In total, the titles participating in the advertising statistics reported revenues of CHF 140 million, as reported by WEMF für Werbemedienforschung on Friday. Only job advertisements performed better, with an increase of 0.1 percent, bringing in a total of CHF 14.2 million for the press. Brochure inserts suffered the biggest slump with a decline of 27.2 percent. Real estate advertisements fell by 11.4 percent and commercial/other advertisements by 0.7 percent.
In the print category, the Sunday press (CHF 11.3 million) suffered the biggest decline at 21.6%. The financial and business press (CHF 4.2 million) lost 9.6 percent and the daily press (CHF 78.2 million) 1.3 percent. The general press (CHF 21.2 million) saw a drop of 0.6 percent. The regional weekly press, on the other hand, recorded 5.6 percent more income than in the same month last year and the special press 0.8 percent more.

The decisive factor for the return to the Maag-Areal was the beer manufacturer's desire for a stringent advertising presence. In developing the new campaign, the agency conducted a comprehensive market analysis of the Heineken consumer. The result of the conceptual and strategic work is a campaign that condenses the brand promise into a unique collage, as the agency writes in a press release. In it, the insights into the typical leisure behavior of the target group are transported unadulterated and directly onto the billboards. The motto of the campaign is: "Whether at the bar, in the swimming pool or at an open-air festival: the shared moment of enjoyment is a cool Heineken".
From now on, the various subjects can be seen throughout Switzerland in the form of advertisements and posters. At the same time, web banners will be placed on various portals.
Responsible at Heineken Switzerland: Frank Wilde (Group Brand Manager International Brands), Philipp Haeseli (Brand Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick, Bruno Bertelli (creative direction), Martin Bettler, Cristiana Boccassini, Marco Viganò (graphics), Rainer Bühler, Salvatore Livecchi (strategy/concept), Reto Baumann, Jennifer Rimann (consulting)
Victoria Iwaszkowska (DTP), Alex Herzog/red.department (image processing).

The Basel station will market itself with immediate effect, with Publicitas Radiotele as an important intermediary. According to Christian Heeb, Head of Radio Basel, the new cooperation model is satisfactory for all sides: "Even if the radio station itself will be responsible for marketing in future, Publicitas Radiotele will remain an important business partner for the station.

Stephan Temp will manage the office based in Schlieren near Zurich as the local liaison officer. Eyeworks has already produced the fourth season of "Bauer, ledig, sucht" for the Swiss private broadcaster 3+ as well as the Swiss Television Award-nominated program "Bumann, der Restauranttester". Last summer, the Swiss version of Eyeworks' ranking show "Die 10" also aired on 3+.
After graduating from high school in Chur/GR and studying photo engineering in Cologne, Oliver Fuch started his career in the TV industry in 1991. Since then, he has worked as an editor, production manager and production manager for German and international companies such as CAT Entertainment, Fremantle Germany, Pearson Television and RTL subsidiary Stormy Entertainment. Oliver Fuchs has been Managing Director of Eyeworks Germany since 2004.
Eyeworks is an independent TV and film producer with 16 branches worldwide, founded in 2001 in the Netherlands by Reinout Oerlemans. Eyeworks Switzerland is a subsidiary of Eyeworks Germany, based in Cologne. In Germany, Eyeworks produces a variety of formats from all genres for all major German broadcasters, as well as feature films for the national and international market.

Mühlemann worked for eight years as a consulting group leader and member of management at the advertising agency Wirz and for seven years in the same function at Publicis. He later took over as Head of Marketing Communications at the Migros Cooperative Federation. As part of this role, he was voted Advertiser of the Year in 2005. Before taking up his position at Sawi on June 24, 2010, he was most recently CEO Switzerland of the advertising agency McCann Erickson for two years.

They are intended to show that Schweizer Illustrierte really is closer to the stars. Not only do readers find out the latest news about stars and VIPs in SI, but the celebrities themselves also want to know what is being written about them and other celebrities in the new campaign. The subjects for Schweizer Illustrierte will be published from May 2010, and a further motif will be added to the campaign in fall 2010.
Responsible at Schweizer IllustrierteUrs Heller (Managing Director Magazines Ringier), Nik Niethammer (Editor-in-Chief Schweizer Illustrierte), Thomas Passen (Head of Marketing Ringier Magazines), Franziska Schmid (Head of Advertising Ringier Magazines), Nicole Wesche (Product Manager Schweizer Illustrierte). Responsible at Publicis: Peter Rettinghausen (CD), Bruce Roberts (AD), Nicolo Giunta (graphics), Silvia Holend (consulting), Deborah Herzig (art buying), Bianca Nerlich (production) Sheffold Vizner (photo and image editing).

For once, the Eyjafjallajökull volcano in Iceland, which has been active for weeks now, is not only causing trouble, but also some amusement. This is thanks to Mobiliar's damage sketch campaign, which has been active for over 10 years. Wirz Werbung has taken the hot topic as an opportunity to develop a special ad that is currently being placed throughout Switzerland.
Responsible at Wirz Advertising: Bianca Kury (text), Hanning Beland (art), Thomas Kurzmeyer (CD), Yves Rückert, Tony Hrnek (consulting). Responsible at Mobiliar: Janine Wenger (Advertising Project Manager), Christoph Ott (Head of Marketing Communications).

As the Wall Street Journal reported on Friday, this contradicts Facebook's privacy policy. This is because it states that advertisers only receive non-identifying information without the user's consent. However, other providers such as MySpace or Hi5 have also passed on data, as was also reported.
Facebook is said to have stopped the practice in the meantime. According to the report, it concerned cases in which users of the social network clicked on ads on their own profile page. Under certain circumstances, the advertisers were provided with data from which they could identify the user. It is generally common practice in the Internet industry to only transmit additional information in anonymized form when users click on advertisements.
It is interesting why the Wall Street Journal, of all publications, which in addition to MySpace also belongs to Rupert Murdoch's media group News Corp, is reporting on this. MySpace, which has long been the world's largest online network, has recently been clearly left behind by Facebook. And the revelation comes at an inopportune time for Facebook, as the company is currently being criticized by data protectionists for pushing users to be too permissive with personal information and at the same time not being transparent enough when it comes to data protection. Many no longer trust the online network. Of 1,588 users surveyed, 16 percent are said to have already left the social network, according to Netzwoche.ch. When asked whether they were leaving Facebook because they had concerns about their privacy, 30 percent answered "possibly" and 30 percent "very likely".
According to the Wall Street Journal, recipients of the data, such as the advertising marketer DoubleClick, which belongs to Google, and Yahoo's subsidiary Right Media, both stated that they were not aware of the transfer and had not used the data.

Following the definitive award of the license for the Zurich-Glarus area, this is the second major expansion of the broadcasting area for Radio 1, after the station was switched to 102.1 in Winterthur in late autumn 2009. Radio 1 now covers over 90 percent of the licensed broadcasting area with the large frequencies 93.6 (Uetliberg), Winterthur (102.1) and now 101.8 (Etzel). The only area still missing is Glarus/Walense, according to Radio 1 founder Roger Schawinski. However, this last reception gap in Radio 1's license area should be closed by autumn 2010 at the latest.

Next Tuesday, all households in affected communities will receive the "Nuclear Waste Gazette". The aim is to draw the population's attention to unanswered questions, according to an SES press release. In addition, "Atommüll XY ungelöst" ("Nuclear waste XY unresolved") information events will be held in the regions from June, as nuclear waste is not simply household waste, SES added. Nuclear waste radiates for up to a million years. The safest possible solution must be found for this storage.
The affected population in the siting regions should be informed about these unanswered questions. For this reason, every household in the storage perimeter of the affected siting regions will receive the SES Nuclear Waste Scoreboard next Tuesday, May 25, 2010.

With the electronic health dossier from Swisscom subsidiary "Evita", all relevant patient data is available anytime and anywhere in the event of a doctor's visit or emergency. After a two-stage strategy and creative presentation, the Bold agency was able to take on the medical and end customer communication for this product.

This includes key visuals, advertisements, trade fair appearances, product brochures, POS measures and other advertising materials, according to a press release from the Basel agency. The agency has developed a marketing kit for the local advertising of retail partners in the individual countries, which ensures the consistency of the presence and facilitates the work of the retailers.
Responsible at BSSM, Basel: Urs Schneider (CD), Hannes Müller (text), Pascal Rehmann (AD), Roger Berthoud, Markus Binggeli, Sylvia Halbeisen (consulting). Photography: Ralph Lehner.