The photo won the "Advertising - Single Image" category. It was shot by photographer Felix Streuli on behalf of Ruf Lanz. The subject can be seen on advertisements and soon also on posters.

Ruf Lanz promotes book about football hooligans

From last January to April, 17 percent of car advertisements focused on the climate or CO2 emissions, energy efficiency or fuel consumption. In the same period in 2006, the proportion was 1 percent. In terms of value (advertising pressure), advertising with environmentally friendly messages accounted for 32 percent. In the first four months of 2006, this figure was 14 percent. However, design and lifestyle advertising for cars remained the strongest in print, on posters, in cinemas and on television. At the beginning of this year, 40 percent of advertisements focused on such content (2006: 39 percent). In terms of value, the proportion was 29 percent (23 percent). However, manufacturers used performance and horsepower far less to win the favor of buyers. In terms of value, the proportion of such advertising messages has fallen from 17% at the beginning of 2006 to 3% at the beginning of this year. In terms of the number of placements, this represents a decline from 37% to 1%.
The authors of the study analyzed car advertising in the first four months of the year, as these are the most advertising-intensive months for the car industry. Specifically, they looked at the 50 most important brands in Switzerland, which covers 90 percent of the new car market.

In the current issue, Regula Fecker, co-owner of Rod Kommunikation and Advertiser of the Year 2010in an interview about cross-media, real rather than virtual experiences and the web's loss of appeal: "I find it interesting to know the latest possibilities and to be able to judge whether they are relevant or not. But it's almost more important to me to recognize what meets a mass need and then go one step further. To think about it: Everyone is moving into online - could it be that people already want something else? For example, I now believe in live communication, that people want real experiences again, not just virtual ones."
Other articles in the magazine, which is published twice a year in German and French, deal with the topics of PR 2.0, networking the sciences, data protection in the age of the Internet and working with modern editorial systems. The new issue of the magazine can be ordered from June 23 via the website Swissprinters.ch can be ordered or downloaded (under News/Publications).

Responsible at Swissprinters: Eva Tschampa (editor-in-chief), Roger Bourquin, Roman Brändle, Kurt Eicher, Bruno Hörler, Thomas Schirmer, Deniz Simsek, Urs Stoop (editorial team). Design, litho: Marina Langenegger (layout). Translation: S-Event.

In particular, pet owners in the catchment area of the stores are addressed in order to arouse their interest in the range of products offered by the specialty store chain. Among other things, Scholz & Friends Basel has so far implemented a campaign for the opening of new stores and the communication of "get-to-know-you days" for existing locations. With the help of the campaign, Fressnapf wants to separate itself from the pure discounter image, but continue to be perceived as a retailer with the best value offers. Scholz & Friends Basel has been supporting Fressnapf Switzerland since March 2010.

> To the radio spot 1
> To the radio spot 2
> To the radio spot 3

Responsible at PetVision/Fressnapf Switzerland, Dietikon: Barbara Fahrländer (Marketing Manager). Responsible at Scholz & Friends Basel: Tom Schaich, Stefano Bucher (consulting), Hinrik Wachsmuth, Max Faller, Nanette Roth, Peter Liptak, Frank Engelhaupt, Marcel Wenk (creation), Gina Folly, Barbara Kern (photography). Production radio spots: Tonton. Media: Initiative, Zurich.

The first bidder is a group of investors favored by President Nicolas Sarkozy around the owner of the news magazine Le Nouvel Observateur, Claude Perdriel. The second is a trio critical of Sarkozy and led by the left-wing cultural sponsor Pierre Bergé. Contrary to the company's initial announcement on Monday, the publisher Groupe Revenu Multimédia (GRM) did not make an offer for the newspaper, according to Le Monde's management. Accordingly, the publisher of the business magazine Le Revenue and the trade journal Air et Cosmos merely expressed a general interest.
Even before the decision is taken, it is clear that the change of ownership marks the end of an era. Founded in 1944 in liberated France, Monde is the only French daily newspaper in which the editorial team determined its own destiny thanks to its shares. However, the Monde publishing house needs 80 to 100 million euros to pay its debts and salaries. Perdriel has formed an alliance with the partly state-owned France Télécom (Orange) and the Spanish publisher Prisa (El País), which already holds 15 percent of the Monde publishing house. The trio is offering around 140 million euros, reports the financial newspaper Challenges, which is owned by Perdriel. France Télécom wants to contribute 50 to 60 million euros and is particularly interested in the internet business Le Monde Interactif. Bergé is joining forces with the banker Matthieur Pigasse and the founder of the internet provider Free, Xavier Niel. According to Challenges, this trio wants to put around 100 million euros on the table. Monteux (Le Revenu, Air et Cosmos) wants to invest 150 million euros.

Fight for political influence
The bidding dispute is also being interpreted in Paris as a battle for political influence. Sarkozy had summoned the head of Monde, Eric Fottorino, and made it clear that he disapproved of a sale to Bergé and Co. Sarkozy is also said to have threatened to make aid for the modernization of the Monde printing plant dependent on the decision to sell. However, this is denied by the presidential palace. Bergé, who is close to the socialist Ségolène Royal, accuses Perdriel of being "propped up by the state" and declared: "A newspaper must not be subject to the orders of the president." Bergé wants to guarantee the freedoms of the Monde editors. Monteux, on the other hand, is calling for an "end to the privileges" of the editors.

(Image: Keystone)

With Pietro Supino, Tamedia, SDA's largest single shareholder and single customer, will be directly and appropriately involved in the SDA Board of Directors. "However, Tamedia is not seeking a dominant position within SDA," Pietro Supino informed the Board of Directors before his election. The company wanted to emphasize the importance that Tamedia attaches to SDA.
The Board of Directors proposes to the Annual General Meeting that the number of Board members, previously set at five to seven, be redefined as "at least five". This should ensure that both large and small media companies from different parts of the country can determine the fate of SDA.

Image of the Swiss media landscape
The SDA claims to represent the Swiss media landscape in its supreme body: The previous President, Hans Heinrich Coninx, was elected to head SDA while still President of the Swiss Press Association and has acted as an independent representative on the SDA Board of Directors since he was replaced as President of the Association by Hanspeter Lebrument. Hanspeter Lebrument, current President of the Swiss Press Association, also represents the interests of small and medium-sized publishing houses.
The NZZ is represented on the SDA Board by CEO Albert P. Stäheli, the SRG by Gérard Tschopp. Matthias Hagemann (Radio Basilisk) brings the perspective of the private radio stations to the Board. French-speaking Switzerland is represented by Eric Hoesli from Edipresse and Albert Noth (Imprimerie Saint-Paul).

Details of the financial year can be found in the annual report, which is available at Sda.ch can be downloaded.

The TV campaign was launched on June 17 and will run until December 23. Every Thursday, in the advertising block before "SF Börse"/"Tagesschau" on SF1, a current short advertisement is shown, which is produced a few hours in advance. Additional 109 advertisements are booked in the early evening program of regional TV stations (Tele Basel, Tele M1, TeleOstschweiz, Tele 1, TeleBärn, TeleZüri).

> To the spot

Responsible at Draftfcb/Lowe: Cornelia Harder (overall responsibility), Daniel Comte (ECD), Frederic Nogier (AD), Gabrielle Lommel, Nadina Madeo (consulting), Online Video 46 AG (film production), Tonstudio Z (sound studio). Responsible at Weltwoche: Sandro Rüegger (Managing Director), Ivo Schneider (Head of Marketing).

The aim is to generate e-mail addresses and process them further. In addition to the Microsite also designed corresponding advertising material.

The Baumaster is intended to express the quality of training at AZ SBV and convey to the apprentices that they are in the right place. In future, the statue will also serve as a guiding figure.

Responsible at AZ SBC: Beat Jenni (Director), Petra Brunner, Esther Tanner (Marketing). Responsible at Walder Werber: Reini Walder (overall direction), Tobias Fluck (CD), Michael Döös (AD), Murielle Bender (DTP), Tanja Büsser, Andy Müller (consulting), Daniel Wegmüller (text). Elefant Studios (3D).

Two years ago, Zehnder Verlag launched additional local splits from the existing Aargau titles. The Aarauer Nachrichten, Zofinger Nachrichten, Lenzburger Nachrichten, Wynentaler Nachrichten and Freiämter Welle saw an increase in readership and sales. The Nachrichten fürs Limmattal, on the other hand, did not achieve a corresponding increase in readership.
Zehnder Verlag's Aarau office employs 20 people with a workload equivalent to 16.4 full-time positions. All employees will continue to be employed, according to a statement on Monday. Due to the fact that the not very readable Nachrichten fürs Limmattal is leaving the Swissregio Kombi, Zehnder Verlag's price per thousand contacts (CPM) will drop from 55.55 to 54.45 francs.
Effingerhof publishes the three weekly titles General-Anzeiger, Rundschau Nord, Rundschau Süd and is the publisher of the magazine 1A!Aargau. Another core competence is offset and digital printing. Zehnder Verlag publishes a total of 18 weekly newspapers, five of which have two to three split editions.

Two independent, Swiss, owner-managed agencies join forces to make their voices heard on the market with a total of 28 employees and over 30 clients. Two owners who understand and like each other, two structures that complement each other, matching ideas of quality and plenty of experience and creativity. Not a marriage of necessity, but a marriage of love, according to a statement from the two agencies.

Not much will change for customers. The basis will remain flat hierarchies and personal support for each individual customer, the press release continues.
Roland Sutter (organization and customer service) and Tamás Kiss (creation and corporate development) will take over the operational management of Hesskissulzersutter. The previous contact partners will remain in place.
www.hesskisssulzersutter.ch

In 2009, Asip launched the "with us - for us" initiative, which has set itself the task of explaining the Swiss pension fund system to the general public in a comprehensible way. The current continuation of the initiative is all the more important given that many misunderstandings and misinformation were spread in connection with the vote on the conversion rate on March 7, according to a press release issued on Monday. The campaign uses the new social media application "seReive", which the agency developed as a joint venture with Kiwi Custom as a partner. The application makes it possible to edit a large number of accounts, pages and groups in social networks.

The campaign on...
> Facebook
> Twitter

"with us - for us": films on YouTube
> Youtube.com/user/mitUnsFuerUns