doubled compared to the previous year.

However, the boom in Chinese goods is not all positive for Swiss Post. This is because the remuneration that the Swiss state-owned company receives from the Far East is too small to cover the high costs of delivery. "Calculated down to the individual consignment, the remuneration does not cover the full costs," says Postmail boss Ulrich Hurni. Swiss mail order companies are also annoyed by China's preferential treatment in the international postal business. The reason for this is a regulation of the Universal Postal Union, which assigns the Chinese the status of a developing country and thus grants them more favorable conditions in cross-border postal traffic.

According to Patrick Kessler, President of the Mail Order Association, Swiss e-commerce retailers pay three to four times more for the delivery of their goods than Chinese retailers. This is a gross distortion of competition, says Kessler. An absurd version of globalization is taking place here: "Swiss Post, and therefore indirectly Swiss retailers, have to subsidize Chinese online retailers." (Handelszeitung)

This year's new members qualified as Young Professionals of the Art Directors Club by winning the ADC Young Creatives Award 2015, which was presented in October last year. Out of around 90 participants, six youngsters were able to impress with their creative work and thus qualified as part of the Young ADC, which has now grown to 21 young creatives.

Young ADC new members 2016:

Marco De Albuquerque, Franz & René
Gianluca Terzini, Franz & René
Edoardo Moruzzi, Publicis Communications Switzerland
Sandy Pfuhl, Publicis Communications Switzerland
Emilie Oltramare, Freelance
Michel Kissling, TBWA Switzerland

The extraordinary thing about this is that the "Young Professionals" are admitted as jurors at the next ADC jury in March 2016 and are entitled to vote for the shortlist and bronze awards on the first jury day (maximum two Young Professionals per jury group). The young jurors will be divided equally into all jury groups by the jury chairman. "Active participation in the discussions with the best creatives in the jury groups is the best training," says ADC President Frank Bodin, explaining this step.
Young ADC members also have free access to all professional events in the ADC Gallery and the opportunity to apply for Creative Camps and events of the ADC of Europe.
 

Müller has a background in journalism, extensive experience in the implementation of campaigns and communication projects at the interface between the public, politics, institutions and the private sector, as well as comprehensive industry knowledge in energy, healthcare, IT and education. His professional experience includes Burson-Marsteller and SR Technics as well as several years as a consultant and project manager for public and private sector clients at Prime and Weissgrund.

According to the press release, Jan-Jesse Müller is particularly interested in the tasks of the federal government, cantons and municipalities. He is convinced that authorities at all levels should strive for a more sustainable dialog with business, politics and society, as they are exposed to ever-increasing pressure to legitimize themselves. "They can only fulfill their performance mandate efficiently if they create the necessary acceptance for their goals among their very different dialogue groups. Together with my new colleagues at C-Matrix in Zurich and Geneva, I want to work more intensively at this interface," says Müller.
 

The new design is defined by a lot of white space in combination with the colorful variety colors and a perfect staging of the coffees.

Responsible at Studio Schoch: Dominik Schoch (Creative Director), Dominique Ghilardi and Anna Schobinger (Design), Tina Fuchs (Consulting).

They are trains of the Montreux-Berner Oberland-Bahn MOB and the transport company Montreux-Vevey Riviera MVR on the lines Vevey-Blonay-Les Pléiades and Montreux-Les-Avants. Passengertv continues to expand its presence in French-speaking Switzerland with its passenger TV on regional services around Montreux and Vevey, as well as in the Riviera tourist area and the Lavaux vineyards. The first train has already been inaugurated, and all train compositions will be equipped by spring. "We are pleased to be able to offer locals and tourists a modern standard in passenger information as well," says Hans-Ruedi Gerber, head of marketing at MOB/MVR.

Passengertv currently works in western Switzerland with public transport partners in Neuchâtel, Nyon, Fribourg, the Jura and Lower Valais, with the S-Bahn Vaud, PostBus Switzerland and other bus companies. They all broadcast information on sports, politics, business, meteo and culture as well as information from public transport operators on screens inside their public transport vehicles. Passengertv is present in streetcars, buses and suburban trains in 23 cantons and reaches over one million passengers per day throughout Switzerland with its WEMF-certified program.
 

Professor Dr. Katarina Stanoevska-Slabeva

Potential of social and mobile media

Professor Dr. Katarina Stanoevska-Slabeva is Associate Professor of Information and Communication Management at the University of St. Gallen. She also heads the Chair of Corporate Communication there on an ad interim basis.

Stanoevska-Slabeva completed her doctorate and habilitation at the University of St. Gallen and was an associate professor and holder of the Chair of Journalism and New Media at the University of Neuchâtel between 2009 and 2012. Stanoevska-Slabeva's research focuses on digital media, in particular social and mobile media. On the one hand, she investigates the use of digital media in corporate communication and, on the other, their potential for the digital transformation of products and customer processes.

Katarina Stanoevska-Slabeva will be writing for Werbewoche in the "Opinion" section from March.

Dr. Martina Kühne

Developments in consumption, trade and mobility

Dr. Martina Kühne is a senior researcher at the Gottlieb Duttweiler Institute (GDI) in Zurich. She analyzes social, economic and technological changes with a focus on consumption, trade and mobility. Her publications include Seduction for the Advanced, Service Culture in the Net Age and Consumption in the Cities of Tomorrow.

Kühne studied economics at the Universities of Zurich and Barcelona and worked as a research assistant at the Institute of Business Administration at the University of Zurich, where she also obtained her doctorate in 2008. In addition to her research activities at the GDI, Kühne teaches as a lecturer at the Zurich University of the Arts (ZHdK) in the Master of Arts and Design program.

You can read Martina Kühne's first article in the "Opinion" section of Werbewoche in the next issue on January 29.

In addition, anonymous commenting will no longer be possible. The design of the news sites has been adapted in font and colors and moved closer to the appearance of the newspaper, the media company announced.

The revised offering looks more modern and tidier. The editorial team wants to invest in digital forms of storytelling in the future. With the renewed reader comment function, the media company wants to promote a constructive discussion culture. Anonymous comments will no longer be allowed, according to the media release. Each commenter would have to register via the newspaper's login or with a social media account. The "my community" offer now also includes the local sports section. Under "My sports club," readers who are involved in a club can post their own contributions, such as match reports, directly on the website. The AZ Nordwestschweiz websites include the following Aargauerzeitung.ch, Solothurnerzeitung.ch, Basellandschaftlichezeitung.ch and Oltnertagblatt.ch. (SDA)

People with psychological stress often suffer twice: from their illness and from the spasmodic game of hide-and-seek. The taboo is particularly strong in the workplace. The shame and fear of losing one's job or career are too great. More and more frequently, young people are falling ill during the vulnerable phase of starting a career. That is why young people are the focus of the third campaign year of "Psyche sick? No taboo!" In addition to checklists and guides, comic clips and "talking" cell phone batteries make the complex topic easy to understand. Migros and other companies are already using the campaign's corporate line and are recording initial successes.

Ariella Kaeslin also experienced exhaustion depression during her sports career. To help other young people, she now supports the campaign "Psyche sick? No taboo!"  of the Selo Foundation. The new campaign focus offers new, creative assistance for the early detection and prevention of mental stress. With comic clips, posters, give-aways as well as checklists and guidelines, the campaign puts the complex topic into understandable words. It can be put together in modules and is therefore equally suitable for companies (SMEs and large enterprises), training institutes and young people.

Creative realizations

After the campaign kick-off with a fireworks display of audience measures (2013) and a comprehensive company line (2014), the target group-specific in-depth campaign for career starters now offers practical assistance for employers, employees and educational institutions: In addition to checklists and guides, the four comic clips, twelve poster subjects, 2 flyers and new giveaways (e.g. cell phone batteries or healthy energy drinks) are convincing. These are also based on the successful creative line of purple-and-white "talking objects" that talk openly about their burdens and thus open up easy access to the complex taboo subject.

The campaign elements can be put together in a modular way and are equally suitable for companies (SMEs and large enterprises), educational institutes and young people. Also available is a wide range of now over 20 campaign objects for companies and private individuals to raise awareness about mental illness.

On behalf of the Werner Alfred Selo Foundation, Life Science Communication is responsible for the overall concept, planning and step-by-step realization of the campaign, which will be present over five years with different content and for different target groups. It is supported by the Canton of Zug and numerous companies, organizations and personalities.

Responsible at Life Science Communication: Noemi Deak, Mark Baecher, Alisa Schaettin, Martina Rauch, Carolin Calefi Dias (conception, analysis, consulting, text, realization, media relations). Responsible at CR Basel: Thomas Fux, Andrea Kurz (consulting), Gabriel Heuberger (CD), Daniel Roth (graphics).
 

"A sarcastic parody for anyone who's sick of touchy-feely commercials about hipsters": On January 10, filmmaker Steven Rosenthal released his 48-second commercial parody, which has since been viewed over a quarter of a million times on YouTube. The fact that it has been so well received is probably due in no small part to the fact that it does a pretty good job of portraying what annoys many people about today's advertising: the artificial celebration of some hipsters who can't get enough of celebrating their own self-realization - with the help of products and services that are usually anything but hip. For example, Apple products, banks, insurance companies and, and, and. No one wants to see that. And the target group that is to be addressed, probably not at all. (hae)

Viktor Giacobbo and Mike Müller will only produce their show until the end of the year. It's not yet clear what will happen after that in this slot. However, a new comedy format has already been decided for late Friday evenings at 11:45 p.m., after the Arena. Young creatives will be given a chance there. Starting in April, four episodes of each of the three formats will be broadcast - with an option to extend if the audience likes what's on offer. Müslüm TV" will go on the air. In it, the fictional character Müslüm will explain the country to migrants in Switzerland. Former Schlierem kindergarten teacher Dominic Deville will also get a chance with the late-night comedy "Deville" and the duo Michel Gammenthaler and Anet Corti. In "Headhunter," the two interview celebrities in the form of a job interview. (SDA)

Survey (right column): Do you feel the same way as Ruedi Matter?

Energy Zürich knocks Radio 24 off its throne and is now the largest Swiss private radio station (Werbewoche.ch reported). According to the listener figures for the second half of 2015, which were published on Tuesday by Mediapulse, Energy Zurich reaches 285'000 listeners daily. "This is a great day for us and a historic day for the Swiss private radio industry. We set out 13 years ago with Energy Zürich and today we have reached the summit. It has not been an easy road and I would like to thank our listeners, the team, our partners and customers and everyone who has supported us along the way. We are happy and proud," Energy CEO Dani Büchi said in a statement.

Radio 24, Switzerland's oldest private radio station, which has been toppled from its national throne, takes the latest development in listener figures calmly in a statement - the relinquishment of the German-speaking Swiss leadership was to be expected. The reason for this is the station's clear focus on Zurich, which remains the focus of its programming strategy. The station also reiterates that the gap to Energy is "not statistically significant," according to Mediapulse. Radio 24 continues to defend its position as No. 1 in the Zurich area, with 210'300 listeners who receive Radio 24 for around 53 minutes on weekdays. With a 7.9 percent market share, Radio 24 is the market leader in the license area. (hae)

Twice a year, Mediapulse publishes the official usage figures for Swiss live radio consumption via cable, FM, DAB+ and web radio among the population aged 15 and over living in Switzerland. Compared to the previous semesters, the figures for the second semester of 2015 show relatively constant values. Nevertheless, movements can be observed from this, but their significance (effective significance) must be assessed and put into perspective due to the confidence interval.

Despite slightly declining reach in German-speaking Switzerland (87.1 percent) and Suisse romande (83.1 percent), radio is still one of the most-used media in Switzerland. In Svizzera italiana, radio usage remained relatively constant and high compared to the previous semester at 88.7 percent.

Compared to the SRG stations, which continue to be the most listened to (64.5 percent market share), the private radio stations in German-speaking Switzerland were able to increase their market share by just under one percent and now occupy 31 percent of the market. The picture is similar in French-speaking Switzerland, where the private stations, with a market share of 24.4 percent, have also managed to wrest a market share of just under one percent from the SRG stations, which continue to be strong (66.1 percent market share). The Italian-speaking Swiss are traditionally loyal SRG listeners. Their stations continue to occupy the majority of the radio market with 76.9 percent, but lose a total of 1.3 percent market share to private stations (15.5 percent) and foreign radio stations (7.6 percent).

In German-speaking Switzerland, Radio Energy Zürich is now the most listened-to private radio station, replacing Radio 24 from its decades-long leadership position. However, the measured difference in reach from second-place Radio 24 is not statistically significant. Locally, Radio 24 remains significantly ahead of Radio Energy Zürich in the large-scale Zürich-Glarus license area, while the two stations are virtually on a par in the Zürich license area - with a minimal lead for Radio 24.

Mediapulse measures and markets official radio audience figures in Switzerland. The daily data from the Mediapulse Radiopanel is used by radio stations for program optimization and by the advertising industry for selling advertising spots to specific target groups. Since 2013, the measurement has also recorded the distribution of radio programs via the Internet (web streams). In addition, since 2014 (2nd semester 2014), the synchronous broadcasting of identical audio signals via several radio stations has been additionally plausibility-checked and correctly assigned to the individual programs.

Listener figures German-speaking Switzerland
Listening figures Suisse romande
Listening figures Svizzera italiana

In the compilation of the semester characteristics, for the net range in % (NR%), the size of the measurement-related fluctuation range - the so-called Confidence interval - supplied.

2nd semester 2015, DS, Radio Total: NR% = 87.1, VI = +/- 0.5. This means: the true value of Radio Total's reach in the DS lies with 95% probability in the range between 86.6% and 87.6%. With regard to the assessment of differences between measured values (e.g. to the previous year's value or to another program), this means that this difference is only statistically significant if it is greater than the half confidence interval specified under "VI".