The Red Dot Design Award is one of the most prestigious design competitions in the world. The Essen-based "Design-Zentrum Nordrhein-Westfalen" has been awarding the Red Dot to successful communication design since 2000. The Red Dot is awarded in the categories of product design, communication design and design concept. The award has its origins in the product exhibition of the "Industrieforum e.V.", which was founded in 1955.
Last year, 6112 entries from 42 countries were submitted for the competition. 527 websites, posters, books, calendars, packaging, annual reports, campaigns, TV commercials, video games, corporate design and sound concepts were awarded the Red Dot - making them some of the best communication design in the world. The winning ideas are on show in Dubai, Tokyo, Sydney, Seoul, Moscow, Singapore and Beijing - and can also currently be admired at the Basel School of Design.
Swiss also dotted red
Of course, Swiss work worth seeing is also among the award winners. For example, the Basel agency Schaffner & Conzelmann is represented with the design of the fine food packaging for Coop, the agency Namics, based in Zurich, St. Gallen and Zug, with its corporate design created daily by its employees, and Basel-based Corporate-Sound AG with the sound design for the event ship MS Sonnenkönigin (listen: werbewoche.ch, Webcode 0710Sonnenkoenigin). A number of works surprise with a pleasant pinch of humor, for example the utensils for "Hotel Mama" or the paper shopping bag designed by Frankfurter Merkwürdig GmbH. It shows a pug - and there is a hole where the pug's tongue should actually be. This defect is quickly replaced by a freshly bought shirt, plucked out a little through the hole by the bagging saleswoman. To be or to design, that is the question here.
Anne-Friederike Wilhelm
Current design exhibitions:
Red Dot Design Award
School of Design
Spalenvorstadt 2, Basel
until May 9, daily except Monday 12-19 h
Admission: 7 francs, reduced 5 francs
www.red-dot.de/basel
Eye-catcher
E-Hall
Erlenmattstrasse 7-11, Basel
April 23 to 25, Friday 4-10 p.m,
Saturday 12-21 h, Sunday 11-19 h
Admission: 15 francs, reduced 10 francs
www.blickfang.com

This is adorned with a huge Aargauer Zeitung lettering and the claim "The Aargauer Zeitung transports content". The 25,000 travelers per day will be joined by countless motorists, passers-by and residents who will see the two-meter-high lettering. Further AZ activities are already planned around the WSB.
Responsible at Schaerer and PartnerAndi Schaerer (overall management), Patrick Crivellari (art director), Gerhard Reinecke (text/concept). Responsible at the Aargauer Zeitung: Ronnie Hürlimann. Picture: Chris Iseli.

Customers can configure their advertisements for used cars themselves online. The image material and technical details of the respective model are taken directly from the auto-i-dat and Eurotax industry systems.

In the case of serious allegations, the opposing side must be heard, the Press Council has now ruled, thus proving Spital STS AG right. Even if the opposing side also has its say in a further period of time, it cannot be expected that the readership will always be aware of the entire topic, writes the Press Council.
Spital STS AG accused the Simmental Zeitung of conducting "a campaign against them in the context of the hospital dispute that has divided the region for some time". The newspaper's articles about the controversial new hospital location were "biased and violated the rules of journalistic fairness".

The 90-second film was created by Spillmann/Felser/Leo Burnett and shot by Swiss director Michael Fueter. "We do everything for perfect vacations." Switzerland Tourism has been advertising under this motto for over a year now. First with the rock cleaners who cleaned the mountains for the tourists, later with a winter film in which hut wardens prepared for the day.
The current summer film impresses with fantastic landscape scenes and a humorous story: two mountain climbers carry a huge, heavy boulder for days over mountains and meadows, through valleys and forests. Only to put it down at the end where it is useful to a few hikers.
The commercial will be used as a 55-second TV spot in Switzerland, but will also be used internationally - on TV in Italy, France, the Netherlands and England, and in cinemas in Germany, France and the USA.
In addition, many different measures are designed to whet the appetite for hiking and vacations in Switzerland. For example, in collaboration with UBS, a "Hiking Guide" with the 32 most beautiful hikes in Switzerland is being published for the first time. From the end of April, hiking enthusiasts will be able to download a free iPhone app for all 32 selected routes. Sophisticated hiking maps from Swisstopo with additional information on the routes, attractions and levels of difficulty are also available, so that the most important information is always to hand when out and about. A hiking promotion in Swiss cities as well as London, Paris and Frankfurt with countless hiking trails draws attention to the wealth of hiking kilometers in Switzerland. And finally, a personalized mailing with a circulation of over 200,000 copies will also be used internationally.

Responsible at Switzerland Tourism: Jürg Schmid, Urs Eberhard (overall responsibility), Rafael Enzler (Head of Marketing), Nicole Diermeier (Head of Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Dana Wirz, Peter Brönnimann, Martin Spillmann (Creation), Petra Gayko, Rolf Zimmermann (Consulting), Suzana Kovacevic (TV Production), Sabine Bechtel (Art Buying). Director: Michael Fueter. Camera: Pascal Walder. Production: Condor. Michael Gloor (Producer). Music: Spacetrain. Photo ad: Claude Stahel.

The Department of the Environment, Transport, Energy and Communications (DETEC) had examined the transmission application from the Ringiers private broadcaster and concluded in January that the requirements for approval were met. Radio Jay is now appealing against this to the Federal Administrative Court. Deborah Murith, spokesperson for the Federal Office of Communications (OFCOM), confirmed on Wednesday that the appeal had been received by the Federal Administrative Court. According to SDA, she confirmed a report from 20 Minuten.
Unlike Ringier with Radio Energy, Radio Jay had applied for the license in the greater Zurich area with Radio Züri Live, but was not considered. The license was awarded to Radio Monte Carlo Züri RMC. Radio Energy, on the other hand, only applied for the larger license for the Zurich/Glarus area, but was left empty-handed when the license was awarded in autumn 2008.
Radio Energy could now remain on air thanks to the deal with RMC - provided the Federal Administrative Court does not uphold RadioJay's appeal. The Federal Law on Radio and Television expressly provides for license transmissions, regardless of whether someone has applied for them, as OFCOM spokeswoman Murith said.

A look back: When the shareholders of the Thurgauer Zeitung (TZ) announced the sale of their publishing house to Tamedia, the publisher of the Tages-Anzeiger, at the beginning of September 2005, the St. Galler Tagblatt (SGT) was very upset. The St. Galler Verlag, a subsidiary of the NZZ Group, had also negotiated with the TZ about cooperation in the print and advertising sector and later even about integration into the SGT headline system. "In the end, the Zurich bidder was surprisingly awarded the contract - but not for a cooperation model, but for a complete takeover," the SGT sobered up the day after the deal was announced.
The government council of the canton of Thurgau also regretted the takeover of the Thurgauer Zeitung by Zurich-based Tamedia. This means that a media company with a long tradition is losing its independence. However, it sees the takeover by Tamedia as an opportunity, as the Frauenfeld site could be expanded as a result and the canton would continue to be served by two cantonal daily newspapers.
In a weekly interview with Werbewoche in April 2006, Daniel Hofer, then Director of Publishing and Production and member of the Executive Board at Neue Zürcher Zeitung AG since January 2006, answered the question of whether NZZ would swap its holdings around Lake Zurich for the Thurgauer Zeitung: "Swapping Thurgau for these holdings is absolutely not a topic of conversation for me. On the contrary: the regional newspapers and the NZZ are a very good match and complement each other to provide a very attractive product offering for readers in the greater Zurich area".
Pierre C. Meier

Find out more in the current print edition of Werbewoche.

At the beginning of 2010, the Swiss Association for Visual Communication Viscom launched the Swiss PSO label - a quality designation for the graphic arts industry. The Breu brothers, owners of Grafimedia Druck for 16 years, applied for certification. They received certification within three months.
Thanks to Swiss PSO, the optimal workflow, print products and customer relations, for example, were tested and comprehensively examined, as Grafimedia writes in a press release.

On the one hand with the newly developed slogan "There for you, very close". On the other hand with the mascot "Lenzo". Posters, advertisements in the local media and rotairs on public transport are used.
Responsible at Marktkonzept/LenzoPark: Konrad Marzohl (Managing Director).

What good is it if a presentation is technically accurate but delivered in such a staccato of words that nothing of what is said sticks with the recipient? Or when a head of marketing wants to get his staff on board with a new course, but instead of using the voice of a lion, he uses the voice of a mouse? This spring, the "Presentation and Communication Techniques" seminar of the professional examination for marketing specialists with a federal certificate dealt with this subject - the voice and all its situations. While at last year's seminar it was TV personality Patrick Rohr who brought the experts up to date with the latest communication techniques, Peter Gilli took his specialists into completely new territory for many of them. The voice - possibly a somewhat exotic topic at first glance - but definitely one that comes into its own in every presentation and plays a key role in oral examinations: "The voice in and of itself is not graded in the examination," said Peter Gilli before the event, "but it plays a key role when performing in front of an audience - for newly qualified marketing specialists, experts and in everyday practice." For the Head of Presentation and Communication Techniques, a topic that deserved to be explored in greater depth: "Although all of our experts have their theoretical tools together and gain practical experience on the job every day, quality assurance also involves constantly staying on the ball." The topic of voice, said Gilli, "has not been addressed very much so far, but there is certainly plenty of scope for in-depth study and new learning here."
The doctrine of the "sounding breath"
The first few minutes of the speaker's appearance confirmed just how right Gilli was with this assumption. Michael Berndonner, former stock exchange trader, later choirmaster and current lecturer at the University of St. Gallen for speech technique, speech design and performance skills, shed light on the topic of "voice" from every angle and in a manner that didn't let the audience get bored for a second. Especially not at the beginning, when he instructed the 60 or so surprised experts to rehearse a song and then perform it. Two volunteers actually ventured forward. The purpose of the exercise was to show what a personal organ the voice is. Building on this, Berndonner went on to talk about the organ itself, including medical issues, listening exercises and vocal theory - and didn't forget the practical tips: clearing your throat, the experts learned, is a no-go. Instead of mistreating the vocal chords in this way, it is better to hum. Coffee and orange juice can make the vocal chords worse; speakers are better off drinking lukewarm water and apples. And if you always want to get a message across vocally, you should speak slowly enough, add dynamics to your speech with loud and quiet passages and set breathing caesuras. "Singing and speaking is sounding breath," Berndonner proclaimed. The experts took away from this afternoon that the voice is one of the match-deciding soft factors in lectures, talks and presentations. Voice coach Berndonner, who is never at a loss for a vocal interlude, was able to demonstrate how closely the psyche and voice are related and how much this organ deserves to be cared for and trained. His advice and tips are likely to have been doubly valuable for experts in the field of presentation and communication techniques. Firstly, they helped future candidates to understand the role of the voice better - and secondly, there were certainly takeaways for their own next speech or presentation. A win-win situation in a class of its own.
Insights for experts
It can be assumed that the examination experts in the subject "Presentation and Communication Techniques" have gone through life differently since this event - and therefore also refocused their eyes and ears when it comes to seriously assessing the next generation of marketing specialists. What does a candidate's jaw posture reveal? What does the candidate's voice sound like, what does it reveal about their current state of mind and their actual personality in addition to the actual message? And, probably most importantly: is the candidate also convincing vocally during the presentation, are facts and emotions conveyed in such a way that the recipient "buys" what is being communicated? Voice creates mood - this essence has become ingrained in the hearts and minds of experts. Just like Peter Gilli. The head of the "Presentation and Communication Techniques" course for marketing specialists was pleased with the lively, always informative and sometimes unorthodox way in which speaker Michael Berndonner got his message across. The event, which was anything but a "revision course", but rather a seminar with a refreshing and refreshing character, fits in with Gilli's line and the way he sees the professional examination for marketing specialists with a federal certificate and their examination professionals: "It is important that the experts - just like the candidates - prepare intensively for this federal professional examination, which is carried out by Swiss Marketing (SMC) under the supervision of the Federal Office for Professional Education and Technology (OPET). Here and today, the experts were able to get professionally fit, learn new things and gain important insights that can be directly applied to the exams. That's how it should be." After Berndonner's inspiring presentation at the end of the day, an aperitif was held at the end of the day where, in addition to the voice, another detail was cultivated that can be decisive in practice: a good atmosphere.

There is always something of the personality in his voice: former stock exchange trader Michael Berndonner during his presentation.

At 312 million dollars, the US Internet company earned more than twice as much as in the same period last year. This was announced by the Google competitor on Tuesday after the US stock exchange closed. Turnover rose slightly to 1.6 billion dollars, but fell just short of average market expectations. Excluding payments to partner websites, revenue amounted to 1.13 billion dollars.
market share in Internet searches has stabilized and advertising has increased by 20 percent compared to the same period last year, as Group CEO Carol Bartz summed up on Tuesday in Sunnyvale, California. Advertising is Yahoo's most important source of income. The provider of Internet advertising banners is forecasting revenues of 1.6 to 1.68 billion dollars for the current second quarter. Operating profit is expected to remain roughly stable.
Cooperation between Romandie Online and Yahoo
Romandie Online announced today, Wednesday, the signing of a cooperation agreement with Yahoo! Romandie Online will therefore take over the marketing of advertising space on Yahoo! websites in Switzerland. The cooperation will enable advertisers to target Swiss Internet users on the Yahoo! sites Yahoo.ch, Yahoo.com, Yahoo.de, Yahoo.fr and Yahoo.it, Romandie Online writes. In addition, advertisers with an international presence will also be able to benefit from the Yahoo network via Romandie Online and plan pan-European and international online campaigns,

Basellandschaftliche Kantonalbank is a successful regional brand. However, in a market with increasing competition, the traditional bank requires a focused strategy and a differentiated image. The Zurich agency Branders won the mandate in fall 2008 after a pitch with three agencies and accompanied the process from brand analysis and brand strategy to brand appearance and implementation. The resulting image campaign is currently being implemented by the advertising agency Rod Kommunikation.
Basellandschaftliche Kantonalbank offers a wide range of products and services for companies and private individuals. Its comprehensive expertise is combined with a long-term commitment to the region. This is how the cantonal bank positions itself "uniquely in the competitive environment", as the responsible strategist Pascal Geissbühler explains at Branders. At the heart of the new branding is the partnership concept "My sparring partner". The bank not only advises and supports clients competently, but also acts with "feu sacré" and foresight. It not only confirms, it challenges, inspires and motivates. "The kind of partner you want" is the bank's motto.
At the center of the new brand identity is a visual world that portrays people in their natural environment: Different couples who live their everyday lives in mutual trust and overcome challenges together.
The authentic black and white images are complemented by colourful illustrations that vividly and diversely symbolize the added value of the partnership, the goals and the dreams of the customers. A simple principle that characterizes the entire appearance: from numerous brochures to the Internet to posters and advertisements. pan
"Sparring partner for all stakeholder groups"
"Offer for identification"