The CNN Journalist Award recognizes outstanding journalistic talent from German-speaking countries for their foreign reporting. This is the sixth time that CNN International has presented the award in the print, radio, TV and online categories for contributions on international topics.
Journalists who were not older than 34 at the time of the first publication of the submitted article are eligible to participate. Recommendations from third parties are also welcome. The first publication must have taken place between April 1, 2009 and July 31, 2010.
An independent jury of high-caliber representatives from various areas of the German-language media landscape is responsible for nominating and evaluating the works. These include Uli Baur (Focus), Dominik Wichmann (SZ-Magazin), Ueli Haldimann (Schweizer Fernsehen) and Ingrid Thurnher (ORF).
The CNN Journalist of the Year takes part in a three-week journalism program at CNN headquarters in Atlanta. Together with international colleagues, he or she will get to know the CNN news network and gain insights into the work of CNN newsrooms worldwide. The prize will be awarded in Munich in spring 2011.
The contributions can be viewed online at Cnnjournalistaward.com/ be submitted. Information on the conditions of participation can also be found on the website.

Designers, agencies, design offices and clients from the international communications industry are invited to demonstrate their design skills and creative abilities. The honorary title "red dot: client of the year" will be awarded for the first time this year. In future, this award will recognize a particularly courageous and decisive client who has been particularly successful in the current competition and has attracted attention with exceptionally innovative submissions. Because those companies or institutions that trust the creative competence of their agency provide the breeding ground for spectacular, trend-setting achievements year after year.
The award ceremony and the opening of the special exhibition "Design on stage - winners red dot award: communication design 2010" will take place on December 8, 2010 at the Red Dot Design Museum. The award-winning works will then be presented in a special exhibition in the same museum from December 9, 2010 to January 9, 2011.
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The ad, which is directed against Shell's environmental pollution in the Niger Delta, was conceived as an advertisement for British newspapers. However, shortly before the campaign was due to be printed in the newspapers on Tuesday, the Financial Times withdrew from it, writes the Guardian according to the press release.
There is currently speculation in the UK as to why exactly the paper ultimately decided not to print it. The reasons given by the Financial Times are being questioned. Amnesty International, meanwhile, is disappointed by the decision. "We have given written assurances that we take full responsibility for the comments and opinions in the advertisement," said Tim Hancock, Amnesty International Campaign Director UK, in a statement. Other newspapers would have had no problem publishing the ad, Hancock said.
The Financial Times cites legal inconsistencies as the reason for the non-publication. Editorially, the FT was more than willing to print the advertisement for Amnesty, a spokesperson for the newspaper told Press Gazette. However, Amnesty's written assurances were not sufficient. According to the Financial Times, the organization's lawyers did not check carefully enough what was published here. It was therefore not possible for the newspaper to rely on Amnesty's statements.

(Image: Press release/Amnesty.org)

And she is in financial difficulties and may have to sell her house. So she accepts an offer from the animal welfare organization Peta and puts a sign from the organization in the front garden of her house. The poster reads: "Don't let your dog or cat become a mother of eight. Always spay or neuter." Of course, Nadya doesn't do this for nothing: she receives 5,000 dollars for the campaign and is also provided with vegetarian food for a month.
Incidentally, according to a study commissioned by the US Department of Education, 32 million adults in the USA are illiterate - one in seven cannot read or write properly. The situation is said to be particularly serious in the states of California, New York and Florida. Of course, this begs the question of whether the good woman even knows what is written on the sign that adorns her garden...

The SRG's television and radio stations should, among other things, contribute to cohesion between the language areas. This is the result of a Federal Council response to two similar motions published on Thursday, according to SDA. It thus recalls the SRG's legal mandate. The motion authors rightly criticized the SRG for not fulfilling this mandate well enough, the Federal Council stated. A study had shown that the SRG's television programmes focused significantly less on the other language regions compared to its own region.
SRG must fulfill this performance mandate better in future. It will have to submit a report to the responsible Department of the Environment, Transport, Energy and Communications on how and by what means it intends to fulfill its mandate.

Opening their own store, emigrating, learning a foreign language, finally getting married or finally getting divorced - when women make a move in their lives, it's usually unmissable, as a first step into a new life usually leads to the hairdresser, to a different style. However, putting one's plans into action not only improves one's own attitude to life and appearance, it also inspires other women to make their small and big dreams come true. That's why Annabelle joined forces with Nivea to find readers who want to change their lives. Hundreds of them were given a new hairstyle, make-up and styling. And an appearance as an Annabelle cover model, cheerful, cheeky, sexy or cool, staged by renowned photographers.

As a kindergartener, there were two things I didn't want to miss: "Starship Enterprise" and the company's commercials. Yes, the company's commercials. There were the 2-second frontal breasts in slow motion. A woman in the big waves in the Atlantic or Pacific, running out of the waves. Everything is green and foamy and the sky is so blue, and she's just walking there stark naked, with her breasts in the air. She and the waves and everything in slow motion! And then someone cuts a bar of soap with a knife. At least that's how I remember it.
We all love breasts. Babies love breasts, girls study breasts, boys leer at breasts, women register every bosom on their horizon - men look at such shapes with the greatest attention imaginable. Yes, even gays make their own breasts in the gyms.
If something is objectively and indisputably super important in society, then it's breasts. Breasts are always a great story. Breasts in baroque paintings, breasts in French films, plunging necklines in cooking magazines. Big breasts, small breasts, bell breasts, round, pear-shaped, high-breasted, full-breasted - no one can ever get enough of breasts. All breasts are wonderful, and anyone who denies that doesn't understand anything about the world. But as always, when something is simply fantastic, someone comes along and has to spoil everything. The Pope, the Mufti, an embittered old feminist or even: Steve Jobs.
Seriously. He's now banning breasts on the iPhone and the so-called magic iPad. And not just the swimsuit car showroom corner or the dubious old men's sexy-hexy comics, no, every form of breast. "No nipples in my app store!" is the dogma.
Just imagine that. It's 2010 and someone wants to ban women's nipples in public? (Nota bene: men's nipples are okay.) So, no fashion show, no Dazed and Confused, no Araki, no Blick, no Bild, no naked forms of Rhodin, no Marble Greek women. Aphrodite? NO! Everything is forbidden. He also wants to ban Flash; Steve Jobs has now laid down special rules for everything to do with his Apple stuff. You're only allowed to use this software, not the other one, to write programs, you're not allowed to do this, you're not allowed to do that. Oh!
Well, the truth is: Apple products are computer boobs, and, yes!, I share his hatred of Flash, and, yes! he's mostly right. But to be honest, the fuss is still getting on my nerves. This banning is silly. Alcohol, sex, calories, you can ban them all you want, threaten them with hell and whatever else, IT DOESN'T WORK, because you can't put the brakes on alcohol, sex and calories. And anyway, what I watch on the device I buy is none of his business. If I spend all my pocket money on the collected works of Dazed and Confused, Bild or Blick, then that's my waste.
Very well. The real evil, as we all know, is a completely different one. Namely, the fact that companies communicate publicly as companies. Because of course Adobe is now taking the opportunity to take a swipe at Jobs. A few days ago, Adobe officially said that Apple should let the market be the market instead of imposing bans. Instead of keeping the competition in check with bans, Apple should rather be innovative. According to the white-bearded Adobe founders. Apple should rather be innovative? Oh boy! Isn't Apple the company that turns the market on its head with new products almost every year? And isn't Adobe the company that bought up its main competitor, creating a total monopoly that makes any innovation superfluous and now allows them to sell the same product five times as CS 1, 2, 3, and now 5?
I know that I make myself unpopular with Apple, Adobe, most companies and advertisers with such unvarnished words, but it has to be said: Stop with the controlling, the corporate bullshit and concentrate instead on making good products. You win customers with strong products. And happy customers are the key to real market communication. Not with posters. Not with commercials. And certainly not with bans on breasts. Breasts are magical. iPads are not.

Spillmann/Felser/Leo Burnett has taken up this idea again in a new subject. The classic hedgehogs have now also become addicted to the preferred butter. So much so that they snatch the Floralp Mödeli from the spot.
The motif will be used as a single and double poster in German- and French-speaking Switzerland from May 10. The Mütschli can also be seen again at the same time.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising + Media SMP), Daniela Schmutz-Beutler (Project Manager Floralp SMP), Matthias Glauser (AMS Media). Responsible at SFLB: Maren Beck (text), Oli Kreienbühl (AD), Martin Spillmann (CD), Danielle Dubach, Pam Hügli (consulting), Suzana Kovacevic (art buying); photographer: David Willen. Image editing: Tanja Willen. 3D realizations: Philipe Chrétien.

Paron, the marketer of big posters and specialist for special implementations, and the international clothing group H&M Hennes&Mauritz have covered a construction wall with posters over a length of 174 meters. The subject: attractive models in this summer's latest bikini fashions.

Integration is a great thing. If it works. On Tuesday, the canton of Zurich launched an integration campaign to help foreigners fit in better in their host canton. Nice. The subjects were presented by government councillor Markus Notter, SP. Although the SP likes to play to the left, it is not known for its exuberant willingness to help foreigners. So the well-integrated foreigner becomes suspicious.
After a completely unprejudiced look at the subjects, I am overcome, to put it mildly, by a nausea: A red-faced Stefan Raab look-alike, who, by the way, looks amazingly similar to government councilor Markus Notter, stares from a poster and makes it clear that not a single German can say "please. Thank you, Mr. Notter! A helpful contribution to further harden the already firmly cemented aversion to Germans in Switzerland. Do you really think that this poster could even remotely animate the Steinbrücks with Bitt-Hemmung to formulate their wishes differently? Even the Kosovars get one thing on the line: "Schtriit wanns muess sii, aber ... nöd Aug um Aug." Gopferteckel! All Kosovars are thugs. And speeders anyway. To make this clear to everyone, the poster shows an Eastern European in a fine rib undershirt next to the biblical doctrinal line. Just like these guys walk around. "Look, there he stands, fie, the Struwwelpeter!"
Everyone is a foreigner. Almost everywhere
The message of each poster is translated into ten languages. After all, the campaign's creators are not racist, but want understanding on a broad front. Helping instead of grumbling. Far too many other subjects give the helpless foreigners helpful tips for their everyday lives: be decent to women, go to the family doctor with a cold, pay attention to the welfare system, laugh more (?), eat Röschti (!), sort bottles by color. Oh, that's how Switzerland works! Foreigners must know that, of course. Finally, everything is in order in the canton of Zurich. Painfully missing, however, is a helpful hint about the burqa. How about: "Full-body veils interfere with fondue eating"?
A little mental exercise for the initiators of this sweeping, 150,000-franc grab: How do posters work? The viewer grabs the very first piece of information he understands and links it to his experiences and feelings. And prejudices. The Swiss media repeat clichés ad nauseam about "immigrants from the neighboring country to the north," "thugs with a migration background," and "robbers with a Slavic dialect." So everyone quickly knows what foreigners are like - getting to know and differentiating is unnecessary.
With this integration campaign, most Swiss will think: "That's right, that's how they are, these foreigners. It's good that someone puts them in their place!" ... not to say: behind the borders. It is unlikely that poster viewers from the Helvetic motherland will get the idea that the call to be nice to everyone and to separate bottles could also be directed at them. Foreigners who regard Switzerland as their home will swallow blankly at the sight of the unspeakable posters: Do Swiss people seriously believe that all Kosovars are thugs, all blacks savages, all Germans rude? Are the mountains really that high? And who actually believes that posters can integrate? Shameful. The only thing that comforts me is a Butterröschti and a Rivella red.

From below-the-line activities and PR measures to an updated website and a pioneering party and catering concept, the campaign has now culminated in a TV commercial featuring computer-animated technology. In line with the motto "The product is the hero", the new can takes center stage.
The commercial can now be seen on various TV stations (ProSieben, RTL, MTV) or can be viewed directly on Striker-beer.ch. The music for the commercial comes from Dabu Fantastic, who also performed at the big Striker Beer event on May 18 in Exil.
Responsible at Striker Beer: Martin Padrutt (overall responsibility), Claude Bravi (marketing and communications management). Responsible at Loco-Motive Productions: Sascha Plecic (Creative Direction).

Benjamin Keil, Head of Wigra RailTools, is delighted with the results of the new GfK study: "The facts speak for themselves: for media agencies planning a national campaign, the RailPoster and RailMidiPoster in the S-Bahn and Intercity trains is a must."
High chances of contact and long duration of stay
The trend towards public transportation is undeniable. According to the 2009 study conducted by GfK Switzerland AG, the time spent on the train per journey is higher than ever before: the average time spent on the S-Bahn is 39.6 minutes, and 100.9 minutes on Intercity and Interregio trains. The reach has also increased enormously: with four weeks of 50% occupancy, the contact opportunities for the Zurich S-Bahn are 8.735 million and for Intercity and Interregio trains even 10.951 million.
Attractive form of advertising
RailPosters are a popular advertising medium - also among viewers! The GfK study shows that RailPosters are more appealing than other forms of advertising and stand out qualitatively from other public transport advertising media. RailPosters are predestined for interactive forms of advertising: More than 50 percent of rail passengers take part in SMS competitions. For 22 percent of those surveyed, the RailPoster even triggers a purchase.
Psychographic data reveals affinities
Wigra MediaTools AG enriches GfK's socio-demographic data with psychographic data. Interested parties can find out, for example, what percentage of passengers on the S-Bahn are enthusiastic about holidays/travel or have an affinity for theater/concerts. The new sales documents "Effective advertising - facts, data, fares" are available immediately on request and can also be viewed on the website.
Further information and the complete sales documents with current market data are available at www.wigramediatools.ch.