In addition to the new brand, Dachcom also created image advertisements, posters and an image brochure. The aim is to publicize the new corporate design and promote the company's image. The advertising materials for the campaign are image brochures, advertisements, F12 posters and bus signage.
Responsible at Lampert Druckzentrum: Alfred Lampert (owner), Rino Frei (managing director). Responsible at Dachcom: Christoph Mähr (responsibility), Mirjam Müllner (graphics), Ralf Bruggmann (text).

The Swiss PR education scene is characterized by a constant stream of new degree courses, and the number of well-trained PR professionals is steadily increasing. At the same time, however, the PR industry is experiencing an increasing shortage of specialists with management know-how, a high level of consulting expertise and sufficient experience. In order to close this gap, the SPRI has developed the new postgraduate course "CAS Leadership and Consulting Competence in PR" together with the leading industry organizations. Thanks to the ongoing and close exchange with representatives of PR organizations, it is ensured that the content taught meets the needs of the industry as closely as possible, as the institute writes in a press release. In addition, various PR experts have been recruited as lecturers.
The course is explicitly recommended by the BPRA.
www.spri.ch

This motto will be used in all communication materials aimed at the job market. A new image concept is intended to bring the positioning to life. The focus is on committed employees who are captured in everyday situations. The spontaneous snapshots are intended to convey the attitude to life of the employer brand and differentiate it from conventional imagery. The images and messages are target group-specific in order to appeal specifically to potential employees.
The campaign can be seen in the form of job advertisements until the fall via the web portal Jobs und
long-term in testimonials, various brochures, via recruitment campaigns and social media platforms.
Responsible at Postfinance: Sabine Zeilinger (Head of Public Relations), Lukas Feiss (HR Project Manager). Responsible at Branders: Pascal Geissbühler (Strategy Director), Claudia Kaufmann-Morf and Karin Erbacher (Brand Consulting) as well as Palma Manco, Roland Dill and Chantal Kaufmann (Brand Design).
www.branders.ch

The newly established international media training association Medienschulen.com is intended to cover the needs that will be placed on training and further education in the media sector in the future. The association is made up of the Medienschule Nordwestschweiz, the Zapperbusch Medienfachschule Bern, the newly founded Crossmedia Fachschule Schweiz, the journalism school Klara Berlin and the Oberösterreichische Journalistenakademie in Wels.
Together, this training network offers various courses and further education programs that can be combined across borders and supplemented by internships in the respective countries. Those interested in comprehensive media training can, for example, complete basic journalism training at the Medienschule Nordwestschweiz, the Journalistenschule Klara Berlin or the Oberösterreichische Journalistenakademie and then specialize in video journalism, press photography and moderation at the Zapperbusch Medienfachschule Bern or in the cross-media discipline at the CrossMedia Fachschule Schweiz. Afterwards, supplementary postgraduate courses are offered at the partner schools. There is also the option of taking a practice-oriented specialist course at the Bern Media School and the CrossMedia Fachschule Schweiz with selected courses for general journalistic training at the Medienschule Nordwestschweiz and subsequent postgraduate courses at the partner schools.
All Medienschule.com courses can also be attended individually. The basic, specialist and postgraduate courses conclude with a joint diploma. In addition, the Medienschule Nordwestschweiz and the Zapperbusch Medienfachschule Bern offer diploma theses as proof of achievement. A mentoring system and regular media excursions round off the program.
www.medienschulen.com

As a partner of the Cannes Lions Switzerland network, the global outdoor advertiser will be presenting the outdoor campaigns that won awards in Cannes as well as the Swiss entries at the network event on August 30. For William Eccleshare, President and CEO of Clear Channel International, Cannes is the meeting place for creative talent worldwide. According to Jürg Rötheli, CEO of Clear Channel Switzerland, the Cannes sponsorship supports and promotes the best creative outdoor advertising ideas of the past year - especially the Swiss work.
www.plakat.ch

Brochure inserts grew particularly strongly. They recorded an increase of 28.6 percent to CHF 10.1 million, as reported by Wemf für Werbemedienforschung on Friday. Commercial and other advertisements increased by 4.2 percent to 118 million francs.
By contrast, the other advertising categories shrank. Job advertisements fell by 3 percent to CHF 13.6 million. Broken down into the individual publications, the daily press saw a 1.1% drop in advertising revenue to CHF 75.6 million. The regional weekly press suffered a drop of 9.4 percent, or CHF 4.1 million. The financial and business press suffered a drop of 7.6 percent.
The Sunday press, on the other hand, printed 17.9% more advertisements. The general, specialty and trade press were able to print more advertisements, with the specialty press recording the most significant increase at 25.2%.
www.sda.ch

The Federal Council recalls, for example, the additional advertising time permitted. The SRG is expected to earn around CHF 6 million more as a result, as announced by the Department of the Environment, Transport, Energy and Communications on Friday. The Federal Council expects a much larger amount of CHF 64 million from the increasing number of fee payers. In particular, businesses that currently only pay part of the fees are to be asked to pay consistently.
In addition, the Federal Council is focusing primarily on cost-cutting measures. SRG should be able to save CHF 58 million per year. The annual instead of quarterly collection of fees should also cost CHF 10 million less. However, the government wants to spare consumers this time. It is recalling the last fee increase of 2.5 percent in 2007.
The Federal Council recognizes the additional financial requirements of SRG, which has claimed an average of CHF 168 million over the next four years. The Federal Council has recognized CHF 134.5 million of this, but rejected CHF 14 million for the restructuring of the pension fund.

More advertising on TV
SRG acknowledges that the Federal Council has largely recognized its additional financial requirements for the years 2011 to 2014 and has decided to liberalize advertising. SRG may now broadcast more advertising. With its decision on Friday, the Federal Council is now allowing SRG to use 15 percent instead of 8 percent of its broadcasting time for advertising. In addition, the SRG may interrupt its broadcasts outside prime time between 11 p.m. and 6 p.m. every 30 minutes for advertising. Furthermore, advertising interruptions are only permitted every 90 minutes during prime time.
The Board of Directors is expected to decide on further cost-cutting measures in August following a detailed analysis, taking into account both the revenue risks and the pension fund restructuring.
Allowing online advertising was also considered by the Federal Council. However, it fears a new competitive situation with the print media. Liberalization is therefore conditional on reaching an agreement with publishers on the framework conditions.

www.sda.ch

Office Factory ist Generalvertreter für die Schweiz von verschiedenen Premium Büroprodukten. Neu im Sortiment führt Office Factory grüne Produkte aus recycelten Materialen. Assai Dialog + Digital hat mit zwei Mailing-Umsetzungen die neuen, nachhaltigen Produktlinien von Office Factory beworben.
Grosskunden wurden mit einem 3D-Mailing angeschrieben. Die vier neuen Produktlinien werden in einer Broschüre vorgestellt. Diese wurde auf umweltfreundlichen, grobfasrigem Papier gedruckt und handschriftlich personalisiert. Beide Mailings wurden mit einem Response-Element für Bestellungen oder weitere Informationen ergänzt. Assai ist verantwortlich für die Konzeption, Kreation und Umsetzung des Projekts.
Verantwortlich bei Assai: Gregor Burk (Konzeption/Text), Stefan Dätwyler (Kreation), Claudia Baumgartner (Produktion), Alexandra Kellenberger (Beratung).
www.assai.ch

Under the motto "Become Tyrolean", Baschnegger Ammann Partner developed a strategic communication concept for the provider of original Tyrolean bacon, roast and raw sausage specialties. The next step is the implementation of a wide range of measures and
Advertising media.
Responsible at Handl Tyrol: Dirk Preuss (Marketing Director). Responsible at Baschnegger Ammann Partner: Ronald Hinteregger (budget management), Andreas Kleinekathöfer (CD), Stefan Zvokelj (AD), Tom Glitzner (concept/text).

Management Baschnegger Ammann Partner (from left to right): Ronald Hinteregger, Thomas Rohner, Tom Glitzner.
www.agentur-bap.com

The agency adapted the brand design for Emmi's new variety and implemented it on the packaging for the loaf and portions. The flavour differentiation of the Lucerne Rustico can be recognized by the dark-red distinction below the logo.
Responsible at Schoch&Sonders: Roman Sonder (strategy and concept), Dominik Schoch (design and concept), Annina Benz (consulting), Judith Bühling, Dominik Ghilardi (design).

Swiss Marketing, is moving confidently into the future with over 3,500 specialists and managers. To
At this year's delegates' meeting in Egerkingen, President Uwe Tännler and the eight other members of the Board of Directors received support for their work over the past year, as the association writes in a press release on Presseportal.ch. The accounts and budget were approved without dissenting votes. Elections to the Board of Directors are not due for another two years.
National sponsoring partners secure the finances of the non-profit organization. The Swiss Marketing Day with the presentation of the Marketing Trophy at the KKL Lucerne has now established itself as the most important marketing event in Switzerland. At the end of 2009, the association also became the first professional association in Switzerland to launch the internationally recognized European certificates for Swiss educational qualifications in marketing and sales.
www.presseportal.ch
www.swissmarketing.ch

The Bern-based advertising agency will accompany the fifth anniversary of Aldi Suisse this fall with a broad-based campaign. Pilatus Railways also has big plans for this year and has invested around 30 million francs in new infrastructure. Contexta will provide communications support for the relaunch of the Pilatus brand. Contexta prevailed in a competitive presentation for both budgets.
www.contexta.ch