The Gartenhof Medien project received the most votes among the more than 600 guests present at this year's Award Night. Unblu from Unblu Inc. and ZVS/Birdlife from Eyekon and RT-Partner were runners-up. The site unblu.com, the project of a small web company from central Switzerland, caused a sensation in the categories in 2010 and won several prizes. The multiple category winner was also nominated for the Master. Unblu turns an existing homepage into a wall panel on which two people can surf and work online from two different locations.
The Best of Swiss Web Awards are being presented for the tenth time. The specialist categories of Best of Swiss Web range from technical and creative implementation to user-friendliness and embedding the online project in a comprehensive marketing and communication strategy. In addition to the Master of Swiss Web title, gold, silver and bronze seals are awarded to outstanding projects in a total of ten categories. Projects that achieve the highest number of good rankings in the specialist categories are nominated for the Master of Swiss Web and put forward to the public for voting at the Award Night. Nine projects were nominated for the Master of Swiss Web 2010. The Master of Swiss Web is the supreme discipline of Best of Swiss Web.
Best of Swiss Web Anniversary
Best of Swiss Web 2010 is celebrating its birthday with two new categories: Display Ads and Interactive Campaigns as well as a glittering Award Night under the motto "The Web of the Pioneers, the Pioneers of the Web". The best Swiss online presences since the invention of the Internet will also be honored at the Award Night - in the anniversary category "Simply the Best".
After "The web is round" and "women wired in web", the 2010 edition is entitled "The web of the pioneers - the pioneers of the web. 10 years of Best of Swiss Web". With the anniversary category "Simply the Best", the Best of Swiss Web once again revived the classics of Swiss web history. The focus was on those domestic websites that have established themselves in their function and have become indispensable today - web projects with long-term success, Swiss identity, uniqueness, popularity or a clear pioneering role. In short, the greats of the Swiss web scene. The anniversary category provides a nostalgic and perhaps also tongue-in-cheek look back at the infancy of the www.
Honorary award for Robert Cailliau
Robert Cailliau was Tim Berners-Lee's first collaborator on the World Wide Web project. He is the founder of the World Wide Web Conference and a member of the conference committee from 1994 to 2004. His work has now been honored as part of the 10th Best of Swiss Web Award.
Cailliau is an active member of Newropeans, a trans-European political movement. He recently co-authored, with Luca Cominassi, a proposal for a European Information Society. In addition, Robert Cailliau published the book How the Web Was Born: The Story of the World Wide Web together with James Gillies in 2000. In 2002, this book was published in German translation, Die Wiege des Web. The exciting story of the WWW. Robert Cailliau has received numerous awards and honors for his work.
All information about the award ceremony, the nominations and award winners can be found at: www.bestofswissweb.ch.

Swisscom wants to test the effect of the advertising. Such tests already exist in France and Germany, said Martin Lüthi from Swisscom Directories in response to an article in Friday's edition of the Quotidien Jurassien. According to SDA, a total of around 900 such advertisements have been placed in the blue telephone directories and the regional yellow pages.
The call costs are low. In addition, at the caller's request, the call is forwarded to a company that actually exists, says Lüthi. The admissibility of the campaign was first legally clarified.
Swisscom Directories now hopes that this tactic will provide neutral and factual information on advertising effectiveness. The test advertisements concern, for example, restaurants, bakeries or butchers, but not companies or professions that are important in emergencies.

The research - author Philippe Reichen conducted around 70 interviews - began in early 2008. It had been agreed that Merz would authorize the biography. After he suffered a cardiac arrest in the fall of 2008, the publication date was postponed indefinitely after consultation with him. And now suddenly Mr. Merz no longer wants it: on Tuesday he unceremoniously informed the author and the publisher that the project had been stopped. The reason given is interesting: The biography was too strongly focused on his person, according to Mr. Merz. Well, that's the nature of a biography - the presentation of another person's life - in general, Mr. Federal Councillor. When asked by the SDA, his spokeswoman Tanja Kocher explained the reason for the stop in more detail: a major process of change had been set in motion during the project. The financial and economic crisis and the discussion about banking secrecy are just two of the key factors - the "biography" concept does not take enough account of these changes...

The criticized broadcasts focused on health and health policy issues such as swine flu, insulin, late-term abortions, surreptitious advertising for tobacco products and the influence of the pharmaceutical lobby, as the UBI writes in a statement, according to SDA. The UBI had already provided information on the four approved complaints during the course of the year. The complaint against the program "SF bi de Lüt - Heimspiel" concerned the handling of live fish. According to the UBI, these were instrumentalized in the entertainment programme as toys in a game of catch.
The complaint against the "Rundschau" concerned a report about a foster child. The UBI came to the conclusion that the report had violated the requirement of fairness because the audience had not been able to form its own opinion on the supervisory procedure discussed in the report. The Federal Supreme Court upheld this decision.
The UBI also found a violation of the principle of objectivity in connection with a "10 to 10" report on the topic of "Workers from the EU". According to the UBI, key facts were conveyed incorrectly to the audience. In the case of an erotic program on "Schweiz 5", the UBI considered the offence of endangering public morality to be fulfilled.
News magazine "10 to 10" most frequently criticized
The appeal body sets the broadcasters concerned a deadline of 30 days in each case to inform it of the precautions taken against future violations of the provisions of programming law. The UBI is satisfied with the measures taken in the above-mentioned cases. Among other things, Swiss Television supplemented its guidelines on "filming with animals". In 2009, 16 new complaints were received. This is nine fewer than in the previous year. With one exception, only SRG broadcasts were the subject of complaints. The news magazine "10 vor 10" was the most frequently complained about program.

DRS Musikwelle, DRS 4 News and DRS Virus all made gains in 2009, according to SDA at the annual media conference in Zurich on Thursday. SR DRS was able to maintain its "solid market position" in 2009. On a weekly average, the six DRS radio programs reached around 90 percent of the German-speaking Swiss population. Audiences increasingly want to be able to choose when and where they want to listen to their favorite programs, it was said at the media orientation. The younger generation in particular is making increasing use of audio-on-demand services and podcasts, but is using "traditional radio" less. According to DRS statistics, 24 million podcasts were downloaded last year. This is 66,000 a day and 130 percent more than in the previous year. The most successful radio podcast was the program "Echo der Zeit", which was downloaded around 9600 times a day.
DRS Musikwelle is steadily gaining an audience
Despite the closure of the Beromünster medium-wave station at the end of 2008, the popular DRS Musikwelle has steadily increased its audience. The market share is 4.1 percent - this means that over 300,000 people tune in to DRS Musikwelle every day. Over 40 percent of them listen to the program on digital radio (DAB/DAB+).
The 24-hour news program DRS 4 News, which was introduced in 2007, has found its regular audience with over 300,000 listeners, it said.

Participants will be familiarized with several disciplines of writing, according to a press release from Schreibszene Schweiz. For example, advertising copy, PR language, journalistic texts and writing for the Internet. Creating concepts, editing written material, creativity and direct marketing are also part of this part-time course. Students gain an insight into media work and the production of print products and radio spots.
The writing scene course lasts 18.5 days, spread over one year. It concludes with an internal school examination and, from fall 2011, is expected to be followed by a specialist examination under the supervision of the Federal Office for Professional Education and Technology (OPET).

The latest Nielsen figures confirm this trend. According to these figures, 59% of respondents already use TV and the internet at the same time. The time spans in which the two media are used in parallel have also increased by 35% within a year and now average three hours and 30 minutes per month.
For programme makers, who are even more concerned about their audience due to such figures, the restless user behavior is unlikely to be very pleasing. New challenges may also arise for advertisers. "If attention immediately shifts from a TV commercial to the internet, this is certainly problematic for advertisers and broadcasters," Andreas Vlasic, Managing Director of the Media Institute in Ludwigshafen, told Pressetext. Because what is being sold is the viewer's attention. "If this is elsewhere, you really do have to question the efficiency of advertising communication," says Vlasic. The media expert does not believe that the new media usage behavior will cause more stress and anxiety for consumers themselves with regard to younger generations. "They are used to such usage processes because they have been socialized with the diversity of digital media from an early age. Older users, however, could become stressed more quickly."
Internet users more restless than TV users
The Nielsen study shows that internet users are more restless than TV users. While 34% of web users switch on the TV at the same time as surfing, only 3.1% of TV viewers use the Internet at the same time. However, the challenge that web users in particular pose to advertisers can also be seen as an opportunity. For example, cross-media campaigns could become more important as a result.

The Bern-based agency F3 wins several accounts in spring 2010. Following competitive presentations, F3's new clients include the Swiss Transport Club VCS with a national positioning and membership acquisition campaign, Campari Switzerland with a promotional campaign and Phonak Communications with a campaign for FM Solutions. The agency is also revamping its image and realizing the 2010 campaign for Suisse Toy, Switzerland's largest national toy fair. And following an agency evaluation, F3 realizes the image campaign for Pensionskasse Pro.

According to SDA, the company had placed a cage with a kangaroo on a busy street in the celebrity district of Beverly Hills in Los Angeles in order to promote vacations Down Under in the USA. A video on the internet portal YouTube shows the animal staggering back and forth in the cage during the campaign in January. It is obviously completely confused and stressed.
He had not seen the video, but had heard reports about it, said Prime Minister Rudd. He was very concerned about it and thought it was quite wrong. The Australian national symbol must be protected. The father of animal welfare icon Steve Irwin also spoke out against the action. "It's a terrible image of Australia that goes around the world when a kangaroo is treated like this," explained Bob Irwin, whose son was killed by a ray while filming on the Great Barrier Reef in September 2006.
The tourism authority, on the other hand, defended itself by saying that the ten-year-old kangaroo Fesnick had only been on display for four hours.

The channel was launched two years ago in Meggen (Lucerne) and was able to establish itself thanks to the motto "No quiz, no erotic", according to a press release issued on Thursday. The nationwide launch on March 19 went off without a hitch.
City Channel 1 is owned by Blitech, based in Zurich. City Channel broadcasts films, series, music and a daily update. The target audience is young people between the ages of 14 and 28.

A collaboration with the Street Parade is intended to expand the success of the energy drink, according to a press release issued on Thursday. Trojka Energy will not only use the Street Parade for promotions, but will also actively support the further development of the event. Targeted funding for activities on the website or on stages at the Street Parade will benefit the event and visitors and intensify the overall Street Parade experience, it added.

The publishing and editorial staff will be offered continued employment, according to a press release issued on Thursday. The offices in Kerzers and Murten will remain open. Elisabeth Oppliger, the previous managing director of the two local newspapers, will take on new responsibilities at Espace Media.
With the takeover, two traditional and successfully established local newspapers will become the property of Freiburger Nachrichten. The Murtenbieter has been reporting on the most important events in the town and region of Murten for 156 years. It is published twice a week with a subscription circulation of 4,252 copies and is distributed once a month with a large circulation of 17,525 copies. The Anzeiger von Kerzers, which appears weekly with a circulation of 1,448 copies, has been the publication organ of the municipality of Kerzers since 1935.
With this step, Freiburger Nachrichten AG is expanding its information offering in the German-speaking part of the canton of Fribourg, the statement continues. The editorial cooperation between the Berner Zeitung BZ and the daily newspaper Freiburger Nachrichten will continue and underlines the good partnership between the neighboring media houses.
The parties have agreed not to disclose details of the transfer of the two titles.