This year, television programs from all over the world will be awarded the Golden Rose for the 50th time. This prestigious award honors originality, quality and creativity in TV entertainment. One award will be presented for the first time in the anniversary year - the "Social Award". With this special award, the Rose d'Or jury recognizes a programme that deals with social and humanitarian issues, social trends and ethical questions. The jury will decide which of the programs nominated for this category will receive the award during the Rose d'Or Festival in September. However, it was announced today who will present the winner with the "Social Award": The award presenter and laudator will be former German Chancellor Gerhard Schröder.
The Rose d'Or Festival will take place this year from September 18 to 22 at the Hotel Schweizerhof in Lucerne. The Golden Roses are traditionally awarded at the end of the festival. This year, 110 programs in eleven categories have been nominated for the Rose d'Or.

Adlink Media is the first provider in Switzerland to offer its advertising clients, agencies and publishers the option of taking the iPad and iPhone into account as targeting criteria when booking campaigns, according to a press release. iPad and iPhone users will be filtered by recognizing the special browser that Apple has installed as a special version of Safari for web use. The new targeting solution also ensures that iPads and iPhones can be supplied with targeted Flash-free advertising, as the devices do not support this format.

On Tuesday evening, Microsoft presented the new features, one of the key ones being the now integrated music offering. In future, users will be able to stream around five million songs on Bing, call up lyrics and view videos and images of various artists. There is also the option to buy music via Zune, iTunes and Amazon. Users can listen to a song once in its entirety and then only as a 30-second excerpt. This is apparently intended to boost the sale of available music. At the same time, Bing does not want to position itself as a competitor to Microsoft's Zune music service, as was emphasized during the presentation of the new features.
In addition to music, Bing will also be equipped with games and TV content. In future, users will be able to call up games test reports and information on the subject on a dedicated page. There is also a casual gaming offer with around 100 games that can be played directly in the browser. Microsoft is also upgrading its search engine in terms of TV content. The company already has around 20,000 episodes of series - content from Hulu, CBS and Viacom - in its repertoire. In future, there will also be detailed TV guides on the site.
Initially only in the USA
Initially, the offer will be limited to the USA. "As with all other features, we will examine which features make sense for us based on our experience in the USA and depending on the specific requirements of the German-speaking markets," Miriam Köp, spokesperson for Microsoft Germany, told Pressetext. "We are trying to better understand the intentions of users in their search queries and deliver the content they are looking for as quickly as possible. Core search is an essential prerequisite for this," adds Köp.

Apart from the fact that even traffic-proven sites such as Twitter are currently suffering from the user load, the World Cup is now more popular than the web event surrounding Obama's presidential victory. While Obama was responsible for the activities of 8.5 million users at peak times on election night in 2008, the World Cup reached a peak of twelve million users just two hours after the first kick-off. This is according to the latest figures from Akamai, as reported by CNN.
On Twitter, where the World Cup was already being used for marketing purposes by various companies in the run-up to the tournament, goals scored are currently attracting waves of posts. Incidentally, the record of 2,940 tweets per second was reached when Japan scored against Cameroon in the first match. This was followed by Brazil's first goal in the match against North Korea. Twitter normally achieves around 750 tweets per second. Twitter usage has been so high since the start of the World Cup that the site has had to deal with massive server overloads on several occasions. In order to guarantee more stability for the rest of the tournament, technical upgrades have already been made, as Twitter announced in a blog post.
But it's not just Twitter that is enjoying record usage figures these days. FIFA's website is also experiencing immense popularity. During the match between Brazil and North Korea, for example, around 300 million pages were viewed by almost ten million visitors to the website.

As the German news agency explained on Wednesday according to SDA, the project resulted in a net loss of 3.8 million euros. The chairman of the DPA management board, Malte von Trotha, emphasized: "Adjusted for the costs of the move, the result would be 7.7 million euros better - there would be a net profit for the year." The news agency plans to officially open its new central editorial office with around 300 employees in Berlin on September 15, 2010.
DPA's turnover fell by 4.1 percent to 90.3 million euros in 2009, mainly due to the termination of the WAZ media group.

To start with, there will be a reunion with the hot capoeira dancers who were in front of the camera for the Sony Ericsson Vivaz clip. So good entertainment is guaranteed.
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As Aebi's successor as CEO of Wirz Werbung, Städeli will also become a member of the Wirz Group Executive Board, which includes the managing directors of Wirz Werbung, Wirz Corporate, Assai Dialog+Digital and Wirz Services, as of July 1, 2010.

After five successful years as Managing Director, Städeli has more than earned this promotion with his committed and winning manner as well as his professional and personal qualities, according to a press release from Wirz Werbung. Together with Petra Dreyfus (Client Service Director) and Philipp Skrabal (Executive Creative Director), he will form a young, strong management trio for the well-positioned advertising agency.

As CEO of the Wirz Group, Geri Aebi will increasingly focus on cross-company and cross-discipline tasks and projects, the statement continues. He will also remain involved with advertising and individual clients. In the eight years under Aebi's leadership, Wirz Werbung has not only achieved the necessary financial turnaround very quickly, but has also made a comeback in terms of its image and business with a greatly renewed team.

The management of Wirz Werbung.

It is relatively easy to quickly post something online or mobile. Explaining once a day - "what happened and what does it mean for tomorrow?" - on the other hand, is relatively challenging. "That's why I'm convinced that daily newspapers will survive". Whether printed or not is a completely different question. In response to the question of whether money can be charged for content on the Internet at all, the 39-year-old replied: "If there is a change, then it is local and regional reporting." Only a few media brands could offer national and international topics on the Internet for a fee. AZ Medien is therefore concentrating on the former. "We want to get back out into the individual localities and be present there with even more external editorial offices," Bauer continues.
But there is plenty of competition there too. In the Mittelland region, there is a very diverse world of local advertisers "who do very, very good jobs". These are often the first reference for citizens in a small village or town. The intention was therefore to buy more small advertisers. The publishing house currently owns around 14 such newspapers. The model is working well. The company is currently in the process of strategically developing the titles. "Some take on the function of a daily newspaper, others have more of a marketplace function."

To mark the UN Year of Biodiversity, Bio-Suisse and its partner Coop organized a pitch on the topic of "Open Organic Farms Day". Grünbaum Koblasa Livingmedia was able to prevail against two agencies. The Zurich agency for live communication was commissioned with the conception and realization of the campaign.
Premotion will ensure that the upcoming generational change at the Gübelin family business can be celebrated this fall together with customers and partners in Lucerne, Zurich, Geneva and Lugano. On the one hand, values such as authenticity, genuineness, exclusivity, quality and authenticity should be tangible, while on the other hand Gübelin wants to show itself from a surprising, modern and contemporary side. The event and communication concept developed by Premotion is based on the communicative guiding principle of "contrasts".

The French bank Credit Agricole has already announced that it will turn off the money tap. The fast food chain Quick withdrew an advertisement featuring national team player Nicolas Anelka. He was kicked out of the team after insulting the national team coach. The team's reaction: a training boycott. Sponsorship experts are advising urgent action to prevent further sponsors from leaving. The association and players should speak to their own people as a team - similar to the 1998 World Cup success - and apologize for the scandals, according to a suggestion made by an expert to the industry service Horizont. A fair play and team spirit program could also be an answer. A good idea. But is there still hope after Tuesday's defeat against South Africa? Or is all hope lost?

Suter did not primarily defend himself against the violation of his privacy, but above all against the way in which the information was obtained, as the Swiss Press Council wrote in a press release on Tuesday. With its article of September 7, 2009, the magazine attempted to create the impression that it had been invited to the funeral and had received personal and private information from the family. This information came from a friend of the family, who in turn is acquainted with an employee of Schweizer Illustrierte. The informant had explained that she had spoken from "friend to friend" and had not even considered that it was a journalistic assignment, especially as the journalist had retired in 2008. Schweizer Illustrierte rejected the complaint as unfounded and initially denied that the journalist had spoken to the informant. The published information was completely factually correct.
However, the Press Council upheld the complaint. The author of the article should have made her informant aware that she would use their friendly conversation for journalistic purposes. Furthermore, in the case of Martin Suter, there was no public interest in looking behind the scenes of his private life. The publication of a picture of the gravesite of a recently deceased child, just like a report on the funeral, affects the protected privacy of the bereaved. As with weddings and christenings, celebrity funerals may only be reported on if they themselves have gone public with the information, writes the Press Council in its deliberations.

The renaming is intended to emphasize the proximity to the newspaper with the longest tradition in the canton of Solothurn, the Solothurner Zeitung, as AZ Medien announced on Tuesday. The Solothurner Zeitung was founded in 1907. It has been part of the Mittelland Zeitung (MZ) group since 2002.