Together with its technology partner Kooaba, Publicitas Publimedia is launching this innovation under the name Smart Ads. Print campaigns can now be interactive and include response elements on request. Smart Ads use smartphones to provide additional information about the product advertised in the ad.
Smart ads add a new dimension to advertisements, according to a press release issued on Friday. Where previously interaction with customers was only possible in a roundabout way - for example via coupons or the Internet - the new technology results in directly measurable contacts. Readers can react immediately and regardless of their location by taking a photo of the ad with their cell phone and requesting background information, taking part in competitions and reserving or ordering offers and services.

The oil giant has bought ads from search engines such as Google that appear in the context of results for search terms such as "BP" and "oil spill". The link takes the user to a website on which the company presents its view of the situation. According to the American TV station ABC News, BP is paying more than 10,000 dollars a day for this.

The basic channels TF1, France 2-5, the HD channel Luxe TV HD and 13 other channels will be added to Mygate's French-language program. At the same time, Mygate is also expanding its German-language offering to include the channels 3 Plus, Schweiz 5 and Schweizer Sportfernsehen, as well as the regional channels Tele Basel and Tele Bärn.
Mygate is a Swiss triple-play provider of Internet protocol-based TV/video, telephone and Internet services for business and private customers.

With the redesign of Help Online Beobachter is adapting its appearance to the redesign of Beobachter.ch and creating ideal conditions for implementing the constantly growing Help Online offering in a user-friendly way, writes Axel Springer Switzerland in a press release.
With the redesign, Beobachter has significantly optimized the user-friendliness of Help Online for those seeking advice. The redesign also opens up new opportunities for commercial partners to address their target groups precisely. With appropriate channel sponsoring, a partner can address the interested target group without wastage.

Rivella Yellow has had a new taste since fall 2009. However, the majority of the Swiss population has not yet tried the new recipe, according to a press release. People claim that they don't like the taste of Rivella Yellow without even having drunk it. The new "Prejudice Campaign" addresses this prejudice and calls on people to try the new Rivella Yellow.
As part of Erdmannpeisker's Rivella Yellow campaign, Anne from Kilchberg ZH has been the new Rivella Yellow Rivellutionary since June 2010. She is a cow trainer and puts an end to prejudice. Her pupils are anything but "stupid cows": the cattle are not only riding animals, but also climb stairs, jump over obstacles, pull carts or roll out carpets.
Parallel to the print campaign, which can be seen throughout Switzerland in June, radio cooperations are running with the "Prejudice of the Day" competition. Anne will also be on the road with cows and her carriage filled with Rivella Yellow free samples during a "cow tour" live from around 5 p.m. on 17.06.10 in Bern on Waisenhausplatz and on 24.06.10 in Basel on Freie Strasse.
Interview with Anne:

According to SDA, the Grand Chamber of the European Court of Human Rights (ECHR) ruled last year that SF had wrongly refused to broadcast a VgT television advertisement. This ruling was not mentioned in SF's news programs. VgT President Erwin Kessler therefore approached the UBI and demanded that it declare that SF had violated the diversity requirement by not mentioning the Strasbourg ruling. The UBI did not respond to the submission, whereupon the VgT lodged an appeal with the Federal Supreme Court.
According to the decision now handed down in Lausanne, no one has a right to be reported on by SF on the occasion of a particular event. SF had also not violated the diversity requirement by remaining silent. From a journalistic point of view, it may be surprising that the verdict was not mentioned. However, the public had had other opportunities to obtain information. The Federal Court nevertheless upheld the VgT's appeal.
Ubi must examine in depth whether SF systematically discriminates against the VgT in its reporting. In a ruling last December, the Federal Supreme Court had already determined that this could not be ruled out from the outset. Ubi was obliged to clarify this. According to the current ruling by the judges in Lausanne, Ubi will now also have to examine as part of these proceedings whether the failure to mention the ECHR ruling could form part of such constitutionally unlawful discrimination.

The campaign kicks off with a high-impact advertising campaign on the first two inside pages of Schweizer Illustrierte. This is followed by advertisements in various Swiss daily newspapers and magazines.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Samuel Knaus, (text), Tino Sand (AD), Rolf Jeger, Christina Koch (consulting).

Frei, who holds a doctorate in medicine and is a science journalist, is moving from Tages-Anzeiger to Tierwelt. Blättler is taking early retirement after 20 years, as the publisher announced according to SDA. This is under the umbrella of the Zofinger Tagblatt and is now managed by Kurt Lipp.
According to its own figures, the weekly Tierwelt reaches 304,000 readers. It is enjoying increasing subscription and single copy sales even during the crisis. It is the specialist publication for breeders of pedigree rabbits, poultry, pigeons and ornamental birds and is published by the Swiss Small Animal Association.

The PR agency was responsible for the entire project management, including the content concept and editing of the website. The design and layout were developed by Zeta Communication Design.
The Website presents the Navyboot product and imagery in an emotional and generous way, Flowcube writes in a press release. The central theme of the design is the current Navyboot campaign, which was realized in 2010 by Swiss photographer and artist Michel Comte. His visual interpretation of the Navyboot world characterizes the overall appearance.
Responsible at Navyboot: Stefan Maegli (Head of Marketing). Concept/consulting: Flowcube Communications AG, Zurich. Concept/consulting: Alfredo Schilirò (Managing Partner). Consulting: Somera Sheikh (PR consultant). CD/Graphics: Zeta Communication Design, Ibrahim Zbat. Photography/video: Michel Comte. Programming: Huenet,, Heinz Zürcher.

The campaign is intended to help the pension fund acquire new customers in the SME sector. The agency dramatized the message and immediately sent a payout slip to the responsible CFOs and managing directors.

"In order to set itself apart from the unobtrusive outdoor advertising for art and culture, the agency developed an appearance that breaks with convention and is therefore extremely catchy," reads a press release. The designed key visual makes it clear that the exhibition in the main hall of the ETH will not be a one-size-fits-all affair. On the contrary, visitors can look forward to seeing what delicacies await them.
The poster display is supplemented by BTL measures such as flyers, diplomas and invitations as well as guerrilla campaigns.
Responsible at Impuls Mittelschule: Alexandra Siegrist-Tsakanakis (overall responsibility), Dina Blattmann (exhibition design), Iso Kalberer (communication), Thomas Limacher (jury), Martin Stehli (advertising). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Denise Lehmann, Anna Kindlimann (graphics), Mathias Bart (text), Reto Baumann, Jennifer Rimann (consulting), Victoria Iwaszkowska (DTP).

SF spokesman Marco Meroni confirmed a corresponding report in the free newspaper 20 Minuten on Thursday to the news agency SDA. "QuizBiz" is scheduled to go on air on October 6. The show, in which the candidates will no longer compete for suitcases but for answers, will also be hosted by Roman Kilchsperger.