Microsoft employees who own iPhones prefer to keep them in their pockets when they meet the boss. That would be like an employee of Migros... As a Microsoft employee recently told the Wall Street Journal, employees hide their iPhones or try to make the devices look like others by covering them. According to Netzwoche.ch, around ten percent of Microsoft employees are equipped with the competitor's product. Small but significant detail: Microsoft top managers use the iPhone without a care in the world.

With a comprehensive re-branding project, the advertisers at Wirz Corporate update the brand image of Enzler Reinigungen and position the company as a know-how leader in the hygiene and cleaning sector. The first implementation and communication measures will be implemented from early summer 2010.
IMG, the Swiss subsidiary of the S&T Group, has Jenni communication with the communications mandate for Switzerland. In an initial phase, the focus will be on supporting the rebranding. The collaboration starts immediately. Jenni Kommunikation is working closely with the German PR agency Fink & Fuchs, which is acting as the lead agency for the German-speaking region.
The from Giger Com The newly acquired mandate includes communications support for the 10th Swiss eHealthCare.ch Congress, which will take place in Nottwil on September 22 and 23, 2010. The client and organizer of the congress is the company Trend Care. The Conference Board, headed by Dr. oec. HSG Willy Oggier, is responsible for the coordination and organization of the symposia.

In the event marketing, stand construction and event technology business, earnings fell by a whopping 30 percent. This is precisely why the company can be satisfied with the overall result, the company stated in a press release on Tuesday. The public exhibitions Baselworld, Art Basel and Art Basel Miami Beach have proved to be mainstays. The creation of authorized capital will once again be proposed to the Annual General Meeting. The reason for this is that the MCH Group has to make an equity contribution of CHF 40 million for the "Basel Exhibition Center" modernization project.

Daniel Pillard will once again focus on his role as Managing Director of Ringier Romandie. Jean-Luc Iseli will oversee various publishing projects, including the development of a "line extension" for L'illustré. As Editor-in-Chief, Michel Jeanneret will oversee the further development of L'illustré, among other things. A new layout, which will be presented on April 28, is intended to give the magazine a more modern, younger, more feminine and fresher touch, according to a Ringier communiqué.
Michel Jeanneret has worked in various roles for the editorial team of the orange daily: Both as an investigative journalist at Le Matin Dimanche, where he covered the Geneva region, and as a social and political journalist. Jeanneret began his journalistic career at La Côte. He holds a Master's degree in International Relations and studied in Geneva and finally at the "Institut des hautes études internationales".

In addition to the billboards at the 27 most important stations, the tool now also includes the billboards at all other conurbation stations with a contact value. Together with the street spaces, registered customers have access to a total of 42,500 poster spaces for campaign evaluation.

The projects ranged from conception to design and implementation. The reports were published at the annual media conference in mid-March.
Annual report: http://www3.geberit.com/annual/2009/de/Start.aspx
Sustainability Report: http://www3.geberit.com/sustainability/2010s/de/Start.aspx

Responsible at Geberit: Anke Wolf (Corporate Communications), Theres Meyer (Corporate Communications), Roman Sidler (Head of Corporate Communications). Responsible at Futurecom: Matthias Rambold (IT Services), Alan Ganguillet (Creation), Stefan Hengartner (Consulting).

Pierre Goad will be responsible for the communications function at head office and throughout the Group. He will report to Group CEO Martin Senn. The 48-year-old is a Canadian-British dual citizen and currently works at the financial services provider HSBC, where he is Head of Corporate Development in the Investment Banking and Asset Management departments and is responsible for all strategy and communication functions.

A new design is intended to support the natural flow of reading and present the content in a clearer and tidier way. Stronger titles, different fonts and a larger font size in the stories are intended to increase reading comfort. In addition to the appearance, the navigation has also been redesigned: The individual sections are now located in the horizontal bar at the top of the page. In addition to the main sections, a drop-down menu with sub-categories has also been introduced, for example in the Knowledge and Community sections. Additional content is displayed on the page and can be accessed with one click - for example, survey results or picture galleries. Above the navigation bar, users have direct access to videos, photo galleries and infographics. Reader reporters can upload their snapshots by clicking on the speech bubble. Local news from individual municipalities can be called up and displayed via the search field.

Swiss television SF does not have the money for a summer series like "Alpenfestung - Leben im Réduit" this year. However, other, less expensively produced formats should provide a talking point. For example, the planned docu-soap with mentally disabled people. Together with "normal" people, the disabled people will run a swimming pool as part of a summer series. SF has commissioned the production company Endemol, the creator of "Big Brother", to realize the series. The company already produces the quiz show "1 against 100" and the game show "Deal or no Deal" for SF.
Television director Ueli Haldimann emphasized that the format would meet the standards of Swiss television. He assured that the disabled people would not be put on show. It was also not the first time that SF had carried out projects with disabled people. Around ten years ago, SF had the then 35-year-old Cyrill with Down's syndrome conduct several interviews with celebrities such as Federal Councillor Moritz Leuenberger and actress Anne-Marie Blanc. Disabled people were also involved in the program "Quer", Haldimann continued. "So there's nothing experimental about it."

Lots of Swiss topics
In the fall, the thematic focus "Gotthard Tunnel" will be broadcast on the occasion of the Gotthard breakthrough. Several feature films and documentaries are planned that deal with the myth of the Gotthard. The Swiss" is also about locals: this series portrays ten Swiss people who, according to Haldimann, have "achieved great things for this country over the last 1,000 years". Henri Dufour makes the start. Things then get popular with "Kampf der Chöre", a casting show for singing groups, and with the new season of "SF bi de Lüt", which this year follows wrestlers preparing for competitions, among other things.

Zimmermann is leaving the program at her own request, Swiss Television (SF) announced on Tuesday. She had worked for SF since 2005 and was part of the founding team of "Glanz & Gloria". The position will be advertised.

In his new role, Alexander Horrolt reports directly to Publicitas CEO Robert Schmidli (Beat Roeschlin from May). Horrolt worked for many years in various functions at IP Deutschland and media agencies. At the beginning of 2009, the 40-year-old took over responsibility for the TV marketing team at Publicitas Cinecom & Media. The electronic media division now includes the marketing of the TV channels Sat.1, 3+ and Kabel eins in Switzerland, as well as the radio division. As already announced, the cinema business will be sold to an external buyer.

In his presentation "10 reasons why this is the best time to be in advertising", Sir John Hegarty outlines an inspiring and optimistic future scenario for advertising agencies. This will be followed by a discussion with ADC honorary member Michael Conrad together with John Hegarty. The recording was made possible by Publisuisse.

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