The three unanimous films are intended to provide an emotional introduction to the respective topic area. Seed has also produced 10-second teasers of all the films, which are used on introductory pages. In addition to online use, the films are also used in presentations. Swisscom is also using the film "Focus on the core business" as a TV spot, which will be shown during the live broadcast of the Swiss Economic Forum on SF at the beginning of June 2010. As general contractor, Seed developed the concept, wrote the scripts and realized the films.

> To the movies

For example, rally driver Sébastien Loeb can be seen standing on the edge of a roof and Jorge Lorenzo, shooting star of the Moto GP scene, dousing paparazzi with water from a balcony. The campaign is being used throughout Europe with advertisements and superposters. In Berlin, there are also busses with stickers and for a month Oakley will occupy the entire subway station at Potsdamer Platz. Further station branding is planned for June in Hamburg.
The Oakley Rebels can also be seen online: Futurecom has a banner campaign with the Oakley Rebels and the website Be-a-rebel.eu developed. There, anyone can become a rebel by creating their own banner. Anyone who uploads a photo and a rebel statement and selects a pair of glasses will be sent the address of one of the websites on which Oakley has booked banners. There, instead of the official rebel subject, the own is then switched on.

Responsible at Oakley: Olaf Dunz (Brand Director), Christian Schramm (Communications Manager Europe). Responsible at Advico Young & Rubicam: Caspar Coppetti (overall responsibility), Philipp Skrabal (CD), Oliver Glutz von Blotzheim (AD), Andi Portmann (text), Elias Zurbuchen (graphics), Sandro Breu, Pascal Trütsch, Claudia Kuhn, Claudina Schmid (consulting) Frederic Poppenhäger (strategy). Responsible at Futurecom: Sandro Kümin (Design), Patrick Bucher (Text), Lisa Indlekofer (Multimedia/Flash), Tobias Danielsson (Banner), Roberto Eichin (Programming/Backend), Jean-Philippe Persico (Consulting).

The oil disaster in the Gulf of Mexico is stirring up emotions. So why not profit from it and use the event for an attention-grabbing ad? The connection is easy to find: The safety promises propagated before the disaster by those responsible for the oil platform and those of the operators of local nuclear power plants are identical. Both sell (or sold) their form of energy generation as safe. And now we have seen what can happen... Of course, it is difficult to deny the parallels. But the question arises as to whether it is appropriate to use the drama of the event for advertising purposes. Simple and effective - is that enough justification?
The advertisement was designed by Startbahnwest and appeared full-page in the Sonntagszeitung, the NZZ am Sonntag and the Monday edition of 20 Minuten.

Responsible at Greenpeace: Swati Jangle (Marketing Communications Manager), Alexander Hauri (Climate Campaigner). Responsible at Runway West: Rüdiger Flothmann (CD), Gesine Dittrich (AD), Dominique Wirz (text).

The enclosed kitchen towel could be made wet according to an old home recipe and placed on the radiator in the office. The effect: fewer respiratory infections, less difficulty swallowing, sore throats and burning eyes. A professional solution for patients and residents is available from Walter Meier.

Responsible at Walter Meier: Daniel Sütterlin (Marketing Manager Air Conditioning). Responsible at Streuplan: Thomas Back (overall responsibility), Stefanie Fink (AD), Sabrina Hardegger (consulting).

For the first time, the 187 ADC nails and 242 awards of the competition are not presented by category, but across all categories according to this year's medal table. The editorial contributions will also appear in English for the first time. After many years of cooperation with the publishing house Hermann Schmidt Mainz, the Art Directors Club for Germany switched to the design publishing house Avedition in Ludwigsburg in 2010. The graphic design agency Magma Brand Design in Karlsruhe was responsible for the design concept. The Berlin agency Checkerfoundation is responsible for the marketing campaign. Advertisements can be booked now.

Andreas Töns has held senior positions at the Neue Luzerner Zeitung for the past ten years, where he has been responsible for the Canton of Lucerne section since 2008. In the 1990s, he worked for various media in Central Switzerland, most recently as deputy editor-in-chief of the Boten der Urschweiz in Schwyz. Before and after this position, he taught German and English at various school levels. Andreas Töns is 42 years old, holds a doctorate in German studies and lives in Lucerne.

In view of the media convergence and the construction of the new media house planned in Chur, Südostschweiz Medien is adopting a new structure. The company will no longer be managed in the previous corporate units, but will be reorganized by division. A new position of Chairman of the Executive Board and CEO will be created, who will be responsible for operational management. Andrea Masüger (photo), the former Publishing Director and former Editor-in-Chief of Südostschweiz, has been appointed CEO. His deputy is CFO Alois Bearth.
The new company management consists of the Print/Online/Publishing (headed by Andrea Masüger), Radio/TV (Silvio Lebrument), Sales/Marketing/Publishing (Susanne Lebrument), Production/Distribution (Toni Thoma) and Finance and Accounting/Human Resources (Alois Bearth) divisions. Lukas Joos is responsible for corporate development within the company management.

The 36-year-old Sandra Jean holds a diploma from the Institute of Journalism at the University of Fribourg. She began her career at Radio Suisse Romande in 1998. She has been working at Le Matin since September 2009.

The point of contention is the advertising spots of a foreign betting company that were broadcast 77 times on the SRG stations SF 1 and SF 2 between March 19 and April 5, 2007. The lottery company Swisslos filed a complaint. The Zurich District Governor's Office then sentenced the head of the SRG legal service and a person responsible for acquisition at the SRG subsidiary Publisuisse to fines of CHF 3,000 and CHF 10,000 for violating the Lottery Act. As the company offered various sports betting, casino games and poker products, the advertising spot was not permitted in Switzerland, argued the Office of the Prosecutor. The District Court of Zurich overturned the penalty order, but the Office of the Governor took the case further.
The High Court has now confirmed the acquittal. It denied any authorship on the part of the defendants. They were neither the intellectual authors of the advertising message nor the clients.
They did not produce the commercial and did not commission it, according to the written verdict. The two acquitted parties will receive compensation of CHF 2,500 each.

Eiselin, an economist, has worked for the Tages-Anzeiger since 2000, including as head of the economics department and member of the editorial board and editor-in-chief of Newsnetz/Tagesanzeiger.ch. Markus Köchli, previously deputy editor-in-chief, will also be appointed head of the Special editorial team on October 1. Pascal Ihle will remain Deputy Editor-in-Chief alongside Stefan Eiselin. Beat Balzli will also take up his post as Editor-in-Chief in October 2010 at the latest.

The fictitious dish recommends a murderous ingredient. Pasted into the autumn preview were cooking instructions for the dish "Wild rabbit with capers", which is seasoned with three leaves of foxglove. This advertising material was intended as an allusion to Maxie Kaiser's passion for cooking and willingness to murder, the main character of the advertised crime thriller.
In order to check how many of the cards are still in circulation, the publishing house urgently warns against destroying or disposing of them and asks for them to be returned. According to the recall, care should be taken to ensure that the prescription card does not fall into the wrong hands. This sounds like a PR stunt for the announcement of the thriller. But it is not. Press officer Ragna Sieckmann even expressly pointed out on Thursday that this was not a PR stunt.

The dossier has been ordered and will be examined in the coming weeks, as publisher Michael Ringier said in Paris on the sidelines of a media orientation. Group spokesman Edi Estermann confirmed to SDA a corresponding report in the French newspaper Les Echos. According to Estermann, Ringier wants to consider what new forms of cooperation are possible.
There is already an interface between Ringier and Le Monde - Ringier has a 47 percent stake in the French-speaking Swiss newspaper Le Temps, Le Monde has a 2 percent stake. Because they already have a joint commitment, they naturally want to take a closer look at this partner, Estermann continued.
Alongside Le Figaro, the left-liberal Le Monde is considered France's most important opinion-forming newspaper. Economically, however, things are looking less rosy for the paper. Since 2002, the world newspaper has generated a deficit of over 200 million euros. In 2009 alone, circulation shrank by 4.3 percent to just under 290,000 copies. The majority of the traditional paper is held by the journalists themselves, the "Société des rédacteurs du Monde". So far, five investors have shown interest in joining the La Vie-Le Monde Group via a capital increase. The candidates must submit a firm offer by June 15.