Until 16 April 2010, all interested companies from Switzerland can "apply" with their event marketing project and have the opportunity to win the entire creative and organizational services of the internationally active event marketing agency for handling the submitted project. According to the agency, the value of the prize is approximately CHF 20,000 to 70,000.
La Folie has secured the media relations agency Contcept as a partner for this project. Contcept will expand the prize with its services, for example with celebrity presenters, VIP guests or media relations.
At the end of April, a jury consisting of experts from the event, advertising and media industries will evaluate the submitted projects, select the project with the greatest creative challenge and choose the winner.

This has been reported by various American media. The increased number of visitors is mainly due to the various online games that Facebook has recently started offering on its website. The game Farmville, for example, is played by more than 83 million people worldwide. Facebook could make a lot of money with these games, as the majority of users have no problem reaching into their wallets to buy various features for Farmville.
Facebook's market share based on pageviews increased by 185 percent last week compared to the same week in 2009, when the market share increased by only 9 percent. This increase is responsible for the fact that Facebook now accounts for 7.07 percent of all internet traffic in the USA. Google, on the other hand, "only" accounts for 7.03 percent. The figures only refer to the companies' home websites; Gmail, YouTube and Google Maps are not counted.
Facebook has been more popular than Google on Christmas Eve, Christmas Day and New Year's Day, but its popularity has never lasted longer than two days at most. Google launched its new Google Buzz service just last month, which is intended to compete with Facebook.

The award is presented in five categories: "Star", "Film", "Program", "Regional" and "Lifetime".
The 2010 nominees:
Star" category
- Nik Hartmann
- Susanne Kunz
- Reto Brennwald
Film" category
- "The registrar"
- "Purple Purple"
- "Giulia's disappearance"
"Broadcast category"
- "Eco" (SF1)
- "La Bohème" (SF1)
- "Bumann, the restaurant tester" (3+)
Regional" category
- "Wildeisen's cooking" (Tele M1)
- "Lifestyle" (Tele Züri)
- Automobilrevue" TV (Tele Bärn)
Lifetime" category
The winner will be announced at the award ceremony.
In the "Broadcast" category, the readers of Tele and TV-Star as well as the viewers of Sat 1 voted; in the other categories, the prizes are awarded by a jury of experts. The awards ceremony will take place at a gala on Friday, March 26, in Zurich's Maag Event Hall.

In the "extended version", the international dancers introduce themselves and talk about their engagement in Switzerland.
And as usual, the latest TV spots and a highlight from the Cannes reel can be seen. Exclusively on Star TV or stream at any time on www.startv.ch.
Advertising week on Star TV: New every Thursday at 19:30 on Star TV.

In February and March, Depot-Interio - the joint store concept of Interio and the German Gries Deco Company - opened nine Déco boutiques throughout Switzerland within three weeks. Matter & Gretener developed various communication measures (from advertisements and radio spots to invitations for the opening aperitif), distribution campaigns, a specially developed opening promotion, special POS material, activities on the opening days, customer and opening aperitif catering and give-aways. The basic idea behind all the measures: Depot-Interio cannot be explained - Depot-Interio must be experienced.
Responsible at Gries Deco Company: Susanne Koch, Simone Fath, Dominik Schmidt. Responsible at Interio AG: Werner Jakob, Eveline Jakob. Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Urs Hartmann (Art Direction), Julia Batzlen (Graphics), Dominik Imseng (Text), Marcus Gretener, Nicole Liebermann, Simone Frei (Consulting). Event support: Helvetica Agency. Catering: Chris Gretener Catering. Distribution campaigns: Action Agency.

To do this, the young people surf on www.magicticket/fridolin. In front of the screen, they hold the ad, which appears in various children's and youth magazines, up to the webcam. And the fun is guaranteed, according to the agency in a press release.
Responsible at SBB: Franziska Kellenberger, Segment Manager Children's Marketing, Magic Ticket Passenger Division. Responsible at TBWA\Zurich: Manuela Zwald (Client Unit Director), Edith Swiezy, Lanny Cresta (Consulting), Urs Schrepfer (Creative Direction) Werner Schellenberg, Johannes Dörig (Art), Simon Smit (Text), Henning von Vogelsang, Frank Schreiber (Online), Simona Mink (DTP). Responsible at Pixelfarm: Tom Hänni (illustration). Responsible Explore Engage/Sydney: Luke Crane, Paul Kouppas, Scott O'Brien (Augmented Reality Applications).

The "Mobility management in companies" concept aims to support local companies that want to optimize their mobility, among other things, according to a statement from the agency. The focus here is on passenger transportation. Ultimately, the aim is to move forward efficiently with minimal environmental impact - to save costs and keep employees, customers and suppliers happy.
The brochure will be distributed to companies with more than 50 employees in the city of Bern, administrative bodies and business associations. Further advertising materials such as information flyers, invitations to the mobility forum, a website and other accompanying measures are in the pipeline. The advertising material will be used from March 2010.
Responsible at the City of Bern, Directorate for Safety, Environment and Energy: Eliane Leuzinger. Agency: Tatort Kommunikation & Design GmbH, Bern.

Allink.creative is responsible for the overall appearance of the party series. In addition to two CD covers, the agency also realized the online presence. The key visual, which shows the competing teams, is advertised on various posters and banners.
Responsible at Golden Hills: Michael Halter (project management). Responsible at Universal Music: Andreas Kessler (Executive Producer CD). Responsible at Allink.creative: David Zangger (Creative Direction), Monika Jagodzinski (Graphics), Ron Kirchheimer (Online).

According to Stephan Raif, Managing Director of Akom360, the complicated handling of the packaging and contents was the main reason why consumers left the Tobler on the shelf. These weaknesses are now being turned into strengths, says his partner Achim Kussmaul. With the claim "Einzig. Nicht artig" is aimed primarily at young people who live non-conformist lives and like to reach for a special chocolate.
Headlines such as "Why not try a Swiss man?", "Why not try a love triangle?" or "Why not step out of line?" are intended to support the repositioning in communication. The leading medium for this is the Internet. Prints, guerrilla and PoS advertising are running in parallel. The campaign for Germany, Austria and Switzerland was designed by Akom360. The Munich-based agency won the pitch against the lead agency Ogilvy & Mather in London.

The agency also designed invitations for the anniversary aperitif at Basel City Hall. OSW designed F4 posters for the "Erlebniswelt Gesundheit" health fair at the Muba 2010.
Responsible at the Basel Medical Society: Jennifer Langloh, Managing Director, Sibylle Amrein, Communications. Responsible at OSW: Michael Oswald (Art Direction), René Fisch (Text), Hanna Baur Bättig (Graphics), Nadine Siegfried (Consulting). Programming: Openinteractiv, Matthias Widmer.

The presentation of the new collections will once again be accompanied by various creative measures, campaigns and decorations at the POS this year. Cosmic Bern designed and implemented the accompanying communication media and activities on site for the new campaign.
Under the motto "Fashion for everyone", the center's figurative mark is dressing up for the spring campaign, according to a press release from the agency. It appears in different design variations on posters, coupon booklets and decorations. With T-shirts and jeans blouses in the logo design, visitors can spice up their clothing with the Shoppyland duck. And specially staged mannequins, which even come to life as "Living Dolls" on certain days, provide a special eye-catcher in the center.
Responsible at Migros Aare: Karl Gorsatt (Center Manager Shoppyland), Rahel Wälti (Communications). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Roland Zenger, Tamara Janes (graphics), Isabella Jungo, Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Nathalie Küng (consulting). Photography: Guy Jost, image editing: Patrick Salonen.

The narrator of the Salomon radio spot is the former Swiss middle and long-distance runner Anita Weyermann. Silverspot Recording Studios in Uster is responsible for the realization and production. The entire radio planning and implementation was carried out by Publicitas Radiotele. The radio spot will run until March 31, 2010 on the Swiss German radio stations of the Swiss Radio Pool City Plus, including Radio Sunshine.
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