The developed corporate design defines, among other things, design elements, color scheme and layout grid. In addition to the concept and design of the appearance, the Zurich brand and communications agency also realized the communication surrounding the event, such as flyers, invitations, website, advertisements, etc. The TdM will take place on May 27 in Bern. The congress, which succeeds the "Swiss Brands" conference, was launched by Promarca, the professional association for the Swiss branded goods industry, and the management consultancy HTP St. Gallen.

Responsible at the Swiss Brand Congress: Stephan Feige (initiator and managing director). Responsible at Evoq: Adrian Schaffner (consulting), Christian Sutter (CD), Sofia Bauer (concept, design).

Gérald Lechault can look back on a career of around 30 years in the graphic arts industry. Since 1995, he has managed IRL, which belonged to the French-speaking Swiss media group Edipresse until it joined the Swissprinters Group in 2006. The search for a new managing director has already begun, Swiss Printers announced on Tuesday. The successor will be announced in due course.

By clicking on the "Like" button, Facebook users can praise all kinds of things - photos, texts, comments from others and links to websites. Now the recommendation function will soon also be available on external sites. The new service will be presented this week at the Facebook developer conference F8, reported Der Spiegel, citing the New York Times and the Financial Times. The Facebook deal is likely to be very similar to the one with Google for content providers: The providers get more attention through the recommendations. In return, Facebook gains new insights into the interests of its members. This is likely to be material for an advertising network.
Facebook's competitors are concerned about the spread of the network's interfaces on the web. Google, Microsoft, Yahoo and some other providers support a new standard called XAuth, which website providers can use in a similar way to Facebook Connect.

A balanced result was not achieved, even though expenditure fell short of the budget, as the government in Vaduz, which took note of the report on broadcasting operations, announced on Tuesday. For the current year, the sponsoring company, Liechtensteinischer Rundfunk, expects advertising revenue to fall by up to twelve percent compared to the budgeted revenue for 2009. The state-subsidized radio station has around 50,000 listeners. According to a Radiocontrol survey, an average of around 13,800 listeners in Liechtenstein listen to Radio Liechtenstein every day, and an average of around 24,500 people in neighboring Switzerland.

On the left-hand side, the vehicle manufacturer advertises the Toyota Prius with a publicity report. At the top is the title "Technology that inspires". If you swipe over from the reportage to the right-hand page at title level, you can read the following title: "We try everything from the Kama Sutra". A quote from a Schweizer Illustrierte interview with former Miss Switzerland Whitney Toyloy and her boyfriend. That puts the title from the publicity report in a completely different light! And then there is a small advertisement at the bottom of the page. The illustrations accompanying the interview threaten to make it disappear. But a closer look reveals that the ad fits in perfectly with the rest. Under the title "Switzerland is on the move", Coop calls for sporting activity. What more could you want? This technology is inspiring!

The double page

The situation on the advertising market eased considerably in March. In January, the decline was still 16.5 percent, in February it was 1.5 percent. In the first three months of the current year, advertising revenue therefore amounted to CHF 382.2 million. This corresponds to a decline of 4.3 percent compared to the same quarter of the previous year, as announced by Wemf AG für Werbemedienforschung on Tuesday.
Job advertisements continued to decline in March. They fell by 7.8 percent to 14.8 million francs. There was a sharp drop in real estate advertisements. The decline here amounted to 12.8 percent to 5.5 million
francs. The situation is much better for commercial advertising. The increase amounted to 5.2 percent to 127.6 million francs. Brochure inserts also recorded an increase. This income rose by 2.7 percent to CHF 14.5 million.
All print media categories benefited from the higher advertising volume, with the exception of the Sunday press (-12.0%) and the trade press (-8.3%). The regional weekly press recorded the highest increase at 16.8%, followed by the financial and business press (+8.5%) and the daily press and general press (+6% each).

The language specialists want to help companies establish themselves with the right words in the respective neighboring country. The Swiss and Germans do not always speak the same language, Versial explains its service. It is the small hurdles such as different forms of greeting, e-mail habits or different vocabulary that make communication with each other more difficult. The service also offers the adaptation of texts from French into Swiss French.

More information on Versial.ch.

As part of the campaign, around 43 advertisements with ten different subjects will be placed in magazines in German-speaking and French-speaking Switzerland between April 21 and May 2. "We want to show with the various subjects from the region that we can fulfill many vacation wishes that can be found very close by," says Tourism Director Marcel Perren. Behind La Scala in Milan is the concert hall of the KKL Lucerne, Lago di Garda turns out to be the Weggis/Vitznau/Rigi vacation region and the three islands surrounded by turquoise water are not in the Maldives, but the Lorelei bathing islands in Lake Uri. The destinations behind the supposed wanderlust destinations can be seen on the online portal. You can also take part in an online competition.

He is no longer in the running, the 47-year-old ex-professional basketball player told the Sonntagszeitung. Adler said he had been contacted "several months ago" by SRG board chairman Jean-Bernard Münch. However, he did not want to comment on Adler's withdrawal or the status of the proceedings. Previously, former Federal Councillor Ruth Metzler had already announced that she was not a candidate. According to the Sonntagszeitung, Publigroupe CEO Hans-Peter Rohner and FDP National Councilor and media entrepreneur Filippo Leutenegger remain in the running.

A commercial shows Werner and Andreas experimenting in their bakery. Werner reaches for a biscuit and examines it with a scrutinizing look. Suddenly he starts to dance. His brother Andreas joins in. Together they dance in a musical journey back in time to the good old days. From krumping to hip-hop, from Michael Jackson's moonwalk to the legendary Charleston, the brothers have mastered every dance style. Their journey ends in the 1920s.

Responsible at Hug: Andreas Hug, Werner Hug (Management Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Andrea Staffelbach (Head of Product Management Hug Retail). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (CD), Livio Dainese (Text), Fernando Perez (AD), Christina Baeriswyl (Graphics), Remo Brunner (Public Relations), Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (Consulting), Ilonka Galliard (Agency Producer), Stylewar (Director), Stink Berlin (Production), Massive Music (Sound Composition).

Due to the effects of the volcanic eruption, the latest Scholz & Friends commercial is attracting more attention than the Friends would like. The context: the commercial begins with a volcano spewing ash. The film also provides the solution to the problem: simply vacuum up everything with the new vacuum cleaner from Siemens. Actually funny, isn't it? But Eyjafjallajökul is now the advertisers' undoing. The commercial is cynical, they say. But honestly, nobody could have guessed that the Icelandic volcano would paralyze half of Europe. Unfortunate coincidence?

The campaign aims to show what makes Mini so appealing: the Mini Clubman and "Minimalism", the brand philosophy that stands for maximum cornering fun and minimum fuel consumption. The posters in F12 and F200 formats can be seen throughout Switzerland.

Responsible at Mini: Patrick Cupelin (Head of Marketing), Eveline Bauert (Head of Marketing Communications). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Samuel Knaus (Text), Fréderic Nogier (AD), Rolf Jeger, Martin Gonzenbach, Jasmin Jost, José Gonzales (Consulting).