Andy Lehmann will bring his many years of media experience and his network of contacts to the Board of Directors of the Brienz-based media company, according to a press release issued on Thursday. He began his career at the Zürichsee-Zeitung and Vogt-Schild. In 1986, he became Head of Magazine Advertising at Ringier and was responsible for the market launch of Cash as Publishing Director from 1989. In 1992, he joined the management of Jean Frey. He then entered the newly developing media agency sector. He successively took over the management of Qualimedia, Optimedia and Mediahaus.Seefeld. Since 2003, he has been CEO of Aegis Media Group Switzerland, which he will leave on October 31, 2010. Andy Lehmann lives with his wife in Zurich and has three grown-up children.

The campaign kicks off with six short commercials in which even people with a role model function talk and munch uninhibitedly with their mouths full and against all rules of decency - because you simply love Wernli in every situation. The new chocolate-coated Jura Choco biscuits are shown as representatives of the entire, visually revised Schoggibiscuit range. In addition to the TV commercials, the campaign, which will run from mid-May, will be disseminated on the Internet and through sponsorship activities.
> Spot 1
> Spot 2
Responsible at Hug/Wernli: Andreas Hug (Management Board), Bruno Winiger (Head of Marketing & Sales), Mike de Bever (Head of Consumer Marketing), Andrina Tschiemer (Junior Product Manager Wernli). Responsible at Jung von Matt/Limmat: Michael Rottmann (CD), Samuel Wicki, David Hugentobler (text), David Hanselmann (AD), Wim Roelfs (AD Digital), Matthias Fürst, André Hermetschweiler (graphics), Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (consulting), Matthias Adolf (consulting digital) Ilonka Galliard, Erasmo Palomba (art buying), Frame Eleven (video production), Kirschner Music (sound).

The web-based communication service was launched last fall to great fanfare, but was unable to live up to the hype for long. In the meantime, Google Wave has become relatively quiet. After all, Wave was somewhat overshadowed by Google Buzz, which also struggled with teething problems, but was available to all users from the outset. As Buzz is directly integrated into Gmail, it also had a better user base from the outset. Now that it has been opened up to the general public, Wave can hope to finally get the ball rolling. Google is also making the service available to Google Apps users free of charge.
It's clear from the feedback received that Wave is a great place to work - especially when teams are collaborating on projects that require a lot of discussion and close coordination, says Stephanie Hannon, Product Manager for Google Wave, according to the press release. "If you tried Google Wave a while ago and felt it was still a work in progress, now would be a good time to give it another go," says Hannon.

The package ranges from posters to banners and Microsite to 3D advertising media at the POS and in-store spots. The eye-catcher in every advertising medium is the woman with the 3-dimensional zooming lens eyes, the agency writes in a press release. She demonstrates that taking photos with an Ixus camera is as simple as a moment.
>To the spot
Responsible at Canon (Switzerland): Michael Brumann (Channel Marketing Manager), Michael Poysden (Product Marketing Manager), Stefan Scheller (Product Business Developer). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Désirée Guzzo (polygraphy). Responsible for the realization: Jonathan Heyer (photography), Pixel Polish, (image processing), Gimpact (production of 3D advertising material), Station (realization of microsite), Ultra Images and Jingle Jungle (realization of melTV spot).

The creative direction of Saatchi & Manor developed the fashion lines and product stories together. This brought speed and spirit to the realization. The result is 64 pages of inspiration for the hot season. The most beautiful of these will be seen on posters, advertisements and e-boards throughout Switzerland.
Responsible at Saatchi & Manor: Roman A. Müller (Marketing Director), Maya Hitz (Head of Communications and Media), Ursula Steiner (Head of AD), Noemi Schmid (AD), Olivia Schranz (Project Management), Jacqueline Greiner (Assistance), Pascal Schaub (Strategy), Jürg Aemmer (CD), Jota Ziogas, Daniel Roznovjak, Christoph Hess, Fanny Ernst, Anne-Marie Pappas (creation) Caeser Eberhard, René Berzia (DTP and production) Petar Dakovic, Beatrix Eichenberger, Claudio Lurati (consulting), Detail AG (litho).

According to SDA, Zisyadis from the Party of Labor (PdA) wanted to give television viewers' brains a "breather" with the nightly broadcasting ban. He believes such a break is necessary because television programs try to influence the brain. Above all, this encourages competitive thinking and mutual destruction.
The Federal Council does not think so: it considers Zisyadi's motion to be unenforceable and unlawful, as it writes in its response published on Thursday. Instead, the Confederation is relying on consumers' personal responsibility and wants to promote the competent use of media. Furthermore, the Federal Council also questions the effectiveness of a ban on broadcasting after midnight: hardly anyone watches television after midnight. With his focus on television, Zisyadis also fails to recognize that young people today use the Internet much more frequently.

The General Assembly of the publishing company NAC justified its decision with Lo Verso's management style. This was no longer appropriate, said NAC President Florio Togni according to SDA. It had never been a question of the content of the daily newspaper. Nor did the editor-in-chief's absences due to illness play a role, Togni assured on request.
Lo Verso had lost the trust of the Courrier staff. At the beginning of April, Lo Verso had already been asked not to come back to the office when he returned from several months' absence due to illness. Last week, the NAC committee then asked him to resign. From Lo Verso's point of view, this was a dispute over content. He had gone against the wishes of the editorial team and was against an edition with fewer pages. The staff, who have a lot of power at the left-leaning newspaper, did not like this at all, said the fired editor-in-chief.
Nevertheless, Lo Verso drew a positive balance of his three years as editor-in-chief. Under his leadership, the editorial quality has increased, the readership has grown and profits have been made. The newspaper, which is constantly plagued by money worries and does not need advertisements, had 8,766 readers at the end of last year.
Until Lo Verso's successor is found, the two deputy editors-in-chief Rachad Armanions and Simon Petite will lead the paper, as they have been doing for the past few months, as Le Courrier announced in a communiqué.

With their appeal, Orange and Sunrise have taken a stubborn stance and also undermined the position of the Competition Commission (ComCo) on the telecoms market, the SKS announced on Thursday, according to SDA. The SKS therefore believes that the two regulatory authorities, the Competition Commission and the Federal Communications Commission, should be strengthened in the upcoming revision of the Cartel Act. The consumer advocates expressly welcomed the Weko's ban on mergers. They fear that a merger between Orange and Sunrise would create a duopoly on the Swiss market, which could keep telephone tariffs high.
The Foundation for Consumer Protection advises the two telecommunications companies wishing to merge to submit a new application subject to conditions if they cannot live with the ban. If the merger takes place under different circumstances, it would also be reassessed from the point of view of consumer protection.

According to the press release, his main task is to coordinate strategic growth projects in the four business segments or launch new initiatives, particularly in the area of developing digital business models.
Before joining Publigroupe, the 49-year-old was Managing Director of Active Mobile Media at the Goldbach Media Group. Over the past five and a half years, he pioneered mobile marketing services, mobile internet solutions and mobile advertising campaigns for the Swiss advertising industry and developed them into a standard offering. Prior to that, Mike A. Weber gained experience on the advertising client side as CCO at Swisscom Mobile and as Head of Advertising at Migros.

The staging of the shunting bell in 15 different streetcars, which sounds just like the referee's bell during a boxing match, fits like a glove, the agency writes in a press release. And that also pleases Amboss Bier - the sponsor of the boxing club.
Because an ordering bell also sounds like a ring bell, the idea is also available as a countertop version in selected bars and restaurants: here, the ordering bell is used to draw attention to Amboss' sponsorship commitment.
Responsible at Box Club Zurich: Michael Heisch (President), Irene M. Wrabel (Media). Responsible at Amboss Bier: Mischa Gubler (brewer), Thomas Schreiber (sales). Responsible at Publicis: Ralph Halder (CD), Cyrill Wirz (text), Thomas Berger (AD), Martin Schlatter (consulting). Responsible at Frontwork AG: Claudia Kyd (realization). Responsible at VBZ TrafficMedia: Daniel Andres (Head of Additional Business), Serge Nater (Marketing/Communications).

In collaboration with the leading yoga schools in Switzerland, free taster courses as well as product samples and yoga posters for existing course participants are being offered exclusively to Nivea customers until the end of the year. Nivea customers also benefited from special conditions for tickets to the 1st Zurich Yoga Festival "Indigo Lotus", which took place from May 13 to 16, 2010 in the Papiersaal/Sihlcity. Visitors can also learn from video flows for beginners and advanced practitioners on the Internet special. Yogini Olive Ssembuze was engaged as a testimonial.
> To the poster (pdf)
Responsible at Beiersdorf: Daniel Münster (Group Brand Manager), Katrin Förster (Junior Brand Manager),
Claire Henry (Intern Marketing Consumer). Responsible at Streuplan: Thomas Back(overall responsibility), Caroline Schmid (AD), Sabrina Hardegger (consulting), Martina Huwyler (consulting), 316tn
GmbH (Internet), Digital Emotions (Film), Thomas Buchwalder (Photography).

This time, not only the big dream objects are in the center of the spots, but also the joy and light-heartedness with which the protagonists live their dreams, writes the agency in a statement.

CREDIT-now shoe from Contexta AG Advertising Agency BSW on Vimeo.

CREDIT-now bed from Contexta AG Advertising Agency BSW on Vimeo.

CREDIT-now car from Contexta AG Advertising Agency BSW on Vimeo.

Responsible at Bank-now: Giovanni Pichierri (Head of Marketing & Communication), Dejan Popovic (Senior Project Manager Marketing & Communication), Viola Camenisch (Project Manager Marketing & Communication). Responsible agency: Contexta advertising agency BSW Bern. Production: Glass Film, Hamburg, Christian Aeby (director). Photo: Jonathan Heyer.