Contexta will be supporting CSS's upcoming communication offensive this fall.

Under the motto "Summer for everyone", the agency created all communication measures for the shopping center's latest campaign.

Responsible at GMA Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Lukas Liechti (Consulting. Visual/image editing: Twin-Design, Bern

The best junior copywriters (up to the age of 35) and senior copywriters are selected in the categories customer magazine/employee magazine/annual report, flyer/brochure/leaflet, website/digital publishing and advertisement/poster.
The award ceremony will take place on September 11, 2010 from 7.30 pm at Sphères in Zurich. Presenter Tania Kummer will host the evening.
> More information

Clips in which copyrighted music is used without a corresponding license, however, will continue to be removed from the site. According to the press release, the Friendly Music license allows a song to be used "forever" in a YouTube video for the price of 1.99 dollars.
From June 29, around 35,000 tracks by independent artists will be available to YouTube producers to incorporate into their videos. The selection will be expanded daily over the coming months to include well-known bands. Friendly Music users download purchased songs in MP3 format. They can edit the tracks, upload them to YouTube and incorporate them into a video. The license, which confirms the legal use of the music in the video, is sent to the buyer by e-mail.
The use and distribution of the tracks can be controlled using special IDs that are linked to the licenses and pieces of music. The Friendly Music catalog is available exclusively for non-commercial and non-profit purposes. The licenses come directly from the individual artists or labels. Users can browse the Friendly Music database according to various criteria, search specifically or browse through playlists to find the right soundtrack for their video. Rumblefish also offers one selected song per week as a free download.

The SDA had amended its articles of association prior to the election. They previously stipulated a maximum of seven members of the Board of Directors. The Articles of Association now state "at least five members". The previous seven members of the SDA Board of Directors have been re-elected, meaning that the Board now comprises eight members.
Supino has been Chairman of the Board of Directors of the Tamedia Group since May 2007. The Swiss-Italian dual citizen previously worked as a management consultant at McKinsey and as a lawyer at the law firm Bär & Karrer before founding the family office bank Private Client Partners in Zurich with partners.
The SDA Board of Directors is chaired by Hans Heinrich Coninx. The members of this body are Albert Noth (Druckerei St-Paul SA, Fribourg), Matthias Hagemann (Radio Basilisk), Eric Hoesli (Edipresse), Hanspeter Lebrument (publisher Südostschweiz Mediengruppe), Albert P. Stäheli (CEO NZZ Group) and Gérard Tschopp (SRG).

This year, in addition to a mailing campaign, the agency also ventured into campaigns with industry magazines, as the agency writes in a press release. This involved not simply placing traditional advertisements, but also putting the technical fitness of the titles to the test. Verdict: They passed with flying colors. The campaign has been running since May
Responsible at VBZ: Roger Gärtner (Head of Sales), Daniel Andres (Head of VBZ TrafficMedia), Serge Nater(Marketing Communications). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Patrick Lindner (text), Benita Sutter (graphics, production and media).

The subjects appear on product sheets and in half-page and full-page advertisements. The campaign has been running since May 2010. Fredag produces chilled and frozen poultry and meat products as well as vegetarian specialties.
Responsible at Ideart: Ludek Martschini (creation, consulting), Peter Martschini (production / organization), Martin Bucher, Zug (text). Responsible at Fredag, Root: Michel Nick (Head of Marketing), Karin Rast (Product Manager Food Service).

If it were up to the South African low-cost airline Kulula, these expenses could be avoided. Fifa President Sepp Blatter could even fly for free. In full-page newspaper advertisements, the company offered the Swiss free flights on the Kulula route network, according to the Handelszeitung: "We offer affordable flights for everyone except Sepp Blatter. He can fly for free," it said. Wherever he needed to go in the country under the best possible conditions: He should send an email to [email protected] and he would be flown for free. Last Sunday, a new advertisement from Kulula read: "It's official. Sepp Blatter is flying with us." It was immediately qualified: "Ok, it's not exactly the Sepp Blatter we were expecting, but a promise is a promise." No, it really wasn't the Sepp we were expecting: the lucky man who gets to fly for free is a dog, a Boston terrier to be precise, who lives in Cape Town. According to the airline, they are proud to have him on board. "Because every Sepp Blatter is a friend of ours."

The advertisements (source: Handelszeitung.ch).

Sepp Blatter (source: Imseppblatter.com).

Ever since Futurecom Interactive launched the iPhone app "Superfoul 2010", the agency said in a press release, we know: One finger is now enough for bad fouls. Now you can decimate your favorite team of haters in a calorie-saving way via touchscreen. Advico Young&Rubicam has created three print subjects to promote the app. They can be seen as advertisements and posters. According to the press release, it is already clear that the whimsical finger fouls have struck a chord: since the first ad appeared in the Sunday newspaper, the download rate for "Superfoul 2010" has doubled.

Responsible at Advico Young & Rubicam: Thomas Schöb (CD), Isabelle Hauser (AD), Martin Stulz (text), Annik Weber, Luca Schneider (graphics) Felix Schregenberger (image editing), Pablo Koerfer (consulting).

The "Red Bull Alpenbrevet" takes young and young-feeling Töfflibuebe and -meitli from Meiringen via Grimsel, Furka, Susten and back, as the agency writes in a press release. Formeldrei created the communication design for the typical Red Bull event, including print material, advertisements and the website linked to Facebook, which was used to register over 300 heroes in a very short space of time. The prize is "a nice moped and, of course, plenty of social prestige in the growing fan community".
Responsible at Red Bull: Pius Schöpfer (Brand Specialist), Fabio Svaizer, (Communications Manager). Responsible at Formeldrei, Bern: Moritz Adler (CD), Christian Wüthrich (text/concept), Divio, Zurich (website programming).

The classic and dynamic 360-degree program, consisting of TV commercials, advertisements and viral measures, will be available from October 2010, according to a press release from the Bern agency.

He had merely wanted to draw attention to weaknesses in the security of social networks. According to SDA, the accused, who called himself "Hacker Croll" on the Internet, was arrested by French investigators together with officers from the US Federal Bureau of Investigation (FBI) at the end of March. He faces up to two years in prison for hacking into computer systems. Among other things, he was able to gain access to the Twitter account of US singer Britney Spears and is also said to have penetrated the Facebook Internet platform and e-mail services such as Google's G-Mail.
Carelessness of many computer users exploited
According to the public prosecutor's office, the hacker exploited the carelessness of many computer users who create passwords from the names of relatives or pets, for example. The Frenchman specifically searched for such data and used it to try out various password combinations. He cracked Twitter by finding out passwords for the administrators' accounts, he said in court. It was not his intention to cause destruction or harm anyone, the computer crack assured the court.
He could have done it, but that would not have been in line with his ethics. He just wanted to show that "the weak link in computer security is not the machine, but the human being". He also wanted to make Internet users aware of the importance of choosing a secure password.