Euro RSCG Zurich: Bike courier on the road with condoms

The Federal Office of Public Health (FOPH) and Aids-Hilfe Schweiz have launched a rapid condom delivery service. The service is being promoted by Euro RSCG Zurich.

No rubber in the drawer? Don't feel like going out to get one? No problem. Just give us a call and the bike courier will bring it. So quickly that the question of the cross-media campaign "Did it go too fast to think about rubbers?" can be answered with a no. Until the end of July, the Velokurier in Bern (031 333 05 05), Veloblitz in Zurich (044 272 72 72) and la Vélopostale in Geneva (022 321 18 28) are participating in the joint "Love life stop Aids" campaign developed by Euro RSCG Zurich.

Responsible at the Federal Office of Public Health: Adrian Kammer (Head of the Campaigns Section), Norina Schwendener (Campaign Project Manager), Roger Staub (Head of the Prevention and Promotion Section). Responsible at Aids-Hilfe Schweiz: Daniel Bruttin (Managing Director), Silvia Schorta (Head of Communications & Fundraising). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Marietta Albinus (AD), Nemi Gajic (text), Caroline Ronzani, Marianne Sauter (consulting), Edi Burri (production).

1290580840_img100628_kurier1
1290580840_img100628_kurier2

Weber Harbeke for Valora: "Football is totally ok"

Weber Harbeke Partners is continuing its campaign for Valora Retail’s «ok.–» product line. The campaign currently features the two most popular TV soccer snacks: beer and chips.

With enough "ok." products, it's totally ok if friends spontaneously come over to watch TV or the game goes into extra time, according to the message. Beer and potato chips are advertised in the special World Cup edition of the commuter newspaper "20 Minuten", which is published on Saturdays.

Responsible at Valora, Muttenz: Jörg Brun (Head of Valora Retail), Roger Knill (Head of Category Management Food & Beverages). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac (consulting), Marcel Fässler (AD), Ramon Aemmer (graphics), Christian Sidow (text). Photo: Jonas Kuhn, Zurich.

1290580839_img100628_ok
1290580839_img100628_ok2

SFLB: Rock cleaners in the final of the Euro Effies

At the Euro Effie Awards, the “Rock Cleaners” campaign by Spillmann/Felser/Leo Burnett for Switzerland Tourism was the only Swiss entry to make it to the finals. The campaign had already won a Gold Effie at the Swiss Effie Awards in late April.

The 29 finalists include top brands such as Philips, T-Mobile, Hornbach, Nivea, Nespresso, Perrier and Adidas. The winners of the Euro Effies will be announced on September 16.

Feldschlösschen: Commitment to the SCL Tigers extended

The SCL Tigers ice hockey club and Feldschlösschen have extended their partnership for another three years. The brewery will thus remain the official beverage partner of the National League A club from Langnau.

Feldschlösschen has supported Swiss ice hockey as a sponsor for many years and is a partner of the Geneva-Servette HC, SC Bern, HC Davos and SCL Tigers clubs. The cooperation with the Tigers has existed for more than ten years. The drinks retailer also supports the Spengler Cup in Davos.

TBS Identity: Annual campaign for Lucerne Theater realized

For the 2010/2011 season, TBS Identity designed the new annual campaign on behalf of the Lucerne Theater. A photo series serves as the visual thread that ties together the season brochure, the overarching campaign, and the website. The central element is a red-and-white barrier tape bearing the inscription «Achtung Theater!».

The tape is related to the members of the ensemble, who can be seen interacting with it. It is intended to attract attention and put the everyday in a new light.

Responsible at the Lucerne Theater: Dominique Mentha (Director). Responsible at TBS Identity: Michael Schädelin (communication consulting/concept/text), Daniel Leber (CD), Yvonne Pfister (project management), Nadia Ermert (polygraphy). Photography: Christoph Schürpf.

1290580839_img100628_luzern1
1290580839_img100628_luzern2
1290580839_img100628_luzern3
1290580839_img100628_luzern4

JvM/Limmat: Miggy piggy bank promotes Migros prizes

To keep Migros on the agenda of price-conscious consumers, the creatives at Jung von Matt/Limmat have developed a symbolic figure: Miggy. The somewhat greedy piggy bank is now advertising Migros' price-performance ratio in TV commercials, animated banners and ads.

A Disney-style film shows Miggy in her everyday life. Every time the lady of the house comes home with groceries, Miggy and the second pet, a white cat, are happy. Because every time there is a cuddle for the cat and the money just saved for Miggy. No wonder Miggy becomes rounder and rounder over time.

> To the spot

1290580840_img100628_migros4

Miggy presented both the makers and the client with an unusual situation, the agency writes in a statement. In the beginning, there was a regular film shoot without any main actors. Scenes first had to be shot and edited into the finished film before it was possible to bring Miggy to life in this environment. And there, too, a lot of imagination was needed. From the first woodcut-like dummies to the animated Miggy, more than two months of pure animation time passed.

Responsible at the Federation of Migros Cooperatives: Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communications Directorate), Christoph Vogler, Désirée Strassmann (Umbrella Brand Project Management). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez, Alexander Jaggy, Michael Rottmann (CD), Diana Rossi (text), Daniel Serrano (AD), Laura Grümann (graphics), Rolf Helfenstein, Fabian Röthlisberger, Michèle Gutmann, Milène Huber (consulting), Dan Nessler (consulting online), Claude Eberhard, Wim Roelfs (AD Online), Notarmon Buchli (banner programming), Ilonka Galliard (artbuying), Akama (direction), Wanda Productions (film production), Mikros Image (animation), Elefant (animation tag on/banner), Massiv Music (music).

1290580840_img100628_migros1
1290580840_img100628_migros2
1290580840_img100628_migros3

Censorship: Indonesian magazine critical of police intercepted

The Indonesian political magazine Tempo has achieved an unexpected success with an in-depth investigative report on police corruption: Almost all 30,000 copies of the new weekly edition were sold within minutes on Monday - even before they reached the newsstands.

Tempo reported this on its website. Mysteriously, the buyers looked like plainclothes police officers, the magazine further reported, citing several wholesalers who literally had the issues snatched out of their hands at dawn. In view of the obvious interest in the story, Tempo has now announced that it will reprint the issue.
A police spokesman assured the magazine on Monday that he knew nothing about the unusual run on the magazine. Following the recent discovery of the equivalent of more than ten million francs in the bank account of a civil servant, Tempo had collected information on other well-filled bank accounts of police officers for its cover story. According to Transparency International, Indonesia is one of the most corrupt countries in the world - and the Indonesian police force is one of the most corrupt institutions in the country.

Le Monde saved for the time being

The French daily newspaper Le Monde has been saved for the time being. The paper, which has fallen into serious financial distress, is set to be controlled in the future by investors associated with the left-wing cultural patron Pierre Bergé. On Monday, the board of directors of the Le Monde Group accepted a takeover bid to that effect by a narrow majority of 11 out of a total of 20 votes. The trio led by Bergé is expected to have to raise between 80 and 120 million euros.

For the journalists at Abendzeitung, the arrival of the investors marks a historic turning point. Until now, they have exercised power in the company through the editorial company SRM and its partners. With the entry of Bergé and his partners, the journalists' share of the capital will now be diluted. The editorial team will lose control of the newspaper for the first time. Bergé, who is joining forces with the banker Matthieu Pigasse and the founder of the internet provider Free, Xavier Niel, wants to guarantee the editors their freedom. There should even be a blocking minority. This could be the basis for independence, said Monde director Eric Fottorino recently.
The bidding war made headlines due to the interference of French President Nicolas Sarkozy. He favored a group of investors led by the owner of the news magazine Le Nouvel Observateur, Claude Perdriel, and the partly state-owned telephone group Orange (France Télécom) as financial backers. However, the latter threw in the towel after clearly losing in the preliminary vote of the Monde journalists' association. On Friday, more than 90 percent of the journalists voted in favor of Bergé and partners. Among the employees, even 100 percent were in favor of the long-time partner of fashion designer Yves Saint Laurent, who died in 2008, and supporter of socialist Ségolène Royal.

(Image: Keystone)

Last but not least: Shell positions itself as the "good guy"

BP currently has a bad public image. Shell is now taking advantage of this to position itself as the "good guy.".

Despite all attempts to improve its badly damaged image, BP is seen in a bad light by the public. Everyone agrees on that. Shell is now using this for its own image campaign:

Probably not a bad image campaign - but there is a lot to be said for credibility:
www.guardian.co.uk
The film is also already being commented on diligently on Facebook:
www.facebook.com/WuV

Editorial vote on the Le Monde sale

A preliminary decision has been made in the bidding war for *Le Monde*, the flagship of the French press. On Friday, the *Le Monde* Journalists' Association voted by a margin of more than 90 percent in favor of the bidding consortium led by left-wing cultural patron Pierre Bergé.

This decision means that the group of investors favored by President Nicolas Sarkozy, led by the owner of the news magazine Le Nouvel Observateur, Claude Perdriel, and the partly state-owned telephone group Orange France Télécom, has lost out. According to SDA, Orange is primarily interested in the internet business Le Monde Interactif.
The capital share of journalists is diluted with the entry of investors and editors lose their independence from publishers. Bergé, who together with the banker Matthieur Pigasse and the
Xavier Niel, founder of the Internet provider Free, wants to guarantee editors their freedom.
The third interested party was the specialist publisher Daniel Monteux. However, his offer was not considered in the end.
www.sda.ch

Photo montage in the Ringier newspaper Blic causes uproar

The Belgrade daily newspaper *Blic*, which is owned by the Swiss publishing house Ringier, is to be sued for 100 million euros in damages. The reason for this is a satirical photomontage that the paper published last Saturday.

The photomontage depicted the Grand Mufti of one of the two rival Islamic religious communities in Serbia, Muamar Zurkolic, in the garb of an Orthodox bishop. He was holding hands with Pope Benedict XVI. The picture was labeled: "Greater Catholic than the Pope". As the NZZ writes on Sunday, the Islamic religious community in Serbia subsequently called for a boycott of the Belgrade newspaper at a meeting on Saturday. Blic is now to be sued for "symbolic compensation" amounting to 100 million euros.

www.nzz.ch

Basel West: New concept for Euro26

The Euro26 leisure card offers young people up to age 26 all kinds of discounts throughout Europe. Euro26 members receive updates through the magazine *Twen*. Basel West designed the new concept for Euro26.

With a circulation of 360,000 copies, Twen is the highest-circulation youth magazine in Switzerland. Members can make cheaper phone calls, travel, shop or party, and visit selected museums, zoos and circuses for free. The offers and topics are divided into three main sections, "Saus & Braus," "Geld & Leben," and "Schick & Charme," starting with an opening page. The texts on the offers have been supplemented with interviews or helpful info on the everyday lives of young people.
For example, the captain of the Swiss national floorball team was interviewed for the summer issue. The new issue also contains study tips and fitness exercises. In addition, several hundred tickets for open-air festivals and other summer events are raffled off in the current magazine.
Both publications are now printed on white newsprint at Büchler Grafino in Bern.
Responsible at Euro26: Ursula & Jörg Huggenberger. Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting), Stephan Lichtenhahn (editing), Thomas Aerni (layout).
1290580842_img100625_twen1
1290580842_img100625_twen2
img100625_twen3
get_footer();